...Essay Title: The communication of window display Subject: Massimo Dutti Word account: 1300 words Name: Yuwei Chen Student ID: CHE12369259 London College of Fashion Year 1(2013) Degree: BAFM Unit Tutor: Sally Bain Unit name: ISHE The communication of window display It is beyond doubt that the competition in the fashion retail industry is extremely stiff. Visual merchandisers are seeking a best way to attract customers by significantly improving display design to create competitive advantage. As Davis(2013) observe, there is a new trend in fashion marketing that companies are looking to the past to make an emotional connection to their customers and translate to sales. Venturing also on such approach is inditex brand Massimo Dutti. This retailer has been refurbishing its window displays with flapper-style mannequins and gorgeous props duly to recreate a 1920s vibe (Figure 1), which appeals to customers. In a consumer driven market, what does Massimo Dutti hope to achieve from nostalgic window displays? Does “nostalgic window dressing” make sense? This essay will focus on the relationship between shoppers and retail visual offerings. In particular, it explains the effect of styling, color and props used on the window display. Figure 1 Figure 1 In text ways of seeing, John Berger refers to a painting named The Key of dreams (Berger, 1972:8) (Figure 2). The concept behind the painting is that description of using words can create a mental image based upon...
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...events and changes that took place in the 1920’s. During this span of ten years, America went through great developments that ranged from the film industry, music to politics. This era brought new perspectives towards life and the economy that resulted in a milestone towards financial growth. It was during this time that great inventors and scientists developed life-changing inventions. This essay focuses on the events and their effects on the American legacy. After the end of World War 1, America focused on normalization. Normalcy was vital following the crumbling state of the American economy caused by the war. Warren. G. Harding, the president of the United States at the time,...
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...Aimée L. Arcoraci-Davies Professor Maria Evangelatou HAVC 155 Research Paper 4 June 2013 Cleopatra in Cosmetics: Iconography and the Journey to Attaining Flawless Beauty How has Cleopatra been used as an apparatus manipulated through capitalist- consumerism under the guise of attaining ultimate beauty? How has the exoticization and romanticism of beauty products, such as Palmolive soap, result in the products becoming more appealing to female consumers? This essay examines the problematic ideology of Cleopatra as the beautiful queen with the “flawless” complexion used in beauty advertisements of the 1920s addressed towards the post-World War I “modern woman” as a source of sociopolitical embodied power to entice men. This essay also explores concepts of femininity, modernity, and ideals of female beauty that have been constructed through a historically patriarchal framework which involves emphasizing the ‘seductive power’ of women, and revolves around the obsession for preserving a youthful girlish beauty and perpetuating women’s place in the home as the ‘pretty little wife’, in juxtaposition with George Bernard Shaw’s ‘pretty little queen’ caricature of Cleopatra. By invalidating or distorting her power, these expectations and gender based stereotypes impact society today in the same ways by advertising flawless skin with no visible pores or wrinkles as one of the many unrealistic sociocultural standards for females. For thousands of years, Cleopatra has been used as a...
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...professional who collects, organizes, writes, edits, presents, and distributes news or information via the newspaper, magazine, TV, radio. What is Campus Journalism? - journalism carried out by students on subjects related to campus life or issues published in publications only intended for campus distribution and readership. History of Campus Journalism Early School Journalism * Before 1900-the principle was that “where there is a student body there is a need for a news organ” * School publication was just a dotted account with little significance other than the birth of the school publication. * 1920-literary essay had given way to the feature story. * 1920-poetry abdicated its position to the columns, news story suggested interpretation, and editorial entered the paper. * Half of the school papers that are published today began between 1920 to 1940. Four Distinct Types of Publication emerged: * Print Publishing (newspapers and magazines) * Television * Radio * Internet (online newspapers, e-zine, blogs, and vlogs) Significance of Campus Journalism * It serves as a training ground for those who desire to pursue journalism or teaching it as a profession. * It acts as an instrument for keeping students and the faculty informed and updated about everything they are...
