...shrimp and chicken, it is offered with various kind of flavours as well such as original, BBQ, and that is aimed to reached unserved market for the japanese snack industry. Torichan is planned to be marketed with direct selling and consigment method in some chosen spots like ngangeni seafood, FEB UGM Canteen and also other canteens within the Gadjah Mada University, by putting so many spot like this we are hoping that it will be easier for our consumer to reach us. Zoom positioning itself as a “Unique” and “Customer Oriented” company, means that we will always provide a differentiation in our product taste also in our services, in addition for being customer-oriented, we bring the idea of customer involvement where customer can feel the making proccess directly. Our main promotion is by using word of mouth idea, which can be developed as well through the help of social media like twitter, facebook and broadcasting message via blackberry messanger, other promotion campaigns using pamflets and posters spread in strategic location in citywide. * Business Information 1. Name : Zoom 2. Business : Japanese Snack 3. Tagline : Japanese says “its awesome” 4. Place : Ngangeni Seafood, Jl Samirono 25 Canteen of FEB UGM, Jl Sosio Humaniora 5. Operational Hours : 10.00 am – 14.00 pm 6. Twitter : @toritorichan1 7. Facebook :...
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...University of Phoenix Material Food Safety Worksheet Read each of the following scenarios. Scenario 1: Jeremiah went grocery shopping on a hot summer day. He bought food for an upcoming family BBQ; ground beef for hamburgers, a couple of steaks, and the ingredients for making potato salad. When he left the store, he put his groceries in the trunk and stopped by the sports outlet store to pick up a Frisbee and croquet set. It took about 10 minutes at the sports store, and then Jeremiah headed home to prepare the food. He was concerned that it had been too hot in the car, but everything was still cold when he got home. Jeremiah took the groceries home and put everything in the refrigerator. The meat fit well on the top shelf, right above the potato salad ingredients. Later on, he got the groceries out to prep everything for the BBQ. He cooked the potatoes and used a sharp knife to trim some excess fat off of the raw steaks. Then he cut up the rest of the vegetables for the potato salad with the sharp knife on a cutting board. Jeremiah formed the hamburger patties, seasoned the steaks, and finished making the potato salad. With only about 45 minutes to go before leaving for the BBQ, Jeremiah left everything sitting out on the counter while he showered and got ready. When he arrived at the BBQ, he set the potato salad on the picnic table and went to grill the steaks and burgers. He cooked both to about medium doneness, meaning both were pink in the middle...
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...Previous Page Table of Contents Next Page 2.3. Conducting a feasibility study 2.3.1. Introduction 2.3.2. Market analysis 2.3.3. Technical feasibility 2.3.4. Financial feasibility 2.3.1. Introduction Aspiring entrepreneurs may have an idea about the type of fruit or vegetable product that they would like to make. This can come from seeing others successfully producing a food and wanting to copy them or from talking to friends and family members about products that they think they could make. However, an idea for a business is not a sufficient reason to begin production straight away, without having thought clearly about the different aspects involved in actually running the business. Too often, people invest money in a business only to find out later that there is insufficient demand for the product or that it is not the type that customers want to buy. To reduce this risk of failure and losing money, potential producers should go through the different aspects of running their business in discussions with friends and advisers before they commit funds or try to obtain a loan. This process is known as doing a feasibility study and when the results are written down, the document is known as a business plan. Conducting a feasibility study need not be difficult or expensive, but the most important aspects should all be taken into account to ensure that potential problems are addressed. These are summarised in the Feasibility Study Checklist in Appendix III and are...
