...Introduction.......................................................................... 2 Benchmark for effective reporting................................... 2 The four things that retailers manage............................ 2 Life cycle management .................................................... 3 Informing, alerting, uncovering? ................................... 4 Getting to insight.............................................................. 5 Transforming Insight into action ................................... 5 RETAIL REPORTING ROADMAP WHITEPAPER Tranforming action into Knowledge ............................. 6 Obstacles to effective reporting........................................ 6 Legacy systems ................................................................. 6 Inconsistent measures...................................................... 7 Media limitations ............................................................. 7 Overlapping software tools ............................................ 7 By Bill Robinson Senior Executive, QuantiSense Professor of Marketing, Towson University Driving business process................................................. 8 Where and when .............................................................. 8 Levels of expertise............................................................ 8 Continuous improvement............................................... 9 Key issues .................................
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... * Advanced Pricing * Case Management 2. Demantra Demand Management 3. Oracle Accelerate for Midsize companies CUSTOMER BACKGROUND: Radio Flyer has been an American Classic for more than 95 years, creating a legacy of toys that continue to spark the imagination. Radio Flyer is a privately held company based in Chicago, IL, and is a leading wagon and trike maker in the industry. Since the creation of the Original Red Wagon that lent the company its name, the brand has expanded to create scooters, bikes, custom wagons, and other ride-on toys for imaginative play. Radio Flyer designs and manufactures more than 100 award-winning products, available in 25 countries. CHALLENGES: 1. ERP System Replacement: Replace a 15 year’s old ERP system with more scalable solution that supports growth of the company. 2. Integration of System: Integrate global operations into a single platform to streamline supply chain management. 3. Development of business models: Provide full-cycle supply chain visibility into a third-party and contract-manufacturing based business model. 4. Automated machinery: Automate financial drill-down and cost center reporting, while reducing the number of product stock-keeping units (SKUs). 5. Real time Analysis: Access real-time order information and inventory during the fulfillment cycle. SOLUTION: 1. Implemented Oracle’s JD Edwards EnterpriseOne 9.0 to create global supply chain visibility to support operations in Chicago...
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...Yves Saint Laurent Brand Analysis Moriah Lutz-‐Tveite FASH 503 September 19, 2011 Lutz-‐Tveite 2 Table of Contents Executive Summary p. 3 Brand Introduction History of the Company Brand Description Mission Statement Brand Portfolio Products and Services Offered Financial Statistics Management Practices Brand Portfolio and Map Brand Portfolio Brand Concept Board Product Development Retail Strategy Marketing Analysis 4 P’s Ideal...
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...Academic Tutor 3rd floor staff room barbora.cherifi@sunderland.ac.uk Module information TITLE: Current Practices in tourism, Hospitality and Events CODE: CHTM33 CREDITS: 30 LEVEL: M MODULE BOARD: Tourism PRE-REQUISITES: none CO-REQUISITES: None LEARNING HOURS: 300 Learning Outcomes: Upon successful completion of this module, students will have Knowledge 1. Demonstrated an advanced knowledge of current issues, debates and practices in Tourism, Hospitality and Events. 2. Critically evaluate current research and scholarship relating to tourism, hospitality and events. 3. Critically evaluate the strategic challenges facing Events, hospitality and Tourism organizations. Skills 4. Demonstrate the ability to communicate concepts and analysis orally as well as in written form. 5. Demonstrate the ability to analyze, synthesize and diagnose issues and opportunities in tourism, hospitality and events. 6. Reflect critically on the relationship between theory and practice in tourism, hospitality and events. Content Synopsis This module is conceived as an open platform for students to engage with current practices, issues and debates in Tourism, Hospitality and Events. As well as introducing students to the latest theoretical debates in the field, the module offers the opportunity to gain an inside knowledge of current trends in the sector. The module critically reflects on the relationship between theory and practice in tourism, hospitality and...