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...Works of F. Scott Fitzgerald Sean P. Conway Teacher Period 27 April 2013 Class System in the Works of F. Scott Fitzgerald Topic: F. Scott Fitzgerald Purpose: F. Scott Fitzgerald’s stories show the demise of the “American Dream” by Demonstrating that the American class system determines your manner, Lifestyle and character 1. Introduction: Fitzgerald believed the American dream was false and distorted. 2. Stories showed the decadence of the Jazz Age but with a jaded view 3. 1920s a. About the time period b. “The Jazz Age” c. Wealth d. Social values e. Fashion 4. Works by Fitzgerald a. This Side of Paradise b. The Great Gatsby c. The love of the last tycoon 5. Symbolism a. Great Gatsby i. Green light ii. Valley of ashes (poor’s lack of values, unfaithful’s lack of morals) iii. Beat up car b. This Side of Paradise i. Speed and cars ii. Alcohol as means to forget c. The Love of the Last Tycoon i. Car ii. Sheep /people iii. Light/darkness as reality/fantasy 6. Theme a. American dream b. Class system c. Relationships 7. Conclusion The death of the “American Dream” was a notable part of the works of F. Scott Fitzgerald. His use of symbolism and extensive writings on the large gap between the social classes demonstrated why he felt this way. According to his...
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...Americans began moving to northern cities to find employment and a better way of life. The musicians of this era were very influential in renewing the culture and history of the United States. Jazz, race, and class divided Harlem and New York cities. Some historians have said the best way to understand the Harlem Renaissance is by understanding the music (http://historyoftheharlemrenaissance.weebly.com/index.html; www.1920s-fashion-and-music.com/Harlem-Renaissance-1920s.html). With the roots of jazz coming from slave songs, it is truly an African-American invention. This newly formed music utilized the dissonant “blue” note. This modification to the to the standard major scale allowed the musician to play the note flat; usually the third, fifth, or seventh note of the scale. Music critic Sidney Finkelstein stated, “It expresses the hope and struggle for freedom, the vitality which enables a people to wrest joy out of misery and to assert the triumph of human beings over the obstacles that would grind them down.” ("MindEdge," 2014) Jazz was the sound of the 1920’s; with the Roaring Twenties, individuality blossomed along with the pure jazz sounds from Harlem. Nightclubs began opening in New York. Many black musicians were employed to perform in these New York nightclubs, but none were allowed admittance (Hilliard, 2014). Per Ted Giogia, “Middle-class and upper-class black families were, at best, ambivalent about embracing vernacular...
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...Shanghai By andyatue | October 2011 Case study: DMG-Shanghai. 1.Why do you think that it is so important to cultivate guanxi and guanxiwang in China? I think that it is so important to cultivate guanxi and guanxiwang in China because both of guanxi and guanxiwang are essential to business in China. It is an important mechanism to do a long-term business and getting successful business in China. Guanxi refers to the business connections that are so important to companies doing business in China. Then, guanxiwang refers to the relationship network that companies cultivate. Therefore, by establishing in relationships would help do a better job and mechanism in doing business in China. 2.What does the experience of DMG tell us about the way things work in China? What would likely happen to a business that obeyed all the rules and regulations, rather than trying to find a way around them as Dan Mintz apparently does? The experience of DMG shows us that culture is an important thing in China. Dan Mintz believes that guanxi and guanxiwang are important because they help companies get around restrictions that limit the ability of companies to function. Companies that fail to adapt will probably find it more difficult to be successful and companies that do follow all the rules are likely to be at a competitive disadvantage. As an entrepreneur who is starting up a business or penetrating into a new market, making full use of given resources is essential to overcome difficulties and...
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...popular songs oh hers was ’’Qui qu’a vu Coco’’, so she acquired the nickname’’ Coco’’. She got her start in hats and she wasn’t afraid to be her own model. According to Khurana, Coco said ‘’I don’t do fashion, I’m fashion’’. Etienne Balsan, her first love who gave her the opportunity to into a higher social life. For this reason, she met Arthur Capel, known as ‘’ Boy ’’ and became his mistress. Capel fascinated with the talent and the personality of Coco, therefore he provided the funds for her to rent commercial premises on the rue Cambon. However, Capel was died in a car accident on the road to meet Coco. It was a blow for her, after that she devoted herself to the job wholeheartedly. However, Coco has had informal relationship with a soldier of Nazism during Second World War. As a result, she suffered criticism by French, but her products were still popular with the Americans and British. This essay will outline how Coco Chanel is one of the most influential women in the fashion world. Coco Chanel witnessed the death of luxury, the passage of the nineteenth century, the ends of era. According to Gorgan (2009), Coco Chanel was the only haute couture designer to be included on TIME’s list of 100 most influential people of the 20th century. She was perhaps the most well-know fashion designer in the twentieth. The sportswear started since World War, the roles of women had dramatically changed. Women had become emancipated. They entered the careers and...
