...1. Would consider Demographic segmentation, because she just starting her own small business, which is a sole priority ship. Which is for people working as an entrepreneur as herself. So she would have base some of it off of who like chocolate and who doesn’t also she need to know which chocolate people would buy more often, and where should she open her business. So that was demographic segmentation is when you want to know things about your consumer to get there interest in what you’re doing and if the location is right for that. So when you’re starting your own business you have to do a lot of things before you can even see progress from it. So it takes over time before you’re business start’s going unless you brand with another business which will be a b2b because that can get you off your feet with this business as well. 2. A segment would be concerted strategy because it focus on one aspect which is pet supply store. So it’s targeting animal’s owner to come to a store that can have deals for them that they will enjoy for their animals. Because the customer is always right. It also fall into value proposition, which give the customer a good perspective on they want as I proclaimed. They can also now in days buy their product online and walk into the store. 3. Micromarketing is basically when you have a specific item that you want and you’re interested in the product. People have lots of reason to be specific maybe for special occasion or just have a great day by...
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...Market Segmentation of Kwality Walls Cornetto HUL had entered the ice-cream market through acquisitions of approximately 150 crores. It acquired Dollops from Cadbury’s in 1993 while it bought Kwality and Milkfood in 1995. Since Amul has entered into the ice-cream market, Walls has lost a huge market share to Amul. To again gain the lost market share, HUL has modified their market segmentation. On the basis of Density, it has segmented Indian market into Urban and rural area. It has decided to focus only on the urban segment specifically the top 6 metros of India. Over the years, it has expanded to the top 30 cities. The philosophy behind this decision is that the top 30 cities has 70% of total ice-cream consumers in India, i.e. the 30:70 principle. Kwality walls just want to increase the consumption of ice-creams in the markets in which they are present rather than entering into new market. HUL has also segmented the market based on demographics into three categories: Kids, Teenagers and Families. Cornetto as a brand Is targeted at teenagers while Paddle pop is for kids while red tub is for families. This kind of segmentation has allowed to create more consumption opportunity for different segments. For e.g. teenage hangouts for promotion of Cornetto. This segmentation also allows pricing based differentiation for the three segments. Paddle pop is sold at Rs.5 to Rs. 10, Cornetto for youth is priced between Rs. 20 and Rs. 30 while the family pack ice-creams are priced between...
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...You are diary holder number 1 "The random diary" -You will know the diary users that will die before they get eliminated. You are diary holder number 2 "The Yukiteru diary" -You can save diary holder number 1 if he was being eliminated if you choose to. You are diary holder number 3 "The murder diary" -You get to eliminate one diary holder if you choose to. You are diary holder number 4 "The criminal investigation diary" -you will know the 3 diary users who will be eliminating other people. You are diary holder number 5 "The Hyper Vision Diary" -You won't have to answer one of the 3 questions given. You can only use this diary once. You are diary holder number 6 "The Clairvoyance Diary" -You can know about one diary user and the diary's ability. You are diary holder number 7 "The exchange Diary" -You get to choose from number 1-12 (7 is an exception) and you will get the diary's ability (Number of diary you choose) You are diary holder number 8 "The blog diary" -You can bring a dead user back to life. You are diary holder number 9 "The escape Diary" -you can escape from being eliminated. You are diary holder number 10 "The breeder diary" -I will send you the questions first before I post them. You can only use your diary once in this game. You are diary holder number 11 "The watcher" -I will tell you the name of the diary holders and their diary's ability. You are diary holder number 12 "The Justice Diary" -You can be...
