...CONTENTS PAGE | | | Pages | | Introduction | 3 | 1.1 | Explain the various elements of the marketing process | 3-6 | 1.2 | Evaluate the benefits and costs of a marketing orientation for a selected organisation | 6 | 2.1 | Show macro and micro environmental factors which influence marketing decision | 7 | 2.2 | Propose segmentation on criteria to be used for products in different markets | 7-8 | 2.3 | Choose a targeting strategy for a selected product/service | 8-10 | 2.4 | Demonstrate how buyer behaviour affects marketing activities in different buying situations | 10-11 | 2.5 | Propose new positioning for a selected product/service | 12 | | Conclusion | 12 | | References | 13 | Introduction | The purpose of this assignment is to investigate the scope of marketing. Marketing is a process of fulfillment consumer’s wants and needs. It is delivering the right product at the right place, price and time to the clients. The process of marketing is very important for the performance of the companies, because it contains analyzing every opportunity; choose markets, improving the marketing mix, control and implementation. In my study I will use as an example JD Sports Fashion, which is one of the leading retailers in sport wear and how it progress using market research. The concept of JD is influenced by giving the products and wanted brands at the correct price and in the proper places to meet with the requirement of the customers. JD Sport has...
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...Socio-cultural, environmental and economic impacts of tourism 2 Section 2 Tourism Demand & Supply 5 References 7 Introduction Agra is one of the most attractive places for tourists around the globe. The city is particularly renowned due to Taj Mahal and Agra Fort. In addition there are several gardens and monuments which are major source of attraction for tourists. The tourism industry is positively influencing the service sectors of the city and every sector is experiencing significant growth. Section 1 Socio-cultural, environmental and economic impacts of tourism 1.1 Tourism impacts on society and culture 1.1 (a) Discuss two negative and two positive impacts that tourism could have on the society and culture of your chosen destination as a result of an influx of tourists The development of infrastructure and new leisure services that result from tourism also facilitate the society. It also supports the preservation of the culture, festivals and handicrafts that may otherwise have been permitted to decrease and it creates civic pride. Interaction between hosts and guests develop a better cultural understanding and also help in enhancing the global awareness of issues. Visitor behavior can also negatively influence on the quality of life of the host region such as crowding, congestion drugs and alcohol issues in addition to prostitution and increased crime level can experience. 1.1 (b) Suggest how these negative...
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...Business Research Skills Qualitative Research Report Business Research Skills Qualitative Research Report Teresa Cooney B00251777 Teresa Cooney B00251777 Contents Introduction 2 1. Research Design 3 1.1 Qualitative Research Methods 3 1.2 Thematic Analysis 3 2. Findings and Analysis 6 References 8 Appendix 1 9 Appendix 2 13 Introduction This report has been commissioned by the University of the West of Scotland (Paisley campus) for the Business Research Skills course. All the information contained within the report has been collected through various sources, such as; text books, internet sites, case studies and relevant Journals. The aim of this report was to analyse the interview transcript from UWS Business School. The purpose was to evaluate the current trends and future thinking’s of an area of business and operational management. The report contains an analysis and explanation of research design and qualitative research methods. This includes the qualitative research method, Thematic research. It outlines the six phases of the Thematic Analysis process. Following on from this, included is a detailed Thematic analysis of the interview transcript provided by UWS Business School. 1. Research Design The term research design refers to the comprehensive strategy chosen to include different parts of study in a logical manner. This ensures the research problem is efficiently addressed. Research design represents the framework...
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.......................2 1.1 Consumer behaviour & consumer decision making ............................................2 1.2 Theoretical approaches to the study of consumer behaviour..............................3 1.3 Economic Man .....................................................................................................4 1.4 Psychodynamic Approach ...................................................................................4 1.5 Behaviourist Approach ........................................................................................5 1.6 Cognitive Approach .............................................................................................6 1.6.1 Cognitive Models of Consumer Behaviour ..................................................9 1.6.1.1 Analytic Cognitive Models ..................................................................10 1.6.1.2. Prescriptive Cognitive Models............................................................20 1.7 Humanistic Approach ........................................................................................25 1.7.1 Humanistic Models of Consumer Behaviour..............................................25 1.9 Summary ............................................................................................................28 References................................................................................................................29 Figure 1.1: Stimulus-Organism-Response...
