...Hierarchical Analysis of Industries Classes, categories, forms, brands Product hierarchy is a term which defines the way a product is relative to other products in the same industry. It guides the path and process a consumer takes to determine the products we choose and we eventually purchase. To start off we look at a basic need that our ultimate choice serves. After we identify the need and determine which industry will satisfy it we are faced with decisions. Which class of products in that industry will deliver that type of product? The different classes all serve a need that is relative to each other but may not serve the specific need. This is where we identify which category of product we are looking for. Here we will find products that serve similar functions and may be marketed to the same customer groups. To further narrow down our choices we must then select a product form that may serve a specific function. This is where we find the exact product that fills the ultimate need. Finally we make our end choice by choosing the brand of that product that will purchase. The actual number of levels in the hierarchy depends on how much more detailed or defined the need is. For example if someone wants soap and their only need is to clean something generic, they wouldn’t dig deeper into the types of soap they are looking for rather than looking for a specific type of cleaning agent for granite counter tops for example. To further explain and give examples of how a...
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...Introduction The first factory assembled pickup truck introduced to America was based on a Ford Model T car. Although automobiles had been around for decades there was something unique about Henry Ford’s Model T vehicles. Other automobiles were considered as luxury vehicles because they were expensive to the average working American. In 1908 Henry Ford changed that by assembling affordable vehicles which caused Ford Motors to become popular in the mass market. Debuting in 1925 the Ford Model T Runabout sold for only $281 US dollars. Henry Ford built 34,000 models the first year which featured a cargo box, adjustable tailgate, four stake pockets and heavy duty rear springs. Which much popularity came other competitors like Louis Chevrolet who at the time was a Co-Founder to Chevrolet Motor Car Company and later merged with General Motors. Louis had a vision to become the leading brand for selling mainstream vehicles. Chevrolet’s goal for getting there was to overtake Henry Ford’s Model T. Louis competitive spirit led to decades of automobile manufactures competing to create the bestselling vehicles in the United States. In this paper you’ll discover the promotional strategies used by both companies to sell the 2014 Ford F-150 and 2014 Silverado 1500. Marketing recommendations will be made for Ford and Chevrolet to differentiate themselves in the marketplace in order to gain advantage over their competitors. You’ll find ways for both companies to assist with consumer...
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...opportunities on the market to choose from economical and environment-friendly cars, but there are not many places to refuel them, which make people change their desires, go buying the ecofriendly cars. There is no benefit of having a car if you cannot drive it everywhere. This makes the manufacturers to suffer, and being stuck with inventory and no opportunity to sell or extend their productions. In order to solve the problem, Clean Energy Fuels Corp. and Navistar International partnered up with the plan to create America’s Natural Gas Highway. This would be the first network of natural gas fueling stations across the United States. The first steps to accomplished this goal is to coordinate relationships between a truck maker, fuel supplier, a truck stop chain, and natural gas driller. Clean Energy Fuels Corp. and Navistar International shared the plan with the Pilot Flying J Travel Centers, which is the largest network of truck and travel shops. The company will provide the service locations where the trucks could be refueled. America’s Natural Gas Highway also includes Chesapeake, the gas drilling company that would provide fuel to Clean Energy. Navistar will sell the best in-class natural gas (LNG) truck fleets to the consumer that are in contract with the Clean Energy; providing the fuel. Pilot Flying J Travel Centers will provide the locations, and Chesapeake drills the natural gas providing the return on investment. America’s Natural Gas Highway would help by creating the opportunity...
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... Bait & Switch Rashed Sulaiman Burgess Law, Ethics & Corporation Governance Michael Green Strayer University November 27th, 2011 Introduction When Betty saw the advertisement in the newspaper for a truck at Rally Motors, she made a decision from that point that she will make a purchase. When she made the call, she was told by Tony “I will give you three thousand dollars firm for your truck”. The amount for the trade in and the price for the truck is what prompted her to drive down to dealership so that she could make the purchase. When she arrived, Tony was trying to get Betty to look at other trucks, when she was already set on what she wanted to purchase. The advertisement in the paper did not say in large letters that there was only 1 truck of that model, and it would was easy for her to miss. Tony did not make Betty aware of the quantity of the truck, when he had spoken to her early in the day. He did make her aware that someone at the dealership had purchased the vehicle already, and that he agreed this was unfair. Tony not only tried through deceptive acts to get Betty to purchase a more expensive truck, but he would not answer her straightforward. The comments he made were “ambiguous”. Betty was correct in speaking of bringing her lawyer in this, because these acts were not only in violation of the FTC Act, but the Lanham Act also. Potential Consumers Acting Reasonably In the case FTC V...
