...MBA 5501, Advanced Marketing Course Syllabus Course Description An overview of advanced topics in marketing planning, strategy, analysis, and control. Emphasis on consumer needs and analysis, market position, competition, and public policy environment related to marketing activities. Prerequisites None Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Course Learning Objectives Upon completion of this course, students should be able to: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. Explain both the Marketing Concept and the Holistic Marketing Concept. Analyze the macroenvironments as related to the marketing process. Illustrate the use of marketing research and the forecasting of demand. Describe the development of customer value, satisfaction, and loyalty. Explain the use of customer relationship management in cultivating customer relationship. Illustrate the consumer buying process and the organizational buying process. Illustrate market segmentation, market targeting, and brand equity. Describe positioning and differentiation strategies. Illustrate the development of product strategy and explain competitive strategies. Explain the marketing strategies for service companies. Identify and explain the various pricing strategies. Describe the management of the retail and wholesale business. Classify the management of advertising, sales promotion, events, and public relations. Identify...
Words: 3472 - Pages: 14
...Unit 3 Case Study 5454 unread replies.5454 replies. Bellow you will find a clinical case study. The case study starts with a description of a patients’ medical history, followed by discussion question/s. First, you have to analyze the medical history of the patient. As you read the patient’s information: * Highlight any risk factors that might exist, existing medical conditions, present signs and symptoms or complains that the patient is suffering from. * Analyze the results of any diagnostic tests that were performed. Diagnostic tests include, physical exams, blood test, radiologic tests (x-ray, CT scans, etc.), and other functional tests. * Relate the medical treatment used to the underlying pathology. * Propose clinical management plan for the patient’s condition, and possible prognosis. You are encouraged to discuss the cases with other students and in groups, however, each student should submit the analysis of the case study in their own words through discussions. Students should submit their case study through the “Discussion” link AND the “Turnitin Dropbox” link for that case study available on the course’s main page. If you fail to submit your case study through both links your case study will not be graded. Turnitin is an automated system which instructors can use to quickly and easily compare each student's assignment with billions of web sites, as well as an enormous database of student papers that grows with each submission.Accordingly, you...
Words: 1697 - Pages: 7
...LAWS7012 | Case Studies Topic 5 Case Study 1 Are the following self-education expenses deductible under section 8-1? Provide reasons for your answer. a. Barry, a trainee accountant, is studying commerce part-time at university. Barry enrolled after he started his employment with his firm. b. Brianna, a company director, was having difficulty coping with work due to stress brought about by difficulties with her family situation. She decided to attend a four-week course in stress management to help her deal with the situation. Brianna attended the course after hours and paid for it herself. c. Kieran, a computer salesman, takes six months leave without pay to undertake a business administration course at a private provider not registered as a higher education institution. He has an agreement with his employer that, upon successful completion of the course, he will be promoted to an assistant manager position with his current employer. d. After finishing her final year of school, Sarah enrols in a full-time fashion photography course at a TAFE college. She is supported by her parents during her studies and does not receive any government assistance. She works as a casual sales assistant on weekends. e. Stuart wants to be the manager of a hotel. He enrols in a hotel management course at a TAFE college, one semester of which involves an industry placement to gain work experience. Stuart is placed with a major hotel where he gains experience in all facets...
Words: 6961 - Pages: 28
...answers. I have fully complied with UMUC's Policy on Academic Dishonesty and Plagiarism (Policy 150.25). Failure to properly credit your research sources is a violation of this policy. _____________________________________ (Typed signature represents actual signature) Instructions: Use the Case Study presented here to answer the questions below. Your answers should be long enough to answer each question fully and completely. Quality vs. quantity counts – be specific enough to address the questions but do not include lengthy paragraphs. Each question can be answered in no more than 3 paragraphs. Your answers should demonstrate an understanding of the concept(s), should apply critical thinking, and should provide analysis of the Case Study in light of the concepts(s). You should not just re-iterate what has been presented in class but integrate the information and relate it to the Case Study. Proper APA style must be used for any citations and references that you use. Your Exam will be graded on the completeness and accuracy of your responses and whether you have appropriately tied your responses to the Case Study. Responses that do not mention the Case Study will receive very few points, if any. Each question is worth 10 points. Download this file to your computer and save – be sure to insert your last name into the filename. Last_first_300Final.docx Place your answers within this document directly below each...