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...global strategy with colleagues in a Global Management course at the MBA program. I refer to the following as ‘Three ways to gain competitive advantage by competing globally’ 1 – Looking for the best location in the world to lower costs or achieve other production or resource advantage that allows for greater rewards. The real managerial decision is where to locate activities, or which country is best suited for which activity? According to the activities and spread of resources, an organization could concentrate activities in a few countries or disperse activities to many countries. The key is to look for the places that will give each activity more efficiencies and that when laced together with the other organizational activities will help create competitive advantage. 2 – To transfer the source of current advantage/competitive knowledge efficiently from local to global markets. The efficient transfer of competitive advantage across nations helps to achieve larger competencies and capabilities, and to further dominate a particular area across the global market. Think of how Coca-Cola’s awesome distribution system in America was copied in foreign markets; the company went from dominating the distribution locally to dominating the distribution of soft drinks globally. 3 – To organize and coordinate organizational activities between different markets in a way that domestic competitors cannot has a great potential to be a source of competitive advantage because the organization...
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...CHAPTER I INTRODUCTION AND SCOPE OF THE STUDY A. Introduction Organizing a business, needs a thorough investigation and research. A Feasibility study is the most efficient one for it examines and ponders all aspects of the business. Pizza, as we know it today is a bread crust covered with a tomato base and then flavored with other toppings. Most of us think of pizza as an Italian food and most of us are right. The word "pizza" means "pie" and is a derivative of the Roman term "picea". The Italians were also the first to use tomatoes on their pizzas. The real explosion in the popularity of pizza took place in the 1094’s; during WWI U.S. troops stationed in Italy had their first taste of pizza. When they arrive home they brought with them an appreciation for this great tasting food, and the growth of the U.S. pizza consumption began and today pizza is one of the most favorite food of many Filipinos, according to European nutrition research on the eating habits of people with cancer of the mouth, esophagus, throat or colon, showed those who ate pizza at least once a week had less chance of developing cancer. B. Name and Location of the Firm A business name is one of the most essential things to be prepared in starting a business. PIZZAPA came from the words, pizza and pasta which serve as the specialty of our business. Aside from that the reason why we choose that name “PIZZAPA” because it is originated from the word “Pizza pa” (pizza + isa pa = PIZAPA) so that customers...
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...new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily in its pizza offering. Eckstein observed: We were aggressive in launching Cucina Fresca. We made a significant investment in new manufacturing equipment and the distribution infrastructure required to get fresh food to shelves quickly. Being a small company competing against Nestle and Kraft is not easy, but we do not make rash decisions. The success of Cucina Fresca was a calculated risk based on significant research. We think we can achieve similar success with pizza, but we will need to take a hard look at the numbers. Company Background TruEarth was founded in 1993 in St. Louis, Missouri, by Gareth DeRosa, a young entrepreneur. DeRosa saw an opportunity to market healthier gourmet pastas and sauces made from superior ingredients: In the 1980s, demand...
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...recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily in its pizza offering. Eckstein observed: We were aggressive in launching Cucina Fresca. We made a significant investment in new manufacturing equipment and the distribution infrastructure required to get fresh food to shelves quickly. Being a small company competing against Nestle and Kraft is not easy, but we do not make rash decisions. The success of Cucina Fresca was a calculated risk based on significant research. We think we can achieve similar success with pizza, but we will need to take a hard look at the numbers. Company Background TruEarth was founded in 1993 in St. Louis, Missouri, by Gareth DeRosa, a young entrepreneur. DeRosa saw an opportunity to market healthier gourmet pastas and sauces made from superior ingredients: In the...
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...Issue: The core issue Unifine Richardson (UR) faces is their sole honey supplier, Harrington Honey (HH), will run out of Chinese honey in a little over a month because the Canadian Food Inspection Agency (CFIA) recently found traces of chloramphenicol (a banned antibiotic associated with causing a sometimes-fatal blood disorder) and rejected the contaminated honey. Until China finds a way to detect contaminated honey, Unifine Richardson cannot sell any of its current Chinese-Canadian blend. Because of the CFIA’s findings, the global supply of honey will decrease by 20%, thus causing an increase in price. Harrington Honey will not be able to maintain the honey stream. The price of honey, globally, has already been on a steady incline (Exhibit 2) and the shortage will further intensify this trend. Another issue UR is facing is that there is also an uneven relationship between the two companies. Harrington Honey is well aware of this and is using this to its advantage by not offering better choices to UR. Additionally, 80% of UR’s honey operations are tied to one major customer, and this customer has tough standards. As stated earlier, Unifine Richardson has approximately one month of honey inventory left and it has to make a decision based on the available options presented by Harrington Honey. Analysis: Unifine Richardson buys about one million pounds of honey annually. The world supply of honey has decreased by about 20%. Currently, the company pays $1.08 per pound for...