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...breeze was suitable, we decided to go four-wheeler riding on the complexed trails, like we would do on our typical day. We vamoosed on our way, routing along the light brown dirt paths. While riding on those trails, my front tire hit a medium sized rock and sent me steering up a bank. I overcorrected and rolled my four-wheeler over. Luckily, I abruptly got out of the way of the four-wheeler before anything major happened. I appeared to physically okay, but my heart raced with adrenaline and the splotchy dirt characterized my four-wheeler. I should pay more attention to the trail for better luck next time....
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...Introduction The first factory assembled pickup truck introduced to America was based on a Ford Model T car. Although automobiles had been around for decades there was something unique about Henry Ford’s Model T vehicles. Other automobiles were considered as luxury vehicles because they were expensive to the average working American. In 1908 Henry Ford changed that by assembling affordable vehicles which caused Ford Motors to become popular in the mass market. Debuting in 1925 the Ford Model T Runabout sold for only $281 US dollars. Henry Ford built 34,000 models the first year which featured a cargo box, adjustable tailgate, four stake pockets and heavy duty rear springs. Which much popularity came other competitors like Louis Chevrolet who at the time was a Co-Founder to Chevrolet Motor Car Company and later merged with General Motors. Louis had a vision to become the leading brand for selling mainstream vehicles. Chevrolet’s goal for getting there was to overtake Henry Ford’s Model T. Louis competitive spirit led to decades of automobile manufactures competing to create the bestselling vehicles in the United States. In this paper you’ll discover the promotional strategies used by both companies to sell the 2014 Ford F-150 and 2014 Silverado 1500. Marketing recommendations will be made for Ford and Chevrolet to differentiate themselves in the marketplace in order to gain advantage over their competitors. You’ll find ways for both companies to assist with consumer...
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...Bahria university Karachi campus Business plan Art on wheel Group members: Anjali Pinjani Aqsa Rajput Hina Kumari Samia Irshad Sumbal Saleem TABLE OF CONTENTS Description of Business: 3 1.0 Executive Summary 3 Business Idea: 6 Type of Organization 7 Marketing and sales strategy 7 Key success factors: 8 Short-term business goals: 8 Long-term business goals: 8 Mission 9 Vision 9 Socially responsible organization. 10 4.0 Opportunity Analysis & Research 10 Target customer: 11 4.1 Industry Analysis 11 Future Outlook and Trends 12 Market Segmentation 12 Industry and Market Forecast 13 4.2 Environmental Analysis 13 SWOT Analysis 13 Competitive Analysis 14 Analysis of Competitors 14 5.1 Products/Services 17 Products 17 2.2 Services 19 Meeting customer needs: 20 Pricing 21 Type of Payment 21 5.3 Promotion 22 Publicity for your organization 25 Public Relations & Publicity 25 Distribution 26 Access routes : 26 6.0 Management & Operations 27 6.1 Management Team 27 6.2 Research & Development 29 6.3 Facilities 30 Machinery and Equipment 30 Technology Utilization 30 Inventory, Production, & Quality Assurance 30 Production process 30 Production-distribution channel 31 Flow of Orders 31 7.0 Financial Analysis & Projections 34 Record keeping system. 34 7.1 Sources & Uses of Capital 34 Cash reserve & start-up capital: 35 Sources of financing 36 Bootstrap financing...
