...Celebrity Marketing In the Cold War Christopher Sigler History 328 Dr. Reaves March 11, 2014 Post World War II America was a period of massive economic growth in America. Despite a brief economic recession from 1946 to 1947, the years following World War II saw the United States become the world super power that it is today. From 1940 to 1950 the American Gross Domestic Product (GDP) increased 50% from $200,000 million to $300,000 million1 and by 1955 sixty percent of Americans identified as middle-class2. The exponential economic growth and social class shift during this period created several important changes to American culture. Many American families now possessed excess money; Money that was spent on single-family homes, entertainment, appliances, and cars, items that the general public could not afford before this period. The result of the influx of money not only changed the American family forever, but the marketing strategies used by companies as well. As Americans began to place a heavier value on entertainment, movie stars, actors, and other celebrities began to have a prominent influence on society. Post war-prosperity and the economic boom during the early cold war began the American, and eventually global culture of celebrity marketing. To understand the United States rise to a world superpower one must look at the aftermath of the widespread war of World War II. World War II was a global war that involved thirty nations and claimed the lives of...
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...Bartels, Robert (1976) “The History of Marketing Thought,” 2 ed., pp.1-33, 123-243, Chapters 1,2,3,4,9,10,11,12,13,14. Chapter 1: The Meaning of Marketing The establishment of a market economy wrought marked changes in the social and economic structure. A new attitude toward business revolutionized the economy of the country and that revolutionary element was identified by the term ‘marketing.’ Historical accounts of trade lead one to conclude that marketing has always existed. Was the original use of the term marketing merely an application of a new name to an old practice? One theory is that language is an invention of man, an adornment. The other explanation of the origin of language is that it is inseparable from reason. Accordingly, man’s language has developed as his thoughts have developed. By marketing was first meant “that combination of factors which had to be taken into consideration prior to the undertaking of cer6tain selling or promotional activities.” The essence of marketing was the combination of factors. Blindness to and ignorance of that combination of factors is the reason for the absence of terms equivalent to marketing in other languages. Marketing must be regarded not merely as a business practice, but as a social institution. Marketing is essentially a means of meeting and satisfying certain needs of people. It is a highly developed and refined system of thought and practice characteristic of a period in the development of...
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...or to sell or market to people. An important concept to note however, from the article is that marketers evolved to applying theories of behavior, the same as health educator‟s use. Among these are concepts borrowed from established disciplines, such as psychology and sociology and suggesting that marketing is a social science. Please note that the bold text are from the original text from Dr. Hermans. The article begins now. Bartels, Robert (1976) “The History of Marketing Thought,” 2nd edition, Highlights selected by Dr. Hermans are from chapters 1,2,3,4,9,10,11,12,13,and 14. Accessed on Sep 18, 2009. Available at http://www.faculty.missouristate.edu/c/ChuckHermans/Bartels.htm Chapter 1: The Meaning of Marketing The establishment of a market economy wrought marked changes in the social and economic structure. A new attitude toward business revolutionized the economy of the country and that revolutionary element was identified by the term „marketing.‟ Historical accounts of trade lead one to conclude that marketing has always existed. Was the original use of the term marketing merely an application of a new name to an old practice? One theory is that language is an invention of man, an adornment. The other explanation of the origin of language is that it is inseparable from reason. Accordingly, man‟s language has developed as his thoughts have developed. By marketing was first meant “that combination of...
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...INTRODUCTION It is a well-known fact that one of the most effective ways to increase engagement on social media platforms is through the use of quality photographs. And what better way for a restaurant to show off its offerings than through the use of photography? EXCEPTIONAL FOOD PHOTOGRAPHY Both in print and online is an important aspect of a restaurant’s branding and marketing yet may restaurants overlook this. Either they use stock photography that doesn’t represent their menu or they use poorly lit photos by an amateur. It’s important to remember that we eat with our eyes first. Having appetizing, food photos is a sure-fire way to grab someone’s attention when they’re checking you out online and to draw your customer’s attention when they’re in your restaurant. But take heed, many restaurants have amazing food photography, but the final product is nothing like what it looks like. This doesn’t mean that you have to plate exactly as the photo, but it does mean you’ve got to deliver on taste IMPORTANCE OF FOOD PHOTOGRAPHY IN MARKETING YOUR FOOD BUSINESS! Great pictures of food can make our mouths water and our stomachs ache for a particular product. This simple fact yields results that would normally only happen via live sampling and literally can save you thousands of dollars introducing a new product to consumers via distribution of photographs on websites, packaging, coupons, ads, and flyers. THE AESTHETIC AND CULTURAL SIGNIFICANCE OF FOOD...