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...The Big Book of Huddle Energizers Ideas to enliven your huddle Contributed by employees of Citibank Singapore Table of Contents Service Value # 1 – Make Each Interaction Personal ................................................. 6 Energizer: Hebrew Numerology ................................................................................... 6 Energizer: Brain Teaser ............................................................................................... 9 Energizer: Human Treasure Hunt............................................................................... 10 Energizer: Secret Hat Trick ........................................................................................ 11 Energizer: Accentuate the Positive............................................................................. 11 Energizer: Name Game.............................................................................................. 11 Energizer: Heart to Heart ........................................................................................... 11 Energizer: Guess my Body Language ........................................................................ 11 Energizer: How to Say Hello in Different Languages ................................................. 12 Energizer: Good Morning Game ................................................................................ 12 Service Value # 2 – Maintain A Professional Image ...................................................
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...Percentage | Total | Percentage | 65 | 81% | 15 | 19% | 80 | 100% | Table 4 shows that the 81% agreed that they have friends they don’t know personally in facebook while the remaining 19% of the 80 respondents disagreed. Displayed in table 5 is result of the survey conducted for question number 3. Table 5 Q4: Do you spend more than an hour in Facebook? Yes | Percentage | No | Percentage | Total | Percentage | 49 | 61% | 31 | 39% | 80 | 100% | Table 5 shows that 61% agreed that they spend more than an hour using facebook while the 39% of the 80 respondents disagreed. Displayed in table 6 is result of the survey conducted for question number 5. Table 6 Q5: Do you have a Facebook account? Yes | Percentage | No | Percentage | Total | Percentage | 80 | 100% | 0 | 0% | 80 | 100% | Table 6 shows that all of them have a Facebook account. 100% Table 6 shows that 100% of the 80 respondents have their own facebook account. Displayed in table 7 is result of the survey conducted for question number 5. Table 7 Q6:Do you depend things on Facebook? Yes | Percentage | No | Percentage | Total | Percentage | 24 | 30% | 56 | 70% | 80 | 100% | Table 7 shows that 30% agreed that they depend things on facebook while 70% of the 80 respondents disagreed. Displayed...
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...Customer number 1 Interested in a Camera Photo • What is your age? 38 • What is your gender? Male • What is your household size? 2 people • What is your household income? $40,000.00 • What is your profession? Handling heavy machinery • What is your education level? High School Diploma Psychographic Questions • What did you find interesting about this product? It’s capability of taking photos • What are your thoughts about the product? It has a great resolution Buying Pattern Questions • Do you ever purchase electronics? YES • Where do you go when you are looking for electronics? On Web • How often do you purchase electronics? Once in a while • How long does it take you to make a buying decision? A few days • What is your typical budget for electronics? $200-$500 • How far would you travel to make the purchase? Around Windsor Benefits Questions • What features do you look for when you purchase electronics? Its quality • What specific benefits do you look for in electronics? Reliability • What motivates you to purchase electronics? Universal Trend • What needs are you trying to meet when you purchase electronics? Enhancing lifestyle • How do you hope electronics will make your life better? Time saving Customer Number 2 Interested in a gaming console • What is your age? 22 • What is your gender? Male • What is your household size? 4 people • What is your household income? $30,000.00 • What is your profession? Student • What is your education...
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...kind of idea about drugs being used in my area by teenagers. DERAILMENT TIES UP PELHAM BAY SUBWAY. (1947, Sep 04). New York Times (1923-Current File). Retrieved from http://ez.lib.jjay.cuny.edu/docview/108091371?accountid=11724 The main point of this article is to show how responsibility is a big deal from the MTA employees and its very dependable amongst them to serve the public as we please because everyday there’s work to get to whether its public transportation or car and I know there’s a million or billion times more of people taking means of transportation to work than there is driving. This related to my neighborhood because once again its part of the Pelham Bay region and sometimes I take public transportation in this case the 6 train and that’s the train that was effected in this case and that’s a huge...
