Free Essay

100 Year Events

In:

Submitted By Boxill
Words 3461
Pages 14
Whatever Happened to the 100-Year
Event?
They're big, we know them when we see them, and we remember them. By STEVEN SULLIVAN

B

y September 16, 2013, more than 4,500 square miles of Colorado were under water. That’s an area roughly the size of Delaware by some estimates; others compared it to Connecticut.
The territory on the eastern slope of the Rocky
Mountains had already been subjected to six straight days and 17 inches of rain, more than five inches above the annual average for the area. More than
1,200 people were missing, 19,000 homes were damaged or destroyed, 12,000 people evacuated. Fatalities were still unknown, but expected to be numerous. Television images showed raging torrents in streams and creeks that rivaled the last few hundred yards of the Niagara
River before the Falls.
Colorado was experiencing not just a 100-year event; this was a 1,000-year event, a flood that even the National Weather
Service characterized as not only historic, but biblical.
That turns out to be a pretty good characterization of a
100-year event. They’re big, we know them when we see them, and we remember them: Hurricane Katrina in 2005; Super
Storm Sandy in 2012; the tornado that devastated Moore,
Oklahoma in 2013; the entire wildfire summer of 2012. And if one of them takes your loved ones, your home, or your possessions, it doesn’t really matter if it makes the record books.

26

ACTUARIAL REVIEW

NOVEMBER/DECEMBER 2013 • WWW.CASACT.ORG

Misleading Term

percent annual probability of occurring at a given location. For

The term “100-year event” (or whatever number you want to

example, if Miami, Florida, is impacted by a 100-year hurri-

attach to it) expresses a probability rather than a certainty.

cane event in 2013, this doesn’t mean the next 100-year hur-

Events this extreme are commonly measured by how likely

ricane in Miami will occur in 2113; the probability for another

they are to happen. In the case of Boulder, Colorado, a flood of

hurricane in Miami in 2014 of the same intensity remains one

this magnitude is expected to occur only once in a thousand

percent. Hundred-year events in consecutive years are rare,

years. Lesser catastrophes may happen more frequently, say

but certainly not impossible.”

once every 100 years. But these are only guesses. Projections.

“We need to make sure we’re communicating that we

There’s nothing to say that another 1,000-year event won’t

don’t mean this is going to happen only once every 100 years,”

happen next year. Or next week. Or not for another 2,000 years.

adds Mary Frances Miller, an actuary with Select Actuarial

The term became popular in 1973 when the National

Services in Nashville. “It’s possible to get two in a row. Highly

Flood Insurance Program (NFIP) needed a standard to mea-

unlikely, but possible. And we need to communicate that

sure flooding across the country. Some areas are more prone

it’s based on a model. It’s not like we’re absolutely confident

to flooding than others, some flood more frequently than oth-

that the probability is one in 100. It might really be one in 60.

ers, and some areas of the country haven’t kept records long

Or one in 200. We can’t confidently say it’s not one in 10. It’s

enough to ensure statistical accuracy for prediction. Neverthe-

unlikely, and it’s out on the I-don’t-really-know- how-unlikely end of the scale.”

less, the NFIP was mandated to map all

In other words, there’s nothing

the flood plains in the country. Bringing

certain about predicting any extreme

all these factors together, along with a number of different ways for measuring flood magnitude, it compromised on the 100-year frequency as a standard.

“We need to make sure we’re communicating

both the general public and insurance professionals,” says Mark Bove, senior research meteorologist with Munich
Re America. “A ‘100-year event’ refers to a natural catastrophe that has one

WWW.CASACT.ORG • NOVEMBER/DECEMBER 2013

are looking for. Certainty makes them feel confident, and that confidence can get them into trouble.

“The term ‘100-year event’ is misleading and is often misinterpreted by

event. Yet certainty is what many people

that we don’t mean this is going to happen only

Probably Questionable Behavior
Dr. Howard Kunreuther and Erwann

once every 100 years.”

