...customers, meet financial targets and competes effectively. These strategic decisions drive the long-term direction of the organization, the scope of its activities, help gain advantage over competitors, and address changes in the business environment. The case of IMAX begins in 1994 when business partners Gelfond and Wechsler decided to purchase the organisation from its original owners and take the company public. IMAX operates in a people oriented business, operating within the entertainment industry. Through the years the owners have made strategic efforts in the direction of reaching new audiences. These efforts, in addition to IMAX’s external environment, will be analysed and explored in the sections that follow. The result of this analysis will be the comparison of the firm’s strategy with the identified industry survival and success factors, in a bid to ascertain the relevant factors that would drive future growth. 2. IMAX’s business environment A number of theorists, notably Michael Porter (1979) have developed several frameworks for understanding and analysing the effect that an organization’s external environment could have on its competitiveness and profitability. These frameworks identify the following as notable forces: Threat of new entrants; Threat of substitutes; Bargaining power of suppliers; Bargaining power of buyers; and Intensity of rivals. This model has updated by Haberber and Rieple (2008) to include Complementary forces, identifying industries that indirectly...
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...Case Study Movie Exhibition Industry - Research Papers - Kimsaline 10/9/12 2:01 AM Case Study Movie Exhibition Industry Strategic Analysis of Movie Exhibition Industry By: Kim Saline February 24, 2010 Objective: To provide an analysis and make recommendations to increase revenue in the movie exhibition industry. Overview: Ticket sales for movie theaters are at their lowest point since 1996. With the core demographic group expected to grow slower than the US population and with technological advances growing at speeds faster than the industry can keep up, ticket sales will continue to decline if the current business strategy continues to be followed. Concession sales and ticket sales are the two biggest sources of revenue for a movie theater. Both continue to increase in cost to the consumers and may have reached a price point that is starting to drive consumers away from going to see a movie. With the advancements in home entertainment systems consumers are investing thousands of dollars into their own home viewing systems. They have several options to stream video content into the comfort of their own homes. Theaters have implemented digital content and 3D but it’s not enough to keep up with the competition of technology. My analysis will give you information on the threat of competition from substitutes and the change in buyer behavior and demographics. I will use the five-forces model of competition and a SWOT analysis along with other sources of analysis. The information...
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...THESIS PROPOSAL Course: School Year/Term: Proposed Thesis Title: Abstract BS Information Technology 2013-2014, 1st Semester Ang Paglalakbay Ni Bobby: A 3D Movie The proposed 3D short film was cover 27 minutes and 33 seconds of time. This story shows about the love and guidance of the parents to their child. It also gives moral lesson all viewers. The short 3D film covers comedy, drama, adventure and also a lesson that can touch and put in mind to all the viewers. The character was in form of animals. An Animal Tale which animals are featured prominently, either as the main characters or as important participants in the unfolding of a narrative manner. The movie was rated as General Patronage which benefits and admitted to all ages of viewer. The study was similar to 3D short film Turbo, Monsters University and Rio in a way of main characters was in animal forms; and also similar to the study Brave and Transcend that acquired lesson to all age’s of viewer and gives a deep message about the importance of family and life. The difference of the study was the new conducted story that shows the creativity of the proponents. It also gives moral lesson to everyone, which lesson realizes that everyone was lucky to have their family which gives us love and guidance; also lucky to have people around whom always give support and we can rely on. In order to develop the studies, the proponents meet a deep research. Profound research was chosen as a starting point to engage in the...
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...SCHOOL OF BUSINESS AND MANAGEMENT BANDUNG INSTITUTE OF TECHNOLOGY 2012 CHAPTER 1 INTRODUCTION 1.1. Background (ini gua tuker sama business situation, kayanya ga nyambung soalnya hehe) The existence of cinemas in Indonesia was first introduced by the Dutch, not long after it started moving image technology commercialized in Europe. The industry has experienced a period of ups and downs are motivated by political, economic and socio-cultural from Dutch and Japanese colonial era until the time of the old order, the new order and reform. In the era of 1990, the Indonesian film industry through adversity, many Indonesian people who prefer to watch the broadcast of private TV, this is due to lack of supply of available movies in cinemas Indonesia, almost all movies in Indonesia struggled themes for adults, while the community at that time requires choices more hardcore variety. At that time, Indonesia has no films to host again in their own country. 1.2. Business/ Industry Situation The development of film in the country is still far from expectations, appears an investor named Sudwikatmono, a businessman who is also the national younger cousin of former president Suharto. But lately Sudwikatmono withdrew from the group. Group 21 is now dominated by Benny Suherman and Harris Lesmana. In order to drive its business, the Group 21 established PT Nusantara Prosperous Kingdom which now dominates the national cinema chains. PT Nusantara Prosperous Kingdom is a master theater titled...