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...QUALIFICATION HANDBOOK Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) (3978-51/52/53/54/55/56) December 2011 Version 3.1 (February 2012) Qualification at a glance Subject area City & Guilds number Age group approved Entry requirements Assessment Fast track Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (England) 3978 19+ There are no entry requirements Portfolio of Evidence, Practical Demonstration/Assignment. Automatic approval is available for centres offering the 3172 Level 4 NVQ in Health and Social Care – Adults 100/4794/3 and the 3078 Level 4 NVQ in Leadership and Management for Care Services 500/4105/8 Learner logbook and Smartscreen Consult the Walled Garden/Online Catalogue for last dates City & Guilds number 3978-51 Accreditation number 600/0573/7 Support materials Registration and certification Title and level Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Children and Young People’s Residential Management) Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Children and Young People’s Management) Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Children and Young People’s Advanced Practice) Level 5 Diploma in Leadership for Health and Social Care and Children and Young People’s Services (Adults’...
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...............................2 1.1 Consumer behaviour & consumer decision making ............................................2 1.2 Theoretical approaches to the study of consumer behaviour..............................3 1.3 Economic Man .....................................................................................................4 1.4 Psychodynamic Approach ...................................................................................4 1.5 Behaviourist Approach ........................................................................................5 1.6 Cognitive Approach .............................................................................................6 1.6.1 Cognitive Models of Consumer Behaviour ..................................................9 1.6.1.1 Analytic Cognitive Models ..................................................................10 1.6.1.2. Prescriptive Cognitive Models............................................................20 1.7 Humanistic Approach ........................................................................................25 1.7.1 Humanistic Models of Consumer Behaviour..............................................25 1.9 Summary ............................................................................................................28 References................................................................................................................29 Figure 1.1: Stimulus-Organism-Response Model...
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..............................2 1.1 Consumer behaviour & consumer decision making ............................................2 1.2 Theoretical approaches to the study of consumer behaviour..............................3 1.3 Economic Man .....................................................................................................4 1.4 Psychodynamic Approach ...................................................................................4 1.5 Behaviourist Approach ........................................................................................5 1.6 Cognitive Approach .............................................................................................6 1.6.1 Cognitive Models of Consumer Behaviour ..................................................9 1.6.1.1 Analytic Cognitive Models ..................................................................10 1.6.1.2. Prescriptive Cognitive Models............................................................20 1.7 Humanistic Approach ........................................................................................25 1.7.1 Humanistic Models of Consumer Behaviour..............................................25 1.9 Summary ............................................................................................................28 References................................................................................................................29 Figure 1.1: Stimulus-Organism-Response Model...
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...` BANKING ACADEMY, HANOI BTEC HND IN BUSINESS (ACCOUNTING) ASSIGNMENT COVER SHEET | NAME OF LEADER | | REGISTRATION NO. | | UNIT TITLE | Unit 4: Marketing Principles | ASSIGNMENT TITLE | LG Electronics in Vietnam | ASSIGNMENT NO | 1 of 2 (Group Assignment) | NAME OF ASSESSOR | Ms. Doti Chee | SUBMISSION DEADLINE | November 2013 | ------------------------------------------------- ------------------------------------------------- I, __________________________ hereby confirm that this assignment is my own work and not copied or plagiarized from any source. I have referenced the sources from which information is obtained by me for this assignment. ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ________________________________ _________________________ ------------------------------------------------- ------------------------------------------------- Signature Date ------------------------------------------------- Serial No | Group member (Vietnamese Name) | Group member (English Name) | Class FO6 | Student no | Signature...