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...How to Motivate Employees and Improve Work Ethics by Lisa Bigelow, Demand Media Don't point out mistakes that are mistakes in your eyes only. Related Articles * Can You Motivate Employees by Reducing Supervision at Work? * Decisions Employees Can Make to Help Motivate Themselves * Advantages of Training Employees About Work Ethics * How to Motivate Your Employees' Team Building * A List of Good Work Ethics by Employees * Different Types of Organizational Structure Motivating employees to work more productively and to be happier while doing it is a stiff challenge for even the most seasoned manager. Human behavior specialists indicate that the best way to avoid motivation and laziness problems is to assess potential employees carefully by way of personality testing. But what do you do when the hiring's done and you need the employees you have to perform more productively? Try proven, specific techniques designed to keep even your most cynical employees satisfied and productive. The first step? Back off. Nobody likes a micromanager. Ads by Google Options Trading Lessons With just these 3 Free reports you could be trading by day's end. wealthdaily.com/Options_Trading Step 1 Set specific goals, and trust your employees to reach them. According to Forbes, nothing makes enthusiasm vanish faster than a micromanager who doesn't trust her employees to do their work properly. Force yourself to let go by setting a clear and achievable goal; for example...
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...own language. It's called Pennsylvania Dutch, and is called such due to the large number of Amish people living in the namesake state. The tongue is a combination of Dutch, English, and German. * Number 9. Riding in cars is fine. Owning, driving, or even having one within the confines of the community is what's forbidden. * Number 8. School attendance past the 8th grade is rare. Based on the 1972 Supreme Court ruling in Wisconsin vs. Yoder, the Amish are given an exception to regular US truancy laws on the basis of religious freedom. * Number 7. The Amish are not a cult. Their religion is of the Christian variety. One unique aspect is that they practice adult baptism. They also don't engage in evangelism. * Number 6. Beard growing doesn't start until after marriage. Marriage doesn't happen until the person's been baptized. * Number 5. The Amish don't go to church. Rather, they have community Sunday services in their own homes. On average, each family hosts once a year. Bigger communities get broken down into smaller, more manageable districts. * Number 4. Amish brides make their own dresses. That it be blue is required by some groups, but others leave the color option open. After the wedding day, the woman wears the dress for Sunday services and is eventually buried in it. * Number 3. Some technology gets the green light. The decision about what can enter the community is based upon how good it will be for it. Regardless of what's...
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...Segmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist. In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety. In general, it holds true that “You can’t be all things to all people,” and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Generically, there are three approaches to marketing. In the undifferentiatedstrategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups. This may work when the product is a standard one where one competitor really can’t offer much that another one can’t. Usually, this is the case only for commodities. In the concentratedstrategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example, Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low...
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...STP template Instructions: What’s it for? To prepare for tutorial 2.When is it due? Bring it along to the tutorial 2.By whom? Do it as a group. If you do not get a chance to sit as a group, do it individually before the tutorial.Is it compulsory? No, the “Memo” was compulsory. However, having this completed will be a great help in preparing for your coursework and the time spent during the tutorial will be much more productive!Tips: fill in as much as you can. When filling up the template always think of the arguments you have to support your decisions (you will need to demonstrate your argumentative and critical skills in the coursework). | Segmentation Identify key segmentation variables and segment the market into three segments.Key segmentation variables (think through as many as possible):‘Umbrella’ variable (e.g, benefits sought, lifestyle, age, income etc.):Your identified three distinct segments (they shouldn’t overlap): * Segment 1: People with chronic back pain. - Segment 2:People over the age of 55 * Segment 3:People who are of mid-level income , they don’t want to perform surgery since expensive and want a substitute with is of same quality but at a more acceptable cost. | Targeting Evaluate market segments and choose the target segment.Market attractiveness criteria (segment size, segment growth, segment profitability etc.):Business strength criteria (resources, skills and competencies etc.):How would you rank the segments based on the...
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...egmentation, Targeting, and Positioning Segmentation, targeting, and positioning together comprise a three stage process. We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist. In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety. In general, it holds true that “You can’t be all things to all people,” and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Generically, there are three approaches to marketing. In the undifferentiatedstrategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups. This may work when the product is a standard one where one competitor really can’t offer much that another one can’t. Usually, this is the case only for commodities. In the concentratedstrategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors. For example, Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low...