Words: 2044 - Pages: 9
...Advanced Pathophysiology Case Study 6 Case Study 6 Scenario: John is a 4 year-old boy who was admitted for chemotherapy following diagnosis of acute lymphoblastic leukemia (ALL). He had a white blood cell count of 250,000. Clinical presentation included loss of appetite, easily bruised, gum bleeding, and fatigue. Physical examination revealed marked splenomegaly, pale skin color, temperature of 102°F, and upper abdomen tenderness along with nonspecific arthralgia. Pathophysiology signs and symptoms The primary pathophysiological etiology for signs, symptoms and laboratory findings in 4 year-old John’s case study are secondary splenomegaly as a result of primary Acute Lymphoblastic Leukemia (ALL). Because of its proximity to the diaphragm, splenomegaly results in pain or fullness in the left upper abdomen (subsequent tenderness and loss of appetite) that may spread to the left shoulder (non-specific arthralgia). Splenomegaly may result in anemia (bruising, bleeding gums, decrease in pallor) fatigue and frequent infections (4 year old John’s WBC 250, 000 count and fever 102°F). However, in John’s case, some of the symptoms related to splenomegaly can also overlap with those of his diagnosis of ALL such as fever and abdominal distention. Additionally, anorexia, headache, seizures, lethargy, arthralgia, infection, and bruising are also potential side effects (Ghazi et al., 2010). Pathophysiology of acute lymphoblastic leukemia-AML comparison According to Gedaly...
Words: 1252 - Pages: 6
...|PPE Case Study | | | | | |D Hazelwood | |Due 25JUN12 | Abstract This case study focuses on the treatment of property, plant, and equipment and how they are viewed by both GAAP and IFRS. We are provided with a situation in which we are required to apply both standards and determine the value of fixed assets IAW IFRS and GAAP in order to determined which accounting standard would be more beneficial in this situation; specifically, if it allows Old Line to be able to borrow more funds. The case study will also conclude with an opinion on whether the student’s preference is GAAP or IFRS in regards to acquisition contingencies. Background of the Situation: Old Line Manufacturing Company is having liquidity problems whereby the borrowing base is limited to 60% of net fixed assets. Given the different types of PPE, the...
Words: 1768 - Pages: 8
...12983/ijsrk-2013-p189-201 Full Length Research Paper Factors Influencing Anemia and Night Blindness among Children Less than Five Years Old (0 - 4.11 Years) in Khartoum State, Sudan Samir Mohamed Ali Hassan Alredaisy1, Haram Omer El Hag Saeed2 1 Faculty of Education, University of Khartoum, Khartoum Omdurman 406 Sudan 2 Rufaa Nutrition and Maternity Office, Ministry of Health, Gezira state, Sudan *Corresponding Author: samiralredaisy@yahoo.com Received 24 April 2013; Accepted 5 June 2013 Abstract. This study investigated factors influencing nutritional status of children less than five years old suffering anemia and night blindness in Khartoum State. Sample size was 138 children determined by 10% rate of prevalence of nutritional deficiency diseases among children living in Khartoum State. In addition, testing hemoglobin and anthropometric measurements were done. Results depicted that, illiteracy was prevailing, and household monthly income averaged 100 USD. Symptoms of anemia included loss of appetite (8777%), paleness (9375%), and eating clay (29%), while for night blindness they were xerophthalmia (20%); Pinot spots (52%); karatomalacia (12%), and Cornea ulceration (4%). Children suffering these two diseases had hemoglobin concentration below 60% standard, indicated to Iron deficiency anemia and cute malnutrition constitute 63% of the cases. Females are less malnourished compared to males. Significant relationship exists between household monthly income and number of meals...
Words: 7635 - Pages: 31
...failure to form an attachment. Privation usually occurs when children have been kept in extreme isolation and therefoe have never had the opppurtunity to form an attachment. There are 3 main types of evidence regarding privation and those are longitudinal studies of children in instituational care; case studies of children raised in extreme isolation; and studies of reactive attachment disorder which is a category of mental disorder attributed to a lack of early attachments. A longiudinal study of ex-institutional children was done by Hodges and Tizard in 1989, to investigate the effects of privation by following the same children over a long period of time to collect reliable information linking early experiences to later outcomes for the same individual. The participants were 65 children who had been placed in an instituation when they were less than 4 months old. There was an explicit policy in the institution against caregivers forming attachments with the children. This would suggest the children experienced early privation. By the age of 4, 24 of the institutionalized children had been adopted, 15 had returned to their natural homes and the rest remained in the institution. Assessment at the age of 8 and 16 years old involved interviewing those children who were adopted and those who had returned to their original homes. Their parents, their teachers and their peers were also interviewed. Data was also collected from a control group of ‘nomal’ peers. The findings show...