Michel-Kerjan, both of the Wharton

—Mary Frances Miller

nia, wrote an op-ed piece in The New

School at the University of Pennsylva-

ACTUARIAL REVIEW

27

York Times (“Paying for Future Catastrophes”) after Super Storm Sandy. “Our research shows,” they said, “that half of all policyholders cancel their flood coverage after only three or four years.
Why? Because they paid premiums without getting anything in return and are likely to think ‘Bad investment!’ But insurance is a safety net, not a bet.”
Miller tells the story of a man in Miami who was rebuilding in the wake of
Hurricane Andrew in 1992, at that time the worst storm in Florida history. He

Wilderness is prime real estate for those who can afford it, and those who can afford it build expensive houses, communities, and businesses in what was once pristine prairie or forest.…So even if wildfires aren’t becoming more frequent, they’re certainly becoming more costly and destructive from a human standpoint.

was installing a set of glass doors that clearly weren’t up to code and would never withstand another hurricane. When asked why he was doing this (aside from saving money, of course), he replied that since Hurricane Andrew was a one-in-25-year storm, and the doors were designed to last for maybe 20 years, there really wasn’t anything to worry about.
“We chuckle,” says Miller, “but that just indicates a profound misunderstanding of probability.”
The other extreme is becoming too cautious. The classic example of this is flying vs. driving. Plane crashes are extremely rare, but they’re usually spectacular when they happen.
Traffic accidents happen every day—many times every day.
Yet people tend to be more afraid of dying in a plane crash than a car accident, even though their chances of dying in a car are much higher.
Yet somehow we (or at least the media and politicians) seem to admire the people who refuse to retreat, who are determined to rebuild in the same flood plain after they’ve been wiped out. The ones who decide not to make the same mistake twice are viewed as quitters. So what is the proper response to a 100-year event?
There’s no easy answer to that question. It may be one thing if you’re a homeowner living in New Orleans or Miami or Boulder. It’s another thing if you’re an insurance company covering properties in those areas.
Where the People Are
There’s a difference between a 100-year meteorological event and a 100-year insurance loss event, says Mark Bove. “The former deals with the frequency and severity of the hazard at a given location, while the latter is largely influenced by the built

28

ACTUARIAL REVIEW

human environment impacted by an event. It is quite possible to have a 100-year (or longer return period) event occur in an unpopulated area, causing little to no insured loss, while a weather event of moderate severity, well below a 100-year return period, could cause a 100-year insurance loss if it impacts a densely populated area with high insurance penetrations.”
“It all boils down to people,” says Tom Jeffery, senior principal scientist at CoreLogic in Madison, Wisconsin. “People who live in coastal areas face a known risk, some more than others. If they continue to live there, there is going to be a recurring cost of damage.”
It’s too early at this writing to say how bad the 2013 wildfire season was. Though memory of the more than 6 million acres that burned in 2012 may have faded, the more than 3 million scorched acres so far in 2013 seem bad enough.
There have probably been even worse fire seasons before recorded history, when lightning strikes ignited hundreds of square miles of unpopulated wilderness and burned until the rain eventually extinguished the fire. Even when Native
Americans began to settle that wilderness, their nomadic lifestyle enabled them to pull up stakes and move whenever fire appeared on the horizon and threatened their settlements.
That was their fire insurance.
It’s not so easy for modern settlers. Wilderness is prime real estate for those who can afford it, and those who can afford it build expensive houses, communities, and businesses in what was once pristine prairie or forest. None of it is movable. And in addition to those random lightning strikes, all those people can accidentally or deliberately start fires with a careless match or a spark from a piece of machinery. So even if

NOVEMBER/DECEMBER 2013 • WWW.CASACT.ORG

wildfires aren’t becoming more frequent, they’re certainly becoming more costly and destructive from a human standpoint.
This extends to other types of natural disasters, too.
The numbers are daunting: Estimates for the cost of
Hurricane Katrina range from $108 billion to $150 billion with more than 1,800 dead; Super Storm Sandy cost $65 billion and killed 285; Hurricane Andrew destroyed $26.5 billion in property and caused 65 fatalities.
“The incidence of extreme events is far more frequent,” say Kunreuther and Michel-Kerjan in their New York Times article. “Twenty of the 30 most expensive insured catastrophes worldwide from 1970 to 2011 have occurred since 2001—and
13 of them were in the United States. Aside from the 9/11 terrorist attacks, all were natural disasters. The increase is most likely because of the location in high-risk areas of more people and more valuable properties, along with a changing climate.”
An Understood Currency
Correctly assessing that risk is the work of catastrophe modelers. Using high-speed computers, modelers have learned how to create complex programs that combine data of past occurrences and emerging science to come up with a reasonable probability for how many extreme events might occur in a given time frame, how severe they might be, and the cost of the damage they might inflict.
According to Kay Cleary, an actuary and director at the modeling company Risk Management Solutions (RMS), catastrophe models have come a long way since they were first used in the 1980s to provide point estimates—like the 100-year probable maximum loss (PML). But no matter how sophisticated they are, they still can’t provide a straightforward right or wrong answer.
“The 100-year PML just gives you a probability and a number,” says Cleary. “It would be nice if you could just draw a couple of lines and say ‘That’s my range of uncertainty.’ But it doesn’t work quite that way because of the complexity of what goes into it. With the advances in computer speed and science, you can now drill down and determine the amount of trouble you’ll be in, assuming you are in trouble. You can do more sensitivity testing by varying some of the assumptions and seeing how it shifts things around. You can learn a lot more, a lot easier, and a lot faster by having more numbers to look at than just a point estimate of PML.”
What models do provide, Cleary says, is an agreed-upon, understood currency that enables insurers to quantify the risks

