...approachable manner, communication is referred to as soft skill. Because this is a skill that is learned gradually as you go on with experience, as well as being sustain by precise training McDonald’s adopts multi-channel communication methods to ensure that all its messages are delivered to staff. These include the use of print, online and other forms of technology such as video conferencing. Culture Culture is defined as a specific assemblage of mental, physical, and emotional knowledge of a society or a group of people in society and it contains, in addition to art and literature, the way of life and living, religion, value systems, traditions and beliefs. Culture affect business: Marketing: Right from the first day, McDonald realized the importance of marketing in the branding process. Marketing is a characteristic of McDonald. Until now, the money invested in advertising and promotion of McDonald always occupies a fixed rate of turnover of the store. In addition to advertising on television to make the customer feel good, McDonald also participated in funding for sports...
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...discrimination Marketing mix or the 4 P’s of Marketing -Price -Product -Promotion -Place COMPETTIVE PRICING This is competitive pricing, asda is competing against other big supermarket stores such as tescos, morrisons, sainsburys to persuade consumers of the amount of “product cheapness” DESTROYER PRICING Primark is destroyer pricing because it sets its product prices so low it allows many other companies and competitors to not match it. Therefore in this way the competitors will slowly lose more of its customers and they eventually they would get driven out of the market. PRICE SKIMMING The iphone 5 in example of price skimming. When the new product is likely to generate high volume of initial sales (due to the new product) the high price will be charged in order to maximise profits. Gradually the price will lower as its popularity and trend descends due to other competitors such as Samsung. Car insurances, using the example of “Churchill” are price discriminative because of the basis of age and perceived risks. Other examples are that the more mileage you use car the less expensive it is. PRICE DISCRIMINATION PRICE PENETRATION Walmart can be used as a example of “price penetration” because it is a low cost retailer. It introduces new product categories to its customers and it also enters new geographical market Cost-plus pricing Sony is cost-plus pricing because it put its cost at an acceptable price make profits 4P’S marketing mix PRODUCT ...
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...COMPANY BACKGROUND [pic] [pic] Introduction of Dell Inc. Dell Inc. is a multinational technology corporation that develops, manufactures, sells, and supports personal computer and other computer related-products. Dell Inc. based in Round Rock, Texas. Dell Inc. employs more than 82,700 people worldwide. Dell Inc. grew during the 1980s and 1990s to become (for a time) the largest seller of PCs and servers. As of 2008 it held the second spot in computer sales within the industry behind HP. The company currently sells personal computers, servers, data storage devices, network switches, software and computer peripherals. Dell Inc. also sells HDTVs that are manufactured by other brands. In 2006, Fortune Magazine ranked Dell Inc. as the 25th-largest company in the Fortune 500 list, 8th on its annual “Top 20” list of the most admired companies in the United States, In 2007 Dell Inc. ranked 34th and 8th respectively on the equivalent lists for the year. A 2006 identified Dell Inc. as one of 38 high-performance companies in the S&P 500 which had consistently out-performed the market over the previous 15 years. History Background and Origins While a student at the University of Texas at Austin in 1984, Michael Dell founded the company as PC's Limited with capital of $1000.[5] Operating from Michael Dell's off-campus dorm-room at Dobie Center [1], the startup aimed to sell IBM PC-compatible computers built from stock components. Michael Dell started trading in the belief...
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...| | www.bizbangladesh.com - |- My Business Zone -| | | | | | Square Toiletries Ltd | | Bizbangladesh.com | | | | - | Home | | - | Company Info | | - | Products/Services | | - | Contact us | | | | | | | | - | Our Trade Leads (0) | | - | Mail to Us | | | | | | | | About Us ~ | Square toiletries limited (stl) started in 1988 as a division an iso 9001 certified company. in 1994 square toiletries limited began its journey as a private limited company. now stl is the country’s leading manufacture of international quality cosmetics and toiletries products. | | | Year of Establishment : | 2007 | ~ Contact Info ~ | | Company Address: | 72, Mohakhali, Dhaka-1212 | City / Province: | | Country: | Bangladesh | Phone Number: | + (+880-2) 8861531-40 | Fax Number: | + | Contact Person: | Md. Shamsuzzan | Position: | Executive, Commercial | Email | Email to this company | HomePage: | Click to visit | | | | No Product info found ~ | | | | About us | Advertise with us | Contact us | Site map | | | | Home | Copyright © www.bizbangladesh.com | | | | | | * * * Sign Up * Sign In Top of Form Bottom of Form * Research documents * Book Notes * AP Notes StudyMode - Premium and Free Essays, Term Papers & Book Notes 1. Home » 2. Miscellaneous » 3. Recreation & Sports Merril Shop By blackroots |...
