...Read Case study 5.2: Setting the Internet revenue contribution at Sandvik Steel Carmen Coronado devry university – online sbe430 September 23, 2012 As described in the article Sandvik use internet to keep connect with customers and suppliers and bring considerable cost savings. It regarded the relationship with the customer as the most important structure of its e-business strategy. It moved from serving the company to benefiting customers by IT. It saw the soft things such as attitudes, insights and getting people to understand and accept the company’s products and thoughts as its major challenges. Its e-business activities are mainly directed enhancing links with customers. The company’s approach was to work with the traditional sales channels. Sandvik Steel applies the value of web fully and extranet to strengthen and expand relationships with customers. It enhances its online service to customer to offer new products, materials and advice on production improvement. Sandvik Steel also expanded the customer proportion of using extranet by adjusting the structure. The Sandvik group intends to get through deeply into the minds and ambitions of its customers by putting the internet at the heart of its business. First, according to the different levels and the stages of development of e-business in different countries, the different proportion can ensure a smooth progress of e-business. It is also benefit to avoid channel conflict and effective to save any cost. Second...
Words: 297 - Pages: 2
...Activity 6 E-business (Business Model Nuts&Bolts) Question 1: Summarize how e-business has been used to transform Sandvik Steel E-business has been used to link with customers, bringing considerable cost savings. This activities are mainly directed towards enhancing links with customers Now, the IT is not only serving company, but it benefits customers. The major challenge was changing attitudes, insights, and getting people to understand and accept that this is the part of their work. They avoided channel conflict, and not bypassed traditional channels. Sandvik Steel plans to offer to each customer a personalized web page, due to enhance its online service to customers. Question 2: What is the core element of Sandvik's e-business strategy? The core element of Sandvik’s e-business strategy is Customer Relationship Management. Question 3: In the online context, how do you understand the process of customer relationship building? I think that the best way to stay focused on customer needs is to ask customers about their satisfaction with the products/services they receive and to seek suggestions for improvement on a regular basis, or customizing customer contact (mentioned in text personalized web pages). Question 4: Describe briefly Web tools that helped Sandvik to build online customer relationship, what are the benefits for customers? They made a extranet site, where users can obtain worldwide stock information, catalogues and training...
Words: 609 - Pages: 3
...Communication Monographs Vol. 73, No. 4, December 2006, pp. 406 Á433 Take This Job and . . . : Quitting and Other Forms of Resistance to Workplace Bullying Pamela Lutgen-Sandvik Adult bullying at work is an unbelievable and, at times, shattering experience, both for those targeted as well as for witnessing colleagues. This study examines the narratives of 30 workers, some of whom where targeted and all of whom saw others bullied. Their responses paint a complex picture of power in bullying situations that reframe the ‘‘power-deficient target’’ into agents who galvanize a variety of resources on their own or others’ behalf but also place them at considerable risk. In some cases, employees evaluate the abusive situation and quickly resign. Others protest but, if resistance fails to stop abuse, they also leave organizations. The paths of resistance, case outcomes, and dialectic nature of resistance and control are discussed. Keywords: Workplace Bullying; Verbal Aggression; Organizational Communication; Resistance; Power Adult bullying at work is a shocking, frightening, and at times shattering experience, both for those targeted and for onlookers. Workplace bullying, mobbing, and emotional abuse*essentially synonymous phenomena*are persistent, verbal, and nonverbal aggression at work that include personal attacks, social ostracism, and a multitude of other painful messages and hostile interactions. Because this phenomenon is perpetrated by and through communication, and because...
Words: 13535 - Pages: 55
...Title Bullying and harassment in Kuwait airways Numbers, factors, effects and solutions Word Count: 6159 CONTENTS Executive summarry iii I- iNTRODUCTION 1 II- lITERATURE REVIEW 3 1- DEFINITION OF WORKPLACE BULLYING 4 2- aNTECEDENTC OF BULLYING 7 3- CONSEQUENCES OF BULLYING 9 4- AVAILABLE SOLUTIONS 11 III- rESEARCH DESIGN 14 1- mEASURING iNSTRUMENTS 17 2- sAMPLING TECHNIQUES 19 IV- lIMITATIONS 21 V-...