WWW.CASACT.ORG • NOVEMBER/DECEMBER 2013

and trade them in the marketplace. “We hope the number is close to reality, but even so, it’s an agreed-upon amount that allows things to happen. The fact that it’s exactly right or exactly wrong is obviously important, but what it mainly does is enable us to do business. It’s kind of like a stock price. What is a stock price, really, but an agreed-upon transaction number?
It’s not a real number.”
According to David Lalonde, a senior vice president with the modeling firm AIR Worldwide, “the one percent exceedance probability loss (or the 100-year return period loss) is estimated to be just over $200 billion—a figure that could be driven by an active and severe U.S. hurricane season or by a combination of different perils in different regions, as was the case in 2011. AIR estimates the average annual loss (AAL) from natural catastrophes is $59 billion, in line with global catastrophes losses from 2012, which are estimated to be around $58 billion.” So why are we seeing more of these events that are getting so destructive and so costly? It’s tempting, of course, to blame global warming. But scientists and modelers are cautious.
Mark Bove at Munich Re says we still don’t know enough to be certain, but a warmer, moister atmosphere could be

ACTUARIAL REVIEW

29

conducive to more tornado and hail events across the eastern

next five years is a little bit higher than that. We don’t make an

two-thirds of the United States. Climate change may or may

explicit adjustment for it, but we think there is some implicit

not produce more frequent extreme events but “those that

acknowledgement of those impacts.”

form could become more intense, reducing the return period

“Attributing every weather anomaly to manmade climate change—other than the higher temperatures the global

of severe hurricanes.”
“Climate change makes the model more complicated,”

warming phenomenon is named for—is a high-stakes gamble,

says Mary Frances Miller. “I don’t know if it makes hurricanes

rooted more in politics than in science,” says Nate Silver in his

more or less frequent, there’s argument about that. But it cer-

2012 book, The Signal and the Noise: Why So Many Predic-

tainly makes the modeling more difficult.”

tions Fail—But Some Don’t. “There is little consensus about

Global warming, or climate change, is a long-term phe-

the ways that climate change might manifest itself other than

nomenon, adds Kay Cleary, and models are better suited to

through temperature increases and probably rising sea levels.

much shorter-term projections—two to five years—so models

The greenhouse effect almost certainly exists and will be

typically don’t reflect it. “We don’t know enough to do that re-

exacerbated by manmade CO2 emissions. This is very likely to

sponsibly. However, to the degree that there have been trends

make the planet warmer. The impacts of this are uncertain, but

recently and the impact of global warming is felt, we do look at

are weighted toward unfavorable outcomes.”
Improved models now account for a previously unrecog-

that information in light of the medium-term rate.”
There’s a controversy in hurricane modeling between the

nized peril: storm surge. Storm surge is a hybrid, neither wind

long-term rate and the medium-term rate, Cleary explains.

nor flood. Even relatively weak wind events can push huge

“The long-term

volumes of water to surge over the land, causing billions of

is based on the

dollars of damage.

