...Journal of Business & Economics Research – June 2012 Volume 10, Number 6 A Study On Effectiveness Of Movie Trailers Boosting Customers’ Appreciation Desire: A Customer Science Approach Using Statistics And GSR Takayuki Iida, Aoyama Gakuin University, Japan Akira Goto, Aoyama Gakuin University, Japan Shoya Fukuchi, Aoyama Gakuin University, Japan Kakuro Amasaka, Aoyama Gakuin University, Japan ABSTRACT In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire” using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers’ appreciation desire to make a new movie trailer. Keywords: Movie Trailer Production Approach Model; Statistics; GSR INTRODUCTION O ver the last several years, the authors have been conducting applied research on a Customer Science Approach. In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire” using statistical science and GSR (Galvanic Skin Response) data. First, shared factors that form the backdrop for the structural elements of movie trailers are identified (picture, story, function, etc.) and a numerical model is used to assess their relative impact. Next, GSR experiments are used as a new way to visualize viewers’ emotional responses and identify key factors that motivate them to see the advertised film. Key factors that affect viewer emotions (including...
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... Executive summary After our initial meeting and several product ideas later, we agreed to follow up on a new product which was created by Chris Irwin of Premech Engineering Company. The product is a multipurpose self tipping trailer (MPT). Much more than a trailer, through, it features its own power take-off (PTO) and hydraulic system. A 6.5hp Briggs and Stratton petrol engine provides a PTO drive through a reduction gearbox on the engine. The integrated PTO drives a hydraulic pump for tipping its own trailer body or externals, such as a log splitter fitted on to the MPT. The MPT has its own brakes and a one tone payload. Secondary research was completed to ascertain what competitors existed for our product. It was found that there were two main competitors who produce and sell similar products in the market at present. These companies were Ifor Williams and Logic. Although their self tipping and self breaking trailers are similar to the Premech Engineering trailer, they all depend on the PTO shaft of the vehicle towing...
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...Journal of Business & Economics Research – June 2012 Volume 10, Number 6 A Study On Effectiveness Of Movie Trailers Boosting Customers’ Appreciation Desire: A Customer Science Approach Using Statistics And GSR Takayuki Iida, Aoyama Gakuin University, Japan Akira Goto, Aoyama Gakuin University, Japan Shoya Fukuchi, Aoyama Gakuin University, Japan Kakuro Amasaka, Aoyama Gakuin University, Japan ABSTRACT In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire†using statistical science and GSR (Galvanic Skin Response) data. As a result of this study, the authors suggest two models of movie trailers boosting customers’ appreciation desire to make a new movie trailer. Keywords: Movie Trailer Production Approach Model; Statistics; GSR INTRODUCTION O ver the last several years, the authors have been conducting applied research on a Customer Science Approach. In this study, the authors research “Effectiveness of Movie Trailers Boosting Customers’ Appreciation Desire†using statistical science and GSR (Galvanic Skin Response) data. First, shared factors that form the backdrop for the structural elements of movie trailers are identified (picture, story, function, etc.) and a numerical model is used to assess their relative impact. Next, GSR experiments are used as a new way to visualize viewers’ emotional responses and identify key factors that motivate them to see the advertised film. Key factors that affect...
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...Progress Report Group Name: EXCELF Before address our progress report, we want to discuss the reason why we had to withdraw our initial marketing project plan for Taobao. Here are 2 basic reasons: 1. Based on our survey and further research on Hong Kong people’s attitude towards online shopping, we found out that the traditional off-line shopping malls and supermarkets are still people’s first choice due to many deeply ingrained consumer habits and behaviors. Therefore, it will be super tough for us to further conduct our project. 2. After our meetings on October, we thought the concept of Taobao and online shopping had been very mature after the long-time development and their promotion. As a result, making Taobao more popular will not be interesting and creative since they’ve already had their complete and better marketing plan. And the reasons we switch our direction to a relatively smaller, fresher and more potential vibrator market can be seen in our Project Briefing. Project Name: Promotion of TROJAN VIBRATIONS Project Team Member: Carla, Cathy, Cinwell, Dicky, Rachel, Sheng (Leader), Theo Part 1. Group Meeting History (after Project Briefing): Meeting # | Date | Brief Meeting Content | 1 | Sep. 18th | Make team list and member introduction hardcopy in a creative way. | 2 | Oct. 8th | Discuss and analyze the survey about our initial project. Withdraw our initial project and brainstorm new project.Decide to switch from Taobao to vibrators.Make further...