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...MODERN BRITISH LITERATURE (c. 1900 to 1950) READING LIST Please note that there are two lists below. The first is the full list with the core readings in bold; the second is the core list separated out. You are responsible for all core readings and may incorporate readings from the full list into your tailored list. Unless otherwise noted, selections separated by commas indicate all works students should know. A. FICTION Beckett, Samuel. One of the following: Murphy, Watt, Molloy Bennett, Arnold. Clayhanger Bowen, Elizabeth. The Heat of the Day Butler, Samuel. The Way of All Flesh Chesterton, G.K. The Man Who Was Thursday Conrad, Joseph. Heart of Darkness AND one of: Lord Jim, The Secret Agent, Nostromo, Under Western Eyes Ford, Ford Madox. The Good Soldier Forster, E. M. Howards End, A Passage to India (plus the essays “What I Believe” and “The Challenge of Our Times” in Two Cheers for Democracy) Galsworthy, John. The Man of Property Greene, Graham. One of: Brighton Rock, The Power and the Glory, The Heart of the Matter Huxley, Aldous. Brave New World Joyce, James. Dubliners, A Portrait of the Artist as a Young Man, Ulysses Kipling, Rudyard. Kim Lawrence, D. H. Two of: Sons and Lovers, Women in Love, The Rainbow, The Plumed Serpent Lewis, Wyndham. Tarr, manifestos in BLAST 1 Mansfield, Katherine. “Prelude,” “At the Bay,” “The Garden Party,” “The Daughters of the Late Colonel” (in Collected Stories) Orwell, George. 1984 (or Aldous Huxley, Brave New World) Wells, H. G. One of the...
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...Book's Name | Author's Name | A Bend in the River | V. S. Naipaul | A Bend in the River | V.S.Naipaul | A Gift of Monotheists | Ram Mohan Roy | A House for Mr.Biswas | V.S.Naipaul | A Journey | Tony Blair | A Minister and his Responsibilities | Morarji Bhai Desai | A Nation is Making | Surendra Nath Bandhopadhye | A Pair of Blue Eyes | Thomash Hardy | A Passage to India | E. M. Foster | A Revenue Stamp (autobiography) | Amrita Pritam | A Strange and Sublime Address | Amit Choudhary | A Suitable Boy | Bikram Seth | A Tale of Two Cities | Charls Dikens | A Voice of Freedom | Nayantara Shehgal | A week with Gandhi | L. Fischer | Adventures of Sherlock Homes | Arther Canon Doel | All the Prime Minister's Men | Janardan Thakur | Allahabad Prasasti | Harisen | Amitabh- the Making of the Superstar | Susmita Das Gupta | Amukta Malyad | Krishna Deva Raya | An Unknown Indian | Nirod C. Choudhary | Anand Math | Bankim Chandra Chattopadhaye | Anna Karenina | Leo Tolstoy | Aparajito | Bibhuti Bhushan Bandopadhyay | Apple Cart | G. B. Shaw | Aranyak | Bibhuti Bhushan Bandopadhyay | Arogyaniketan | Tarashankar Bandopadhyay | Astyadhaye | Panini | Bakul Katha | Ashapurna Devi | Ban Palashir Padabali | Ramapada Chowdhury | Bandit Queen | Mala Sen | Bela Obela Kalbela | Jibanananda Das | Bengali Zamindar | Nilmoni Mukherjee | Bicramanchadev | Bilhon | Blind Beauty | Boris Pasternak | Buddhacharit | Asha Ghosh | Captive Lady...
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...been defined differently by different experts in the field. It includes how to raise the capital, how to allocate it i.e. capital budgeting. Not only about long term budgeting but also how to allocate the short term resources like current assets. It also deals with the dividend policies of the share holders. Financial management has emerged as a distinct field of study only in the early part of this century, as a result of consolidation movement and formation of large enterprises. Its evolution may be divided into three phases. The Traditional phase, The Transitional phase and The Modern phase The Traditional Phase: This phase has lasted for about four decades. Its finest expression was shown in the scholarly work of Arthur S. Dewing, in his book tilted the Financial Policy of Corporation in 1920s. In this phase the focus of financial management was on four selected aspects. It treats the entire subject of finance from the outsider's point of view (investment banks, lenders, other) rather than the financial decision maker in the firm. It places much importance of corporation finance and too little on the financing problems of non-corporate enterprises. The sequence of treatment was on certain episodic events like formation, issuance of capital, major expansion, merger, reorganization and liquidation during the life cycle of an enterprise. It laid heavy emphasis on long-term financing, institutions, instruments, procedures used in capital markets and legal aspects...