Words: 7044 - Pages: 29
...Another question throughout this study is, how do young athletes communicate about banned substances’ in sport? There has been little effort within the social sciences to provide insight into whether and how athletes communicate among themselves about morally contested topics. In an article, A Frame Analysis of Communication About Doping Among Talented, Young, Norwegian Road Cyclists by Renslo Sandvik, Ase Strandbu, and Sigmund Loland from the Norwegian School of Sport Science attempts to fill this gap in the literature. Through focus group interviews, the authors explore how a group of young, Norwegian road cyclists communicate about doping. The article demonstrates that this communication is strongly norm-regulated and often appears as brief,...
Words: 1323 - Pages: 6
...Setting the Internet Revenue Contribution at Sandvik DEVRY UNIVERSITY – ONLINE SBE 430 September 17, 2012 Case Study 5.2 Standvik Steel Google.com makes most of its money from paid advertising. When you do a search on Google.com, you will often see listings at the very top and on the right side. Google.com charges money for those listings. Every time someone clicks on those links, the company that is listed gets charged. The amount varies depending on the competition for that particular key phrase that was searched. Key phrases can be as low as five cents per click, whereas others can be ten dollars or more per click. Google also runs these ads on websites that participate in Google's AdSense program. The advertisers pay Google for each click, Google keeps some of the money, and passes the rest of the money to the websites that ran the ads. Google also places ads on other sites that they run, like YouTube and Gmail. About 85% of Google’s net revenue comes from ads running on Google sites. About 10% comes from ads running on other sites. In addition, about 5% comes from “other,” which includes Google Apps subscriptions, search appliance sales, etc. Google noted today on its earnings call that its ITA Software acquisition, which powers airfare search, helped contribute to a bump in “other” revenue this past quarter. http://www.splatf.com/2011/10/google-revenue/ Google faces many risk factors that could affect its...
Words: 303 - Pages: 2
...Kanthal Case Analysis Dr. Joseph Szendi Managerial Accounting 640 Yega Tita Company Background /History……………………………………............………2 Current System………………………………………………………………………..4 Dilemma ……………………………………………………………………………….4 Options/Solutions………………………………………………………………….….5 Analysis…………………………………………………………………………………6 Competitive Forces……………………………………………………………………6 Porters Five Forces …………………………………………………………………...7 SWOT Analysis………………………………………………………………………..8 Strengths ……………………………………………………………………………...8 Weaknesses…………………………………………………………………………..…8 Opportunities…………………………………………………………………………...8 Threats………………………………………………………………………………..…8 Recommendations/Conclusion………………………………………………………9 References……………………………………………………………………………...10 Company background: Sandvik Materials Technology, of which Kanthal is a brand, is a world-leading developer and manufacturer of products in advanced stainless steels and special alloys for the most demanding environments, as well as products and systems for industrial heating. Kanthal is the largest of the six divisions in Sweden. There are currently 7,300 employees. Kanthal specializes in production and sales of electrical resistance heating elements. Kanthal heating Technology supplies manufacturers of electrical appliances and heating systems with wire that generates heat through electric...
Words: 2485 - Pages: 10
...Full Course Week 1 to 8 E commerce for Small Business Click Link Below To Buy: http://hwcampus.com/shop/sbe-430-full-course-week-1-8/ Week 1 Week 1 Assignment Case Study (Characteristics of Digital Media) Week 2 Week 2 DQ 1 Read case study 4.1: The Implications of Globalization on Consumer Attitudes. Based on this article and your experiences, debate the statement: “Site localization is essential for each country for an e-commerce offering to be successful in that country.” Week 2 DQ 2 “Web 2.0 is simply a new label for a range of web technologies and consumer behaviors that have existed since the 1990s. It doesn’t represent a ‘paradigm shift.’” Is this statement true or false? Be sure to support your answer. Week 2 Assignment Case Study (How Google Generates Revenue) Week 3 Week 3 DQ 1 Read Case Study 5.3. "Boo hoo - learning from the largest European dot-com failure." Now answer this question: Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? Week 3 DQ 2 Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not? Week 3 Assignment Case Study (Sandvik Steel's E-Business Strategy) Week 4 Week 4 DQ 1 Read Case Study 8.2: Dell Gets Closer to Its Customers Online and describe approaches used by Dell within their site design and prMomotion to deliver relevant offers for different types of online...