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...To understand the important role that business plays in the economy and its influence on your standard of living, imagine a world in which you personally had to produce everything you consume. You would have to grow your own food, sew your own clothes, cook all of your meals, and build your own car, computer, cell phone, house, and furniture. It would be impossible to actually complete all of these activities on your own. Only a fraction of these activities could be completed because it takes a lot of time and resources to learn how and to build a car, computer, house, and so forth. Time and resources are scarce, and people have to make choices about how they spend them. Because business is present in the economy, we are able to consume and enjoy many more goods and services than we otherwise could if we had to produce everything on our own. You eat food that is grown and often prepared by someone else. Your clothes are sewn by someone else. Your car, MP3 player, computer, and cell phone were produced by someone else. The movies you watch and the music you listen to were all created by someone else. If you produced everything on your own, you would have little access to medical and dental care. These items are a part of everyday life and would not be available if not for markets and business. For-profit and nonprofit organizations play important roles in the economy. For-profit organizations produce goods and services, and provide employment with the primary goal of generating...
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...challenge your preconceptions. 1. You are driving down the road in your car on a wild, stormy night, when you pass by a bus stop and you see three people waiting for the bus |An old lady who looks as if she is about to die. | |An old friend who once saved your life. | |The perfect partner you have been dreaming about. | |Knowing that there can be only one passenger in your car,whom would you choose? | 2. Acting on an anonymous phone call, the police raid a house to arrest a suspected murderer. They don't know what he looks like but they know his name is John and that he is inside the house. The police bust in on a carpenter, a lorry driver, a mechanic and a fireman all playing poker. Without hesitation or communication of any kind, they immediately arrest the fireman. How do they know they've got their man? 3. A man lives in the penthouse of an apartment building. Every morning he takes the elevator down to the lobby and leaves the building. Upon his return, however, he can only travel halfway up in the lift and has to walk the rest of the way - unless it's raining. What is the explanation for this. 4. A man and his son are in a car crash. The father is killed and the...
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...SUVs, the Environment, Safety, and Stakeholders The Evolution and Devolution of the SUV Market In 1990, the SUV/Light truck market consisted of approximately 4 million units sold out of 14 million total vehicle sales in the United States. By 1999, the percentage of the total market had increased and total sales were higher. SUVs/light truck sales were 8.2 million of 16.4 million units sold.21 47.6 percent of Ford Motor Company's sales are of SUVs, primarily its Ford Explorer and larger Expedition, but also of its even larger Excursion. These vehicles took the place of the truck-like Bronco and smaller Bronco II. The largest players in the SUV market (with the number of units sold in 2000) are as follows: 22 [pic] In 1997, most auto manufacturers expanded their SUV offerings and entered the luxury SUV market. These SUVs, with prices around $50,000, featured in-vehicle televisions and VCRs, leather interiors, and all the amenities of luxury cars. The new market entrants are listed below: [pic] By 2000, the U.S. segment of the luxury SUV market was 80.5 percent.23 At that time, SUV purchases constituted one of every five auto sales in the United States and were the highest-margin products in all the automakers' lineups .24 Profits per SUV averaged $ 10,000 per unit. Profits on the Ford Excursion were at the top of the field at $18,000 per unit. At that time, SUVs comprised 20 percent of all of Ford's vehicle sales and accounted for the majority of Ford's...
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...Question 1 of 1: | | | Assessing Evidence and Appeal In this assessment, you will have to analyze at least three advertisements and create one of your own. You can analyze these advertisements on television, in magazines, and online, to review how well they argue the validity of the product. There are two tasks in this assessment: Task 1: Choose a product that you are familiar with and analyze at least three different advertisements for this product or similar products; you can use commercials, print advertisements, and so on. Study the different ways in which the three advertisements persuade the audience to purchase the same or similar product. What types of evidence and appeals are used in the advertisements? Task 2: Write a short advertisement to sell the product or a similar product using the best practices of the argument. Remember that the purpose of an advertisement is to argue the validity of the product, much like the purpose of a research paper, which is to argue the validity of your points. Submission Requirements: * Submit your response in a Microsoft Word document of the following specifications: * Font: Arial; Point-12 * Line Spacing: Double * Cite sources, if any, in the APA format. | | The product advertisement I have chosen to discuss is vehicle advertisements, first in general, then I will specify. I feel that most recent vehicle advertisements are over the top. All of them seem to have one main point and that is to make all...
