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7 Common Investment Mistakes to Avoid

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7 common investment mistakes to avoid
BY Al and Mark Rosen September 11, 2014

Everyone’s guilty of investment mistakes. Here are seven of the most common blunders to stay away from:
1. Falling in love with the story
If you fall for the story behind a company, or its product, you may not see fundamental flaws, poor market conditions, or overpricing of the stock. Marketing experts agree the best sales job is achieved through telling a story and not by talking numbers and facts. Stories get you emotionally invested, far beyond what plain facts could ever do.
2. Believing things are different this time
Believing you stumbled on something new or different in the investment world can get you in trouble. Simply put, it’s never different. The odds of successful investing never change. No matter the decade, only a certain percentage of investments will outperform the rest. Monumental shifts occur over a lifetime, not overnight.
So stick to the tried and true. Nobody ever went broke by steering clear of new kinds of investments, especially anything that reeks of financial engineering.
3. Confusing good ideas with good investments
Sometimes people will use a product or service — think social media or online gaming — and immediately classify it as a can’t-miss investment. The first mistake is usually the assumption that they are early to the game and have caught something the rest of the investing public has missed. The next mistake is extrapolating personal usage into expectations for more widespread popularity. The third error is expecting wider product adoption to naturally translate into profitability. Lastly, even profitability does not guarantee an attractive investment if the shares have been overpriced.
How many investors held onto BlackBerry for too long because they loved the product, and missed the fact that they were in the shrinking minority? This works

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