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A Better Me

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Submitted By gmst01
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SN Search

MSN Search homepage in 2006

Windows Live Search homepage

Live Search homepage, which would help to create the Bing homepage later on.
MSN Search was a search engine by Microsoft that consisted of a search engine, index, and web crawler. MSN Search first launched in the third quarter of 1998 and used search results from Inktomi. In early 1999, MSN Search launched a version which displayed listings from Looksmart blended with results from Inktomi except for a short time in 1999 when results from AltaVista were used instead. Since then Microsoft upgraded MSN Search to provide its own self-built search engine results, the index of which was updated weekly and sometimes daily. The upgrade started as a beta program in November 2004, and came out of beta in February 2005. Image search was powered by a third party, Picsearch. The service also started providing its search results to other search engine portals in an effort to better compete in the market.

Windows Live Search
The first public beta of Windows Live Search was unveiled on March 8, 2006, with the final release on September 11, 2006 replacing MSN Search. The new search engine used search tabs that include Web, news, images, music, desktop, local, and Microsoft Encarta.

In the roll-over from MSN Search to Windows Live Search, Microsoft stopped using Picsearch as their image search provider and started performing their own image search, fueled by their own internal image search algorithms.[12]

Live Search
On March 21, 2007, Microsoft announced that it would separate its search developments from the Windows Live services family, rebranding the service as Live Search. Live Search was integrated into the Live Search and Ad Platform headed by Satya Nadella, part of Microsoft's Platform and Systems division. As part of this change, Live Search was merged with Microsoft adCenter.[13]

A series of reorganisations and consolidations of Microsoft's search offerings were made under the Live Search branding. On May 23, 2008, Microsoft announced the discontinuation of Live Search Books and Live Search Academic and integrated all academic and book search results into regular search, and as a result this also included the closure of Live Search Books Publisher Program. Soon after, Windows Live Expo was discontinued on July 31, 2008. Live Search Macros, a service for users to create their own custom search engines or use macros created by other users, was also discontinued shortly after. On May 15, 2009, Live Product Upload, a service which allowed merchants to upload products information onto Live Search Products, was discontinued. The final reorganisation came as Live Search QnA was rebranded as MSN QnA on February 18, 2009, however, it was subsequently discontinued on May 21, 2009.[14]

Microsoft recognised that there would be a brand issue as long as the word "Live" remained in the name.[15] As an effort to create a new identity for Microsoft's search services, Live Search was officially replaced by Bing on June 3, 2009.[16]

Yahoo! search deal
On July 29, 2009, Microsoft and Yahoo! announced that they had made a ten-year deal in which the Yahoo! search engine would be replaced by Bing. Yahoo! will get to keep 88% of the revenue from all search ad sales on its site for the first five years of the deal, and have the right to sell advertising on some Microsoft sites. Yahoo! Search will still maintain its own user interface, but will eventually feature "Powered by Bing™" branding.[17][18] All Yahoo! Search global customers and partners are expected to be transitioned by early 2012.[8]

Market share

Previous Bing logo used until September 2013
Before the launch of Bing, the marketshare of Microsoft web search pages (MSN and Live search) had been small. By January 2011, Experian Hitwise show that Bing's market share had increased to 12.8% at the expense of Yahoo! and Google. Bing powered searches also continued to have a higher "success rate" compared to Google, with more users clicking on the resulting links.[19] In the same period, comScore’s "2010 U.S. Digital Year in Review" report showed that "Bing was the big gainer in year-over-year search activity, picking up 29% more searches in 2010 than it did in 2009".[20] The Wall Street Journal notes the 1% jump in share "appeared to come at the expense of rival Google Inc".[21] In February 2011, Bing beat Yahoo! for the first time with 4.37% search share while Yahoo! received 3.93%.[22]

Counting core searches only, i.e., those where the user has an intent to interact with the search result, Bing had a market share of 14.54% in the second quarter of 2011 in the United States.[23][24][25][26]

The combined "Bing Powered" U.S. searches have declined from 26.5% in 2011 to 25.9% in April 2012.[27]

Three-column display
On May 10, 2012, Bing announced a future format change to a three-column display. The first column shows the traditional search results. The middle column, called "Snapshot", shows Bing's structured data and allows performing actions such as making purchases or getting directions. The third column, or "Sidebar", provides data from Facebook and Twitter.[25]