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...On Art Theory As Art Whether it be writers, painters, sculptors, musicians, or photographers, artists all over the world have striven to show people their views of the world, of people, and even of the universe itself. Throughout history the creative urge of man to present to fellow men a different perspective or representation of life-or even the afterlife-has surfaced time and time again in the form of artwork. Sometimes it comes through genius and complexity, full of meaning and symbolism. Others, it is simple and void of any clear meaning at all other than that it is art. Soon, however, there became a point when the work of art was no longer something one could just look at and understand; the principle of the matter had changed. Art leapt from viewable understanding straight into the Modern movement where theory became art, and to understand it, one must know the theory it is based upon. Never was this more apparent than in the artwork of the abstract expressionist. Essentially, artwork is not art because of theory, and art based on theory cannot be creative or truly said to be art. To understand all of this, from the beginning, one must begin with the Word. That is to say, one must start with the understanding of the theory, what became known as the painted Word, behind Modern art between 1945 and 1975. Probably the clearest and easiest to understand explanation of these theories and how they progressed through Modern Art history has been written by Tom Wolfe...
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...use it for control." — A. N. Kolmogorov * "The art of securing efficient operation." — Louis Couffignal[7] * "'The art of steersmanship': deals with all forms of behavior in so far as they are regular, or determinate, or reproducible: stands to the real machine -- electronic, mechanical, neural, or economic -- much as geometry stands to real object in our terrestrial space; offers a method for the scientific treatment of the system in which complexity is outstanding and too important to be ignored." — W. Ross Ashby * "A branch of mathematics dealing with problems of control, recursiveness, and information, focuses on forms and the patterns that connect." — Gregory Bateson * "The art of effective organization." — Stafford Beer * "The art and science of manipulating defensible metaphors." — Gordon Pask * "The art of creating equilibrium in a world of constraints and possibilities." — Ernst von Glasersfeld * "The science and art of understanding." — Humberto Maturana * "The ability to cure all temporary truth of eternal triteness." — Herbert Brun Other notable definitions include: * "The science and art of the understanding of understanding." — Rodney E. Donaldson, the first president of the American Society for Cybernetics * "The control of an automaton's feedback loop." - Link Starbureiy * "A way of thinking about ways of thinking of which it is one." — Larry Richards * "The art of interaction in dynamic networks." — Roy...
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...Q-Sort Technique and Q-Methodology—Innovative Methods for Examining Attitudes and Opinions Florian H. Müller, Elisabeth Kals Abstract In the German tradition of social sciences Q-method is not well known. Q-method combines both qualitative and quantitative research and is used to examine complex subjective structures like opinions, attitudes and values. This paper presents an introduction to Q-technique and its underlying methodology. The various applications of the method for a qualitative orientated research in the fields of market, opinion and media are also listed. The significance of the method for single case studies, for exploratory cluster analysis and for a combined application of qualitative and quantitative research strategies is emphasized. URN: urn:nbn:de:0114-fqs0402347 Q-Sort technique First developed by Stephenson (1953), and later by Carl Rogers (1954) in humanistic psychotherapy. The Q-Sort technique helps judge self-esteem and personal growth. It helps indicate the individuals (poor) perceived self, and ideal-self. Q-sort technique - scaling General methodology developed to discriminate among relatively large number of objects quickly. It gathers data and processes the collected information; the subjects are assigned the task of sorting a number of statements by placing a specific number of statements in each sorting category; the emphases are on determining the relative ranking of stimuli by individuals and in deriving cluster of individuals...
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...The Communication Process - communication : the sharing of messages - intrapersonal communication within oneself - interpersonal direct sharing of experience between two people - group communication small group organizational - mass communication communication from one person of group of persons through a transmitting device (a medium or channel) to large, diverse audiences Mass Media Definitions - mass media are industries or businesses that create and distribute the following to large numbers of people: songs, novels, newspapers - MM are key institutions in society that affect our culture, buying habits, politics, etc - MM are profit-centered businesses making money is priority #1 concentration of ownership The media are good and bad - At their worst the median can erode out quality of life - at their best help us understand events and trends facilitate connections with others shape our identity - media literacy is crucial we can have a say in the role media play in our lives Media Convergence - convergence refers to the appearance of older media forms on the ewes media channels - convergence also refers to newspaper, broadcast, and internet outlets existing under one corporate roof Models of Mass Communication - linear model : sender -- message -- mass media channel -- (gate keepers) -- receivers media messages - cultural model: culture: the symbols of expression that people use to make sense...
