Identifying strategic direction Among the most useful tools for strategic planning is SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The main objective of this tool is to analyze internal strategic factors, strengths and weaknesses attributed to the organization, and external factors beyond control of the organization such as opportunities and threats.
Other tools include: * Balanced Scorecards, which creates a systematic framework for strategic planning; * Scenario planning, which was originally used in the military and recently used by large corporations to analyze future scenarios.
PEST analysis (Political, Economic, Social, and Technological) * STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors) * EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal).
Undertaking strategic analysis reviewing the current marketing performance.
Various business analysis techniques can be used in strategic planning, including SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats ), PEST analysis (Political, Economic, Social, and Technological), STEER analysis (Socio-cultural, Technological, Economic, Ecological, and Regulatory factors), and EPISTEL (Environment, Political, Informatics’, Social, Technological, Economic and Legal).
SYSTEM:
System Pyramid
Successful and sustainable transformation efforts require leaders who know how to manage change. At the simplest level, managing change means: * Knowing what you want to accomplish and creating a compelling vision that motivates others * Understand stakeholders and communicating with them early, consistently and often * Managing the varying levels of support and resistance that will inevitably emerge in response to any change * Change