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...American Airlines Strategic Report for American Airlines Jed Cullen Kevin Yamazaki Deirdre Chew April 7, 2010 April 7, 2010 Page 1 American Airlines Table of Contents Executive Summary ............................................................................................ 3 Company History................................................................................................. 4 Financial Analysis ............................................................................................... 8 Current Financial Position.................................................................................. 8 Industry Comparable Analysis ......................................................................... 12 Stock Performance .......................................................................................... 14 Management and Analyst Outlook................................................................... 15 Competitive Analysis ........................................................................................ 16 Internal Rivalry ................................................................................................. 17 Supplier Power ................................................................................................ 18 Buyer Power .................................................................................................... 19 Entry and Exit ..............
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...MKT1104 – Individual eCRM Project. By Joseph Faizal Pinheiro Contents The Ford Motor Company. 4 Ford Marketing Stratgies and Tatics. 4 Ford @ Social Media. 5 CRM at Ford Motor Company. 6 Assesment on Ford’s CRM and eCRM Strategies 9 Recommendations 11 Bibliography 12 www.ford.com The Ford Motor Company. Ford Motor Company is well established multinational automaker with a legacy of over more than 100 years. The company sells automobiles and commercial vehicles under the Ford brand and luxury cars under the brand Lincoln. Ford is also distinguished as one of the “Big 3” North American automotive manufacturers and is an industry leader on a global scale. They are North America’s 2nd largest automotive manufacturer in the 5th largest automotive market in the world. It was founded by Henry Ford and incorporated on June 16, 1903. Henry Ford's first attempt at a car company under his own name was the Henry Ford Company on November 3, 1901, which became the Cadillac Motor Company on August 22, 1902, after Ford left with the rights to his name. The Ford Motor Company was launched in a converted factory in 1903 with $28,000 in cash from twelve investors, most notably John and Horace Dodge. Ford’s first international plant was built in Walkersville (now Windsor), Ontario, right across the Detroit River from Ford’s existing facilities. The company was a separate...
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...Request for Proposal: Enterprise Content Management Solution May, 2013 World Vision International STATEMENT OF CONFIDENTIALITY All information within this RFP, regardless of the communication form, is given in absolute confidence and may not be disclosed without written permission from World Vision International. Page 1 of 15 1. Introduction 1.1 Invitation to Bid 1.2 Information about World Vision 2. Project Background 2.1 Goals and Objectives 2.2 RFP Timetable 2.3 World Vision Contact 3. Instructions for Intent to Respond and Submitting Proposals 4. Required Written Response 4.1 Vendor Profile 5. Evaluation and Agreement Formation 5.1 Evaluation Criteria 5.2 Agreement Formation Appendix 1 Intent to Respond Form Appendix 2 Supplemental Material 3 3 3 4 4 6 6 6 7 8 11 11 11 13 14 Page 2 of 15 1. Introduction 1.1 Invitation to Bid World Vision International, together with its affiliated offices across the globe that make up the World Vision Partnership, (“World Vision”) invites your organization to submit a proposal for Enterprise Content Management solution strategy based on the specifications, requirements and terms and conditions set forth in this Request For Proposal (RFP). This RFP is intended to enable World Vision to identify a service provider to supply the afore-mentioned strategy. This RFP describes our current understanding of our global needs, however these needs are subject to change. ...
