Free Essay

642 Business Research Method

In:

Submitted By mhgreen
Words 1110
Pages 5
Product Safety
Martisa Green
BUS642: Business Research Methods & Tools
Instructor: Loay Alnaji
October 5, 2014

Introduction According to Landrum (2014), “business research involves the application of scientific principles to gather relevant data to aid in decision making. Businesses will obtain and will analyze data for a company to manage their financials, market analysis, consumer’s feedback or product research. When it comes to product recall, if you are a distributor, a manufacturer, or a retailer of consumer products, there will be a time that they will probably have a product recall sometime in the future.
So, if a product recall happens, the above entities must have recall plans in place to be able to accommodate the consumer and be in accordance with following the requirements of the Consumer Product Safety Commission (CPSC). The dilemma for management is can companies fix the crisis management of the impact on a brand image that failed in the perception of the consumer.
Background
It is important that a manufacturer, a distributor, and retailer of consumer products will not produce/create products that will not cause harm, physical, or mental injury to a consumer. Whenever a business does a product recall on a product, they must have a recall date, a recall number, and a reason for the recall. It is a requirement for the Consumer Product Safety Commission to put safeguards in place that will have an impact on product safety in the marketplace. It is the sole responsibility of the Consumer Product Safety Commission and other federal agencies to provide regulations to protect the consumer. Legally, a company is required to report a consumer product if they received information about a product that may create injuries to consumers or have risks of being dangerous and hazardous against the consumer which could possibly choke, have a near miss accident, or do not comply with rules, standards, bans and regulations that are under that statues of the CPSC.
The best way for manufacturers, distributors, and retailers of consumer products to have a safe product recall, they should have an effective and safe product recall plan in place. The product recall plan must be executed quickly and should be well-thought out so that it can prevent death, save lives, help prevent injuries so that there would be limited damage to a company’s bottom-line and their brand.
Consumer Product Safety Commission (n.d.) stated, Many recalls at the CPSC begin when a company follows the law and reports their product to the CPSC. Other recalls happen after reports are received from consumers and other sources. Whatever the source of the recall, once the CPSC decides that a recall is necessary, CPSC staff will expect your company to respond quickly to its requests for information and to work closely with a member of the CPSC’s Office of Compliance.
Also, companies should make sure they review the Recall Handbook of CPSC and incorporate the resources from CPSC into their recall plan. The resources are needful for companies so that they can know what products are authentic and safe for a consumer. Literature Review
According to Venugopal, Soni, Tiwari, & Gupta (2012), Product recalls are widely spread across various industries and organizations, services firms from medicines to food products to automobile to household gadgets. Product recall does not have anything to do with normal producers warranty processes. The recalls sometimes indicate poor product design and quality assurance failure promised by company when processes are gone occasionally out of control or in some situation recalls can take place when some outsourced vendor makes mistakes or product was not tested proper manner by company and launched in market. Recalls take place when large number of consumer's safety is at risk in any manner or major flaw takes place.
The strong government participation, consumer movement and tough legislations are driving forces behind several product recalls by famous companies and brands who can't afford to risk serious financial beating in costly litigations and loss of goodwill in market. Product identification and traceability issues are being tackled by companies with advanced technologies and by State and quality enforcement bodies as described above better for company and cheaper. Reverse logistics have to be built in distribution plans for possible recalls. Like Disaster management- similarly Companies should have express plan for possible product recall.

The re are causes of an unsafe supply chain, which consist of manufacturing, packaging, shipping, lack of knowledge of policies, bad communication, not enough training, getting instructions from work, being able to trace product, and legislation.
The supply chain is looked upon as an entity, making a decision is strategic in the supply chain, and the perspective of the inventory is viewed differently. The requirements of integration are required more than interface, which identifies a consumer’s need, the option of cost and the option of organizing a supply chain.
Ethical Concerns There are concerns when it comes to companies making sure that their products are safe for the consumer and make sure that they conqueror manufacturing issues, designing issues, and supply chain issues. The supply chain should conduct business in an honest manner to be able to be morally right toward the consumer.
Research Question
What is the relationship of the supply chain partnership and supply chain management?
Hypothesis
The level of communication between the supply chain and partnerships is related to strategic purchasing.
In conclusion, a supply chain is viewed as a partnership and in research; there are different types and kinds of data in business research.

