...The study reveals that 90% of the respondents use shampoo.10% of the respondents refused the use of shampoo and gave the reason that shampoos cause hair problems. They either use soaps or the traditional method of washing hair. 2. Which of the following brands of shampoo have you purchase. o Pantene o Sunsilk o Organics o Clinic plus o others (please specify) Pantene Sunsilk Organics Clinic all clear Others (H&S) Male 7 5 4 8 3 Female 5 3 2 8 3 Response It can been seen that clinic all clear has been tried by most people that account for 16 of 20 sample and next coming to be Pantene with 12. After this brand sunsilk is used more followed by organics. Analysis The survey showed a number of reasons for consumers using more than one brand or type of shampoos simultaneously. No single shampoo, according to the consumer, was able to fulfill all the hair requirements. Dandruff was the most important hair problem which led the consumer to use more than one shampoo at a time. Some people use two or more shampoos simultaneously, just for change. 3. Factors you consider while purchasing a shampoo RANK THEM ACCORDING YOUR PRIORITY: o Hair type o Fragrance o Packaging ...
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...LaToya McHerrin MCT 613 Mcher859@regis.edu 757344-5798 Course Project ComputerToy was just open in January of 2006. In the last two years the company’s business as excel from only 10 clients to more the 100 clientele. Our company currently offers the following services for our customers. They are as follow: Computer repair Technical support, the purchase of software and hardware, and provide consolation to our business clients. We employ 50 people. We have business and consumer customer who use our company all their computer needs. As our business grows, keeping track of orders, customer address to send out special offers, and keep track of all employees is becoming a major task in itself. Its use more time to find a customer order, then it does to place the order. Also want to be able to keep track of our employee personal information and as well know who place the orders for that day. We have a wide range of software that business, and consumer can purchase for their homes, small business needs. The hardware we sale is complete refurbished desktop computer, some new desktop computer, hard drives, laptops, and computer part one can think of. We also provide in house technical support, and 24 hour phone technical support. ComputerToy provides consolation to our business clients that are opening up new center, and new computer, networking and desktop support. (1) Need to generate weekly reports that show the order place by each employee on weekly and daily bases...
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...Briefing In many mature wireless markets, smartphones already account for one in three handsets sold. By the end of 2011 they will have overtaken featurephones. As the wireless industry’s fastest growing category of device, smartphones are opening up many new and exciting revenue-generating opportunities. However, the migration from the prosumer to wider consumer markets is not without its challenges. This paper identifies five key pressure points that are facing wireless carriers and challenging the profitability and loyalty of their smartphone consumers. WWW.WDSGLOBAL.COM 2. WDSGlobal Industry Briefing Smartphones: Protecting profitability and loyalty in the mass market Contents EXECUTIVE SUMMARY THE RISE OF THE SMARTPHONE Subscriber Break-Even Smartphones and the Technology Adoption Lifecycle - Innovators and Early Adopters - Leaping the Chasm CONSUMER BUYING BEHAVIOR AND MOTIVATIONS IDENTIFYING THE PRESSURE POINTS PRESSURE POINT ONE: USER BEHAVIOR The Golden Hour PRESSURE POINT TWO: DEVICE SUBSIDIES Service Usage PRESSURE POINT THREE: COST TO SUPPORT Increased Average Handle Time - AHT by Operating System - Problem Type by Operating System Brand Escalation and the Threat of No Fault Found Propensity to Call PRESSURE POINT FOUR: SERVICE CONFIGURATION Failures in the Preconfiguration Model PRESSURE POINT FIVE: UNLIMITED DATA PLANS SUMMARY RECOMMENDATIONS APPENDIX ONE p3. p4. p4. p5. p5. p5. p6. p8. p8. p9. p10. p11. p12. p12. p13. p14. p15. p16. p17. p17. p19. p20. p21...
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...Question 1 (45 points) Consider a situation where a population of consumers is deciding whether or not to buy a street drug called Bearoin. A researcher observes these consumers’ purchases over two years, 1 and 2. The price of Bearoin changes from year 1 to year 2, as a result of an increased number of sellers in the market. The researcher observes the following prices of the drug, and quantities sold, in year 1 and year 2: The year 1 price of the drug for consumers is P1 = $80. The year 1 quantity consumed at that price is Q1 = 400 1. (5 points) Write down the formula for arc price elasticity of demand in terms of P1, Q1, P2, and Q2. 2. (10 points) What is the arc price elasticity of demand for Beroin? 3. (10 points) Now consider a second, new population of consumers buying the same drug in another location. In this new market: The year 1 price of the drug for consumers is P1 = $80. The year 1 quantity consumed at that price is Q1 = 240 The year 2 price of the drug for consumers is P2 = $20. The year 2 quantity consumed at that price is Q2 = 1000 What is the arc price elasticity of demand for consumers in this second market? 4. (10 points) Now, there is a music festival where both of these populations come together and form one population. They have the same demand for Bearoin at the prices listed above in each market. What is the arc elasticity of demand for this combined population of consumers? 5. (10 points) The researcher now wants to use the arc elasticity...
