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2012 Dbq Rhetorical Analysis

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Bandwagoning, glittering generalities, name calling, and stacked cards are the best political propaganda strategies to use when running for President of the United States because in today’s society, American citizens are commonly influenced by advertisements that allow a candidate to appear superior to the other. There are seven different types of propaganda: endorsement, glittering generalities, bandwagon, stacked cards, name calling, plain folks, and image molding. Propaganda is bias advertisement used to persuade the reader. Many candidates use propaganda to gain the support of citizens for any upcoming election. The goal of using political propaganda is to win an election. Walter Mondale used bandwagoning, which is convincing people to support a candidate because other people do, to show the supporters that he already had in attempt to gain new ones. His campaign manufactured buttons with sayings, such as “retirees support”, “united paperworkers for Mondale”, and “Asian …show more content…
(Document D) Bush states that America cannot afford the risk of making Michael Dukakis the Commander-In-Chief and then lists out multiple opinions that Dukakis had made that Bush disagreed with. Bush tried to convince American citizens that Dukakis could not be trusted by mentioning that he criticized the United States’ rescue mission to Grenada. It did not help his campaign, however, name calling can be an effective strategy to use in elections. Clinton suggested that Bush was a liar when he increased the taxes after promising that he would not enforce any new taxes. Clinton quotes Bush when he said, “Read my lips- no taxes,” and then claimed that Bush passed the second largest tax increase in American history. For Clinton, name calling was effective because he won the

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2012 Dbq Rhetorical Analysis

...Everyone dreads November, the month of elections, and political ads. Candidates will use multiple strategies to get people to vote for them, and most of them are very effective. The strategies that should be used are stacking the deck, testimonials or endorsements, and negative or attack ads. First, the tactic stacking the deck. This is where candidates only tell people about the good things they have done, and leave the bad stuff out. For example, a TV ad about President Reagan's reelection had Reagan taking credit for economy growth. It says that more men and women will be working than ever before in history. Also, the inflation rate also went down to about half of what it was. Two thousand families will be able to buy homes, and married couples can make a better future for themselves (Doc B). The ad only mentions what good Reagan had done. It didn’t say what other things he voted for that others might not have liked. The second tactic is testimonials or endorsements. These are super effective, and we’re around it all the time. Celebrities endorse or testify to products all the time and get people to buy it. This happens with candidates as well. Either a celebrity or a group of people decide to support a candidate, and eventually others will follow. When Mondale-Ferraro ran for president in 1984, he made buttons that said what groups backed him. One button said retirees supported him, and another said that Asian Americans were going to vote for him (Doc A). Also, a candidate...

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