References
Consumer Product Safety Commission (n.d.). Be prepared: Recall planning. http://www.cpsc.gov/en/Business--Manufacturing/Recall-Guidance/Be-Prepared-Recall-Planning/
Landrum, R.E. (2014). Research Methods For Business. Tools and Applications. Bridgepoint Education, Inc. San Diego, CA. Retrieved from: http://content.ashford.edu/print/AUBUS642.14.1
Venugopal, P., Soni, A., Tiwari, R., & Gupta, S. (2012). PRODUCT RECALL: EFFECT ON BRAND PERCEPTION. International Journal of Marketing and Technology, 2(12), 199-208. Retrieved from http://search.proquest.com/docview/1412868091?accountid=32521http://search.proquest.com.proxy-library.ashford.edu/docview/1412868091/84B8A99477974E21PQ/3?accountid=32521

* David W. Jolly, John C. Mowen (1985), "Product Recall Communications: The Effect of Source, Media, and Social Responsibility Information", in Advances in Consumer Research Volume 12, Eds.
* Elizabeth C. Hirschman and Morris B. Holbrook, Provo, UT: Association for consumer Research, Pages: 471-475.
* Prof.R.K.Gupta (August 30, 2007) "Product Recalls: Marketing Failure and Implications" Available: http://www.indianmba.com

* Bloomberg Business week "The Battery Recall: A Win for the Web". Available:http://www.businessweek.com/technology/content/aug2006/tc20060830_642667.htm
* Recalls"Available:http://en.wikipedia.org/wiki/2009%E2%80%932011_Toyota_vehicle_recalls.
* Wikipedia-"2009 to 2011Toyota

Similar Documents

Premium Essay

Civil

...Available online at www.sciencedirect.com Procedia - Social and Behavioral Sciences 56 (2012) 636 – 642 International Conference on Teaching and Learning in Higher Education (ICTLHE 2012) in conjunction with RCEE & RHED 2012 The Study of Learning Styles among Mechanical Engineering Students from Different Institutions in Malaysia Yit Yan Koh, Yaw Long Chua * Inti International University, Persiaran Perdana BBN, Putra Nilai, Nilai, 71800, Malaysia Abstract Learning style is viewed as a method of education that is particular to personal study experiences to achieve the best learning results, which is some cases, the deep learning experiences. To date, researchers have recognized at least 21 components, where normal individuals would have 6 to 14 strongly preferred learning styles. The understanding of these learning styles will help the lecturers in their design of the delivery of lecture to suit students’ learning styles to achieve deep learning among students. This research aims to look into the differences in learning styles among Mechanical Engineering students from different institutions and levels. In accordance to this, this paper will report the analyses of the types of learning styles among engineering students. © 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of of Engineering Education, © 2012 Published by Elsevier Ltd. Selection and/or peer-review under responsibility of CentreCentre of Engineering Education...

Words: 2675 - Pages: 11

Premium Essay

Bus 642 Week 1 Assignment

...Timothy Vallin BUS 642 Business Research Methods & Tools Instructor: Donald Platine August 19, 2012 Discussion Questions 1. What is business research? Business research is a systematic inquiry that provides information to guide managerial decisions. It is also a process of planning, acquiring, analyzing, and disseminating relevant data, information, and insights to decision makers in ways that mobilize the organization to take appropriate actions that, in turn, maximize performance (Cooper & Schindler, 2011). Why should there be any questions about the definition of research? There is a variety of a different type of research projects grouped under the label “business research”. The definition of research is not a simple standard that is the same for every individual. It is based on the person that is conducting the research. It has to be defined so that everyone understands what they are doing when they hear the word research. This is due to it having such a broad definition with many different meanings. 2. What is the difference between applied research and basic or pure research? Applied research has a practical problem-solving emphasis. Pure research or basic research aims to solve perplexing questions or obtain new knowledge of an experimental or theoretical nature that has little direct or immediate impact on action, performance, or policy decisions. Even though both forms of research are problem-solving based, applied research is directed much...

