...Coke’s Chairman and CEO. “Public schools are funded by the public to educate the children as provided by state law. It is totally inappropriate that its facilities and employees are being used by corporations to increase their own profits on public time and with public dollars.” Dr. Brita Butler-Wall, Executive Director, Citizens’ Campaign for Commercial-Free Schools, US. THE RECALL On June 13, 1999, Coca-Cola[1] (Coke) recalled over 15 million cans and bottles after the Belgian Health Ministry announced a ban on Coke’s drinks, which were suspected of making more than 100 school children ill in the preceding six days. This recall was in addition to the 2.5 million bottles that had already been recalled in the previous week. The company’s products namely Coke, Diet Coke and Fanta had been bottled[2] in Antwerp, Ghent and Wilrijk, Belgium while some batches of Coke, Diet Coke, Fanta and Sprite were also produced in Dunkirk, France. Children at six schools in Belgium had complained of headache, nausea, vomiting and shivering which ultimately led to hospitalization after drinking Coke’s beverages. Most of them reported an ‘unusual odor’ and an ‘off-taste’ in the drink. In a statement to Reuters, Marc Pattin, a spokesman for the Belgian Health Ministry explained the seriousness of the issue: “Another 44 children had become ill with stomach pains, 42 of them at a school in Lochristi, near Ghent, northwest Belgium. We have had five or six cases of poisoning of young people who had stomach...
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...Diet Soda No Such Thing I'm a major devotee of eating regimen pop. I like the taste, and I cherish that it doesn't have any calories. I can drink a few eating regimen soft drinks a day and not stress over putting on weight. Be that as it may, another study makes them wonder if getting a charge out of the sweetness of pop without the sugar and calories is such something to be thankful for all things considered. College of Miami and Columbia University analysts took after about 2,500 New Yorkers for a long time. The greater part of the study volunteers was over age 40 and had never had a stroke. Toward the begin of the concentrate, every member showed her or his eating routine pop admission as "none" (under 1 every month), "light" (1 diet pop a month to 6 diet soft drinks a week), or "day by day" (1 or increasingly a day). Every year, scientists reached members by telephone to get some information about changes in danger variables and meds, and in addition any wellbeing issues and hospitalizations that may have happened. Toward the end of 10 years, the day by day diet pop consumers will probably have had a stroke or heart assault, or to have kicked the bucket from vascular sickness. The expanded danger stayed even after study examiners represented smoking, exercise, weight, sodium consumption, elevated cholesterol, and different variables that could have added to the distinction. The outcomes were distributed online in the Journal of General Internal Medicine. Both standard...
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...assignment: Coke Zero Do Real Men Drink Diet Coke? 1. Describe the specific type of consumer that the Coca-Cola Company is targeting with each of the following products: Diet Coke, Coke Zero, Diet Coke Plus, Coca-Cola Blak, and Full Throttle Blue Demon. What types of demographic segmentation is each product’s marketing most likely to include? Coke Zero for customer who are becoming more health conscious customers of regular carbonated soft drinks Diet Coke Plus: Was targeted to consumer who are becoming more health-conscious. Everyone who is concerned about their health but want the product sweeter Coca-Cola Blak Was targeted to more sophisticated consumers who are willing to pay more. People who more busy and on the go. Full Throttle Blue Demon this product was designed for Hispanic men. The men who want a more Hispanic taste like enjoy alcoholic beverages. 2. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? The products that will be lost customers will be the Diet Coke because it taste same as consumer isn’t going to pay for the same or even more for a product that taste similar. 3. Why do you think that the hidden-camera...
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...BRAND MANAGEMENT Case No. 3 SNAPPLE: REVITALIZING A BRAND INTRODUCTION In the 1990s, Snapple Corporation was one of the leading “New Age” beverage brands when the category was just beginning to take off. With the combination of a unique product, package design, and quirky advertising, the company grew form a regional underground favorite toa nationally recognized brand. Snapple’s rise in the beverage industry was crowned in 1994, when the Quaker Oats Company purchased Snapple for $1.7 billion. Quaker expected to make Snapple a major player in the industry, as it had done with GAatorade. However, the company was unable to capitalize on the brand’s previous success. In 1997, Quaker sold Snapple to Triarc Beverage Group for $300 million. Triarc faced a number of challenges, including reversing the sales slide, revamping the distribution system, and creating new products that will enable growth. Most importantly, Triarc had to find a way to reconnect the brand with its consumers. Triarc successfully resurrected the Snapple brand, and in 2000 sold Snapple to Cadbury Schweppes for $1.45 billion. Cadbury Schweppes then faced the challenge of maintaining Snapple’s brand strength in an increasingly competitive beverage environment. THE EMERGENCE OF SNAPPLE The roots of Snapple Corporation date back to 1972 in Brooklyn, New York when brothers-in-law, Leonard Marsh and Hyman Golden, left their window-washing business and teamed up with Marsh’s childhoAod friend and health...