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...National and International Approaches in Social Reporting Author(s): Franz Rothenbacher Reviewed work(s): Source: Social Indicators Research, Vol. 29, No. 1 (May, 1993), pp. 1-62 Published by: Springer Stable URL: http://www.jstor.org/stable/27522680 . Accessed: 25/11/2011 03:27 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact support@jstor.org. Springer is collaborating with JSTOR to digitize, preserve and extend access to Social Indicators Research. http://www.jstor.org FRANZ ROTHENBACHER NATIONAL AND INTERNATIONAL APPROACHES IN SOCIAL REPORTING* (Accepted 27 October, 1992) ABSTRACT. National and international in social in western approaches reporting are described. starts with The the outline of current in activities paper Europe are discussed. international The national Further organizations. competing approaches and products of social reporting; the plurality of actors in social topics are the sources and different The only diffusion of ways of its institutionalization. reporting, incomplete inWestern social are offered...
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...Accountability and Rhetoric during a Crisis: Walt Disney’s 1940 Letter to Stockholders Joel H. Amcrnic UNIVERSITY OF TORONTO and Russell J. Craig AUSTRALIAN NATIONAL UNIVERSITY ACCOUNTABILITY AND RHETORIC DURING A CRISIS: WALT DISNEY’S 1940 LETTER TO STOCKHOLDERS Abstract: In 1940, Walt Disney was faced with crafting a message of corporate accountability under duress. His company, the product of his creative genius, had been forced to submit to public accountability. It had a pressing need to raise preferred equity finance for a major expansion during a period of market uncertainty, war, and reported losses. This paper conducts a “close reading” of the “Letter to Stockholders” in Walt Disney Productions’ 1940 annual report, the first such letter signed by Walt Disney. The letter’s rhetorical features, including metaphor and ideology, are examined in the context of the times. What is revealed is an accountability document skillfully crafted with the exigencies faced by Disney’s company firmly in mind. The letter offers suggestive insight to the world as Disney made sense of it. The paper contributes to understanding the use of rhetoric by top management in activities related to aspects of financial accountability and reporting. It also helps to understand better a significant public persona of the 20th century, Walt Disnev. Acknowledgment The authors wish to acknowledge the helpful comments of the reviewers. SCOPE AND OBJECTIVES Analysis of annual reports, including letters by CEOs to...
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...[pic][pic] [pic]Copyright © 2005 West Chester University. All rights reserved. College Literature 32.2 (2005) 103-126 [pic] | |[pic][pic][pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | | | | | | | | | | | | | | | | | |Access provided by Northwestern University Library ...
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...vA Very Brief History of Computer Science Written by Jeffrey Shallit for CS 134 at the University of Waterloo in the summer of 1995. This little web page was hastily stitched together in a few days. Perhaps eventually I will get around to doing a really good job. Suggestions are always welcome. A translation of this web page into French has been prepared by Anne Dicky at the University of Bordeaux. Before 1900 People have been using mechanical devices to aid calculation for thousands of years. For example, the abacus probably existed in Babylonia (present-day Iraq) about 3000 B.C.E. The ancient Greeks developed some very sophisticated analog computers. In 1901, an ancient Greek shipwreck was discovered off the island of Antikythera. Inside was a salt-encrusted device (now called the Antikythera mechanism) that consisted of rusted metal gears and pointers. When this c. 80 B.C.E. device was reconstructed, it produced a mechanism for predicting the motions of the stars and planets. (More Antikythera info here.) John Napier (1550-1617), the Scottish inventor of logarithms, invented Napier's rods (sometimes called "Napier's bones") c. 1610 to simplify the task of multiplication. In 1641 the French mathematician and philosopher Blaise Pascal (1623-1662) built a mechanical adding machine. Similar work was done by Gottfried Wilhelm Leibniz (1646-1716). Leibniz also advocated use of the binary system for doing calculations. Recently it was discovered that Wilhelm Schickard (1592-1635)...
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