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...Chapter 1 PROJECT BACKGROUND Introduction The purpose of this study is to come-up a new product which is distinctive in a form that the proponents examined the concept of inventing and adding a new ingredient in making pizza which is instead of using beef, pepperoni, sausage and ham the proponents choose fish sardines (in tomato sauce) as the main ingredient of the product and this is called “pizza ala sardines”. Chapter one is designed to study the project background of the proponents about their chosen product including the history, brief description of the project which pertains to the proposed name of the business, kind of business being pursued, the members of the group which refers as the proponents with their individual share of capital and the planned location where the business will put-up and operate. Historical Background Pizza is one of the most favorite foods of many Filipino. They love to eat pizza with their family, friends and peers. It is considered the most popular meal in the world, and definitely one of the favorites in the Philippines. A “pizza” is a round, open pie made with yeast dough and topped with tomato sauce, cheese, and a variety of other ingredients. Flatbreads or rounds of dough with various toppings can be found throughout the history of civilization. What is known as pizza today can be traced to Naples, Italy in the middle Ages. The Italians are also credited with coining the term pizza, although its origin is not clear. It could have derived...
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...1-800-545-7685, write Harvard Business Publishing, Boston, MA 02163, or go to http://www.hbsp.harvard.edu. This publication may not be digitized, photocopied, or otherwise reproduced, posted, or transmitted, without the permission of Harvard Business School. V. KASTURI RANGAN SUNRU YONG TruEarth Healthy Foods: Market Research for a New Product Introduction Isabel Eckstein strode toward her office, inhaling the aroma from the test kitchen where the product development team was trying new recipes for TruEarth, maker of gourmet pastas, sauces, and meals. Her team had been working hard for the past year on a fresh whole grain pizza. The final market research results had arrived, and it was time to make a decision on launching the product. In 2006, Eckstein, a brand manager, had led the introduction of Cucina Fresca, a fresh whole grain pasta meal kit sold through supermarkets. By the end of 2007, sales had reached $23 million, making it the most successful product launch in company history. However, growth had slowed in 2008 as competitors began offering similar products. Sustaining a competitive edge in the fresh Italian food category required continual innovation and, as a result, TruEarth had invested heavily...
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...this is saying hey we are having a cookout you want a come put something on the grill play cards, card games, watch movies and just kick it, with us, if there not doing anything would they will be down for a cookout then call someone up to see if they have some stamps to sell most of the time in the hood stamps sell for half of their worth meaning 100 dollars in stamps is worth 50 dollars cash, and so on in the hood you can always find someone selling food stamps we used the stamps to buy potatoes, corn meal, macaroni and cheese manly the cheese Velveeta all real foods what I meaning I prefer to eat only real food not generic type food I am not rich or better them anybody else but I like Kraft foods, products, Hunts Ketchup, Nabisco Cookies, because as poor as my family was we always had the money to buy these foods, because there are American companies that have been making foods that me and, my family has been eating for years but still we all like to eat good foods. Now that we have the foods we pick who will make each dish like we have someone who’s macaroni and cheese is to die for the way the cheese is...