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...prediction that feminists would take to the warpath against his writings on the women arguing that Freud’s theories are “rife” with masculine prejudice (11). Other credible books, such as Samuel Slipp’s The Freudian Mystique raise important questions on Freud’s theories of feminism. Why did Freud make such grossly biased and incorrect statements about women, while in other areas he was a very perceptive and accurate observer? Slipp argues that it was Freud’s genius and his monumental discoveries in other areas of mental functioning that lent credibility to his theories on women (12). Some of the earliest disagreements about Freud’s feminine psychology had been voiced by the German female psychoanalyst Karen Horney. Horney composed a series of essays between 1922 and 1935 arguing against...
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...Content |Chapters |Pages | |Abstract |3 | |I. Introduction |4-6 | |1.1 Introduction of online business |4-5 | |1.2 Current situation of online business and the reason for this issue being raised |6 | |II. Research significance of Pattern changes in terms of Supply Chain Management in Fashion industry. |7-9 | |2.1 Definition and the importance of Supply Chain Management |7 | |2.2 Recent changes in Supply Chain Management in retailers under the impact of online business booms |8-9 | |2.3 Identify the advantages and disadvantages of the changes. |9 | |III. Research the Marketing strategy and Analysis |10-15 | |3.1 Pen portrait of online consumers |10-12 | |3.2 New approaches applied in Marketing strategy by retailers...
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...Fashion and Its Multi-Cultural Facets Critical Issues Series Editors Dr Robert Fisher Lisa Howard Dr Ken Monteith Advisory Board Karl Spracklen Katarzyna Bronk Jo Chipperfield Ann-Marie Cook Peter Mario Kreuter S Ram Vemuri Simon Bacon Stephen Morris John Parry Ana Borlescu Peter Twohig Kenneth Wilson John Hochheimer A Critical Issues research and publications project. http://www.inter-disciplinary.net/critical-issues/ The Ethos Hub ‘Fashion’ 2014 Fashion and Its Multi-Cultural Facets Edited by Patricia Hunt-Hurst and Sabrina Ramsamy-Iranah Inter-Disciplinary Press Oxford, United Kingdom © Inter-Disciplinary Press 2014 http://www.inter-disciplinary.net/publishing/id-press/ The Inter-Disciplinary Press is part of Inter-Disciplinary.Net – a global network for research and publishing. The Inter-Disciplinary Press aims to promote and encourage the kind of work which is collaborative, innovative, imaginative, and which provides an exemplar for inter-disciplinary and multi-disciplinary publishing. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without the prior permission of Inter-Disciplinary Press. Inter-Disciplinary Press, Priory House, 149B Wroslyn Road, Freeland, Oxfordshire. OX29 8HR, United Kingdom. +44 (0)1993 882087 ISBN: 978-1-84888-309-3 First published in the United Kingdom in eBook format in 2014. First Edition...
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...1. Francis Scott Fitzgerald Francis Scott Fitzgerald (1896 – 1940) was an American author of novels and many short stories. He is worldwide recognized as one of the greatest American writers of the 20th century and the time called the „Jazz Age”. His most famous works are „The Curious Case of Benjamin Button” and „The Great Gatsby” which have been adapted into films. The Great Gatsby has been the basis for many movie adaptations of the same name in 1926, 1949, 1974, 2000, and the latest in 2013. 2. Baz Luhrmann Mark Anthony "Baz" Luhrmann (1962 - ) is an Australian film director, screenwriter and producer. He is best known for directing Strictly Ballroom, Romeo + Juliet, Moulin Rouge, Australia and the newest version of The Great Gatsby released in 2013. 3. „The Great Gatsby” – the plot of the novel The Great Gatsby is an American novel written in 1925 that follows a cast of characters living in the fictional town of West Egg on Long Island in the summer of 1922. The story primarily concerns the young, handsome and mysterious millionaire Jay Gatsby and his unrealistic illusion and passion for the beautiful Daisy Buchanan. Major characters Nick Carraway – a Yale graduate originating from the Midwest, a World War I veteran, and, at the start of the plot, a newly arrived resident of West Egg, who is about 30 years old. He serves as the first-person narrator of the novel. He is Gatsby's next-door neighbour and a bond salesman. He is an easy-going, occasionally...
