Everyone dreads November, the month of elections, and political ads. Candidates will use multiple strategies to get people to vote for them, and most of them are very effective. The strategies that should be used are stacking the deck, testimonials or endorsements, and negative or attack ads. First, the tactic stacking the deck. This is where candidates only tell people about the good things they have done, and leave the bad stuff out. For example, a TV ad about President Reagan's reelection had Reagan taking credit for economy growth. It says that more men and women will be working than ever before in history. Also, the inflation rate also went down to about half of what it was. Two thousand families will be able to buy homes, and married couples can make a better future for themselves (Doc B). The ad only mentions what good Reagan had done. It didn’t say what other things he voted for that others might not have liked. …show more content…
These are super effective, and we’re around it all the time. Celebrities endorse or testify to products all the time and get people to buy it. This happens with candidates as well. Either a celebrity or a group of people decide to support a candidate, and eventually others will follow. When Mondale-Ferraro ran for president in 1984, he made buttons that said what groups backed him. One button said retirees supported him, and another said that Asian Americans were going to vote for him (Doc A). Also, a candidate gets endorsed through advertisement. When Adlai Stevenson ran for president, he was seen with a hole in the bottom of his shoe. A song about that incident was made for a commercial. It says the woman would rather have a man with a hole in his shoe than a hole in what he says (Doc C). This tactic happens more often than you