...Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy theory as thesis theoretical basis. Next, by comparing McDonald’s and KFC’s core competitive power, we analyzed the main difference and some similarities comprehensively of McDonald’s and KFC’s business and competition strategy. In research finding chapter, we introduced qualitative finding, it is the...
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...Business and Administration Degree Programme Degree Programme in International Business Author(s) Wei Hu & Yuanyuan Xie Title of Thesis Comparative Study of McDonald's and Kentucky Fried Chicken (KFC) development in China Date 28.04.2013 Pages/Appendices 53+2 Supervisor(s) Jari Niemelä &Heikki Likitalo Client Organization/Partners McDonald's Corporation & Kentucky Fried Chicken Corporation Abstract McDonald's and KFC are two international fast food restaurants. They both expended their businesses in global scale. It is obvious that McDonald surpassed KFC in terms of sales and fame in international level. However, in China, KFC performs better than McDonald's. The aim of this study is to find out how these two companies developed differently in Chinese market. By making a comparative study of McDonald's and KFC, different operation and competitive strategy theory will be integrated with their development situation. Research is made based on strategy theory, Internet sources and interviews. The thesis is started with general information, Chinese fast food industrial situation introduction and thesis structure. After having introduced the two companies background, we illustrated strategy theory as thesis theoretical basis. Next, by comparing McDonald’s and KFC’s core competitive power, we analyzed the main difference and some similarities comprehensively of McDonald’s and KFC’s business and competition strategy. In research finding chapter, we introduced qualitative finding, it is the...
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...|Local Lecturer’s name |Ms Mona | |Assignment No. (i.e. 1,2,3) or ‘short answer’ |Assignment 3: Research Report – | | |Final Research Report | Your assignment should meet the following requirements. Please confirm this by ticking ( the boxes before submitting your assignment √ My assignment is double-spaced and clearly legible √ My assignment is written on one side of page only √ I have provided a wide margin (4 cm) on left-hand side of page √ The first page of my assignment is clearly labelled with my name, unit no, unit name and tutor’s name. √ I have retained a copy of my assignment √ I have completed and signed the declaration below All forms of plagiarism, cheating and unauthorised collusion are regarded seriously by the University and could result in penalties including failure in the unit and possible exclusion from the University. If you are in doubt, please contact the Unit Coordinator DECLARATION Except where I have indicated, the work I have...
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...Scholarly Activity 2 "Burger King Beefs Up Global Operations" Henry E. Jerkins Columbia Southern University International Business Professor Yvonne Balbin February 23, 2013 1 1. What is Burger King’s core competency? How does it relate to its chosen strategy? Burger King's core competency is the fact that they are the world's largest flamed-broiled fast food restaurant hands down. Simply put, Burger King's core competency means that they are more competent than their competitors when it comes to producing that type of goods and services. In addition, Burger King stands firm on its core competency of being the best at what it does when it comes to producing hamburgers and flame-broiled fast food. As a result of this strategetic move, it has positioned itself in becoming one of the markets leaders in the fast food restaurant industry. Further, it core competency is based upon its desire to set itself apart their competitors by way of differentiating their products. The differentiation of Burger Kings products are accomplished in two ways as it relates their competitors. First thing to consider is the manner in which the hamburgers are prepared, which is the flamed-broiled method. Secondly, is the various options that is afforded to the customers on how they would like to have their hamburgers prepared. The process has been the means that has allowed Burger King to become one of the market leaders in the...