Features
Interface features
Daily changing of background image. The images are mostly of noteworthy places in the world, though it sometimes displays animals, people, and sports. The background image also contains information about the element(s) shown in the image
Video homepage for HTML5 enabled browsers on occasional events, similar to the daily background images
Images page shows the main picture from that day and four searches that refers to that image with three preview pictures per search term
Left side navigation pane. Includes navigation and, on results pages, related searches and prior searches
Right side extended preview which shows a bigger view of the page and gives URLs to links inside of the page
Sublinks – On certain search results, the search result page also shows section links within the article (this is also done on other search engines, including Google)
Enhanced view where third party site information can be viewed inside Bing
On certain sites, search from within the website on the results page
On certain sites, Bing will display the Customer Service number on the results page
Media features
Video thumbnail Preview – where, by hovering over a video thumbnail, the video automatically starts playing
Image search with continuous scrolling images results page that has adjustable settings for size, layout, color, style, and people[28]
Advanced filters or advanced (query) operators – allow users to refine search results based on properties such as image size, aspect ratio, color or black and white, photo or illustration, and facial features recognition
Video search with adjustable setting for length, screen size, resolution, and source
Instant answers
Sports – Bing can directly display scores from a specific day, recent scores from a league or scores and statistics on teams or players.
Finance – When entering a company name or stock symbol and either stock or quote in the search box Bing will show direct stock information like a stockchart, price, volume, and p/e ratio[29] in a webslice that users can subscribe to.
Conversion of units (e.g., 1 oz in tbs, 1 cup in oz)
Mathematical calculations – (e.g., 2 * pi * 24).[30] Users can enter mathematical expressions in the search box using a variety of operators and trigonometric functions[31] and Bing will provide a direct calculation of the expression.
Advanced computations – Using the Wolfram Alpha computational engine, Bing can also give results to advanced mathemathical problems (e.g. "lim x/2x as x->2") and other Wolfram Alpha-related queries (e.g., asking the number of calories in a typical pizza).
Package tracking and tracing – When a user types the name of the shipping company and the tracking number, Bing will provide direct tracking information
Dictionary – When "define", "definition", or "what is" followed by a word is entered in the searchbox Bing will show a direct answer from the Encarta dictionary
Spell check – Will change frequently misspelled search terms to the more commonly spelled alternative.
Best match (plus similar sites)
Product shopping and "Bing cashback"
Health information
Flight tracking
Translate – Auto translation of certain search phrases, often with phrases including "translate" or "in English". For example, to translate me llamo from Spanish to English the user would simply type "translate me llamo in English" and he or she would be redirected to a search results page with Bing Translator with the translation from Spanish to English[disputed – discuss]
Local info
Current traffic information
Business listing
People listing
Collections
Localized searching for restaurants and services
Localized searching for coupons and deals
Restaurant reviews
Movies played in an area – When a current movie title is entered in the search box Bing will provide listings of local theaters showing the movie. When a city is added to the search box, Bing provides the movie listings localized for that city.
City hotel listings – When "hotels" and a city name is entered in the search box Bing can provide hotel listings with a map. The listing leads to a detail search page with the hotels listed that holds extended information on the hotels and contains links to reviews, directions reservations and bird-eye view of the hotel. On the page with the listings the list can be refined by settings on ratings, pricing, amenities, payment, and parking
Integration with Hotmail
With Hotmail’s "Quick Add" feature, users can insert derivatives of Bing search results such as restaurant reviews, movie times, images, videos, and maps directly into their e-mail messages[32]
Integration with Facebook
Bing's search results can display one's Facebook friends when a Facebook account is linked with Bing via Facebook Connect
Users have the option to send messages to their friends in the search results
As part of the changes announced May 10, 2012, the "sidebar" column of the new three-column search results display will include recommendations from Facebook and the ability to interact with others from the same page. For the previous year, search results had included Facebook recommendations using the "like" button, but most users did not want this; the new display makes this feature separate from search results in general[25]
Integration with Apple
Apple's search results have now been integrated with Bing's web search engine.
On June 10, 2013, Apple announced that it will be dropping Google as its web search engine and include Microsoft's Bing.[33]
This feature is only integrated with iOS 7 and higher and for users with an iPhone 4S or higher as the feature is only integrated with Siri, Apple's personal assistant.
Integration with Windows 8
Windows 8.1 includes Bing "Smart Search" integration, which processes all queries submitted through the Windows Start Screen.[34]
The Bing integration captures a variety of features, one of the most prominent and advertised: Hero Search. This feature allows users to browse for popular and well-known places, objects or people. Searching France, for example, will show popular search items, such as population, calling code and date founded. The current weather and location are also directly accessible using Bing Weather and Bing maps. The "Hero" result will go further to provide attractions using Bing Images and popular websites relating to France, such as France Wikipedia and France's official website. Searching an artist will display similar results with the option to play music using the Windows 8 integrated Xbox Music application.
International

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