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...Pearson Education Slide 3-3 Imagine Your E-commerce Presence What’s the idea? Vision Mission statement Target audience Intended market space Strategic analysis Internet marketing matrix Development timeline and preliminary budget Chapter 3 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Copyright © 2014 Pearson Education Copyright © 2014 Pearson Education Slide 3-4 1 Imagine Your E-commerce Presence (cont.) Imagine Your E-commerce Presence (cont.) Where’s the money? Business model(s): Portal, e-tailer, content provider, transaction broker, market creator, service provider, community provider Characterize the marketplace Demographics Size, growth, changes Structure Competitors Suppliers Substitute products Revenue model(s): Advertising, subscriptions, transaction fees, sales, and affiliate revenue Where is the content coming from? Static or dynamic? Copyright © 2014 Pearson Education Slide 3-5 Copyright © 2014 Pearson Education Slide 3-7 Imagine Your E-commerce Presence (cont.) Imagine Your E-commerce Presence (cont.) Who and where is the target audience? Describing your audience Demographics Age, gender, income, location Behavior patterns (lifestyle) Consumption patterns (purchasing habits) Digital usage patterns Content creation patterns (blogs, Facebook) Buyer personas Know yourself—SWOT analysis Develop an e-commerce presence...
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............................................................................................................................ 3 2. Objectives .............................................................................................................................. 3 3. Analysis .................................................................................................................................. 3 4. Socio-Cultural Impacts............................................................................................................. 4 5. Developmental and Environmental Impacts ............................................................................ 5 6. Tourism and Economy Impacts ................................................................................................ 8 7. Political Impacts ................................................................................................................... 10 8. Conclusion ........................................................................................................................... 12 9. Bibliography ......................................................................................................................... 13 Page 2 Introduction The FIFA World Cup is an international football competition which is being organized by the Fédération Internationale de Football Association (FIFA) every four years. During the three years, a qualification phase is taking place in which the best 32...
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...day in our comings and goings. Two of these world-wide brands that many of us know are also extremely similar in both product as well as marketing strategy. Those two brands are The Coca-Cola Company and PepsiCo, Inc. On May 8, 1886, a pharmacist named Dr. John Pemberton carried a jug of Coca-Cola syrup to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass. (Our Heritage, 2012) Three years later in the summer of 1898 a young pharmacist named Caleb Bradham began experimenting with combinations of spices, juices and syrups, trying to create a refreshing new drink to serve to his customers. His success came in the form of the beverage now known around the world as Pepsi-Cola. (Pepsi Legacy, 2005) And from that day forward the rivalry between Coca-Cola and Pepsi would become legendary. These two beverage companies are competing for the top spot in a massive global market. The cola and carbonated beverage industry reaches to nearly every corner of the planet, and the vast majority of the market share belongs to the two giants Coke and Pepsi. With such a huge market and enormous revenue potential in an industry such as this, it is no wonder that the Coke versus Pepsi competition is so fierce. So how does either of these companies create an advantage over the other? We will compare and contrast the business and marketing strategies of these businesses in...
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...Legando Universidade (Legacy University) INVESTMENT IN EMERGING MARKETS Target Country - BRAZIL Country Industry - EDUCATION Proposal - DISTANCE EDUCATION COMPANY Legando Universade Country: Brazil 1 Contents Country: Brazil............................................................................................................................................... 2 Culture .......................................................................................................................................................... 2 Economy........................................................................................................................................................ 3 Brazil GDP.................................................................................................................................................. 4 Unemployment and Consumer Spending ................................................................................................. 6 Industry Analysis ........................................................................................................................................... 7 Secondary Education in Brazil ................................................................................................................... 7 Private Education ...................................................................................................................................... 8 Online Secondary Education...
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...Final Report Team B: Legacy Consultants Ian Byrne, Darcy Cafiero, Sierra Collins, Tim Downen, Alvis Ford BUS 460 Senior Project Professor Maureen Lockwood DeVry University October 20, 2011 Executive Summary A comprehensive look into CanGo has led to a number of conclusions and recommendations by Legacy Consultants. A SWOT analysis of the company shows that there are good opportunities for expansion into other markets and that the threats and weaknesses that exist can be overcome or managed by an already dedicated senior staff with some additional training and direction. Product delivery and customer service can be streamlined by utilizing updated technology such as an AS/RS in CanGo’s warehouses. An online customer support and service center will improve customer experiences. A competitive advantage can be expected with state of the art product delivery and improved customer service. Strategically, CanGo needs to expand in order to stay ahead of growing competition. Legacy Consultants recommends purchasing Webjouster as the way to enter into online gaming. CanGo should stay away from offering violent games in order to maintain brand integrity. Server capacity should be increased in order to accommodate expansion demand with minimal down-time. SSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSSS ...