Words: 1673 - Pages: 7
...Course Requirements In Nursing Care Management 104 Related Learning Experience R/O Kawasaki Disease Mucocutaneous Lymph Node Syndrome Presented to: 4th year level clinical instructors of DMMA College of Southern Philippines Presented by: Cagabhion, Joanna Mae, Apurada,Ingrid Katrina Padilla,Chucky Angelo, Arevalo,Hanneli Mae Falco,Gracelyn Joy, Cubero,Elden Joy, Martin,Joani Joel, Bermoy,Floridel, Caluban,Lilibeth, Lumasag,Mark, Callar,Jonna INTRODUCTION Our human body is a very complex system. One functions for the benefit and or expense of another. Our subsystem is a vital as the other thus they are interrelated. Considering this fact, we have looked into the reality that in this diverse physiological wonder lies the infinite possibility of not only optimum functioning but of disparities and deviations as well. In life, one continues to exist in oblivion. There are always uncertainties in every events and occurrences whirl through our lives. We do not know when is the exact point in time where our bodily homeostasis will be disturbed and when change will cease to happen. Some of the surprising changes can be considered blessings but most the time they are we fervently hope would not occur especially those that concern our health. In this particular case study, we wish to present the case of our patient, A.K.A. Baby James of Roxas Extension, Digos City. He was admitted at Medical Center of Digos Cooperative for the reason of high fever with the...
Words: 4642 - Pages: 19
...biomedcentral.com/1471-2377/1/3 Received: 29 June 2001 Accepted: 30 July 2001 © 2001 Jellinger et al; licensee BioMed Central Ltd. Verbatim copying and redistribution of this article are permitted in any medium for any non-commercial purpose, provided this notice is preserved along with the article's original URL. For commercial use, contact info@biomedcentral.com Abstract Background and Purpose: The impact of traumatic brain injury (TBI) on the pathogenesis of Alzheimer disease (AD) is still controversial. The aim of our retrospective autopsy study was to assess the impact of TBE and ApoE allele frequency on the development of AD. Material and Methods: We examined 1. the incidence of AD pathology (Braak stageing, CERAD, NIA-Reagan Institute criteria) in 58 consecutive patients (mean age ± SD 77.0 ± 6.8 years) with residual closed TBI lesions, and 2. the frequency of TBI residuals in 57 age-matched autopsy proven AD cases. In both...
Words: 3590 - Pages: 15
...Rasheena Rattu P11270471 The aim of this project is to understand how visual merchandising can impact young adults impulse buying patterns. During the project I will create surveys for face to face interaction, experimental studies in controlled and structured environments such as toy stores which then would develop into case study on particular families which were interesting during the experiment. Identify-I would like to identify the key factors of visual merchandising for young adults – what works best, what persuades a young adult to buy? Compare- the different technique that works with different ages for example, a particular technique would work better with a 7 year old rather than as 15 year old. Look at different stores such as grocery store, toy store and clothing store. Establish the key factors of impulse buying for young adults in a retail environment Establish needs and wants for young adults and how impulse buying can play a big part Establish the most used visual merchandising techniques in retail “Successful retailers are aware of and satisfy shoppers’ expectations in decor and presentation. All VMs must know their products well and know their target customers’ wants and needs. Disappointing a customer is negative retailing.” , ‘Visual Merchandising: The Business of Merchandise Presentation’. Robert Colborne Initially I need to research children’s characteristics, what they enjoy looking at, when they begin to recognize brands, behaviours when wanting...
Words: 1231 - Pages: 5
...Case Study on Neural Function This is the second case study that is required for the class. Please submit a paper (doesn’t have to be long; you could even give me bullet-point answers to the questions listed below) that answers all of the questions posed after Case Study 1. I have included an easy second case study which, if you complete it, will be worth extra credit. Answers to the first Case Study are worth 25 points and responding to Case Study 1 is required work for the course. The extra credit, which is not required, will be worth a total of 10 points. Both are due at the beginning of class on Tuesday, November 18, 2014. Case 1 M.G. is an 8-year-old boy who has been brought to the emergency department by his parents with a fever of 104º F, lethargy, headache, and stiff neck. Laboratory analysis of a spinal tap demonstrates increased white blood cells in the cerebrospinal fluid (CSF). Discussion Questions 1. What is the most likely cause of M.G.’s signs and symptoms? What is the origin and pathogenesis? What other laboratory findings would be consistent with this etiology? * Meningitis is the likey cause. Usually a bacterial infection. 2. What are common complications of this disorder, and how would one assess for their occurrence? 3. What is the usual treatment for this disorder? Case 2 J.S. is a 72-year-old woman with a long history of atherosclerosis. One afternoon, her grandson found her sitting in a chair staring blankly into...