112 years of data

“It has to do with bathymetry, the study of the underwater

that we have. The

landscape,” Cleary says. “Water pushing against the ocean

medium-term

floor starts to build up and inundates the land, creating a surge

acknowledges that

flood. Initially, it made a lot of sense to have surge factor off

there are cycles.

the wind, but we found that surge has its own characteristics

Right now we’re in

not necessarily related to the wind. We upgraded our model to

a somewhat higher

account for not only the severity of what can happen, but also

than long-term

the types of things to worry about.”

average cycle. If you look at the 112

Paying for the Risk

year average, what

So who pays for all this? That, of course, is what insurance

we expect in the

companies are for, but many private-sector insurers have

“Water pushing against the ocean floor starts to build up and inundates the land, creating a surge flood. Initially, it made a lot of sense to have surge factor off the wind, but we found that surge has its own characteristics not necessarily related to the wind.” —Kay Cleary
30

ACTUARIAL REVIEW

NOVEMBER/DECEMBER 2013 • WWW.CASACT.ORG

increased premiums in high-risk areas to make it virtually impossible for some people who want insurance to afford it.
Some carriers have exited certain markets altogether. And most carriers depend on reinsurers—like Munich Re and
Swiss Re—to share much, if not most, of the risk.
But there are other mechanisms as well. States prone to natural disasters, particularly along the coasts, fund wind pools that offer high-risk coverage at lower rates. Wind pools grew out of the FAIR (Fair Access to Insurance Requirements) plans that were formed in 1960s when many insurers pulled

Politically, says Tom Jeffery, mitigation can be a can of worms because it ultimately impinges on individuals’ rights to live and own property wherever they want to.

out of areas hit hard by rioting and civil unrest. One of the largest wind pools, Florida’s Citizen’s Property Insurance

property rather than the property owner. The cost of the loan,

Corp., covers nearly $500 billion in assets. Most wind pools,

he says, will be less than the benefits from the lower insurance

however, aren’t nearly so well-endowed and must resort to the

premium.

reinsurance market as well.
In 1968, the federal government instituted the NFIP to

Even though risk-based rates make economic sense for those who can afford them, they’ll still end up pricing many

subsidize premiums for people living in flood plains. But

low-income homeowners out of the market. “Our response to

claims from the disastrous 2005 and 2008 hurricane seasons

that is to help them out by using vouchers,” says Kunreuther,

forced the NFIP to borrow $18 billion from the U.S. Treasury,

similar to the Supplemental Nutrition Assistance Program.

which it hadn’t yet repaid when Super Storm Sandy hit in

They would receive the means-tested voucher, as well as a

2012.

loan, only if they agree to mitigate and make their homes

In July 2012, Congress passed the aptly named Biggert-

safer. “Mitigation will bring their premium down so much that

Waters Flood Insurance Reform Act, which attempts to make

the actual magnitude of the voucher, even if they pay for the

the NFIP more financially stable and ensure that flood insur-

loan themselves, would be less than just paying the difference

ance rates more accurately reflect the real risk of flooding.

between what they can afford and the much higher insurance

The act institutes changes in flood hazard mapping and flood

premium.”

plain management, but primarily it gradually eliminates the

Politically, says Tom Jeffery, mitigation can be a can of

subsidies that enabled many insureds to pay lower premiums

worms because it ultimately impinges on individuals’ rights to

than are reflected by their risk.

live and own property wherever they want to. And it’s not just

“The Biggert-Waters Act is moving exactly in the right

about the cost of individual insurance coverage. The levees

direction,” says Howard Kunreuther. “It’s the first piece of

that were rebuilt to protect New Orleans from another Katrina-

Congressional legislation that I’m aware of that has risk-based

level storm cost in excess of $14 billion. Estimates for building

rates, not on all homes but on second homes and on repeti-

a sea wall that would protect New York from another Sandy

tive-flooding homes. With risk-based rates you can give a rate

run as high as $23 billion.

reduction when people mitigate.”

“It’s an awfully big undertaking,” he says. “In an area like
New York, it certainly would offer tremendous protection and

Mitigating Circumstances

reduce or eliminate the tens of millions of dollars of damage

Risk mitigation is something that Kunreuther has been

that could come in the future. And that’s the question every-

championing for years, though he admits it can be a tough

body wants answered: What can we expect in the future? No-

sell because it can be expensive for homeowners. The trick, he

body knows. We can project based on what’s happened in the

says, is to give people a financial incentive to relocate or retro-

past, but nobody knows if it’ll happen next year, in 10 years, or

fit their homes to better withstand wind and water damage. He

in the next 100 years. All we know for sure is that there will be

advocates long-term loans and low-cost, long-term insur-

another one sometime in the future.”