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...Learning Team A Week 6- Learning Team Reflexion Jose Banks, Kirk Williams, Cadence Scott, Frank Carr, Marika Hughey, Elmehdi Ibnamar DBM/502 Database Management June 25th, 2012 Liz Musil In the late 1960s and early 1970s, there were two mainstream approaches to constructing database Management System’s (DBMS’s). The first approach was based on the hierarchical data model typified by IMS (information Management System). The second approach was based on the network data model, which its main aim of creation was to create a standard database that would unify number of functionalities such as programming languages (queries) for data retrieval, and the inability of the existing database to represent complex relationships database management systems (DBMS). However, these two models had some fundamental disadvantages: • Complex programs had to be written to answer even simple queries • There was minimal data independence • There was no widely accepted theoretical foundation. In reference to DBMS and the ability of building complex relational system, many Relational database management system RDBMS has been developed (also referred as a second generation of DBMSs). RDBMS was used extensively in the 80’s and 90’s, however due to its limitation to respond the more complex entity and, needs of companies and the increasing complexity of database applications. Two “new” data models have emerged; the Object-Relational Database...
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...suppor t a business vision and strategy; a poor, decentralized one can break a company. More and more companies are turning to off-the-shelf ERP solutions for IT planning and legacy systems management. The authors have developed a framework to help managers successfully plan and implement an ERP project. A Critical Success Factors Model For ERP Implementation FROM THE TRENCHES: Wolfgang B. Strigel, editor • wstrigel@spc.ca Christopher P. Holland and Ben Light, Manchester Business School ompanies are radically changing their information technology strategies by purchasing prepackaged software instead of developing IT systems in-house. Price Waterhouse predicts that by 2000, two-thirds of all business software will be bought off the shelf. More specifically, Deloitte and Touche states that businesses prefer to replace legacy systems with enterprise resource planning systems. According to AMR Research, the ERP systems market was $15.68 billion in 1997 and is likely to increase at a compound rate of 36 percent, to $72.63 billion, by 2002. The associated consultancy market is approximately $30 billion. These statistics clearly indicate a shift in the ERP market. There are mixed reports concerning the outcome of ERP projects. Successful ERP implementations are certainly publicized, such as Pioneer New Media Technologies (see http://Datamation.com/PlugIn/erp/index.htm) and Monsanto,1 but less successful projects have led to bankruptcy proceedings and litigation against IT suppliers...
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...Running head: GAP ANALYSIS: INTERSECT INVESTMENTS Gap Analysis: Gene One Stacy Starkes University of Phoenix May 17, 2010 Gap Analysis: Intersect Investments Gene One is a ground-breaking Biotech organization that has been faced with many issues. The organization has been forced to expand at a rapid rate to meet the organizational goals of becoming one of the leading organizations in the biotech industry. In order to compete with the ever increasing biotech industry, the CEO and the board of directors believe that going public within the next three years would be beneficial for the organization. By making the appropriate choices of becoming a publically traded organization, Gene One will bark upon a journey that will help them to revolutionize and to use cutting edge technology of eliminating pesticides on tomatoes and potatoes to meet the organizational goals. The rapid growth rate took the organization from a small $2 million start-up company to more than a $400 million in annual sales. Therefore, by implementing an IPO strategy and implementing other strategic goals will help fulfill the organizations growth target and prove the organization is worthy of its capabilities. In addition, the method of benchmarking can help Gene One to succeed and enable the organization to find the necessary solutions to the most pressing and immediate issues. According to The Benchmarking Exchange (2010), “Benchmarking is the process of measuring an organization's internal processes...
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