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...Executive Summary 3 1. Company Overview 4 2. Mission 4 3. Product and Service 4 4. Keys to Success: 4 5. Objectives: 4 6. Situational analysis 4 7. Marketing strategy 6 8. Financial projections 7 9. Implementation plan 7 10. Evaluation and control metrics 8 Executive Summary Tokoroa is a small provincial town in South Waikato in New Zealand. In the 1950's the very first movies were screened at the iconic community hall. Since then it has been the heart of movie theatre. The hall was later transformed into Tokoroa 3D Cinema & Time Out Party Lounge in 2010 and since then has grown from strength to strength. Technology upgrade enabled the Cinema take another leap where the platform was converted into 35mm analog. In a provincial town like Tokoroa with limited entertainment options on offer, the Cinema becomes an important part of the community. The new Cinema Complex Manager had a Vision - DIGITAL AND 3D. This vision was later realized in June 2014 when DIGITAL AND 3D was launched to the South Waikato District. The only town in the country that serves 3D movies to its community. Through converting the 35mm film operating system to the Digital Platform and by introducing 3D capability has increased its revenue significantly. 1. Company Overview Tokoroa 3D Cinema & Time Out Party Lounge (referred to Tokoroa 3D Cinema hereafter) is a cinema entertainment service provider based in Tokoroa, South Waikato, New Zealand. It commenced operations in 2010...
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...Comprehensive Exam Case Study Fall Semester: 2012 / 2013 The Movie Industry in 2008 (Case A & B) MBA Student: Waseem Hasan Ismail Submit to: TAGSB Administration 27 February 2013 Table of Contents Introduction 3 The Movie Industry in 2008 (Case A) 4 PESTEL Analysis – External Environmental 4 Porter’s five Analysis 4 Profitability Model for movie theaters 4 Key strategic issues facing movie theaters 4 Strategic actions that exhibitions might consider 4 The Movie Industry in 2008 (Case B) 4 Outlook for the movie industry improved by 2011 4 Strategic actions might exhibitors take in 2011 and beyond to improve their situation 4 References 4 Introduction The movie industry had benefited from the technology development such as the digital camera and digital screens in the sense of suspense and excitement. However, this technology had become a big challenge to the management in the motion picture industry value chain. This technology encourages the moviegoers to experience watching a movie at house with the same picture’s quality resolution and the sound’s effects as the theaters providing for audiences. The management dilemma is at maximizing their revenue and profit which falls into two difficult components; the uncontrollable and unpredicted revenue and limited profit. Because of the ticket price exposed to competition and each chain is serving different geographic market, thus the ticket price can’t be increased more. Also, the revenue streams...
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...camera marketplace with its lens technology that can produce super sharp, high-resolution pictures (“Red for still & motion.,” 2011). Canon’s brand dominance and notable achievements separates them from other competitors, such as Fujifilm and RED and with the current competition trend of HD production, Canon will surpass expectations and cavort its dominance over the competition with the long awaited Digital SLR EOS Renegade 3D (Renegade 3D). Canon was first to begin the motion capture craze with their innovative introduction of the seditious Canon EOS 5D Mark II back in 2008 and since then Canon has surpassed the competition with a production development line of cinema EOS model cameras that obtain similar, if not more advanced, digital stills and motion capture as recently seen with the previous release of their EOS C300 digital cinema camera and its 4k concept DSLR which, both, are expected to further revolutionize cinematic photography (“Red for still & motion.,” 2011). Canon’s new production launch of the Digital SLR EOS Renegade 3D cameras will transcend its viability within the entertainment...