ance—perhaps as long as 20 years—that would be tied to the

WWW.CASACT.ORG • NOVEMBER/DECEMBER 2013

Steven Sullivan is a writer living in Baltimore, Md. ●

ACTUARIAL REVIEW

31

Similar Documents

Free Essay

Respect and Disipline

...scout group? * 1-2 years * 3-4 years * 5-6 years * 7+ 5) Is there a structure to this group? * Yes * No 6) Does this group have any specific objectives laid out? * Yes * No 7) Does this group have any laws you have to abide by? * Yes * No 8) Does this group take part in events in the community? * Yes * No 9) Does the scout group need new programs? * Yes * No 10) Does the scout group face any problems? * YES * No 11) ------------------------------------------------- If yes state what ------------------------------------------------- 12) Does the problem affect the scout group? * Yes * No 13) Does the programs and policies are effective in the scout group? * Yes * No 14) How relevant is the scout movement to the youths in the area? * Very relevant * Not relevant * Little relevant 15) Does the scout group need new programs to be implemented? * Yes * No 16) How does the group have an impact on society? * Give moral guidelines * Leads to the development of young people * Keeps them away from doing wrong things * All of the above 17) How effective is the scout group? * Very effective * Not effective * Little effective Presentation QUESTION | RESPONSE | RAW DATA | PERCENTAGE | 1) Gender | MaleFemale | 2525 | 50%50% | Total | | 50 | 100% | QUESTION | RESPONSE...

Words: 1288 - Pages: 6

Premium Essay

Iyot

...Athletics Athletics is an exclusive collection of sporting events that involve competitive running, jumping, throwing, and walking. The most common types of athletics competitions are track and field, road running, cross country running, and race walking. The simplicity of the competitions, and the lack of a need for expensive equipment, makes athletics one of the most commonly competed sports in the world. Athletics is mostly an individual sport, with the exception of relay races and competitions which combine athletes' performances for a team score, such as cross country. History Athletics is often used synonymously with any sporting activity, but in most cases, athletics refers primarily to track-and-field events that involve running, jumping or throwing. Those athletic events are most closely associated with the Olympics, but competition in these sports is held at the youth level, high school, college, and professional ranks all year round throughout the world. The Ancient Greeks The first Olympics in ancient Greece go back at least as far as the eighth or ninth century B.C. While such sports as boxing and equestrian events were included, most of the events were those now classified under athletics or track and field. They included running, jumping, discus and the javelin. Those four, plus wrestling, made up the pentathlon. The running events included "stades," which were essentially sprints from one end of the stadium to the other, a distances of about 190 meters;...

Words: 1366 - Pages: 6

Free Essay

A Comparative Study Between Fines and Community Service in the Perspective of Silliman University College Students Enrolled in S. Y. 2015-2016

...Research Instruments ……………………………………………………………… 27 Data Collection Procedures ……………………………………………………….. 28 Data Analysis (Statistical Treatment) …………………………………………….. 29 CHAPTER II Presentation, Analysis, and Interpretation of Data …………………………………… 30 CHAPTER III Recommendation and Conclusion ……………………………………………………… 43 Bibliography ………………………………………………………………………………... 45 Appendices Appendix A: Letter to the Respondents …………………………………….…… 47 Appendix B: Survey Questionnaire …………………………………………….… 48 Appendix C: Results from the Self-Administered Questionnaires ……………. 51 CHAPTER I: The Problem and Its Scope INTRODUCTION At Silliman University, students from every college are required to attend non-academic events throughout their stay. These events can range from Christian convocations at the Silliman Church, to parades around the city. From sitting...

Words: 8533 - Pages: 35

Premium Essay

Kanye West Research Paper

...Samuel Nussbaum Ms. Horowitz March Current Event February 25, 2017 Source: Tayag, Yasmin. "Science: Kanye West Isn't Indecisive, He's Just Emotionally Complex." Inverse. Inverse, 15 Feb. 2017. Web. 25 Mar. 2017. Relative Location: 2,690.6 Miles Northwest of Boca Raton, Florida. Place: This event took place in Los Angeles, California. 5 Star Details: 1. Who- Kanye West. 2. What- The emotions of Kanye West and his indecisive actions. 3. When- February 14th-15th, after the launch of The Life of Pablo. 4. Where- Near Los Angeles, California. 5. Why/How- Analyzing published studies and “Tweets”. Summary: Between the 14th and 15th of February in Los Angeles, the “Indecisive” actions of Kanye West were analyzed and proved to just be emotional...