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...its consideration to sell public stock and later did just that. Once registered with the Securities and Exchange Commission (SEC), the companies stocks where one of the second best performing initial public offerings of the year ("Krispy kreme mulls," 1999). John McAleer, a vice chairman; Robert McCoy, a director; and 40 others including shop owners and their brothers, sisters, mothers, daughters, sons and even former wives, sold $141 million of the stock as of January 30, 2001 ("Krispy kreme gains," 2001). Krispy Kreme Doughnuts Inc. reported an increase of nearly 89 percent in its first-quarter profit a day before moving to the New York Stock Exchange on May 17, 2001 ("Profit increases 89%," 2001). The company posted earnings of $5.7 million, or 20 cents a share. The results compared with a profit of $3 million, or 13 cents a share, in the same quarter a year ago. Analysts' estimates ranged from 17 cents to 18 cents. Krispy Kreme encountered their first quarterly...
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...Coca-Cola and Dr. Pepper. Even though it can be interpreted that PEP has lagged behind Coca-Cola over the years in US market but it is very important to understand that the majority of PepsiCo's revenues do not come from carbonated soft drinks.In fact, beverages account for less than 50% of total revenue. Additionally, over 60% of PepsiCo's beverage sales come from its key non-carbonated brands like Gatorade and Tropicana. PepsiCo is also the largest snack and non-alcoholic drink producer in the United States, with 39% and 25% of the respective market shares. The below pie-chart shows PEP’s revenue among its product portfolio. PEP’s main rivalry has always been with Coca-Cola in the sparkling soda industry, which is Pepsi’s main product. Diet Coke surpassed Pepsi in 2010 in U.S. sales among...
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...IBS XX 820 INTERNATIONAL BUSINESS PLAN The product: Dehydrated Dog Food The company: Amore Pet Food The target country: Japan Professor: Colin Raghunanan Students: Awa Oyetayo Galina Kokhan Ankit Chaubey Student numbers: 056-610-124 049-092-133 052-692-134 Due Date: 11th, April TABLE OF CONTENT: 1. Executive Summary………………………………………………………………………3 2. Corporate Profile 3.1 Background information on the Company………………………………………..6 3.2 Vision. Mission……………………………………………………………………6 3.3 Competitive Advantage…………………………………………………………..6 3.4 Objectives…………………………………………………………………………7 3.5 Copyrights and Trademark………………………………………………………..9 3.6 Business Structure…………………………………………………………………9 3.7 The strengths of the company…………………………………………………...10 3.8 Insurance………………………………………………………………………...11 3. Management and Human Resources 4.9 Key Positions at Amore Pet Food Company…………………………………….13 4.10 Requirement for Addition Qualifications………………………………………..14 4.11 Future Needs for adding employees………………………………………..……15 4.12 External Sources……………………………………………………………..…..16 4. Market Entry Strategy 4.1 Microenvironment Analysis……………………………………………………..17 4.2 SWOT Analysis……………………………………………………………………..19 4.3 Marketing Strategy………………………………………………………………….20 4.4 Marketing Financial Analysis……………………………………………………….23 5. Financial Overview 5...