Words: 600 - Pages: 3

Premium Essay

Bus 642

...Research Project – Food Safety BUS 642 Dr. Hennefer Due March 16, 2015 Free trade has created an urgency to monitor imports of many kinds, however, none more so than food products being consumed in great quantities by Americans. According to figures consumption of imported food products makes up 15% of all food consumption in the United States. Under current law countries of the foods origins must comply with existing regulations set forth by the FDA, however, they may do so according to their own methods. I find a need to conduct research into food safety for many reasons, such as, “although food safety risks from imports are similar to the kind and extent of risks from domestic producers, the United States has less food safety oversight over imports, which are increasingly from developing countries” (Hemphill, 2007, p. 156). The danger is very real to the American people whom must trust in these other countries that safety is as high a priority that it is for agencies such as the FDA. Food borne illness comes with tremendous risk, even death, surly this knowledge alone creates tremendous need for further research. (Hemphill, 2007). The biggest dilemma for any businesses management is whether to risk the sale of imported food goods given the current standards of safety. This research hopes to identify a solution presented by current food import safety rules, “business researchers identify a concern and then work to address it through research” (Landrum,...

Words: 653 - Pages: 3

Premium Essay

Bus 642

...Assignment Week 2 Yolanda Kounkou BUS 642 Alston Mason September 10, 2012 Distinguish between the following exploratory and formal studies. Exploration helps when researchers lack a clear idea of problems they will meet during the study. With exploration researchers develop concepts more clearly, establish priorities, develop operational definitions and improve the final research design. Exploratory studies tend toward loose structures with the objective of discovering future research tasks. The purpose of exploration is usually to develop hypotheses or questions for further research. The formal study begins where the exploration leaves off it begins with a hypothesis or research question and involves precise procedures and data source specifications (Cooper, Schindler). Experimental and ex-post facto research design. In an experiment researchers attempt to control or manipulate the variables in the study. Experimental design is appropriate when one wishes to discover if certain variables produce effects in other variables. Experimentation provides the most powerful support possible for a hypothesis of causation. With an ex-post facto design investigators have no control over the variables in the sense of being able to manipulate them. They can report only what has happened or what is happening it is important for researchers using this design not influence the variables to do so introduces bias. There research is limited to holding factors constant by...

Words: 1064 - Pages: 5

Free Essay

Wk 5 Assignment

...Week 5 Assignment Kanit Dararutana Dr. Thomas Hennefer BUS 642 – Business Research Methods & Tools Ashford University 4 February 2013 Week 5 Assignment Making Research Decisions 2) Suppose you were preparing two-way tables of percentages for the following pairs of variables. How would you run the percentages? a) Age and consumption of breakfast cereal. Here I would use cross tabulation because there are two variables and start by listing age in the left most column. Each row would represent every age concerned, and then the following columns would be the amount or type of cereal consumed depending on what the question desired. b) Family income and confidence about the family’s future. Again I would use cross tabulation here, I would list in the left-most columns different income ranges and each row would be realistic of different family incomes. From there, each subsequent column would list a percentage relating whether those in that income bracket felt confident from a scale of 1 to 5. c) Marital status and sports participation. Here I would use cross tabulation to list two rows, married and unmarried. Then each column would represent a sport and a percentage of how many people participated in that sport. The last column would be marked as no sports for those that do not play sports at all. d) Crime rate and unemployment rate. I would use cross tabulation here and list a number of crime rates or crime rate ranges on...

