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19 Rules

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Submitted By zohaibdhukka
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19

Rules of Typography

Index
1. Use Classical Typeface 2. Use Maximum Two Types of Typefaces 3. Use Typefaces that are Different in Form 4. Use Upper and Lower Case Letters 5. Use an Average Point Size for Text Type 6. Use Minimum Type Sizes and Weights 7. Use Text Types of Book Weight 8. Use Typefaces of Medium Width 9. Use Consistent Letter and Word Spacing 10. Use Appropriate Line Lengths 11. Use Line Spacing that is Readable 12. Use Flush Left Type Alignment 13. Create Effective Rags 14. Clearly Indicate Paragraphs 15. Avoid Widows and Orphans 16. Emphasize Elements within the text 17. Never distort the Type 18. Align Letters and Word on the Baseline 19. Use Maximum Contrasts between the Type and the Background 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

19 Rules of Typography

RULE 1
Use Classical Typeface
For optimum legibility, choose classical, time-tested typefaces. These typefaces should be drawn and crafted with consistency among characters, and exhibit highly legible proportions. Examples include: Baskerville, Bembo, Bodoni, Caslon, Centaur, Franklin Gothic, Frutiger, Futura, Garamond, Gill Sans, Goudy Old Style, Helvetica, News Gothic, Palatino, Perpetua, Sabon, Times New Roman, and Universe.

RIGHT

WRONG

SMART PEOPLE

SMART PEOPLE

19 Rules of Typography

2

RULE 2
Use Maximum Two Typefaces
Be mindful not to use too many different typefaces at any one time. The main reason for using more than one typeface is to create emphasis or to separate one part of the text from another. When too many different typefaces are used, the reader is unable to determine what is and what is not important.

RIGHT

WRONG

BAN CLUSTER BOMBS SIGN THE TREATY THIS DECEMBER

BAN CLUSTER BOMBS SIGN THE TREATY THIS DECEMBER

19 Rules of Typography

3

RULE 3
Use Typefaces that are Different in Form
Avoid combining typefaces

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