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...Skip navigation GBUpload Search the purge 3 trailer official Up Next 'Eddie the Eagle' Official Trailer (2016) HD Moviefone Cancel Autoplay is paused. 1:32 Suggested by Moviefone 'Kung Fu Panda 3' Exclusive Clip - Hall of Heroes (2016) HD 2:35 / 2:35 'The Purge 3: Election Year' (2016) Official Movie Trailer HD Moviefone Moviefone Subscribe90,136 Add to Share More 854 views 120 2 ShareEmbedEmail https://youtu.be/rhP0woS0R_o Start at: 2:35 Published on 10 Feb 2016 It’s been two years since Leo Barnes (Frank Grillo) stopped himself from a regrettable act of revenge on Purge Night. Now serving as head of security for Senator Charlie Roan (Elizabeth Mitchell), his mission is to protect her in a run for president and survive the annual ritual that targets the poor and innocent. But when a betrayal forces them onto the streets of D.C. on the one night when no help is available, they must stay alive until dawn… More info about "The Purge 3: Election Day": http://bit.ly/1XiYpl8 SHOW MORE ALL COMMENTS (29) James Monsalve Add a public comment... Top comments James Carroll 2 hours ago why is it in my mind these films could be made so much better Reply · 1 View all 3 replies James Carroll 1 hour ago +Characterror4D1 true Reply · Isaac Colon 26 minutes ago I thought that too when the first one came out, but now I think they are great the way it is, its entertaining and its...
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...By reviewing the process and your options, you will be able to develop better, more efficient strategies to help minimize costs and risk. Contents Cross-Border Shipping: A Primer 1. Carrier restrictions 2. Cargo inspections 3. Cargo insurance 4. Equipment availability Northbound Shipments, Step by Step Southbound Shipments, Step by Step 7 Tips for Choosing a Cross-Border Provider C.H. Robinson | U.S.-Mexico Cross-Border Services 4 4 4 5 6 6 7 8 2 If you’re not already shipping products via truckload across the U.S.-Mexican border, it’s probably only a matter of time, considering that Mexico is the United States’ third-largest trading partner.1 More than 18,000 companies with U.S. investment already have operations in Mexico,2 and many others ship their products across the border. This white paper will better prepare you to join them. There are two distinct methods of truck transportation across the border: transloading and direct service. In transloading, product is transferred from one trailer or container to another at a warehouse or terminal before crossing the border and being taken to FIGURE 1 Main land-border the final delivery. In direct service, a trailer or container crossings (U.S.-Mexico) crosses the border on the same trailer or container from origin to destination. San Diego Tijuana ARIZONA ORIGIN/DESTINATION El Paso Ciudad Juarez TEXAS Laredo Nuevo Laredo McAllen Reynosa ORIGIN/DESTINATION ...
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...genders. The demographics of the consumer is vast & after research it was decided that this was a venture. The homemade kitchen emerged to meet a need of the food market in periods of less accessibility. No matter the time that the consumer wants to satisfy his hunger, he now has a quality homemade option. The Homemade Kitchen is a new concept of quality fast food. Any time you want there will be always one of our magic food trailers near from the customers. It consists in a mobile fast food restaurant unit. Instead of a store, we have several wheels sustaining our delicious food. The Parisians that were in doubt if Paris has or not a place to eat after midnight and early in the morningwill be now our #1 fan. The Homemade Kitchen will be located in the most crowded places of Paris and near from non-stop commercial places and universities. Our target is to be Paris #1 option to eat healthy fast food and offer a comfortable place for our customers with friendly service. After clubs, parties, shows, in the middle of work time, the lights of our trailers will be on! Since we saw it is almost impossible to find a place to eat or buy drinks late at night, we wondered why not opening a place that fills this needs at an affordable price with high quality products. At the same time we are constructing a strong brand, we will give to our customers an new option of eating healthy food if they want. Our Kitchen promise to deliver a great tasting experience and will provide the best natural...