Words: 1282 - Pages: 6

Free Essay

Bus 642 Business Research Assignment Two

...Ashford University Business Research Methods and Tools BUS 642 Professor Janice Johnson April 30, 2012 Assignment Two A Competitive Coup in the In-Flight Magazine A & B: What are the most prudent decisions she can make about her responsibilities to herself and others? What are the implications of those decisions even if there is no violation of law or regulation? The most important item to consider in this scenario is that of ethics. Ethics are defined as “norms or standards of behavior that guide moral choices about our behavior and our relationships with others” (Cooper & Schindler, 2011, p. 32). One of the goals of ethics in research are to make sure that no harm or consequences come from research activities (Cooper & Schindler, 2011). In this scenario, there are several harms and consequences that can occur from the usage of the found information. To begin, there is the problem foresaw by the manager. AutoCorp’s new ethical policy regarding competitor’s information may be pertinent to this information. If an employee in possession of such information is required to return the data or face dismissal, the consequence is not just for the manager (firing) but also for the company (having to replace said employee). This implies a monetary issue for both parties. The manager may rationalize this found information as existing in a gray area of policy, but the question would remain to the consequences of usage. When in question, it would be the wise decision...

Words: 1934 - Pages: 8

Free Essay

Bus642 Week 5

...Running Head: Case Assignment Week 5 Bus 642: Business Research Methods and Tools Name Instructor September 3, 2012 Case Study: Inquiring Minds Want to Know – NOW. Questions 1 - 9 1. Build the management-research question hierarchy. a. The management dilemma Penton Media, a publisher of business magazines, was experiencing a declining number of reader service cards being returned, indicating a smaller number of reader enquiries and a declining number of sales leads for advertisers. b. The management question How can Penton Media increase the number of reader service cards being returned by readers; or, how can Penton Media increase the number of reader enquiries and the number of sales leads for its advertisers? c. The research question (s) Should Penton Media retain, modify, or discontinue the reader service card program? Instead of requesting product or service information by mail, should the publisher use alternate inquiry response options such as sending an e-mail, visiting an advertiser’s website, or using a toll-free telephone number? d. Investigative questions What kind of information do readers most often seek? What is the time frame in which information is most often sought? What response options do advertisers offer to obtain information about their products and services? Is there an emerging trend which shows that readers are changing their choice of response options? Does the declining number of service cards being returned...

Words: 1684 - Pages: 7

Premium Essay

Student Handbook

...Berkeley Master of Engineering Program Student Handbook 2014-2015 edited 6/17/14 ld 1 Table of Contents MASTER OF ENGINEERING PROGRAM CONTACT INFORMATION ........................................................ 4   FUNG INSTITUTE FACULTY & STAFF .......................................................................................................................... 4   DEPARTMENT STAFF .................................................................................................................................................. 5   ADDITIONAL RESOURCES CONTACT INFORMATION ................................................................................ 6   MASTER OF ENGINEERING HONOR CODE ..................................................................................................... 7   ACADEMIC INTEGRITY................................................................................................................................................ 7   ACADEMIC AFFAIRS ............................................................................................................................................. 10   THE ACADEMIC PROGRAM ....................................................................................................................................... 10   ADVANCEMENT TO CANDIDACY .............................................................................................................................. 10   REGISTRATION...

Words: 9633 - Pages: 39

Premium Essay

Does Fast Food Restaurants Contribute to Obesity?

...Does Fast Food Restaurants Contribute to Obesity? Business Research Methods 642 Donna Wall September 10, 2012 Abstract Within the scope of this research paper I will present the contributions that fast food restaurants have on obesity. The paper will identify some of the causal effect that were discovered through surveys and research of recent studies that were related to obesity. A definition of obesity will be present as well. Does Fast Food Restaurants Contribute to Obesity? Obesity has become an epidemic in America. Fast food restaurants are everywhere you look. We hear fast food restaurants advertisements on the radio, on billboards along the highways, in magazines and commercials on our televisions. Every child that is of age to talk can easily identify the arch and relate that to McDonald’s. Americans all over America have become consumed by these advertisements and have become over weight due to their food selection at such restaurants. Obesity is the second leading cause of preventable deaths in America. For that reason alone obesity has become a topic that has been recently researched and discussed more and more over the last few decades. Researchers have thrived to develop a cause to such an increase in Americans that struggle with the problem of obesity. Are there variations between Americans who most often have home cooked meals than those who eat at fast food restaurants more that are often affected with obesity? Are there other contributions to food...