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... COURSE DESCRIPTION The aim of Wildlife Management 20 is to provide students with the opportunity to study beliefs and attitudes about wildlife. Units of study include interactions of wildlife and society, managing wildlife, and issues in wildlife. The intent of this course is to raise an awareness of the importance of wildlife in the daily life of an individual and for society as a whole. Modules of study will be flexible and allow students to build on their own knowledge to create new found understandings. Students will be provided with the opportunity for success through a blending of theory and practical experience achieved in and out of school. The activities and theory are intended to lead to an understanding of career development opportunities and hobbies in the field of wildlife appreciation and management. Course Prerequisite (None) Module 1: The Value of Wildlife The world has been enriched by the poetry, literature and art that has its roots in the natural world. Nature and wildlife have always been a source of inspiration as well as economic value. In this unit we will examine the cultural, social and economic significance of wildlife both a group and a personal point of view. We will work to:...
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...Volberda Over the last thirty years, strategic management has become established as a legitimate field of research and managerial practice (Shrivastava, 1986: 363). In the evolution of strategy research, a diversity of partly competitive and partly supplementary paradigms have emerged. To provide an unequivocal definition would mean ignoring the versatility of strategic management. The choice of a definition and the application of specific strategic management techniques is greatly dependent on which paradigmatic schools of thought in strategic management one prefers. In this book, we will therefore review the various schools of thought and their contribution to the theory and practice of strategy. A school of thought is understood to be the range of thought of a specific group of researchers, which has crystallized within the field of strategic management (Brown, 1993). In other words, a school of thought can be seen as an institutionalized paradigm. Besides reflecting on the variety of schools in strategy, we will also sketch out new promising directions in strategy research and practice. Although some strategy scholars have argued that the achieved multiformity in schools of thought signifies an enrichment of the research within the field of study (cf. Mahoney, 1993), other scholars from related disciplines complain about the lack of consistency and coherence (Camerer, 1985). In particular, they argue that the field of strategic management is extremely fragmented and that there...
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...Chapter One: Introduction to Organizational Behavior Chapter Synopsis This chapter launches the students' study of organizational behavior by providing an overview of management history and the OB field, and by identifying forces that promise to reshape the nature of management. It exposes the how, what, why, and when of organizational behavior, as viewed and practiced by managers. It also identifies the skills and competencies that leaders will need to create the ideal 21st century work atmosphere, such as intelligence, passion, a strong work ethic, a team orientation, and a genuine concern for people. Learning Objectives After completing this chapter, students should be able to: 1. Define in applied terms organizational behavior. 2. Describe the disciplines that have contributed to the field of organizational behavior. 3. Discuss the importance of understanding behavior in organizations. 4. Explain the time dimension model of measuring effectiveness. 5. Explain the relationship between quality and organizational effectiveness. Key Terms power of human resources—The ability to get things done in the way one wants them to be done. globalism—The interdependency of transportation, distribution, communication, and economic networks across international borders. cultural diversity—The vast array of differences created by cultural phenomena such as history, economic conditions, personality characteristics,...
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... Signature: ……………………. Date: …………… Key dates Distribution date: 15/09/2015 Submission date: 13/12/2015 Return date: 4 weeks after submission Contents ASSESSMENT FRONT SHEET 1 Key dates 1 Introduction 3 Task 01 3 1.1 Define marketing and explain the elements of the marketing process for BT 3 1.2 Evaluate the benefits and costs of a marketing orientation for BT. 5 Task 02 6 2.1 Show macro and micro environmental factors which influence marketing decisions of BT. 6 2.2 Propose segmentation criteria to be used for BT products in different markets. Chose one example for demographic and one for geographic segmentation. 8 2.3 Choose a targeting strategy for a selected product/service of BT 8 2.4 Demonstrate how buyer behaviour affects marketing activities in different buying situations for BT. 9 2.5 Propose new positioning for a selected product/service of BT 11 Task 03 12 3.1 Explain how products are developed to sustain competitive advantage. Explain product lifecycle and product mix. 12 3.2 Explain how distribution is arranged to provide customer convenience. Explain the role of intermediaries. 14 3.3 Explain how prices are set to reflect BT's objectives and market conditions. 15 3.4 Illustrate how promotional activity of BT is integrated to achieve marketing...