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...Case study 1 Strategy success in gourmet fast food Contents Introduction ………………………………………………… ……….. 3 The Main Forces in the Macro-environment facing the Fast-food Industry ……………………………………………………………… 3 The Main Factors that contributed to Crust’s Success and to RBW’s Poor Performance ……………………………………….. 3 The most important marketing-mix elements in each firm and the impact of their marketing-mix focus have on their performance. ………………………………………………………………………… 4 Risk from the actions …………………………………………....... 6 Conclusion ………………………………………………………… 6 Reference …………………………………………………………. 7 2 Introduction An appropriate strategy like a compass, guides a right direction of the company, it describes the direction of a company want to go. (Pirraglia,W. 2014) But a successful marketing needs a useful strategy, and also a effective implementation. (Case study, Document) A Comparison of the two fast food companies Crust Gourmet Pizza Bars, an Australian company, and Real Burger World, a company in the United Kingdom. Both of them have a similar strategy and a same purpose: product a high quality food. However, during the execution, there are two different outcomes: Crust opened in 2001, and has grown to over 50 outlets from 2001 to 2010; RWB has gone out of business before a few years ago. (Case study, Documen The main forces in the macro-environment facing the fast-food industry The food intake of the people of any country is related...
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...Domino’s v/s Pizza Hut: Consumer awareness and Preference Presented by: Anushree Fogla BBA, 2nd year Roll No-80 Date-28/4/2014 CONTENTS * Introduction * Acknowledgement * Objectives * Literature review * Research methodology * Data analysis and findings * Limitation and scope * Conclusion * Appendix * Bibliography INTRODUCTION Fast food is one of the world’s largest fast growing industry types. India’s fast food industry is growing by 40%. However the fast food retail industry is mainly dominated by the multinational players. Because of the availability of raw materials for fast food, global chains are flooding into our country. There is immense competition among the fast food companies because they all provide similar kind of products, either sandwiches burgers or pizzas. Alot of western culture is influencing on our food habits and this food culture is most happily adopted by the young generation, the youth of our country. The Indian young generation’s taste buds are demanding more and more and Pizza industry-one of the most intensive industry is all gearing on. Out of the various fast food companies that are there in India the two most competitive brands of fast food are Pizza Hut and Domino’s. This is because they offer the same product line. In the research that I have conducted I have compared the two Pizza houses on the basis of preference amongst the college students of Kolkata and found the reason for the preference...
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...identify challenges and potentials in regards to the research trends and the impact of obesity. The potential economic impact will be provided and seek to explore potential future research opportunities. In addition it has been shown that there is a correlation to high rate obesity and low income groups in America. With the increase of fast food restaurants competing against each other and their accessibility coupled with their inexpensive menu options has created an increase in weight for Americans in dangerous proportions. Foods that are nutrient filled such as vegetables and fish have a much high cost and are less convenient to most. The refined sugars and grains along with the high fat content and fillers that most of these foods are laden with have caused an addiction and craving for these foods. Because of the small national value there are many who tend to eat more of this type of food from a purely addictive standpoint. There are even many fast food restaurants who now accept EBT cards which at one time was only to purchase certain types of foods from the grocery store. The costs of diets that are lower in nutritional value in comparison to those of high nutritional value will also be explored from an...
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...thesis presented to the Department of Accounting, University at Albany, State University of New York in partial fulfillment of the requirements for graduation from The Honors College. Cara N. Veneziano Research Advisor: Raymond K. Van Ness, Ph.D. May, 2013 Abstract The purpose of this study is to assess the consequences of offering healthy menus versus providing historically popular fast foods. Healthier foods are better for society and being able to understand how serving healthier menus will impact the financial performance of a company is crucial. I focus my attention on Chipotle Mexican Grill since it has been making a concerted effort to provide healthier foods. I have selected McDonald’s Corporation as a benchmark comparison. My specific investigative question is: Does a healthier menu translate into greater profits. My study begins with a comparison of Chipotle and McDonald’s meal options and ingredients in order to assess the overall health of their menus. This comparison revealed that Chipotle clearly had a healthier menu. Succeeding the menu comparisons, a financial analysis was performed on Chipotle and McDonald’s. The results of this study found that Chipotle, the healthier company, performed better in terms of Share Price, Stock Volatility, and Liquidity. The findings indicate that McDonald’s, the unhealthier firm, performed better in the areas of market capitalization, Return on Equity, Return on Assets, Return on Sales and Gross Margin. Following...
