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A Brawl in Mickeys Backyard

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Q1) What is the issue in this case?Answer: A dispute going on between the world-famous theme park “Disney Land” and stakeholders who are supporting a developer’s plan to build affordable housing in a land near Disney Land that is reserved for tourism-related activities or for Disney’s expansion in an area where housing is very expensive, a plan that Disney opposed. Disney land is rejecting to act in a socially responsible way towards it stakeholders as it is not considering their interest of having affordable housing near the place in which they work.Q2) Who are the relevant market and non-market stakeholders in this situation?Answer:Market Stakeholders: 1. Disney land Workers 2. Tourists/VisitorsNon-Market Stakeholders: 1. SunCal (Housing Developer) 2. Affordable housing advocates 3. Unions representing Disney employees 4. Other Individuals and groups concerned with reducing air pollution 5. Chamber of Commerce 6. City council 7. Various businesses in resort area 8. Some Local government officialsAnswer to number 3. Disney employees and unions representing them FOR: they need affordable housing near work The Walt Disney company Against Disney's opinion was that the land should only be used for commercial development.Walt Disney Believed that the public should not see the world that they live in while visiting Disneyland. He wanted them to feel as if the were in another world.The company was also worried that SunCals development on the land would set a precedent for others. City of Anaheim (NM) and local government officials (NM), e.g., members of the City Council (NM) MIXED: The City Council was split on the issue. The city had an interest in affordable housing for its citizens and employees. It also had an interest in meeting the needs of its largest taxpayer (Disney) and in promoting economic development. Chamber of

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