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...2/28/2011 Creating a Marketing Marketing Plan Basic Layout Executive Summary External Analysis Internal Analysis l l SWOT Objectives Marketing Strategy Marketing Strategy Marketing Plan (4P’s) Budget & Controls 1 2/28/2011 Executive Summary Brief summary of the main conclusions, objectives, strategy, l i bj ti t t implementation and required budget. Executive Summary External Analysis Internal Analysis l l SWOT Intended for management to find The plan’s major points quickly. Objectives Marketing Strategy Marketing Strategy Followed by a table of contents Marketing Plan (4P’s) Budget & Controls External Analysis • Customer Analysis – (Major) segments – Customer needs – b h i behaviour Executive Summary External Analysis Internal Analysis l l SWOT Objectives Marketing Strategy Marketing Strategy Marketing Plan (4P’s) Budget & Controls • Competitor Analysis – Strategy – Market position – 4 P’s • Market Analysis – Define market – Size growth trends Size, growth, trends • Macro environment – Demographic, technological, economic, cultural, legal Opportunities & Threats 2 2/28/2011 Internal Analysis Current situation in Company X Executive Summary External Analysis Internal Analysis l l SWOT Objectives Marketing Strategy Marketing Strategy Marketing Plan (4P’s) Budget & Controls Past & current strategies • Past & current strategies • Four P’s – – – – Current products Prices Advertising/promotions Distribution (developments) ...
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...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] Ali Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an...
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...4P’s Analysis of Apple’s iPhone 5 26-Nov-12 [Type the company name] [Type the author name] Word Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Value through Design 6 2.1.2 Value through Features 7 2.1.3 Value through Brand Image 7 2.2 Price 8 2.2.1 Value through Price Options 8 2.2.2 Value through Purchase Options 8 2.2.3 Value through Higher Benefits vs. Price 9 References 10 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include...
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...Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four P’s represent...
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...Count: 3038 Table of Contents 1. INTRODUCTION 2 1.1 Background of 4P’s principal 2 1.1.1 Product 2 1.1.2 Price 3 1.1.3 Promotion 3 1.1.4 Place 3 1.2 Purpose of the report 4 1.3 Brief information of product 4 2. Application of 4P’s of Marketing and iPhone 5 5 2.1 Product 5 2.1.1 Design 5 2.1.2 Features 6 2.1.3 Brand Image 7 2.2 Price 7 2.3 Promotion 9 2.4 Place 12 3. Conclusion 13 References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four...
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...In business terms marketing is concerned with fulfilling the consumer’s wants and needs. Marketing is the managed development where services and goods flow from concept to the consumer. To determine these wants and needs consumer behavior must be analyzed and determined. Using the 4P’s of marketing determinants which are product, price, place, and promotion can promote a successful launch of a product. Within this paper consumer behavior as it correlates with marketing will be described. A recent purchase will be divulged along with a description of how the 4P’s of marketing affected the writer’s acquisition choice. Marketing’s aim is to direct and form consumer behavior. According to, “Consumer Behavior Building Marketing Strategy” consumer behavior is “the study of individuals, groups, and organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society(Hawkins, 2007).” Consumer behavior is an intricate part of marketing. Without it marketing would not be whole. Some consumer behaviors are deeply rooted such as external presences such as the consumer’s culture, home life, demographics, and social status. Other internal factors such as emotions, attitudes, perceptions, memories, and learning are moldable attributes that have the capacity to sway in another direction. When a business forms a marketing strategy they gather pertinent...