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...Question 1 (45 points) Consider a situation where a population of consumers is deciding whether or not to buy a street drug called Bearoin. A researcher observes these consumers’ purchases over two years, 1 and 2. The price of Bearoin changes from year 1 to year 2, as a result of an increased number of sellers in the market. The researcher observes the following prices of the drug, and quantities sold, in year 1 and year 2: The year 1 price of the drug for consumers is P1 = $80. The year 1 quantity consumed at that price is Q1 = 400 1. (5 points) Write down the formula for arc price elasticity of demand in terms of P1, Q1, P2, and Q2. 2. (10 points) What is the arc price elasticity of demand for Beroin? 3. (10 points) Now consider a second, new population of consumers buying the same drug in another location. In this new market: The year 1 price of the drug for consumers is P1 = $80. The year 1 quantity consumed at that price is Q1 = 240 The year 2 price of the drug for consumers is P2 = $20. The year 2 quantity consumed at that price is Q2 = 1000 What is the arc price elasticity of demand for consumers in this second market? 4. (10 points) Now, there is a music festival where both of these populations come together and form one population. They have the same demand for Bearoin at the prices listed above in each market. What is the arc elasticity of demand for this combined population of consumers? 5. (10 points) The researcher now wants to use the arc elasticity...
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...combination of features and functionality in tablet at a competitive value-added price. Apple is taking full advantage with the fact that the tablet market will increase by 100% over the next 10 years Apple is targeting the Generation Y/Millennium and Generation Z/Boomlets’ generation, because they spend about $5 billion a year on new electronic devices that will improve and help their consumer needs for the best product on the market. The tablet computer can be used for web browsing, reading and sending emails, viewing photos, watching videos, listening to music, playing games and reading eBooks. Apple’s primary marketing objective is to sell around a million iPad Ultimate in the first year and hopes that it will to continue to grow modestly by 15% a year over the next 5 years. The goal of Apple is to maintain the table at least 35% this year and attain a 15% growth in the next five years in the market segment of tablets. Apple’s primary financial objective is to reach over $10 million in gross sales revenue over the next first 5 years, equating to about $6 million in net profit. 2.0 Situation Analysis Apple Computer, Inc. was founded by Steve Jobs in which he co-founded with Steve Wozniak in 1976 and later it was changed to Apple Inc. Apple is leading the consumer technology in the world with its revolutionary iPad and the App Store, in which the family of iPad media players where...
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...https://sellfy.com/p/dgXT/ Product Description MKTG-320 Market Research Week 8 Final1. (TCO 1) Explain the of three types of marketing information. (Points : 22) 2. (TCO 2) The international marketing research process is more complex than that of a domestic research process. Please explain with examples. (Points : 22) 3. (TCO 3) In determining a location for a convenience copying center, what kinds of secondary data should be available for each proposed location? (Points : 22) 4. (TCO 4) Provide examples where a product audit would be much more suitable. Provide examples where a Nielsen store audit would be more useful. (Points : 22) 5. (TCO 5) Explain the two types of consumer purchase panels. (Points : 22) 6. (TCO 6) Explain the observational method, both pros and cons. (Points : 22) 7. (TCO 7) Explain the practical problems encountered in using a sales response criterion for budgeting and evaluation purposes. (Points : 22) 8. (TCO 8) What is a disguised question and when is it normally used? (Points : 22) 9. (TCO 9) Define simple random sampling and systematic sampling, including an example of use. (Points : 22) 10. (TCO 10) Define penetration pricing. (Points : 22) MKTG 320 Week 8 Final Exam Purchase here https://sellfy.com/p/dgXT/ Product Description MKTG-320 Market Research Week 8 Final1. (TCO 1) Explain the of three types of marketing information. (Points : 22) 2. (TCO 2) The international marketing research process is more complex than that...