Words: 968 - Pages: 4
...Full Course Week 1 to 8 E commerce for Small Business Click Link Below To Buy: http://hwcampus.com/shop/sbe-430-full-course-week-1-8/ Week 1 Week 1 Assignment Case Study (Characteristics of Digital Media) Week 2 Week 2 DQ 1 Read case study 4.1: The Implications of Globalization on Consumer Attitudes. Based on this article and your experiences, debate the statement: “Site localization is essential for each country for an e-commerce offering to be successful in that country.” Week 2 DQ 2 “Web 2.0 is simply a new label for a range of web technologies and consumer behaviors that have existed since the 1990s. It doesn’t represent a ‘paradigm shift.’” Is this statement true or false? Be sure to support your answer. Week 2 Assignment Case Study (How Google Generates Revenue) Week 3 Week 3 DQ 1 Read Case Study 5.3. "Boo hoo - learning from the largest European dot-com failure." Now answer this question: Which strategic marketing assumptions and decisions arguably made Boo.com’s failure inevitable? Week 3 DQ 2 Do you think a single person with specific e-business responsibility should be required for every medium-to-large business? Why or why not? Week 3 Assignment Case Study (Sandvik Steel's E-Business Strategy) Week 4 Week 4 DQ 1 Read Case Study 8.2: Dell Gets Closer to Its Customers Online and describe approaches used by Dell within their site design and prMomotion to deliver relevant offers for different types of online...
Words: 968 - Pages: 4
...Organizational Behavior Student’s name Institutional Affiliation Executive summary DMG is a corporation trying to enhance its production and relation skills in order to be in the market structure .The report focuses on how to enhance communication in DMG corporation where it has been noted that there is poor communication running around the company and has led to various negative impacts in the firms running. The report magnifies and states on the barriers themselves and on the ways that are best in handling the barriers and avoiding them in the cooperation. For proper or better production in the company, then there should be quality communication prevailing. Introduction Communication is a process where information is conveyed from one individual to the other. During the process there are two major elements that are to be focused upon which are the sender and the receiver. The person is the person who wants to give out the information. The receiver may refer the person receiving or getting the information. For the information to get to the receiver, it must pass through a medium or a channel. When it has reached the receiver, it is encoded and then a feedback is given back to the sender. Communication has already taken place. Generally we may conclude that communication is a continuous cycle as stated by Canary, (2011). Barriers to communication Personal...
Words: 2194 - Pages: 9
...THE INTERNATIONALIZATION PROCESS OF THE FIRM-A MODEL OF KNOWLEDGE DEVELOPMENT AND INCREASING FOREIGN MARKET COMMITMENTS JAN JOHANSON' Center of International Business Studies University of Uppsala JAN-ERIK VAHLNE' Institute of International Business Stockholm School of Economics Abstract. O n the basis of empirical research, a model of the internationalization process of the firm is developed. The model fccuses on the gradual acquisition, integration and use of knowledge about foreign markets and operations, and on the incrementally increasing commitments to foreign markets. In particular, attention is concentrated on the increasing involvement in the individual foreign country. ' , .?.. . ' 1 .ti-. ;,..,, ,--.7p.p. . & , Several studies of international business have indicated that internationalization of the firms is a process in which the firms gradually increase their international involvement. It seems reasonable to assume that, within the frame of economic and business factors, the characteristics of this process influence the pattern and pace of internationalization of firms. In this paper we develop a model of the internationalization process of the firm that focuses on the development of the individual firm, and particularly on its gradual acquisltion, integration, and use of knowledge about foreign markets and operations, and on its successively increasing commitment to foreign markets. The basic assumptions of the model are that...