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...American peoples are getting fatter and fatter every year and today’s fast food industry is growing rapidly and attracting numerous misinformed customers daily with its low priced food and million dollar advertisements campaigns in our society. Eating fast food it the worst thing in your life and watching TV add up to a high risk for obesity and diabetes. Even if you eating fast food meals twice a week can causes you contribute abnormal glucose control. Fast food chains do not alert to all customers to the hazardously high calorie and fat content of the food they offer. Now a days, there are so many fast food restaurant becoming a cheap and yet a popular way for people who are too busy or lazy to cook. But the cheap price of the fast food is nothing in comparison to the true price that these people are paying in hospital. I think every 6 out of 10 adults in the USA will become obese in the next 4 to 5 years if they keep eating this food the way they are. Eating fast food restaurant like this is causing major health risks. Since this food is so cheap, it makes it convenient to all people to go out and get food instead of eating homemade food. Even now a days young kids eating fast food instead of eating homemade food. All this, people need to stop eating fast food before it gets out of hand. Making people fatter, its also increasing people’s chances of obtaining. There are type two diabetes, people’s muscles and fat and, lose the ability to take in a sugar called glucose from...
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...Guys’ philosophy sets it apart from other fast-food chains. Five Guy’s is set apart from other fast-food chains by the history of its origin. Since the company started in 1986 the owners the philosophy was to work out all the details of how to not only create but yet serve the best hamburger and fries. Five Guys uses only the freshest ingredients’ to cook and serve to its customers. In comparison with other fast-food chains in the market place today only two can compare but not surpass the Five Guy’s philosophy. The first fast food chain Wendy’s was created in a similar fashion. In 1996 several years later the first Wendy’s was opened. It philosophy was to also to sever fresh not frozen beef and to be cooked as ordered. This was similar to Five Guy’s however the freshness part was not taken to the same level. Wendy’s used store purchased produce and buns. Five Guys take the freshness to another level of baking the buns they used. The orders were cooked to order but with Five Guy’s you might get your burger a few moments later then Wendy’s but the taste was worth the wait. Customers did like the flavor of the food at Five Guy’s and would often be heard it was worth the wait. Five Guy’s best philosophy was that it went out into the community to local vendors and suppliers to order fresh products for the store. Wendy’s in comparison that go outside the local economy to purchase ingredients they used. The second fast food chain that has some of the similar philosophies...
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...Course: International Business: BUS-201-1404 Assignment: Assignment 4 Chinese Flavors for American Snacks The brands in the busy supermarket in Beijing may be recognizable to most Americans, but the flavors certainly are not. Lays potato chips sold in Beijing are blueberry flavored rather than sour cream and onion. Cheetos come in strawberry and milk, and Minute Maid sells aloe juice instead of orange juice. American companies hoping to capitalize on China’s $186 billion fast food and processed food market have entered the country en masse. However, while they are selling the same brands they sell in the United States, they have developed much different flavors in the hopes of better attracting Chinese buyers. Frito Lay recognized early on that Chinese taste buds were quite different from American taste buds. Popular flavors in the United States did not appeal to Chinese consumers prompting Frito Lay and other U.S. companies to research Chinese preferences and develop products specifically for the local market. Accordingly, Tropicana sells cantaloupe juice, Chips Ahoy cookies are orange flavored, and Wrigley’s sells Chinese herbal medicine gum. Even toothpaste companies are selling products designed to tempt Chinese consumers. Crest sells a lotus flower flavored product, while Colgate offers salt flavored toothpaste. U.S. companies focused on the Chinese culture as a starting point for developing new product flavors. Product researchers inspired by traditional Chinese...
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...misbehavior are it demotivates the student from learning, it causes a higher negative effect toward course material and it also negatively effects the learning development of low achieving students. Reference: Causes and effects of teacher conflict-inducing attitudes towards pupils: a path analysis model, Florin A. Sava, 12 December 2001 3. Which management communication style would be most useful in the fast food industry? Why? The most effective communication style for the fast food industry to me would be Tell style because in a face paced industry like the fast food industry a manager should be making the decisions while the employee does the labor. I also think that the level of a fast food employee is such that there really is only one direction that communication can go unless it is directly related to how to perform their job. Reference: MANAGEMENT COMMUNICATION STYLE, TOLERANCE FOR DISAGREEMENT, AND INNOVATIVENESS AS PREDICTORS OF EMPLOYEE SATISFACTION: A COMPARISON OF SINGLE-FACTOR, TWO-FACTOR, AND MULTIPLE-FACTOR APPROACHES, VIRGINIA P. RICHMOND JAMES McCROSKEY. 4. What was the...