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...7/24/2011 Group | Aquamarine | EAST WEST UNIVERSITY MKT 101 Term Paper | [Square consumer products] | Submitted To: Mashruha Zabeen Dept. of Business Administration Submitted By: Salma Parvin Mahim (2010-2-10-) Aninda ( Adiba( Sumaiya ( Zubair ( Shatil Hasan (2010-3-10-166) Executive Summery Square Group is one of the largest groups of Bangladesh who provides a large range of product & service to its customers. Square group has been founded in 1991 and competing in the international market since 2002 and it is still developing day by day. They have been producing quality product in cheaper price and they have a variety of products. The Square group has been living to their name and improving the image of Bangladesh in front of the world. They provide authentic information for their customers and are devoted towards customer satisfaction. We have learnt a lot of things from them and wish them good luck for their journey to prosperity. Table of Contents Title Page 04 05 10 12 15 15 17 19 20 12 22 23 1.0 Introduction 2.1 Objectives 2.0 Company Profile 3.0 SWOT Analysis of Square Consumer goods (Radhuni) 4.0 Competition Analysis 4.1 Identifying Competitors 4.2 Assessing Competitors 5.0 Marketing Mix 5.1Product 5.2 Product Quality 5.3 Price 5.4 Place 5.5 Promotion 6.0 Success Factor of Radhuni 7.0 End Note 1.0 Introduction SQUARE...
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...constraints, and legal constraints. Answer: A Type: Basic Understanding Page: 45 2. The goals of the market participants are the maximization of: A) Income for consumers, profits for businesses, and taxes for government. B) Goods and services for consumers, scarce resources for businesses, and resources not used by businesses for government. C) Satisfaction from purchases for consumers, profits for businesses, and society's general welfare for government. D) Available goods and services for consumers, scarce resources for businesses, and general welfare for government. Answer: C Type: Basic Understanding Page: 45 3. The goals of the consumer in a market economy is to buy: A) The greatest number of goods and services possible. B) The goods and services that maximize profits for businesses. C) The combination of goods and services which maximizes their utility given a limited budget. D) Those goods and services with the lowest prices. Answer: C Type: Basic Understanding Page: 45 4. The goal of the supplier of a product or service in a market economy is: A) The use of scarce resources subject to the constraint of taxes. B) The use of scarce resources subject to the constraint of available profit. C) Profits subject to the constraint of scarce resources. D) Profits subject to the constraint of income. Answer: C Type: Basic Understanding Page: 45 5. People...
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...Economic determinants of demand. D) All of the above. Answer: A Type: Basic Understanding Page: 93 2. A movement along a given demand curve between two prices refers to: A) The price elasticity of demand. C) A change in quantity demanded. B) A change in demand. D) The law of diminishing marginal utility. Answer: C Type: Definition Page: 94 3. When the demand for a good increases: A) Consumers are willing and able to pay only lower prices for any given quantity of the good. B) Consumers desire to have more of the good. C) Consumers are willing and able to purchase greater quantities of the good at any given price. D) There is movement along the demand curve. Answer: C Type: Definition Page: 94 THE DEMAND CURVE 4. Utility refers to the: A) Satisfaction obtained from a good or service. B) Additional satisfaction obtained from one more unit of a good or service. C) Willingness to buy specific quantities of a good or service at a particular price. D) Decrease in satisfaction as more of a good or service is consumed. Answer: A Type: Definition Page: 95 5. Which of the following determinants of demand is most directly an indication of a consumer's utility for a good? A) Income. B) Tastes. C) Expectations of future prices. D) Other goods (availability and prices). Answer: B Type: Basic Understanding Page: 95 6. The amount of satisfaction...
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...Economic determinants of demand. D) All of the above. Answer: A Type: Basic Understanding Page: 93 2. A movement along a given demand curve between two prices refers to: A) The price elasticity of demand. C) A change in quantity demanded. B) A change in demand. D) The law of diminishing marginal utility. Answer: C Type: Definition Page: 94 3. When the demand for a good increases: A) Consumers are willing and able to pay only lower prices for any given quantity of the good. B) Consumers desire to have more of the good. C) Consumers are willing and able to purchase greater quantities of the good at any given price. D) There is movement along the demand curve. Answer: C Type: Definition Page: 94 THE DEMAND CURVE 4. Utility refers to the: A) Satisfaction obtained from a good or service. B) Additional satisfaction obtained from one more unit of a good or service. C) Willingness to buy specific quantities of a good or service at a particular price. D) Decrease in satisfaction as more of a good or service is consumed. Answer: A Type: Definition Page: 95 5. Which of the following determinants of demand is most directly an indication of a consumer's utility for a good? A) Income. B) Tastes. C) Expectations of future prices. D) Other goods (availability and prices). Answer: B Type: Basic Understanding Page: 95 6. The amount of satisfaction...