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...Starbucks 1.Using the full spectrum of segmentation variables, describe how Starbucks initially segmented and targeted the coffee market.? 2. What changed first—the Starbucks customer or the Starbucks Experience? Explain your response by discussing the principles of market targeting.? 3. Based on the segmentation variables, how is Starbucks now segmenting and targeting the coffee market? 4. Will Starbucks ever return to the revenue and profit growth that it once enjoyed? Why or why not? - Starbucks had made a goal and their initially segment was a Demographic segmentation -Starbuck or Schultz intentions to open 10,000 new stores in just four years and then push Starbucks to 40,000 stores. -In 20 years time, Schultz grew the company to almost 17,000 stores in dozens of countries. Starbucks targeted the customer who fell in love with the Starbucks Experience who was: -Wealthier, better educated, and more professional than the average American. - More likely to be female than male. - Between the ages of 24 and 44. Starbucks customer changed first. There simply were not enough traditional customers around to fuel the kind of growth that Schultz sought. Starbucks became a less attractive place to hang out. The new breed of customer was less affluent, less educated, and less professional. As the customer profile evolved, the Starbucks Experience grew to mean something different. To the new breed of customer, it meant good coffee on the run. It was a place to meet and...
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...Cubes Introduction I was given a brief to investigate the number of faces on a cube, which measured 20 small cubes by 20 small cubes by 20 small cubes (20 x 20 x 20). To do this, I had to imagine that there was a very large cube, which had had its outer surface painted red. When it was dry, the large cube was cut up into the smaller cubes, all 8000 of them. From there, I had to answer the question, 'How many of the small cubes will have no red faces, one red face, two red faces, and three faces? From this, I hope to find a formula to work out the number of different faces on a cube sized 'n x n x n'. Solving the Problem To solve this problem, I built different sized cubes: 2 x 2 x 2; 3 x 3 x 3; 4 x 4 x 4; 5 x 5 x 5; 6 x 6 x 6; 7 x 7 x 7; 8 x 8 x 8; 9 x 9 x 9, using multi-links. I started by building a cube sized '2 x 2 x 2'. As I looked at the cube, I noticed that all of the corners had three faces. I then went onto a '3 x 3 x 3' cube. As I observed the cube, I saw that the corners all had three faces, the edges had two, and the faces had one. I looked into this matter to see if this was true. As I went further into the investigation, I found this was true. This made it much easier for me to count the cubes, and be more systematic. Now I could carry on building the cubes, and be more confident about not missing any out. Whilst building the cubes, I also drew them and decided to color code the different faces (Red = Three faces, Green = Two faces...
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...Number of Persons Number of Persons Years Fig 1. Showing the Ages of Respondents Fig 2. Showing the Responses to the Definitions of Globalization by persons Fig 3. Showing whether Technology has a relationship with Globalization by persons’ Responses With respect to question number 3, Persons’ thoughts of whether Globalization is Important: All thirty- two (32) persons replied with – Yes No persons replied with – No Reasonability of Technology Technology as the Most Reasonable way to contribute to Globalization | Quantitative Response of Persons | Yes | 20 | No | 12 | Table 1. Showing the response of persons in terms of whether Technology is the Most Reasonable way to contribute to Globalization With respect to question number 5, Persons’ thoughts of whether a Country/ State should strive for Globalization if they could afford it: All thirty- two (32) persons replied with – Yes No persons replied with – No Ways in which Technology can contribute to Sectors of Society | Quantitative Response of Persons | Transport | 0 | Agriculture | 0 | Health | 0 | Infrastructure | 0 | All | 30 | Agriculture, Health & Infrastructure | 1 | Health & Infrastructure | 1 | Impact of Technology Table 2. Showing the response of persons in terms of Ways in which Technology can contribute to Sectors of Society ...
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