Words: 1480 - Pages: 6

Premium Essay

Case Study

...Instructors Manual Case Studies Table of Contents Introduction Shipper Manufacturing Company ………………………………............ C-2 FHE, Inc. ……………………………………………………………….. C-5 Early Supplier Integration in the Design of the Skid-Steer Loader……... C-9 Process Design Eastern Gear, Inc. ………………………………………………………. C-17 Southwest Airlines: Singin’ the (Jet) Blues …………………………….. C-21 The Field Service Division of DMI ……………………………………. C-29 Pharmacy Service Improvement at CVS (A) …………………………… C-36 U.S. Stroller …………………………………………………………….. C-37 Quality Customer-Driven Learning at Radisson Hotels Worldwide ……………. C-41 Quality at Gillette Argentina …………………………………………… C-46 Bayfield Mud Company ………………………………………………… C-47 Six Sigma at 3M, Inc. …………………………………………………... C-53 Capacity and Scheduling Crocs: Revolutionizing an Industry’s Supply Chain Model for Competitive Advantage …………………………………….. C-58 Unifine Richardson …………………………………………………….. C-59 eBags: Managing Growth ……………………………………………… C-60 Merriwell Bag Company ……………………………………………….. C-69 Lawn King, Inc. ………………………………………………………… C-74 World Industrial Abrasives ……………………………………………... C-84 Inventory Consolidated Electric …………………………………………………... C-88 Southern Toro Distributor, Inc. ………………………………………… C-93 ToysPlus, Inc. …………………………………………………………... C-99 SHIPPER MANUFACTURING COMPANY Teaching Notes Synopsis and Purpose Shipper Manufacturing Company is a manufacturer of electrical products, laminated materials...

Words: 33168 - Pages: 133

Premium Essay

Csusb Mba Catalog 2012-2014

.../ 387 BUSINESS ADMINISTRATION Master of Business Administration Accredited by AACSB International, the Association to Advance Collegiate Schools of Business with concentrations in: Accounting Cyber Security Entrepreneurship Finance Global Business Information Systems and Technology Management Marketing Management Supply Chain Management Master of Business Administration for Executives Master of Business Administration for Professionals College of Business and Public Administration Jack Brown Hall, Room 282 (909) 537-5703 mba.csusb.edu MASTER OF BUSINESS ADMINISTRATION Requirements (48 units) The Master of Business Administration (M.B.A.) program provides postbaccalaureate students with a high-quality master-level education in the field of business administration. The program is designed to prepare promising students for positions of increasing responsibility and leadership through education in the broad scope of business and through in-depth knowledge in one or more specialized areas of business. The program is open to all qualified students, regardless of undergraduate major. Students who do not have a background in the area of business administration can obtain this required capability by completing designated prerequisite courses or through individual study with competency demonstrated through credit by examination or by demonstrated work experience. Admission to the M.B.A. Program In addition to the general requirements of the university, specific requirements...

Words: 5568 - Pages: 23

Premium Essay

Mktg522 Marketing Plan (Final)

...Analysis 3 Market Summary 3 SWOT Analysis 4 Competition 4 Product (Service) Offering 5 Keys to Success 5 Critical Issues 6 Marketing Strategy 6 Mission 7 Marketing Objectives 7 Financial Objectives 7 Target Markets 8 Positioning 8 Strategies 9 Marketing Mix 10 Marketing Research 12 Controls 12 Implementation 13 Marketing Organization 14 Contingency Planning 15 Conclusion 15 References 17 Executive Summary Our company is going to focus on small business owners who are just starting their own business and need help with reliable payments. Our mobile payment will be quick and convenient for the business owner. Not only will the owner have a peace of mind about getting their payment, the customer will be able to rest at night knowing that their payment was places on a secure network. At our company, we are going to strive provide the best product for your company that is convenient and easy to use. Situation Analysis Mobile payment is the payment activity through mobile terminals between buyers and sellers in the mobile business (Gaikwad, 2011). This service remains somewhat standoffish due to some developing barriers. Most mobile payment companies promise easy payment and getting the most bang for your buck however there is always some fine print. One area where it is going to be the most difficult to overcome is the security of the payment. Since we cater to smaller...

