...Psych 253 Book Review: Talking to the Enemy Richard Marion In his book Talking to the Enemy (2010), Scott Atran uses his experiences in the countries often perceived as the origin of most global terrorist actions against the United States combined with scientific proof from a wide variety of sources to argue for new methods of understanding and stopping terrorism as it exists today. Though many examples and analyses of terrorist acts are examined in the book along with many different explanations for the social and psychological mechanisms that may cause them, one of the central ideas is the power of social bonds to drive people to commit actions that they never would have considered alone. This paper will analyze Atran's argument as it is supported by social psychology, and in particular specific research that was used in the writing of the book itself. Atran states that “to kill and die with friends... almost invariably involves deep love of one's group” (p. 317) and goes on to say that having no empathy towards other groups allows this to happen. His own work in Radical Madrasas in Southeast Asia (Atran, Ginges, Magouirk, 2008) supports his claim by showing that when students viewed someone as being outside of their group and incapable of becoming a member of their group, they were much more likely to support violence against that person. This was shown by interviewing the students in regards to whether they believed that people were “born evil but learn to become good”...
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...1.0 Executive Summary 1 1.1 Objectives 2 1.2 Mission 2 1.3 Keys to Success 3 Chart: Highlights 3 2.0 Company Summary 4 2.1 Company Ownership 4 2.2 Company Locations and Facilities 4 Table: Past Performance 5 Chart: Past Performance 6 3.0 Services 6 3.1 Service Description 6 3.2 Competitive Comparison 7 3.3 Fulfillment 7 3.4 Technology 7 4.0 Market Analysis Summary 8 4.1 Target Market Segment Strategy 8 4.1.1 Market Trends 8 4.1.2 Market Growth 9 4.2 Market Segmentation 9 Table: Market Analysis 10 Chart: Market Analysis (Pie) 10 4.3 Competition and Buying Patterns 10 4.4 Business Participants 11 5.0 Marketing Strategy 11 5.1 Pricing Strategy 12 5.2 Promotion Strategy 12 5.3 Marketing Programs 12 5.4 Strategic Alliances 13 5.5 Competitive Edge 13 6.0 Sales Forecast 14 Table: Sales Forecast 14 Chart: Sales Monthly 14 Chart: Sales by Year 15 7.0 Management Team 15 7.1 Personnel Plan 16 Table: Personnel 16 8.0 Financial Plan 16 8.0 Financial Plan 16 8.1 Use of Funds 16 Table: Use of Funds 17 8.2 Important Assumptions 17 Table: General Assumptions 17 8.3 Break-even Analysis 17 8.3 Break-even Analysis 17 Table: Break-even Analysis 17 Chart: Break-even Analysis 18 8.4 Projected Profit and Loss 18 Chart: Gross Margin Yearly 19 Table: Profit and Loss 20 Chart: Profit Yearly 20 Chart: Gross Margin Monthly 21 8.5...
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