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7-Eleven Report

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Submitted By abhi627
Words 999
Pages 4
Abhinay Madidi
Patrick Guillaume
Hannah Yue

Table of Contents
1. Executive Summary ............................................................................................................................. 4 a) Introduction .............................................................................................................................. 4 b) Summary .................................................................................................................................. 5
2. Strategic Focus and Plan ...................................................................................................................... 5 a) Mission Statement .................................................................................................................... 5 b) Goals ….................................................................................................................................... 5 c) Core Competencies and Strategic Advantages ......................................................................... 6
3. Target Market …................................................................................................................................... 6 a) Who is our target market? ….................................................................................................... 6 b) Market Segments …................................................................................................................. 7 c) Demographics …...................................................................................................................... 7
4. Marketing Strategies …........................................................................................................................ a) Product

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