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...business, although the ideology has stayed the same throughout history. Since the earliest documented cases started appearing, stories and music were used to overcome and surpass dark times in cultures throughout the world. In more recent historical examples, during the great depression, the largest break through for the entertainment industry began to show by way of movies, musicals, radio and early television. Movies really began to dawn as a way to escape the realities of everyday life and live vicariously in a world of wonder and enchantment, or love and drama, for those who had more serious worries in the real world. With the progression of technology, movies have become a literal escape, with millions of followers across the globe. The movie industry has made such dramatic leaps in technology that the demand for movies and theaters has grown largely over the past 20 years. At Regal Cinemas, being one of the largest franchises across the globe, business has been remarkable. “Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 6,862 screens in 538 theatres in 38 states and the District of Columbia as of February 21, 2013, with over 211 million attendees for the fiscal year ended December 29, 2011 ("fiscal 2012")” ("Reg Movies", 2013). Our geographically diverse circuit includes theatres in 43 of the top 50 U.S. designated market areas. We operate multi-screen theatres and have an average...
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...IMAX- Strategies IMAX corporate strategy is driven by its mission and goal. It is designed to deliver the world’s highest-quality, most immersive motion picture entertainment. IMAX designs and manufactures large image producing format cameras and projection system as well as film development, production, post production and distribution to IMAX affiliated theatres worldwide. Initially IMAX used a focused differentiation strategy by focusing on the production of educational films which were limited to institutional settings (like museums and libraries), but to increase their market share, maintain growth and survive in the industry they shifted into a two-pronged differentiation only strategy. First, it had sought to expand beyond its institutional environment by opening IMAX theaters within multiplexes or converting existing multiplexes’ screens to IMAX format. Second, it had launched Hollywood films in IMAX format and started converting the films, which had a great effect of raising the awareness of the IMAX brand and increasing revenue. It also employed both: 1) a forward integration strategy by increasing control over distributors and retailers. IMAX owned about 400 theatres in 47 countries. This was accomplished by entering in partnership with AMC and Regal Cinemas to screen IMAX films using MPX technology and to convert existing screens to IMAX formats. 2) a backward integration strategy, by becoming its own supplier. IMAX developed and manufactured their own IMAX...
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...External Assessment This analysis examines the film industry, including photographic equipment, supplies, and motion picture production and distribution, which relates to the entertainment sector. Opportunity: Growing demand for large-scale 2D/3D film viewing experiences. Evidence includes increasing order trends for 3D systems and pricing trends show consumers are willing to pay a premium price for these enhanced movie experiences. The strategic group this affects is the large format film group. Key success factors include supporting research and development for new advanced technology and having expertise to build and service the relevant equipment. Threat: The threat of substitutes coming from new technological advancements that allow alternative viewing choices which include, but are not limited to, home theatres, internet viewing, VOD, etc. Evidence shows that currently 85 per cent of a film’s revenue is attributed to home viewing and the prevalence of film piracy is increasing as a result of the internet. The strategic groups this effects are those involved in the distribution channels of films. Key success factors include government support through copyright laws protecting film distribution and the ability to capitalize on technological and environmental assets to provide consumers with a unique social experience that cannot be replicated at home. Opportunity: Growth in emerging international markets, particularly the Asia-Pacific region. Evidence shows that a significant...
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...activities and responsibilities Name and address of employer Type of business or sector 2006 - 2009 Assistant Camera operator and video editor Take5 Audiovisual Production From January 2010 to Present Founder and administrator of HyperCube – 3D Stereoscopic Productions CEO HyperCube 3D Stereocopic Productions and Services I&D Projects Dates Description Dates Description Dates Description Dates Description From February 2008 to September 2008 development of a player for Vuzix iWear VR920 (3D glasses) From March 2009 to April 2008 discover the best way to produce content to auto-stereoscopic displays From September 2010 to December 2010 integration of technologies to develop a solution for recording surgery 3d through the surgical microscope and realtime preview. February 2011 Development of a solution to capture images using 3 techniques at same time: 3D + HDR + TimeLapse 3D Stereo Productions (live- In these productions I was the producer, the stereographer, 3D camera operator, the editor, the action) creative.... Dates Title Description Page 1/4 - Curriculum vitae of Neiva Marco From July 2008 to September 2008 “Maravilhas de Barcelos 3D” It was a final project to my course, the idea was create the first 3d movie in FullHD- 3D in Portugal For more information on Europass go to http://europass.cedefop.europa.eu © European Union,...