Words: 282 - Pages: 2

Free Essay

Event Sponsorship

...EVENT SPONSORSHIP PROPOSAL MAKE A DIFFERENCE ... and have fun doing it. IT’S A WIN-WIN. WE’LL FIND THE RIGHT FIT. Sponsoring a Greater Hartford Arts Council event provides you the unique opportunity to connect with the Greater Hartford community, to build brand awareness and show your company’s support of an important cause: the arts! Looking for the opportunity to become a part of one of the biggest events of the year? To put your company name in front of hundreds of sophisticated party goers? Want to show your employees and investors your dedication to our community? Consider a sponsorship at BIG RED FOR THE ARTS. Each event reaches a different key audience segment and provides a fun, entertaining and engaging way for you to “wow” clients, vendors and employees. Feel good about supporting our local arts, heritage and cultural organizations as you enjoy an unforgettable evening. More in the mood for an intimate networking opportunity? Looking for a one-of-a-kind experience to make a big impression? Learn more about sponsoring MAX’S FARM TO TABLE WINE DINNER. All photos appearing in this booklet by Roger Castonguay and Heather White of The Defining Photo. If you want to be part of a fun, funky, festive evening, an ARTINI sponsorship is right for you. Get your name in front of local young professionals, reward your employees and show your clients how cool you really are. Associate your name with art, support our local...

Words: 2123 - Pages: 9

Premium Essay

Management

...Psychoanalytic method, the client’s historical awareness of his potentially progressive disease and its distortions in thinking [denial] is addressed through the application of ABC’s of irrational thinking. 4 The lead clinician will assist the client with an REBT problem self-assessment; and application of the Model mental health chemical dependency treatment. 5 In this case study the client brings his partner to the practice three weeks ago which an initial assessment of the boyfriend—girlfriend dynamics. The session explores the multiple aspects of dysfunction that have existed within the relationship and substance misuse addiction and multi-generational trauma. The client’s father had been a cocaine addict and subsequently died a year ago. In the first...

Words: 10771 - Pages: 44

Premium Essay

How Well Do You Know Me?

... Consider an economy that produces and consumes bread, coffee, and automobiles. In the following table, we have data for two different years. The first 2 questions refer to this table. Year 2007 Year 2008 $20,000 $21,000 $1.25 $1.50 $2.00 $2.10 100 120 100,000 115,000 400,000 380,000 Price of 1 Automobile Price of 1 loaf of Bread Price of 1 cup of Coffee Number of Automobiles Produced Number of Cups of Coffee Produced Number of Loaves of Bread Produced 1. Using the year 2007 as the base year, compute the following statistics for each year: nominal GDP, real GDP, the GDP deflator (a Paasche price index) and the CPI (a Laspeyres price index). For the CPI, assume that the representative basket of goods is exactly the one produced in the year 2007 Answer: To calculate nominal GDP for 2007 is $20, 000 ∗ 100 + $1.25 ∗ 400, 000 + $2 ∗ 100, 000 = $2, 000, 000 + $500, 000 + $200, 000 = $2, 700, 000 for 2008 $21, 000 ∗ 120 + $1.50 ∗ 380, 000 + $2.1 ∗ 115, 000 = $2, 520, 000 + $570, 000 + $241, 500 = $3, 331, 500 To calculate real GDP for 2007, since 2007 is the base year real GDP 2007 equals $2,700,000 1 for 2008 just use the 2007 prices $20, 000 ∗ 120 + $1.25 ∗ 380, 000 + $2 ∗ 115, 000 = $2, 400, 000 + $475, 000 + $230, 000 = $3, 105, 000 The amount of stuff produced in 2008, at 2007 prices is the real GDP in 2008 To calculate the GDP deflator in both years simply divide Nominal GDP by Real GDP, so for 2007 GDP def lator 2006 = $2.7 million/$2.7 million = 1 and for 2008 GDP def lator 2007...

Words: 997 - Pages: 4

Premium Essay

Talltree2 Casino Hotel

...COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969 WARNING This material has been reproduced and communicated to you by or on behalf of Monash University pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice.   SKY CITY HOTEL CASINO The Sky City Hotel Casino is a 640‐room resort complex featuring a full range of Nevada‐ style gaming: slot machines, table games (twenty‐one, craps, poker, roulette, baccarat and keno). Besides the hotel and casino, it also has four separate restaurants, two entertainment showrooms, and three gift shops. It is located in an extremely competitive market that includes 25 other hotel casino properties within a 10‐mile radius. Given the competitive market, the casino management uses a wide range of marketing promotions to attract customers to the casino facilities where, it is hoped, they will try their luck at the slots or table games. Casinos are designed in such a way that customers must walk through or past the gaming area to get to the restaurants or the hotel registration area. The primary objective of a hotel casino property is to keep a gaming customer in the complex. The casino industry is a unique service industry that...