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...©2011 WAP journal. www.waprogramming.com Taking a look at different types of e-commerce Rania Nemat* Department of IT, Al-Azhar University, Cairo, Egypt. Rania.n.85@gmail.com Abstract: In this paper, we are going to take a short introduction to different types of ecommerce. So, we will talk about e-commerce and then the types will be presented. They are described in details. Different relationships between commerce sides are subjected here and the categorizing is done. The types that are talked include: B2B, B2C, B2E, B2G, B2M, C2B, C2C, G2B, G2C, G2E, G2G, and P2P. Key word: e-commerce • e-commerce types • business I. INTRODUCTION E-commerce is the use of Internet and the web to transact business but when we focus on digitally enabled commercial transactions between and among organizations and individuals involving information systems under the control of the firm it takes the form of e-business. Nowadays, 'e' is gaining momentum and most of the things if not everything is getting digitally enabled. Thus, it becomes very important to clearly draw the line between different types of commerce or business integrated with the 'e' factor. Based on the type of relationship between different sides of commerce, it can be categorized in different types. In this paper, we will get into them in details. II. E-COMMERCE TYPES There exist different transaction schemas that are forked from different types of e-commerce. Here, we are going to talk about them in details. Business-to-business...
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...AMITY SCHOOL OF DISTANCE LEARNING, ASoDL Consumer Behaviour ADL – 45 Assignment – A Five Analytical Questions Marks – 10 1. a) What is the interrelationship between the consumer behaviour discipline and the marketing concept? b) How can the study of consumer behaviour assist marketers in segmenting markets and positioning products? 2. Contrast the major characteristics of the following personality theories: a) Freudian theory, b) Jungian theory, c) Neo-Freudian theory, and d) Trait theory. In your answer, illustrate how each theory is applied to the understanding of consumer’s behaviour. 3. a) Discuss the differences between the absolute threshold and the differential threshold. b) What is consumer reality? 4. How is perceptual mapping used in consumer research? Why marketers are sometimes forced to reposition their product or services? Illustrate your answer with examples. 5. Distinguish between beliefs, values, and customs. Illustrate how the clothing a person wears at different times or for different occasions is influenced by customs. Assignment – B Three Analytical Questions Marks – 10 1 A marketer of health foods is attempting to segment its market on the basis of consumer self image. Describe the four types of consumer self-image and discuss which one(s) would be most effective for the stated purpose. 2 Which theory of learning (i.e., classical conditioning instrumental conditioning or cognitive learning)...
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...Question : The activities of organized crime include ___________. 2. Question : A measure of the average change in prices of all types of consumer goods and services is called ________________. 3. Question : The survey that asks victims about the crimes committed against them is called ________. 4. Question : The Uniform Crime Report is published annually by the _____________. 5. Question : Rainwater’s concept of the “expressive strategy” involves ___________. 6. Question : Ways of living that enable people to adapt to their punishing, depriving reality are called _________. 7. Question : An influential factor in creating an awareness of the problem of poverty was a book entitled _______________. 8. Question : The concept of “routine activities approach to crime” was developed by _____________. 9. Question : In 2007, approximately how many rapes were reported to the FBI? 10. Question : Historian Herbert Butterfield suggested that a society can be destroyed by crimes involving ______________. SOC 402 Week 2 Quiz Purchase here http://chosecourses.com/soc-402-week-2-quiz Description Grade Details 1. Question : The activities of organized crime include ___________. 2. Question : A measure of the average change in prices of all types of consumer goods and services is called ________________. 3. Question : The survey that asks victims about the crimes committed against them...
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...Consumer Behavior, 10e (Schiffman/Kanuk) Chapter 1 Consumer Behavior: Meeting Changes and Challenges 1) The behavior that consumers display in searching for, purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs is known as ________. A) the production orientation B) consumer behavior C) narrowcasting D) positioning E) the marketing mix Answer: B Diff: 1 Page Ref: 5 Skill: Concept Objective: 1.1: Understand what consumer behavior is and the different types of consumers 2) Which of the following is considered an example of consumer behavior? A) Janice prefers to buy name-brand pain relievers like Tylenol and Advil, rather than the store brand. B) Javier generally gets gas on Monday mornings on his way to work. C) Jessica prefers to buy her produce from the farmer's market instead of the grocery store. D) Jeremy generally recycles his old newspapers and cardboard boxes. E) All of the above are examples of consumer behavior. Answer: E Diff: 2 Page Ref: 5 Skill: Application Objective: 1.1: Understand what consumer behavior is and the different types of consumers 3) When Bill orders five movie tickets online for himself and his friends for a Friday night showing of the latest action thriller, he is acting as a(n) A) organizational consumer B) team consumer C) non-profit consumer D) market consumer E) personal consumer Answer: E Diff: 2 Page Ref: 5 Skill: Application Objective: 1...
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