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...Alien (1979) and whether the trailer conforms or challenges the stereotypical conventions of the genres of sci-fi and horror. Conventions are all the things that make a film a particular genre. A horror film would have things like blood and gore, death, killer, victim or psychopaths for example. A sci-fi film would include things like space exploration, aliens, space ships, and good vs. evil or futuristic things. But it can always be argued because this movie is a Hybrid as it contains horror and sci-fi. When the film was released in was age rated at 18 because of the violence and gore, but compared to today standards it would have been lowered to an age rating of 15. During the trailer there are a few scenes where you see a ginger cat in a close up shot; this scene does not fall into sci-fi or horror. There are rather a few scenes in the trailer which conforms into sci-fi and horror like space suits, space ships and...
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...Multiplayer Gameplay & Discussion E3 Hello Guys Welcome To My Gaming Channel. I'm bringing you many different things on this channel that I hope you guys will enjoy. There’s plenty to watch so be on the lookout for more of my videos. Comment, Like, and Subscribe In this video we watch the gameplay trailer for one of the most anticipated PlayStation 4 and Xbox One games of 2015. After the trailer I give some of my likes and dislikes of the game. This game is coming in a couple months and looks like a redefined adventure of the saga of Black Ops. In this video you will see Multiplayer gameplay which looks pretty interesting. If you love Call of Duty then keep watching and give me some feedback! I DO NOT OWN THIS TRAILER OR GAMEPLAY! Twitter: InfamousJaleel Instagram: InfamousJaleel Main Channel: www.youtube.com/infamousjaleel Infamous Out!!! Destiny: The Taken King Trailer At E3 & Discussion Hello Guys Welcome To My Gaming Channel. I'm bringing you many different things on this channel that I hope you guys will enjoy. There’s plenty to watch so be on the lookout for more of my videos. Comment, Like, and Subscribe In this video we have the trailer for Destiny: The Taken King. Which shows the next story line of Destiny's adventure. This time around we will be faced against and even greater opponent. Even though they are stronger so are...
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...Business Ethics and Social Responsibility Assignment 1: A-1 Trailers By: Angela Grubbs Business ethics are principles and values that govern decisions and actions within a company. Business ethics boils down to knowing the difference between right and wrong and choosing to do what is right. This essay will focus on the A-1 Trailer Company and its business ethical dilemma concerning faulty trailer hitches which has caused enormous property damage thus far but has the potential to actually kill people. In analyzing this ethical dilemma, the utilitarian and rights theories of business ethics will be explored. The utilitarian theory depends on the calculation of the total benefits and total damage that may result and will do the greatest good for the greatest number. This approach does not consider the individual. A-1 hired a law firm to calculate the losses the firm would incur if it did nothing and just settle claims. There was an estimate that 22 people would die if this approach was taken, $12M increase in insurance premiums, legal fees and etc., and recalling would cost $18M. Using this approach to make a decision would mean that you are accepting the fact that some people, estimated 22, would die. Is $12M increase in premiums and fees worth the life of 22 people? The ethical and right thing to do is to recall the trailers and spend the $18M to fix the defect. Life, even one life, is worth the cost of trying to avoid doing the right thing and looking at profits...
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...The American Trucking Company has recently been experiencing an increase in stolen loads—a loaded tractor/trailer is stolen and the load sold. Loads of merchandise are often worth thousands of dollars, sometimes exceeding the value of the tractor/trailer. American Trucking, while wishing to recover both the load and equipment, seeks a way to locate the tractor/trailer at all times so they can dispatch their security team to retrieve the load before it is sold on the black market (as well as to retrieve the truck/trailer before it is vandalized). They have engaged the services of Truck Locators, a provider of locating services to the trucking industry. Truck Locator’s Truck Finder services is a one-way messaging service that routes messages from the truck on the road to the trucking companies offices. The trucking company is provided with detailed information: GPS location of both the tractor and the trailer, speed of the truck/trailer, whether the trailer doors are open, how much weight is the trailer carrying, etc. Truck Locator’s installs a dedicated hardware unit on the truck and the trailer before the Truck Finder service can be used. Customers generally sign two contracts, one governing the dale of the hardware (devices) and the other providing the provision of the service. Service contracts generally have a duration of 12 months and are billed monthly. Service and devices are sold at standard rates, but discounts are offered depending on the number of units purchased...