Words: 4467 - Pages: 18

Premium Essay

Talltree

...ISSN 1940-204X TallTree2 Hotel Casino John R. Mills University of Nevada at Reno Jeffrey Wong University of Nevada, Reno Background The TallTree2 Hotel Casino is a 640-room resort complex featuring a full range of Nevada-style gaming: slot machines, table games (twenty-one, craps, poker, roulette, baccarat, and keno). Besides the hotel and casino, it also has four separate restaurants, two entertainment showrooms, and three gift shops. It is located in the extremely competitive Reno, Nevada, market that includes 25 other hotel casino properties within a 10-mile radius. Given the competitive market, the casino management uses a wide range of marketing promotions to attract customers to the casino facilities where, it is hoped, they will try their luck at the slots or table games. Casinos are designed in such a way that customers must walk through or past the gaming area to get to the restaurants or the hotel registration area. The primary objective of a hotel casino property is to keep a gaming customer in the complex. The casino industry is a unique service industry that has created gaming odds that over a period of time will result in the casino generating revenues from its customers. For example, in northern Nevada, the house normally keeps 2.1% of every dollar that a player puts into a slot machine. Other states and Indian properties can retain up to 12% of each dollar played. For table games the normal return is 12% of drop (money lost by players). To maximize the...

Words: 4980 - Pages: 20

Free Essay

Building Church Memberships

... I am submitting the attached proposal for consideration by you, the First Lady, and the members of New Hope Christian Fellowship Ministries. This proposal identifies the problems of declining membership at your church as well as possible solutions. I have been a member of New Hope Christian Fellowship Ministries for over seven years and have watched the revolving door of members for that time. In the last eight months, I have observed many members leaving and attendance declining but unlike in the past, new members are not coming into the ministry. As a result of the declining membership and attendance numbers, the ministry is also experiencing low donations and the ministry is struggling to pay its bills. During the last few months, the significantly low donations have begun to threaten the future of New Hope. This proposal will address the problems that I have mentioned; it will also offer solutions that have the potential to provide significant relief to your ministry. Your ministry has been serving the Cobb County, Georgia area for over 20 years and my objective is to create avenues that will keep this ministry thriving for many years to come. Please review the materials that I have included for your edification. The various parts include an abstract, which is a summary of the full report that is also contained. The feasibility study is also included and will show the different proposed solutions, and the criteria I used to choose those...

Words: 3485 - Pages: 14

Free Essay

Farming

... ARRIVAL OF TEAMS Friday, June 05th Opening Ceremony at 5:00 PM --- Parade of teams---- Friday, June 05th Session 1: 5:30 PM Saturday, June 06th Session 2: 9:00 AM Sunday, June 07th Session 3: 8:30 AM Sunday, June 07th Closing Ceremony-Presentation of Awards 3…COMPETITION RULES: The competition will be conducted in accordance with FINA Rules 2013- 2017 in force at the start of the competition. FINA rule SW 4.4 shall be applied. The start will be ‘over the top’ in the freestyle, breaststroke, butterfly and individual medley events. 3.1... AGE GROUPS: - Individual events & relays - 8 & UNDER, 9 – 10, 11-12, 13-14, 15 & OVER The Swimmer’s age on December 31st, 2014 will determine the age group in Which...

Words: 2375 - Pages: 10

Premium Essay

Asdasd

...upscale shopping centers (substantially increasing capital expenditures), management now wants these departments to operate more like profit centers. Whereas 20 years ago the casino department generated over 90% of total property revenues, current property revenues are more spread over a range of departments. The current income statement (Worksheet #1) for TallTree2 Hotel Casino shows that 64% of revenues are generated by gaming while rooms (14%), food (12%), beverage (6%), and other (4%) make up the remaining 36%. Northern Nevada casino operations are cyclical, with 收入的季节性 peak demands occurring on Friday and Saturday (100% 特征 hotel occupancy) and during July, August, September, and October. Hotel room rates can change substantially, with rates during the slow period as low as $49 but the same room selling during the Hot August Night Special event for $350 per night. Special holidays such as Thanksgiving and Christmas have traditionally been very slow for casinos, whereas for holidays such as the Fourth of July, the hotels and casinos are packed. To compensate for the slow periods, casinos have developed a series of special events. Special events are typically more likely to be offered during midweek or in slow months in order to generate incremental gaming revenues. Any weekend or holiday special events are normally reserved for the “high...

