Presents: Baba Shiv
Professor of Marketing, Stanford Graduate School of Business
Do you know what drives your decisions? Do you know what drives your employees' or your customers' decisions?
Professor Baba Shiv, Graduate School of Business Professor of Marketing and Professor of Psychology at Stanford University, tells how to structure your organization's decision-making process to yield the most effective decisions.
Using powerful and revealing data from research in both the public and private sector, Professor Shiv will reveal the neural underpinnings of the crucial role that emotion and analytics play in the decision-making process and shows how to harness the power of emotion for optimal results.
As a leader, you will learn how to identify which process your upline management and your own employees use to process decisions, and how to bridge the gap in order to streamline progress within your organization.
In this session, you will learn:
* How the brain makes decisions
* Which factors to harness and which to avoid in order to foster effective decision making
* Why decision making in a purely cognitive fashion can lead to sub-optimal decisions
(More information) Date and Time: Wednesday, April 14, 2010. 7:30 AM.
Approximate duration of 1.5 hour(s).
Location:
Stanford Faculty Club 439 Lagunita Ave [Map]
Audience:
Faculty/Staff
Alumni/Friends
General Public
Students
Category:
Lectures/Readings
Conferences/Symposia
Sponsor:
Office of Public Affairs
Contact:
5-3330 cindyw@stanford.edu Admission:
$60.00 General Public $55.00 Stanford Faculty, Staff, Students, Alumni
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Last Modified:
April 2,