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...the cut-throat world of fast food was remarkable, but Mr. Chan did not want the company to rest on its laurels. At his meeting this afternoon with senior management, Mr. Chan planned to suggest that the company needed to move outside of Hong Kong and follow a much more aggressive plan than it had followed when it had moved slowly into China (with both Café de Coral outlets in neighboring Guangdong Province and recently New Asia Dabao in Shanghai) and also into North America (by buying into and then purchasing outright the Manchu Wok chain) over the last several years. He knew that the company needed a very clear globalization strategy in order to move to the next level of growth and to find sustainable growth opportunities away from Hong Kong. Mr. Chan had no clear plan at this point and he needed input from his managers and the Board. Mr. Chan reflected on how Café de Coral was a household name in Hong Kong and was the most popular QSR in its home market. The company dominated the market in Hong Kong and continuously improved its brand image through innovations in food preparation at its centralized food processing and distribution centers in Hong Kong and across the border in Guangdong. It also had perfected methods of offering large menus (up to 150 items) that changed four times over the course of every day with different items added and other items taken off the menu two to three times a week to provide variety as well as fresh and delicious food in a...
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...Financial Management Group Assignment Team 9 - Bayswater Andrés Lema Eric Shoubridge Farhana Aslam Felipe Hessel Rosa Montes Todd Hanlon 5th December 2012 1: The Financial, Business and Economic Environment for McDonald’s Introduction: The Fast Food Industry and McDonald’s The modern system of fast food franchising is believed to have started in the mid 1930’s when Howard Johnson franchised his second location to a friend as a means to expand operations during the Great Depression. In addition, the drive-thru concept brought explosive growth through delivering food-on-the go. “Fast Food” was added to the Merriam-Webster dictionary in 1951, and U.S. fast food companies are now franchised in over 100 countries. In the U.S. alone there are over 200,000 restaurant locations. Revenue has grown from $6 billion in 1970 to $160 billion in 2011, an 8.6% annualized rate (Sena, 2012). Fast food franchises focus on delivering high volume, low cost, and high speed products. Frequently, food is preheated or precooked and served to-go, though many locations also offer seating for onsite consumption. With all stands, kiosks, or sit-down locations, food is standardized and shipped from central distribution points. Consumers enjoy being able to get a familiar meal in each location, and menus and marketing are the same across all stores (Sena, 2012). McDonald’s (MCD) was founded in California in 1940 under the name “McDonald’s Bar-B-Q”. The original founders, Dick and Mac McDonald...
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...leading fast food chains; Jollibee and McDonald’s. Specifically, the study attempted to answer which of the customer service between McDonald’s and Jollibee is more effective, which of the two leading fast food chain does the customers want in terms of food service, which does the customers want in terms of facilities service, which of the two leading fast food chains have more problems that the respondents observed with regards to their service and which of the two leading fast food chain has a well trained staff. The data gathered by the researches which will be presented is based on the answers of the respondents in the questionnaire distributed. All of the customers surveyed have tried eating both at McDonalds and Jollibee. Since everyone of the respondents had experience eating on the fast food chains located near University of the East, they can greatly compare the differences of the services shown by the crews and they can clearly see the problems of the two fast food store, Jollibee and McDonalds. When it comes to the profile of the respondents according to age, results of the study showed that the respondents were mostly female, which was 22 or 73 % of the total respondents while there were 8 or 27% male respondents for both of the respondents in Jollibee and McDonald’s. All of the respondents are college students of the University of the East Manila. The survey also showed that all of the respondents have tried eating against the competitor’s fast food chains giving...
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