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...The Women of Today are Thankful for the Women of Our Past Student Name HIST 204 Naomi Rendina September 3, 2012 The Women of Today are Thankful for the Women of Our Past The American Women started out as the basic homemaker since coming to the New World. They were seen as nothing but a person that should stay home with the children, tend to the land and their husbands. As the world began to change, so did the view point and the rights of women. This change did not happen overnight and it was not an easy battle. The women of our past paved the road so that the women today can play a major role in the military, politics and on the home front of America. The first battle for women’s rights came in the mid to late 1800’s, prior to the Civil War at the Seneca Falls Convention of 1848. The movement came to a sudden halt, just as it started to begin, due to the Civil War. In 1869 the proposed 15th Amendment, which gave black men the right to vote, fueled the women’s right movement even more (Bowles 2011). Susan B. Anthony and Elizabeth Cady Stanton played a major role in the early part of this movement. In May 1869, the National Woman Suffrage Association (NWSA) was formed by Susan B. Anthony and Elizabeth Cady Stanton; an organization made up primarily of women. Their object was to secure an amendment to the Constitution in favor of women's suffrage, and they opposed passage of the Fifteenth Amendment unless it was changed to guarantee to women the right to vote...
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...Parham January 8, 2014 The Advancement of Women Through History Women’s Rights have grown stronger through the years. Women have gone from being seen and not heard to having a voice, supporting war multiple war efforts, and becoming politicians. In the landmark case of Roe verses Wade gave women the right to own their own body with the decision of whether or not to have an abortion. Women were battling for equality as well as the right to vote. This suffrage was a long drawn out battle through the years but finally was won. Women’s roles during all three wars, the Spanish American War, World War I, and World War II, included nurses, clerical positions, and they back filled spouse’s duties at home. A “New Woman came about in the 1920s as women changed their attitude along with hair, make-up and attitude. All of the progressions were won due to persistence. Women have played a significant throughout the wars in America, not just stateside but abroad. “The Spanish-American War created a substantial need for military nurses” (Small, 1998). Dr Anita Newcomb McGee became the nurse’s bureau chief. This was the first time contract nurses were hired to in military hospital. In September 1918, 1,100 nurses were serving in the United and overseas. During World War I women were allowed to serve in non-nursing positions performing clerical duties. 34,000 women served in the military and 10,000 served as nurses in World War I. During World War II nearly 350, 000 American women...
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...regardless of race, sex, sexual orientation or ethnic background. The road to earning these civil liberties has been tainted with much pain, tears and suffering. It has not been easy for the different groups represented within the population of Americans to obtain and protect their rights. This essay will recount the bloody paths Americans of all colors had to follow in order to enjoy the civil liberties which so many take for granted today. The origins of civil liberties for the United States dates back to England. The United States has a clean start by including the Bill of Rights in the American Constitution. The Bill of rights at first were the symbolism of American ideals because there was no way of enforcing them until 1803 where in the case of Marbury v. Madison the Supreme Court took action in striking down laws for the first time that were considered unconstitutional. From that point on the Supreme Court established a precedent of wielding the power to strike down any unconstitutional legislation. Marbury v. Madison happened long before the Civil War and before any of the other cases mentioned. However its importance to civil liberties is essential to any civil liberty essays because it was the one case that allowed for the Supreme Court to take action and enforce the bill of rights along with any other law that is deemed unconstitutional. It was this case that brought about the exercise of judicial review in the United States under Article III of the U.S. Constitution...
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