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...1. IMAX can be considered as a part of 3 different industries: photographic equipment and supplies, motion picture and video tape production and motion picture and video distribution. If we had to consider only the video production and distribution, one may say that IMAX is evolving in a very competitive environment. In fact, the rivalry between competitors is really harsh, mainly because of the presence of big integrated actors such as Columbia studios, Pixar, etc. Moreover, the business within this particular industry is risky since a film production needs a huge investment, so the return on investment of a movie is rarely important. IMAX interacts with its environment as it takes inputs and distributes its output, in form of large screen format movies with 3D images and distorted sound. Like every organization IMAX has also external and internal environment which affects its outputs. * External Environment: The factors and forces outside the IMAX Corporation that affects its performance are its external environment. External environment of the IMAX Corporation has two components: * Specific environment: Specific environment specific environment includes those forces and factors those directly relevant to the achievement of the IMAX goals. The main forces that that make the IMAX specific environment are: * Customers: Customers represent potential uncertainty to the IMAX because their taste changes. Therefore IMAX should need to create educational and...
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...Market Analysis & Insight Introduction Marketing is a very important part of any successful company. In order to have successful marketing one must create a marketing plan to help the marketing for the company. Definition of Marketing Plan A marketing plan is a written document that companies use to write all the individual details they will need in order to accomplish any and all goals that they have. (How to Create a Marketing Plan, 2012). Basically, a marketing plan will be a step by step guide for the company to reach its goals. Companies that are successful tend to start with a great marketing plan. Marketing plans can vary in all different sizes depending on how large or small the company is. When a company creates a marketing plan it is very important for them to get information from all departments of the company. Examples would include finance, manufacturing, supply and several more. When a company gets information from all departments it will allow your marketing plan to include all aspects of the company and not only a few (How to Create a Marketing Plan, 2012). Marketing Plans: an Example of Success In 2001 Golden Valley Fire Department had a hard time trying to get together five daytime firefighters to get to a scene after an emergency call. Today, because of the company’s marketing plan they are able to easily put together 15 firefighters within eight minutes of the emergency call. Golden Valley Fire Department would try and hire people through newspaper...
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...visual effects and the overall quality of a horror film as well. I. Technology and horror film’s history A. Brief background about horror films 1. First years of horror 2. Horror’s increasing popularity B. Introduction to the technologies used in making a film in general 1. Differences between CGI and practical effects & the use of 3D 2. Sound effects as a plot device 3. Introduction to study II. Students’ opinions regarding the technological aspects of a horror film. A. Opinions of students to the visual effects present in a horror film 1 How visuals improved the “horror factor” of a horror film according to the students 2. Comparison between male and female student’s responses 3. Researcher’s analysis and interpretation B. Opinions of students to the sound effects utilized in horror film 1. How sounds improved the “horror factor” of a horror film according to the students 2. Comparison between male and female student’s responses 3. Researcher’s analysis and interpretation C. Comparison between the visuals and the sound effects & the relation of advancement of technology to quality filmmaking 1. Quality of sound effects matters more than the visual effects 2. Advancement of technology in relation to the quality of the film III. Summary, Recommendations and Final Thoughts A. Advancing technology in...
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...Valuation analysis of Regal Entertainment [pic] Objective To value a company listed on major stock exchange. Summary We selected Regal Entertainment, the largest motion picture exhibitor in the US and based on our fundamental analysis including industry analysis, company analysis and financial analysis, the company is a ‘HOLD’ with a positive outlook. Approach & Methodology Industry Research: We identified the main competitor and key drivers and trends in the industry. Company Research: We gathered information of the company historical performance and market positioning vis. as vis. its peers. Company projections: We developed a full three statements financial model to forecast the company’s operation based on the industry analysis and company’s track record. Valuation: We have used APV approach to value the company as company’s capital structure keeps changing over time. Furthermore, we also calculated the implied valuation using trading and transaction multiples. Industry Overview Resilient industry The US movie exhibition industry is considered a relatively defensive industry with low revenue volatility. Main reason for this is that the American customers’ willingness to go to the movies is less correlated with the economic cycle. People go to the movies both in the good times and in the bad times. Thus, box office performance can vary widely quarter to quarter due to films released, but is generally steady in longer term (see figure 1). The box office...
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