Words: 4984 - Pages: 20

Premium Essay

Coor's Light Promotion Plan

...itself as the biggest selling brand in both the US and Canada. The merger, however, left the company heavily indebted and with limited capital suffered a loss of partnering and sponsorship for major sporting events. Coors Light has worked extremely hard to maintain the positioning as ‘The Worlds Most Refreshing Beer” withstanding the susceptibility the brand faces with only a single brewing site and third party distributors. This promotion plan includes the following objectives for the upcoming year: * To attract non-users and create brand awareness among 90% of females aged 21-30 seeking a refreshing tasting light beer, * To retain the 18-24 year old male target currently held by Coors Light. * To engage the mobile community through the use of Mobile Insider, connecting the brand to consumers. The objectives should be met through various promotional activities tied closely to the company’s long-standing brand image, and mobile promotions to increase accuracy in reaching target markets. Over the next 12 months it is recommended that Coors Light continue to use the Maxim Golf Experience to maintain the current target market. The brand will increase awareness among the female target by promoting the Coors Château getaway at bars across Canada, awarding 100 women a relaxing weekend getaway. This will tie in to the Cooking with Coors social media contest through the companies Facebook Fan page. Cooking with Coors will ask consumers to upload videos of themselves...

Words: 8921 - Pages: 36

Premium Essay

Financial Report

...contents Corporate Information 2 Corporate Structure 3 Financial Highlights 4 Directors’ Profile 5 Significant Events 8 Corporate Social Responsibility 12 Chairman’s Statement 16 Corporate Governance Statement 19 Audit Committee Report 33 Statement on Risk Management and Internal Control 37 Financial Statements 40 List of Properties 106 Analysis of Shareholdings 107 Notice of Eighth Annual General Meeting 110 Statement Accompanying the Notice of the Eighth Annual General Meeting 114 Proxy Form 2 POWER ROOT BERHAD (Company No.: 733268-U) Corporate Information SHARE REGISTRAR BOARD OF DIRECTORS Y.M. Tengku Shamsulbhari bin Tengku Azman Shah, Independent Non-Executive Chairman SMK. Dato’ Low Chee Yen Managing Director Dato’ How Say Swee Executive Director Dato’ Wong Fuei Boon Executive Director REGISTERED OFFICE See Thuan Po Executive Director 31-04 Level 31, Menara Landmark No. 12 Jalan Ngee Heng 80000 Johor Bahru, Johor Tel : 07 – 278 1338 Fax : 07 – 223 9330 Ong Kheng Swee Independent Non-Executive Director Datuk Faizoull bin Ahmad Non-Independent Non-Executive Director (Appointed on 30 September 2013; Resigned on 27 March 2014) Dato’ Tea Choo Keng (Alternate Director to Y.M. Tengku Shamsulbhari bin Tengku Azman Shah, Datuk Sarchu bin Sawal Non-Independent Non-Executive Director (Resigned on 30 September...

Words: 3238 - Pages: 13

Premium Essay

Insurence

...Metlife Alico: History and Overview MetLife, Inc. is the holding corporation for the Metropolitan Life Insurance Company, or MetLife for short, and its affiliates. MetLife is among the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries. The firm was established on March 24, 1868 (Wikipedia). In March 2010, the company acquired one of American International Group, Inc.’s (AIG) international subsidiaries, American Life Insurance Company (ALICO), for approximately $15.5 billion. The consideration took consist of $6.8 billion in cash and approximately $8.7 billion in MetLife equity securities. ALICO was one of the world’s largest and most diversified international life insurance companies across the globe. The acquisition accelerates MetLife’s global growth strategy. Upon acquisition, MetLife, which is already the largest life insurer in the United States and Mexico, became a leading competitor in Japan, the world’s second-largest life insurance market. The transaction materially advanced MetLife’s position in Europe. It also moves MetLife into a top five market position in many high growth emerging markets in Central and Eastern Europe, the Middle East and Latin America. MetLife Alico, has been operating in Bangladesh with their insurance services since 1952. Throughout the history, it has continuously sought to nurture talent, respect local cultures and promote the diversity that characterizes...

Words: 2490 - Pages: 10