Words: 6267 - Pages: 26
...Journal of International Business Studies (2009) 40, 1411–1431 & 2009 Academy of International Business All rights reserved 0047-2506 www.jibs.net The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership Jan Johanson1 and Jan-Erik Vahlne2 1 2 Uppsala University, Uppsala, Sweden; Gothenburg University, Gothenburg, Sweden Correspondence: J Johanson, Uppsala University, PO Box 513, SE-751 20, Uppsala, Sweden. Tel: þ 46 859255215; E-mail: jan.johanson@fek.uu.se Abstract The Uppsala internationalization process model is revisited in the light of changes in business practices and theoretical advances that have been made since 1977. Now the business environment is viewed as a web of relationships, a network, rather than as a neoclassical market with many independent suppliers and customers. Outsidership, in relation to the relevant network, more than psychic distance, is the root of uncertainty. The change mechanisms in the revised model are essentially the same as those in the original version, although we add trust-building and knowledge creation, the latter to recognize the fact that new knowledge is developed in relationships. Journal of International Business Studies (2009), 40, 1411–1431. doi:10.1057/jibs.2009.24 Keywords: internationalization theories and foreign market entry; network relations theory; experiential knowledge; commitment; trust; opportunity Received: 10 July 2007 Revised: 15 October...
Words: 15873 - Pages: 64
...PROCESS OF THE THE INTERNATIONALIZATION DEVELOPMENT FIRM-A MODELOF KNOWLEDGE FOREIGN AND INCREASING MARKET COMMITMENTS JAN JOHANSON* Center of International Business Studies University of Uppsala JAN-ERIK VAHLNE* Institute of International Business Stockholm School of Economics Abstract. On the basis of empirical research, a model of the internationalization the firm is developed. The model focuses on the gradual acquisition, integration knowledge about foreign markets and operations, and on the incrementally commitments to foreign markets. In particular, attention is concentrated on the involvement in the individual foreign country. process of and use of increasing increasing * Several studies of international business have indicated that internationalization of the firms is a process in which the firms gradually increase their international involvement. It seems reasonable to assume that, within the frame of economic and business factors, the characteristics of this process influence the pattern and pace of internationalization of firms. In this paper we develop a model of the internationalization process of the firm that focuses on the development of the individual firm, and particularly on its gradual acquisition, integration, and use of knowledge about foreign markets and operations, and on its successively increasing commitment to foreign markets. The basic assumptions of the model are that lack of such knowledge is an important obstacle to the development of international...
Words: 5581 - Pages: 23
...Erika Klara Ban - Vali London Churchill College 20133882 HND Business Management Group B Project Research Tutor ;Taslim Ahammand Table off contents Chapter 1 Introduction 1.1 Research project in costumer service satisfaction within McDonald’s Customer satisfaction is one of the most important aspects of any organization, especially in the fast food industry. My thesis topic chosen for analysis of fast-food image, because the last time I heard more and more these negative trends. This is the reason I see is that is gaining more and more health-conscious diets and offensive articles I've read a lot of fast food quality and health of respect. In my research I tried to find answers to spread bad rumors among consumers of fast food restaurants that are really influential to customers, as appropriate spoiled this image of hospitality. In recognition of the needs of consumers and to the satisfaction of the marketing base. The feeling of satisfaction can only be achieved on the consumer where it is put it forward with all their needs, and we will do everything possible to avoid lack of something. Collection data, self-administered questionnaire, the family, friends and acquaintances helped my mission.The first part of the thesis summarizes the...
Words: 8703 - Pages: 35
...Name: College: Tutor: Date: Introduction Community health nurses have a responsibility of identifying issue which affects the community and create a plan which deals with it. In the current society, there are a lot of diseases which affect our communities. These diseases end up causing a lot of deaths. It is therefore important that nurses come up with a strategy of managing these deadly diseases. Examples of these deadly diseases are the heart diseases and stroke. Heart diseases are the leading causes of deaths in America. Stroke is ranked the third most cause of death in America. A combination of the two diseases poses a great threat to the communities of the United States. An advantage which people have over these diseases is that, these are also the most preventable diseases. They are caused by various factors which may include diabetes, high blood pressure, high cholesterol levels, smoking cigarettes, obesity and overweight. These diseases are controllable by one managing their own lifestyles and living a healthy life. The issue being looked in this context is to reduce the community health problems. (Kvan, 2008) The goal of the nursing assessments is to improve the various health care systems in various communities and hence improve the quality of life. This is done through treatment of risk factors which cause heart diseases. The only hope about heart diseases and stroke is that, an early detection of any cardiovascular diseases can be easily treated. The community...
Words: 2706 - Pages: 11