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...BUSINESS ENVIRONMENT UNIT:1 Introduction Business may be understood as the organized efforts of enterprises to supply consumers with goods and services for a profit. The following essay contains some details about the business environment such as types of organisations, EU rules and regulations policies of the market control. 1.1 Identify the purposes of different types of organisation. 1. Sole traders The sole trader is a common form of business ownership and is found in a wide range of activities such as painter, plumber, cleaner. Business has only one owner who responsible for all the expenses and legal requirements. Difficult to raise finance, also owner has unlimited liability. 2. Partnership Partnership is a business with at least two or more owners up to twenty. Partnerships are particularly common in professional services such as solicitors accountant. Owners enjoy limited liability, share their skills, and work allowing them to raise capital more quickly than individuals. 3.Private Limited Company (LTD) The Company is an artificial person made by law, offers limited liability. The major private limited company’s restrictions are about the shares and shareholders. Shares cannot be sold or transferred to the public. Shareholders enjoy priority against others in buying shares within the company. Example J. Whitaker & Sons Ltd 4 Co-operative The co-operative is a group of people working together, making decisions together to reach common...
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...business organisation (a) (b) (c) (d) (e) Define ‘business organisations’ and explain why they are formed. Describe common features of business organisations. Outline how business organisations differ. List the industrial and commercial sectors in which business organisations operate. Identify the different types of business organisation: (i) (ii) (iii) (iv) (v) Commercial Not-for-profit Public sector Non-governmental organisations Cooperatives Intellectual level K K K K K A2 Stakeholders in business organisations (a) Define stakeholders and explain the agency relationship in business and how it may vary in different types of business organisation. Define internal, connected and external stakeholders and explain their impact on the organisation. Identify the main stakeholder groups and the objectives of each group. Explain how the different stakeholder groups interact and how their objectives may conflict with one another. Compare the power and influence of various stakeholder groups and how their needs should be accounted for, such as under the Mendelow framework. K (b) (c) (d) (e) K K K K EXAM FOCUS POINT This chapter lays the foundation for an understanding of what organisations are and how they are controlled. These topics represent a higher level of knowledge. According to the Study Guide you must be able to apply knowledge to exam. 1 Purpose of business organisations 1.1 What all organisations have in common An organisation is: 'a social arrangement...
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...process of marketing” 3 1.1 VARIOUS ELEMENTS OF MARKETING PROCESS: 3 1.2 EVALUATE THE BENEFITS AND COSTS OF A MARKETING ORIENTATION FOR A SELECTED ORGANIZATION: 4 TASK 2: 5 REPORT on “The Concept of Segmentation, targeting and positioning” 6 2.1 Macro and Micro environment Factors Which Influence Marketing Decisions 6 2.2 Segmentation Criteria to be used for Products in different Markets 8 2.3 TARGETING STRATEGY FOR A SELECTED PRODUCT/SERVICE 9 2.4 HOW BUYER BEHAVIOUR AFFECTS MARKETING ACTIVITIES IN DIFFERENT BUYING SITUATIONS 10 2.5 NEW POSITIONING FOR A SELECTED PRODUCT/SERVICE: 10 Task 3: 11 UNDERSTAND THE INDIVIDUAL ELEMENTS OF THE EXTENDED MARKETING MIX 11 3.1 HOW PRODUCTS ARE DEVELOPED TO SUSTAIN COMPETITIVE ADVANTAGE 11 3.2 EXPLAIN HOW DISTRIBUTION IS ARRANGED TO PROVIDE CUSTOMER CONVENIENCE 12 3.3 EXPLAIN HOW PRICES ARE SET TO REFLECT AN ORGANIZATION’S OBJECTIVES AND MARKET CONDITION 13 3.4 ILLUSTRATE HOW PROMOTIONAL ACTIVITY IS INTEGRATED TO ACHIEVE MARKETING OBJECTIVES 13 3.5 ANALYSE THE ADDITIONAL ELEMENTS OF THE EXTENDED MARKETING MIX 14 Task 4: 15 USE THE MARKETING MIX IN DIFFERENT CONTEXT 15 4.1 Plan Marketing mixes for two different segments in consumer markets 15 4.2 Illustrate differences in marketing products and services to businesses rather than consumers 15 4.3 Show how and why international marketing differs from domestic marketing 16 CONCLUSION: 16 TASK 1: “The Concept and process of marketing” 1.1 VARIOUS ELEMENTS OF MARKETING...
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