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Walter Elias and Roy Disney began the “Walt Disney” Company in 1922. The Walt Disney Company is a US based entertainment company that was founded in Los Angeles, California and its headquarters is located in Burbank, California. Disney was built thanks to the animation features and motion picture from Walt Disney Studios. The motion picture and films brought characters such as Mickey Mouse and Snow White and the seven dwarfs to life. These are the world’s first animated features that helped Disney become recognized in the family entertainment industry and gain brand recognition worldwide.
Furthermore, The Walt Disney Company operates in five segments: 1) Media networks- they have a vast of properties on TV networks, TV productions, distribution operations, cable networks, radio networks and stations. Furthermore, The Company produces animated television programming under the ABC Studios, ABC Media Productions, and ABC Family Productions labels. It owns ten television stations, such as ESPN and the Disney Channel. 2) Theme parks and resorts- Disneyland, Disneyworld, Epcot, Hollywood Studios, Animal Kingdom. 3) Studio entertainment- Walt Disney pictures, Miramax films, Touchstone pictures, Hollywood Pictures, motion pictures and Disney nature. The Company distributes produced films in the theaters, and home entertainment. Kingdom, the Disney Vacation Club, the Disney Cruise Line, and Adventures by Disney. Moreover, The Studio Entertainment segment produces and acquires live-action and animated motion pictures. 4) Disney consumer products- (DCP) – the company has the Disney store which promotes and sells character based merchandise through its merchandise licensing, publishing and retail businesses. Furthermore they operate two cruise line ships, and they have broadened their variety of products with the latest technology and

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