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...Getting away with Murder There are different laws in each state that allow citizens to protect themselves against a criminal. However, Florida’s law Stand your ground is giving todays citizens a right to kill. Every day we read about a new case where this law justifies the killing of another person. This law was made up to protect criminals and people who choose to kill when they could have easily avoided the whole situation. Shoot first and ask questions later should have been the name of this law. Walking home from the convenient store, playing your music in your car at a gas station, or even going to the movies and asking someone to keep it down has become a scary task. How is it possible that you run the risk of getting shot or killed by doing these everyday normal tasks and the person responsible for your death gets off Scott free with no repercussion for their actions? Having the right to protect yourself when you are seriously in harm’s way is necessary, but useless acts of violence is what todays people are doing and justifying it in court with the Stand your Ground law. This is turning innocent people into targets for angry individuals to take their frustrations or dislikes out on. I want to have the right to walk down the street with a hoodie on and not fear for my life. Gun laws have been restricted over the U.S since the Sandy Hook shootings; however Florida still hasn’t caught up with these actions and still provides an out for over zelles gun toting...
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...associates. The company was responsible for the innovation of the moving assembly line where employees would remain in the same place while performing the same task on each automobile that move along the assembly line. Ford Motor Company has been a prominent car producer for over 100-years – an icon of U.S. manufacturing. However, the company has reached a pivotal impasse where timely planning has become crucial. Hence, to reestablish the brand and Henry Ford’s original vision to produce “cars that were affordable to the masses” (What Would You Do? Ford Motor Company, n.d. p. 1). This case study will examine four options; the first option is whether to close down older plants in an effort to realign production and sales. The second option is to re-engineer the company to produce smaller cars eliminating or sharply reducing the SUV and truck lines. The third option is to take the unprecedented step of dramatically reducing North American presence and focus the company efforts on international markets where the company has been very successful. The fourth option is to sell the entire Premier Automotive Group (PAG). To determine what the criterion for the Ford Motor Company four options are, Ford’s management team should collectively utilize the rational-decision making model that is define as “a systematic process in which managers define problems, evaluate alternatives, and choose optimal solutions that provide the maximum benefits to their organizations” (Williams, 2010, p...
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...Presented by: Muhammad Umar Jan introduction: CAR business buying left handcars and right hand cars from japan and selling it in Dubai The business will have a website with all the cars on the way from japan and the showroom in Dubai. The customers will get a username and password to see the live auction in japan and choose cars that they want. First year of the business sign up will be free and as the business will progress we would charge 20 used per month to keep the account active. No business in U.A.E has live auction option from other country, which will be a great advantage over our competitors. If a customer makes an order we would take 50% at the placing the order and 50 % at delivery of the product. Ducamz is a free zone place in Dubai. A Lot of Pakistani and Afghani people buy right hand cars from use because it's lies in the middle and has easy access because of good security position in the world. People of Afghanistan and Pakistan feel safe to do business in the Middle East. The business would have two show rooms one will be for right hand cars and another one will be for left hand cars for the local customers on the right hand show room is specifically for Afghanistan and Pakistani customers. All workers must follow the terms and conditions. If it's not followed then they will be fired. The business foundation must be strong and it should be specific about customer’s right. In order to be able to sell cars, first of all the license must be issued by the government...
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...it is I still get the creepiest feeling like something or somebody is watching me. My mom says I'm just being paranoid. I can't even imagine how scary this graveyard would be on a rainy, windy night. No amount of money could coax me into that or any graveyard after dark. 2. Happy Place Going to my happy place would have to be going to a classic car showroom, called "Streetside Classics", I was bitten by the classic car bug a few years ago, but first let me tell you about "Streetside Classics". this place is a guge warehouse that has every kind of classsic car or truck you can imagine. They have four different locations, in four different states. When you visit Streetside Classics, you walk through the showroom, then make your way back to the inventory, which is constantly changing either by the vehicles being sold or just transferred to another facility. These people...
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