Words: 4048 - Pages: 17

Premium Essay

Law and Corporate

...Office Phone NumberStrayer Online Technical SupportEcollege HelpDesk | 1-877-540-1733“As a student, you should choose 1 then 3 for academic issues from the automated menu.”1-877-642-2999“Used for problems entering the class”1-866-448-6703 or 1-303-873-0005“Used for problems once in the class” | INSTRUCTIONAL MATERIAL | Kubasek, N. K., Brennan, B. A., & Browne, N. (2009).  The legal environment of business: A critical thinking approach (5th ed.). Upper Saddle River, NJ: Pearson-Prentice Hall.Ferrell, O. C., Fraedrich, J., & Ferrell, L. (2010).  Business ethics: Ethical decision making and cases (7th ed.). Boston: Houghton Mifflin Company/South-Western/Cengage Learning.PLEASE READ SYLLABUS PART II in the Course Home tab, it contains important University policies.GETTING TECHNICAL HELPTechnical questions regarding eCollege or classroom issues should be referred to helpdesk@strayeronline.net. Or you may phone the helpdesk at 1(866)448-6703.If the question regards a Strayer system, technical support can be reached at 1(877) 642-2999. Any technical inquiries sent to the instructor will, as a matter of course, be forwarded to the Helpdesk. The eCollege helpdesk is available 24 hours a day, seven days a week, and 365 days a year. Strayer Tech Support is available during normal Strayer Online business hours.QUESTIONS AND ANSWERS TABIn the course home area tab you may ask content related questions to your fellow students or your Professor. You should check this area to see anyone...

Words: 5313 - Pages: 22

Premium Essay

Realistic Job Previews Literature Review

...Organisations use RJPs before a candidate has accepted a job offer, it is used in order to provide job applicants information on both negative and positive aspects of the job (Breaugh 1983). For the rationale of this literature review, we uphold Schreurs’ and Syed’s (2011) explanation of RJP seeing that demonstrates the important position of recruitment practices in enhancing to achieve an organisation’s strategic objectives. This literature review aims to address this through the research conducted by various authors. This review will begin with emphasizing on the purposes of all the findings, subsequently, investigating the current theories in the literature on RJPs by communicating how they are conventionally treated as divergent proportions of the recruitment process. Following the methodological study, outcomes will be discussed, with explicit consideration of RJPs limitations and recommendation to expand on a more effective realistic recruitment processes. PURPOSE Considerable amount of research has been performed on the impact RJPs have on job applicants’ expectations, satisfaction and employee turnover. Schreurs and Syed (2011) show the importance of RJPs in the recruitment function. RJPs meet the expectations of job applicants (Breaugh 1983, p. 618) by producing a group of desirable applicants in order to improve their interest in the job and enhance the prospect that they will accept a job offer (Schreurs and Syed 2011). After exploring the perceptions of individuals...

Words: 2198 - Pages: 9

Premium Essay

Unit 6: Business Decision Making

...Unit 6: Business Decision Making Introduction Market research is the act or gathering information, analyzing it and interpreting the results gained for a product or service and using them for your benefit. It is a very important part of making the marketing strategy for any company (Entrepreneur n.d.). Without proper insights from the market and information regarding consumers there is a high chance new initiatives an organization makes may likely fail or the ones existing in the market might not be able to grow or survive. X Ltd. is facing a decline in sales which is in part due to the slowing down of sales industry wide and also due to the change in preferences of the younger generation. In order to find out the reasons for this and also understand what the consumers actually want, a thorough market research project needs to be conducted. 1.1. Create a Plan for the Collection of Primary and Secondary Data for a Given Business Problem For X Ltd., the target market includes the areas in which their 15 garages operate and the people living in these areas. We need to focus on the core issues faced by the business to understand the underlying reasons behind them and from there implement solutions to solve these problems. The idea is to collect both secondary and primary information and then take it forward from there. Data can be collected in qualitative and quantitative form depending on the objective of the business. Quantitative data is numeric in nature and can be gathered...

Words: 3599 - Pages: 15