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...Violent Computer Games What effects do such games have on aggression? Theoretical approaches • Idea of catharsis: “The occurrence of any act of aggression is assumed to reduce the instigation to aggress.” (Dollard et al., 1939; p. 50) further violence is less likely • • The frustration-aggression hypothesis (Dollard et al., 1939) Unspecific release of aggressive energy (Lorenz, 1974) Exemplary Evidence - Violent Computer Games • Watching a trailer for a violent computer game causes higher aggression-related judgments (Möller & Krahé, 2006) Playing violent computer games increases hostility (Anderson & Ford, 1986) • • Playing violent computer games increases the accessibility of aggression-related constructs and aggressive behavior (Anderson & Dill, 2000) No valid empirical evidence for catharsis after violent computer games. Accessibility from Semantic Sources • • Subliminally primed aggression-related constructs lead to higher aggressiveness ratings. (Bargh & Pietromonaco, 1982) Unconsciously activated aggression causes more aggressive behavior. (Bargh, Chen, & Burrows, 1996) Weapon effect: Presence of aggression-related cues increases accessibility of aggression-related constructs. (Berkowitz & LePage, 1967; Anderson, Benjamin, & Bartholow, 1998) • Accessible aggressive constructs influence aggressionrelated judgments and aggressive behavior. Recent and frequent construct use determine accessibility. Accessibility from Goals Construct...
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...Performance and Risk Strategy Assignment 1 (21/02/2013) MNV Ngwana 201004317 TO: Board of Directors Date: 21 February 2013 From: MNV Ngwana Subject: Risk and Risk Management of Bulldog Trailers 1.1 Bulldog Trailers are currently dominating the market for off-road trailers with a share of 34%. Although they are the current leaders in the Market, management should be aware of competitor risks that the company could be facing in the near future due to the rising of input costs. The company’s profitability is at stake as the company does not want to pass the increases on local customers. Since 60% of Bulldog’s sales are generated locally this percentage may drop if their customers diverge to their closest rivals in the market if the price increase is imposed on them. Bulldog is currently using the Just-In-Time inventory system in order to minimise inventory holding. One of the biggest challenges of using the JIT system is responding to the periods of high product demand. Because production begins with customer orders, if orders outpace production, customers may have to wait for products. As raw materials are ordered from suppliers only when they are needed to fulfill an order, any delays that the manufacturer experiences are passed along to the customer. Due to the recent load shedding that Bulldog Trailers Ltd has been experiencing from Eskom, their production levels have drastically dropped. There is a possibility that they would have a product risk that...
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...Assignment 4: Letsgo Travel Trailer Coachman industries, a direct Letsgo competitor has reduced its material cost by more than 60% and labor cost by 78% by using creative engineering and high accuracy analysis. On the other hand, the Letsgo Travel Trailer Company is experiencing challenges with quality, cash flow and a performance review and reward system. This is happening due to lack of integrative planning across different functions. Each functional unit is trying to maximize their own performance, which in turn is hampering the overall performance. The current appraisal and reward system is increasing this isolated and non-cooperative working of the different functional units. ▪ The sales department to improve their sales want to have high finished goods inventory ▪ The production department wants to have high inventory of raw material to have uninterrupted production schedule. They are not interested in implementation of Just-in-time inventory methods to reduce the overall cost. ▪ The current control and reporting system does not provide enough good quality data to guide management decision process. For example, no record for work in process is kept in the company. ▪ The accounts department is making the budget without getting any information from functional units. This way the budgets are not realistic and reflect only an accounting necessity rather than a decision making and control tool. ▪ The cash management system of the company...
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...the Concession Trailer Business Course. Here in this course you will find all the information you will ever need to know about food concession trailers and the concession business. I have broken down the relevant information into easy to read steps to help you get setup and into the business of making money with your very own concession trailer, espresso stand or coffee trailer. Keep in mind when I mention concession trailer that the concession stand also falls into this category. The difference is the concession trailer is mobile and can be moved from place to place to do shows, fairs, festivals, races, or just anywhere a gathering of people might be. The concession stand is set up just like the trailer except it is usually permanent. You will usually find concession stands set up in a busy park or in a parking lot in front of shopping malls or department stores. Whichever style your interested in both have their good qualities and maybe a couple not so good. But don’t worry about the downside if you are really serious about the concession business then the good will over come the bad. Another thing I want to add is don’t ever get in a rush. This process will take time and if it’s rushed you will not succeed. When planning to buy or build a food concession trailer think of it as an investment and like buying a home for you and your family. You don’t go out looking for a house one morning and buy the next do you? Neither should you with a food concession trailer. I know your...
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