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...Abstract The purpose of this project is to review a fortune 500 company in the service industry and discuss their main line of business. Delta Air Lines is a very well known airline that flies passengers and their luggage to various destinations. In addition to discussing Delta Air Line’s main line of business, how the company implement’s the 4p’s of marketing will also be discussed in this project. Delta Air Lines When individuals think of fortune 500 companies Apple, Microsoft and the United States Parcel Services are amongst the first to come to mind. Fortune 500 companies are companies that are ranked annually by Fortune magazine and are the 500 largest companies in the United States. The fortune 500 list are based off of the company’s most current figure in regards to revenue. Companies such as Exxon Mobile, Wal-Mart, GE and Chevron have made their way up the fortune 500 list guide a few times in recent years. Being a fortune 500 company gives a company a reputable reputation and image (Fortune 500, 2012). Delta Air Lines is an airline that provides scheduled air transportation to various destinations for passengers and cargo throughout the United States in addition to various countries and continents. Delta Air Lines was originally Huff Daland Dusters in 1924 when it was first originally founded as a c Daland Dusters moved to crop dusting service in Macon, Georgia. Huff Daland Dusters moved to Monroe, Louisiana in 1925 and was then brought by CE Woolman...
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...Marketing Importance of Marketing Marketing is used in different ways in all different types of organizations. The purpose of this report is to define marketing. Marketing will be defined by three different individuals of organizations. The report will also explain the importance of marketing to an organizations success. Finally the report will provide at least three examples of organizations that or successful due to their marketing strategies. Marketing can be defined in many different ways. I define marketing as the process by which companies create customer interest in products or services. It generates strategies that underlie the sales techniques, business communication and business development. It is the part of business that helps get a company noticed. Marketing helps to build customer loyalty and creates value for the customers. The business dictionary defines marketing as the management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy (Business Dictionary, 2010). Marketing is based on thinking about business in terms of customer needs and their satisfaction. Another definition of marketing is the social process by which individuals...
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...Defining Marketing Paper Student Mkt/421 January 16, 2011 Defining Marketing Paper Marketing is a vital part of product sales and consumer shopping. Often marketing groups place consumers into target groups, without their knowledge, to develop the best strategy for the sale of products. Many people believe that Marketing is just advertising and placing ads in newspapers, on television, the radio, and billboards. Although advertising is an important part of marketing, it is not all there is to it. Marketing starts at a products development and continues to the consumer’s purchase. Within this paper marketing will be defined and its importance explained. Marketing Definitions Until this course I thought of marketing as the advertising and sales of products or services. I thought that marketing was putting ads and campaigns together for the purpose of attracting people to a product or service. After beginning this course I have learned that marketing is much more than advertising, it also plays a role in production and the product flow from provider to consumer. Marketing is valuable to sales because it tells the customer that the product is available, where it can be found, how much it cost, and where the advertisement and placement of the product should be. The "American Marketing Association" (2007), definition is "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have...
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...From the case study, analyze Coleman’s business to formulate the 4Ps of her marketing strategy. Specify the salient information that you used to identify the 4P’s of Coleman’s business. Next, debate the fundamental virtues inherent in Coleman’s marketing decisions surrounding the 4P’s of her business. Justify your responses Product: I am sure every fashion forward woman can relate to how uncomfortable those heels can become after a couple of hours in them. Coleman had a “eureka” moment while backpacking in heels. It was in her discomfort that she came up with the innovative idea of stylish, convenient, fold up ballet flats. She was her own customer as she experienced the discomfort personally. Coleman also identified her target market which was women between the ages of 20 – 29. This age groups are usually college graduates who are earning halfway decent salary and have no children. They are also early adopters and will buy into the idea of comfort and affordability. Price: Every business wants to make a profit. Coleman made a smart choice to use a manufacturer from China and a shoe designer from Craigslist. This will help reduce costs and enable her to sell the flats at a reasonable price and less than the current two competitors. Promotion: Social media is one of the best ways to promote and expose a new or existing business. It is not only cost efficient, but it is also a good medium to develop relationships and get loyalty from potential customers. In addition, her current...
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...some development they make to their product so that improved version can come out periodically, rather than have all out and can’t improve it in future. These makes it exciting for customers because other rival goods then look boring when compared. 2. When business can provide different product to rivals within the business that is unique with special benefits to consumers, in such situation that business would be able to customer’s loyalty. 3. Marketing and Research of product, these should be done according to wants and needs before being made rather than developing then looking to see if it moves in market. Research is made to see if there is demand for product in market environment, making sure that there is high demand for that product. Micheal Porter said also that when a firm can deliver same benefits as competitors but at a lower cost or deliver benefits that are better than the other competitors, they are at better competitive advantage. 3.2 EXPLAIN HOW DISTRIBUTION IS ARRANGED TO PROVIDE CUSTOMER CONVENIENCE. In marketing distribution system acts to attract customer’s convenience in an organisation, so as to show the ability to build up accurate distribution method that can be...
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