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...Who would win in a battle of George St Pierre vs. Milos of Croton in the Stadium of Olympia? The sport of mixed martial arts, which has flourished in the twentieth century, can be seen as a part of an evolution of fighting which can be dated to and associated with ancient Greece wrestling. When one speaks of ancient Greek wrestling and notable figures in this sport, often the name Milo of Croton is brought into discussion. Milo of Croton and his dominance in the field of wrestling winning five Olympic record titles consecutively creates questions of many individuals today. The dominance of Milo of Croton in his field of wrestling can be related to the dominance of George St Pierre in his field of mixed martial arts. George has an astonishing twelve fight win streak since he lost six years ago. If George St Pierre and Milo of Croton were to be set down in the Stadium of Olympia to fight, the winner of this bout would undoubtedly be George St Pierre. George St Pierre would be victorious due to the abilities he possesses with his better training regimen, his knowledge of how to use his opponents weight against him, the scientific background he would possess due to new research in which he would use to prepare for the battle and daily routines leading up to the combat event. The idea of progressive load as a form of weight training to develop the human body was first used by Milo of Croton. Milo of Croton was said to have raised a newborn bull and would always carry it around...
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...3 out of 4 adults are always on a look out for a deal when attending a gym. This is becoming ever more important among the heavier users. It is important for venues looking to protect their market position to roll their sleeves up and jump in with deals of their own if they are not to lose custom to their competitors.” – Michael Oliver, Senior Leisure and Media Analyst http://academic.mintel.com/display/545472/ Leisure Review - UK - December 2011 The UK leisure industry peaked in value in 2007, just before the credit crunch and subsequent economic recession. Since then, it has declined considerably, by some 3% in current price terms, which represents a 22% contraction in real terms. The prospects for the leisure industry remain difficult: the Chancellor’s most recent Autumn Statement made it clear that austerity measures are here to stay for the foreseeable future, including a cap on public sector pay. Given that some leisure businesses have been just about surviving during 2011 in the hope that things will pick up again in 2012, this will have come as a huge disappointment to them and it will be no surprise if there is an increase in insolvencies and administrations as a result. The only potential glimmer of hope comes from the promise that inflation will fall significantly during the next 12 months but unless it goes into negative territory then consumers will still be seeing their real standard of living worsening, because at present earnings are not growing at all...
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...1. BUSINESS CASE ANALYSIS Business Cases (Spring) Professor Dan Nicholes BUSI 4003 Yorkville University BUSINESS CASE ANALYSIS Professor Dan Nicholes Business Cases (Spring) BUSI 4003 Yorkville University Table of Contents Lululemon Athletica Inc.....................................................................................................................5 Pepsi Canada: The Pepsi Refresh Project.......................................................................................9 2. LULULEMON ATHLETICA INC. 1 Kelly Huang (Arman) wrote this case under the supervision of Professor Dante M. Pirouz solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. This publication may not be transmitted, photocopied, digitized or otherwise reproduced in any form or by any means without the permission of the copyright holder. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Ivey Business School, Western University, London, Ontario, Canada, N6G 0N1; (t) 519.661.3208; (e) cases@ivey.ca; www.iveycases.com. Copyright © 2014, Richard Ivey School of Business Foundation Version: 2014-10-17 Near the...
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...Family Genetic History Form Your Name: Katherine Magno Date: January 24, 2016 Your Instructor’s Name: Professor Elizabeth Allen Purpose: This assignment is to help you gain insight regarding the influence of genetics on an individual’s health and risk for disease. You are to obtain a family genetic history on a willing, nonrelated, adult participant. Disclaimer: When taking a family genetic history on an actual client, it is essential that the information is accurate. Please inform the person you are interviewing that they do NOT need to disclose information that they wish to keep confidential. If the adult participant decides not to share information, please write, “Does not want to disclose.” Directions: Refer to the Family Genetic History guidelines and grading rubric found in Doc Sharing to complete the information below. This assignment is worth 100 points. Type your answers on this form. Click “Save as” and save the file with the assignment name and your last name, e.g., “NR305_Family_Genetic_History_Form_Smith”. When you are finished, submit the form to the Family Genetic History Dropbox by the deadline indicated in your guidelines. Post questions in the Q & A Forum or contact your instructor if you have questions about this assignment. 1: Family Genetic History (35 points): Develop a family genetic history that includes, at a minimum, three generations of your chosen adult’s family, including grandparents, parents, and the adult’s generation. If the adult...