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...1015 Entrepreneurship Ku Chong Yoong 900509-05-5279 0173690600 201044 JANUARY 2014 SEMESTER Contents 1.0 Introduction 3 2.0 SME 7 2.1 Benefit of SME 7 3.0 Case Study 1 13 4.0 Case Study 2 25 5.0 Reference 44 1.0 Introduction While individuals may be publicly recognized as social entrepreneurs for their contributions to improve the welfare of communities, the field of social entrepreneurship continues to struggle to gain academic legitimacy. Social entrepreneurship is a term in search of a good definition. The current use of the term seems vague and limitless; it needs boundaries to demarcate its function. The lack of a common definition hinders research and raises questions about which social or profit-making activities fall within the spectrum of social entrepreneurship. To become an important stream in the entrepreneurship literature, social entrepreneurship needs to be properly defined and it requires a theoretical framework that links it to the theory of entrepreneurship. This article builds on the literature to define social entrepreneurship, discusses the boundaries of socially-oriented entrepreneurial activities, and positions the social entrepreneur in the spectrum of entrepreneurship. Introduction Most economists and academics support the notion that entrepreneurship is becoming a crucial factor in the development and well-being of societies. Whether the entrepreneurial activities are practiced in factor-driven, efficiency-driven...
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...PROJECT SUMMARY This section contains an overview of the whole project. It contains the name of the firm, its location and size, the descriptive definition of the business, its operation and product lines. It also includes the major assumptions used and summary findings and conclusion on market, technical, financial, socio- economic, and management feasibility of the project. A. NAME OF THE BUSINESS: “PIZZAZZY” The name was formed due to its root word “pizzazz” meaning appealing and captivating. This embodies our pizza’s qualities. By introducing our very own “Pizzazzy” wrapped around pizza, it unleashes a new variety of scrumptious food to crave for. * Description of the Logo Figure 1.1 Description of Logo Business Logo “Pizzazzy” logo consists of a graphic representation of the product itself. The picture interprets scrumptious pizza wrapped around. The font for “Pizzazzy Pizza” illustrates ease and as to the hue rendered it gives off insatiable flow of energy. It was partnered with a shadowy light that means branching out, to spread the delight people had experienced. It is because we believe that the product is worthy of everyone’s taste buds. The green circle signifies prosperity and continuity in terms of satisfying service the business has to offer. Circular image represents ceaselessness of innovation and customer satisfaction. On the other hand, red being the warmest of all colors was chosen for the ribbon to symbolize our...
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...sincerely, NAME ID SIGNATURE 1. Tawsif Bin Maksud. 0910374 2. Kaptia Mumtahana. 0910330 1. Executive Summary: [pic] “To do a common thing uncommonly well brings success.” —Henry J. Heinz. The H.J. Heinz Company, headquartered in Pittsburgh, Pennsylvania, is the most global of all U.S.-based food companies. Famous for our iconic brands on six continents, Heinz provides delicious, nutritious and convenient foods for families in 200 countries around the world. In more than 50 of those countries, we enjoy the number-one or number-two market position. [pic] [pic] PICTURE: HEINZ HEADQAUTER AND PLANTAND GENERAL OFFICE IN PITTSBURG Key Heinz markets are segmented as North American Consumer Products, U.S. Foodservice, Europe, Asia...
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...EXECUTIVE SUMMARY In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a lucrative large mass market. India’s market potential lures foreign companies. Many international companies that ventured in after 1991 are tallying their profits and losses and wondering what the future holds for this market of 950 million people. But India is a diverse country where different states have different consumption patterns and customs. Thus competition has become the key word in today’s scenario. Till 1970’s and 80’s Maggie and Kissan were the major ketchup brands but after liberalization Heinz entered Indian market which offered tough competition. These major giants are also facing competition from many local players like Tops, Cremica and other local brands. Through this project we have studied 4 P’s of marketing mix which includes PRODUCT, PRICE, PLACE and PROMOTION for Maggi Tomato Ketchup. Product highlights various attributes of the product. Price helps us in analyzing whether it is competitively priced or not. Promotions showcases which mode of promotion is most effective and how do consumers respond to various celebrity endorsements. Place focuses on efficiency of distribution network of Maggi Tomato Ketchup. We have also drawn out some inferences by applying various statistical tools like ‘SIGN TEST’. Towards the end we have suggested some recommendations as a group on how can we improve...
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