Words: 413 - Pages: 2
...SOUTH DELAWARE COORS, INC. INSTRUCTOR’S GUIDE TO YOUR CASE ANALYSIS1 Background South Delaware Coors, Inc. represents an interesting marketing situation for three reasons: the issue in the case is clear-cut while data needed to solve the issue requires conceptualization and insight; the case contains elements common to most feasibility decisions (estimates of industry demand, market share, investments, costs, and resulting performance are required); and the case requires students to develop actionable decisions based on the research information. Two problems are present in the case. The first is a decision on what research should be conducted by Manson and Associates to allow Larry Brownlow to estimate the feasibility of a Coors distributorship for a two-count area in Delaware. The second problem is a decision on whether or not the distributorship is feasible or, in other words, a go/no-go decision by Brownlow regarding his application. This problem is largely implicit in the case, but it is the problem you are to address in your analysis. In fact, you should employ the following problem statement in your case report: “Does the South Delaware Coors distributorship offer sufficient investment potential given Mr. Brownlow’s current business and personal situation?” Attached you will find the results of all studies mentioned in the case. You may employ any or all of these to make your recommendation. Do not worry about exceeding Mr. Brownlow’s research budget. We will assume...
Words: 2561 - Pages: 11
...defined as a yearning for the past, or a fondness for tangible or intangible possessions and activities linked with the past, and is experienced when individuals feel separated from an era to which they are attached. This research examines how marketers align this nostalgic feeling as marketing tools. The aims of paper is firstly, to identify the constitute of conceptual frame of Nostalgic products and define the conditions in which customer feels more need for nostalgic products like previous popular movie (ex. Hum Dono Rangin Movie), drama ( Ex. Marathi Drama), music ( remix of old songs ) etc. through analysis of research papers and observation. Secondly, to examine the trend of nostalgia in promotion of product, case study on Mera Maggie, Hum Dono Rangin Movie and McDonald’s is implemented and thirdly to identify the major caution need to be considered in nostalgic marketing. The significant of study is to help marketers to develop the new market for niche product i.e. nostalgic product and equipped them with systematic approach for nostalgic marketing. Key Word : Nostalgia, Nostalgic Marketing, Nostalgic Products, Nostalgic Promotion 1. Assistant Professor, IMED, Bharati Vidyapeeth Deemed University, Pune 1 www.ssijmar.in Introduction Nostalgia was formulated by two Greek words i.e. "nostos" means "return home or to one's native land" and "algos" means "pain, suffering, or grief". Johannes Hofer, in 1688 first time introduced the word nostalgia in his thesis offered to...
Words: 2706 - Pages: 11
...Week 4 Workbook Exercise 36 To answer a question, please click on “Choose an item” and on the drop-down arrow and choose an answer. Here is a resulting drop-down list: If it is not working, you can enter your answers to the table at the end of the file. 1. Discuss each aspect of these results: F-value is less than 0.05 A. Yes. B. No. Answer: A We should reject the null hypothesis: A. Yes. B. No. Answer: A 2. The null hypothesis for the Baird and Sands (2004) study that focuses on the effect of the GI with PMR treatment on patients’ mobility level A. The mean mobility scores are the same for the two groups. B. The mean mobility scores are not the same for the two groups. Answer: A ------------------------------------------------- Treatment group mean=control group mean. With the p-value being< the alpha, the null hypothesis would be rejected indicating the difference in the mean mobility scores. ------------------------------------------------- 3. The researchers stated that the participants in the intervention group reported a reduction in mobility difficulty at week 12. Was this result statistically significant, and if so what probability? A. Yes, at 0.05 level. B. No, at 0.05 level. C. Yes, at 0.001 level. Answer: Choose an item. 4. If the researchers had set the level of significance or alpha=0.01, would the results of p=0.001 still be statistically significant? A. Yes. B. No. Answer: A ...
Words: 907 - Pages: 4