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...referred to as coca cola. Invented and patented in 1886 and 1887, respectively, by an American pharmacist named John Pemberton. Pemberton sold the company in 1889 to Griggs Candler who incorporated it in 1892. For more than 70 years, coca cola had been the sole beverage of the company. Although international expansion was tested in 1928, expansion of the company in the United States did not start until late 1955 (World of Coca-Cola, 2014). This expansion into other beverage flavors as well as diet and caffeine free choices has allowed the company to become a market leader in the beverage industry. The Company has found success in appealing to the needs and desires of a broad consumer base. Their customers derive from various backgrounds, lifestyles, demographics and age ranges. Currently, the Coca Cola brand expands in the integrated form of more than 500 brands of beverages across more than 200 nations worldwide. As markets changed and competition grew, Coca Cola decided to introduce Diet Coke and later followed with several others to include, but not limited to, Coca-Cola Zero, Coca-Cola Cherry, Sprite, and Schweppes. As of today, it is estimated that the Coca Cola Corporation has more than 3500 beverages spread across a wide range of categories and markets. They have even entered the instant “ready-to-drink” coffee and tea markets. Rationale for choosing Coca Cola: Aside from the obvious, there are many reasons why an investor would consider Coke to a good investment...
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...What Coca-Cola Did Wrong, And Right, In China The company moved very wisely in trying to buy Huiyuan--except when it came to dealing with the government and the law. The Chinese government rejected Coca-Cola's planned $2.3 billion acquisition of the Chinese company Huiyuan Juice, despite Coke's announcement a week earlier that it would commit $2 billion on top of that to expansion in China over the next three years. When the government declared the deal dead, a chill blanketed boardrooms around the world. Is the climate for foreign firms in China cooling? Is protectionism rearing its ugly head? What happened? Retail sales in China are still growing at a double-digit rate despite the global financial turmoil. The country can no longer be considered an emerging market for many brands. It became the largest market in the world for automobiles earlier this year; car sales rose 25% in February after the government started issuing tax rebates for small engines. Companies are getting more and more of their revenues from China; Yum! Brands (nyse: YUM - news - people ) generates about a third of its revenue from its KFC and Pizza Hut sales in China. If the country turned inward, the effect on the bottom-line of businesses from Unilever to General Motors would be huge. However, China's government went to great lengths to indicate that the rejection of the deal was about monopoly, not protectionism. My own observations suggest that local officials throughout the country are green-lighting...
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...COLGATE-PALMOLIVE KEEPS MANAGERS SMILING WITH EXECUTIVE DASHBOARDS Colgate-Palmolive Company is the second largest consumer products company in the world whose products are marketed in over 200 countries and territories. The company had 38,600 employees worldwide and $16.734billion in annual revenue in 2011.Colgate has been keeping people smiling and clean around the world, with more than threequarters of its sales in recent years coming from outside the United States. Colgate's brands in oral products, soap, and pet food, are global names, including Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elrnex, Torn's of Maine, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. The secret to continued growth and stability for the past two decades has been Colgate's ability to move its brands off shore to Latin América, Europe and Asia. In the past, Colgate divided the world into geographic regions: Latin American, Europe, Asia, and North America. Each region had its own information systems. As long as the regions did not need to share resources or information this patchwork system worked, more or less. This all changed as global operations became more integrated and senior management needed to oversee and coordinate these operations more closely. Colgate had been a global SAPuser since the early 1990s, but it was running five separate ERP systems to serve its different geographic regions. Over a period...
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...economy was reeling under recession and many major retailers were reporting losses and applying for bankruptcy, Starbucks announced a 31 % increase in its net earnings and a 23% increase in sales for the first quarter of 2003. Analysts felt that the success of Starbucks showed that a quality product speaks for itself. The fact that Starbucks spent less than 1 % of its sales on advertising and marketing strengthened this view. In addition to being a popular brand among customers, Starbucks was also considered the best place to work due to its employee-friendly policies. However, analysts felt that the success of Starbucks was due to its profitable domestic operations. It was reported that most of Starbucks' international operations were running into losses. In May 2003, Starbucks' Japanese operations reported a loss of $3.9 million (Japan constituted the largest market for the company outside the United States), and the company also performed badly in Europe and the Middle East. Analysts pointed out that Starbucks' international operations were not as well planned as its U.S. operations. They also observed that the volatile international business environment made it difficult for the company to effectively manage its international operations. Many analysts felt that it was important for the company to focus on its international operations. With the U.S. market getting saturated, Starbucks would be forced to look outside the United States for revenues and growth. Background Note ...
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