...Mass Marketing of Celebrity Chefs and Cooking Reality Shows Introduction A celebrity chef is a kitchen chef who has become famous and well known. Today celebrity chefs often become celebrities by presenting cooking advice and demonstrations via mass media, especially television (Wikipedia, 2011). Chefs and cooks are always in demand all over the world. They are responsible for menu planning, prepping food, cooking and presenting attractive meals. Cooks become chefs after many years of training. Receiving a formal culinary education, can help speed up the process. This prevents development of bad habits and learning proper techniques from the start. It also teaches time management and efficiency in working and meal planning. These traits are critical to maintain high quality service and food without too much time. While the job can be glamorous, chefs are not afraid to get down and dirty. Once a chef reaches the position of executive chef, they usually stay out of the kitchen and take on menu planning and running of the restaurant. An executive chef makes about $59,000 a year, but can earn a six figure income depending on a restaurants success (Top Culinary Arts Schools and Online Training Programs, 2011). Many chefs also act as consultants to magazines, TV Shows and other programs across the nation. The job can be very rewarding when a restaurant, catering service or bakery receives an excellent review in a newspaper, magazine, or star ranking. With the...
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...competition shows with the introduction of kid competitions. Junior MasterChef features children between the ages of 8-13 competing to be the best young chef in America. Rachael Ray’s Kids Cook-Off, Chopped Junior, Kids Baking Competition, and more programs exist because kids are just as affected by food culture as adults. New generations of chefs are being swept up into the food frenzy due to the exposure from foodie-TV. One of the main reasons children why children claim a love for food and enter these competitions because they watched and idolized the people they saw on TV. Televised chefs, restaurateurs, food critics, contestants, and judges inspire within young minds a passion for...
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...their attitudes towards food, cooking and cookery programmes. Sonia is positive about the three topics whereas Rebecca firmly hates cooking. Text 'B' is an extract from an online article based on an interview with Raymond Blanc. The audience is the general public as it is accessible online, but is probably mostly read by adults with an interest in cooking. Contrasting text 'A', Blanc's interview shows a hugely positive attitude to both food and cooking. The purpose of the article is to inform the reader about Raymond Blanc. In text 'A' Sonia and Rebecca's vocabulary and speech features are influenced by the context of their conversation, a private, spontaneous and friendly situation. The conversational topic starts out as cookery programmes, as initiated by Sonia. The topic is only discussed briefly, before the conversation moves onto the topic of cooking. Cooking is not a topic Rebecca is comfortable with and she is bold with her attitudes towards it. "I hate cooking", the stress on the word "hate" shows how strongly she feels about this topic. Sonia's attitude is different from Rebecca's and this is shown when, before Rebecca has finished her sentence, Sonia overlaps with "What" showing that she is surprised enough to interrupt her friend. After Sonia expresses her shock Rebecca takes conversational dominance to explain herself, but she seems to be more defensive than explanatory when doing so. She give five reasons about why she hates cooking but they are all very similar...
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...in Quezon City, Philippines. She also opened Chocolate Lovers Incorporated, a retailer and wholesaler of baking and confectionery supplies. - Lim has hosted Sweet Sense, a cooking show, and Creative Life, a magazine show focusing on cooking, gardening, and interior design. Both shows have been aired in ABC-5 Television Network. b. Eugenio R. Gonzalez - popularly known as Chef Gene, is a Filipino Chef, Restauranteur, Educator, Management Consultant, and Author. - He is the founder and president of the Center for Asian Culinary Studies. - In 1981, at age 23, he opened Cafe Ysabel Restaurant in San Juan City, Philippines. He is currently the Head Instructor to the Professional and Recreational Chef Courses of the Center for Asian Culinary Studies. c. Heny Sison - popularly known as Chef Heny, is a pastry chef, cake decorator, and television host in the Philippines. - Sison started working as an economic researcher and financial analyst. She enrolled in culinary classes to cultivate her interest in baking and cake decorating. She eventually resigned and started a business making birthday and wedding cakes as well as teaching baking and cake decorating. - In 1985, Sison opened the Heny Sison School of Cake Decorating and Baking. Later, she renamed it to Heny Sison Culinary School after adding cooking classes to her regular baking repertoire to provide a more comprehensive culinary education. d. Nora Guanzon Villanueva-Daza - popularly known as Chef Nora Daza, is...
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...Cooking has been a big part in my family lives. My grandpa cooks, my father cooks. My grandfather cooked when my father would watch him from the kitchen table, as my father learned he would try to teach me how to cook. I wasn’t really interested. It didn’t quite catch my attention; all I wanted to do is play outside, like other kids my age. One day I saw my dad cutting onions and the way he would cut them. It was amazing how fast he was moving the knife and cutting the onion. It almost looked like a cartoon the way he was cutting the onions and all the other vegetables. The knife looked like if it had like a laser underneath the blade. How quickly he was cutting the onion and the other vegetable’s he was cutting, then there is where I told my dad, I wanted to learn how to cook. Playing outside really didn’t matter to me anymore. All I wanted to do is to learn how to cook. My friends would come over and ask if I wanted to go play outside, but I would tell them that I was grounded. That was a lie, just so I can stay in inside to help my father and to learn more. That’s the way me and my dad bonded or father and son time. Finally after watching my dad how to cut and cook I got my chance to hold the knife. I was about the age of ten when I wanted to learn how to cook. I was really young I really didn’t know how to read that quite well, but I was really eager to learn. I wasn’t like other ten year olds wanting to learn different things like painting, drawing, building sand castles...
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...For decades now, TV shows have been a significant part of our everyday lives. They are an outstanding form of entertainment and enjoyment for many people. There are various types of TV shows, which are demonstrated in all countries around the world. In fact, TV shows can be classified into three types of categories according to their content: culinary, dance, and fashion. The first type of TV show is the culinary TV shows, which have been gaining popularity since 2012 (as specified in a study carried out in the framework of omnibus CAPI). At the end of 2012 it was noted that 13 percent of viewers confessed to regularly watching programs about cooking and 54 percent of them are devoted to watching these types of shows regularly. Some of the most popular and entertaining reality cooking shows made popular by Chef Gordon Ramsey, who is known for his controversial behavior and expert of the culinary arts, include: Hell’s Kitchen and Kitchen Nightmares. Another set of popular reality cooking shows includes: Top Chef and Master Chef. In both cooking reality TV shows, Hell’s Kitchen and Top Chef, are participating professional chefs competing against each other for the top chef position. This kind of drama of course provides the audience with a huge dose of excitement and amusement. In contract to Top Chef and Hell’s Kitchen, Master Chef kitchen provides a different view in the sense that the audience sees the struggles of the amateur professionals in the show and this proves to be...
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...famous Le Cordon Bleu cooking school with a goal to adapting sophisticated french cuisine for mainstream americans. While in Ceylon, she met Paul Cushing Child, also an OSS employee, and the two were married September 1, 1946, in Lumberville, Pennsylvania, later moving to Washington, D.C. A New Jersey native who had lived in Paris as an artist and poet, Paul was known for his sophisticated palate, and introduced his wife to fine cuisine. Julia was introduced to 3 french woman who then began working together and open a cooking school, charging $5 a lesson. Soon after they began working together on a french cooking book for americans. manuscrip eventally lands on Judith Jones a young editor, they begin on a long fruitful collabortion. After 9 years of research She then publishes Mastering Arts Of French Cooking Volume 1. They sold 300,000 cops of this book in one month it self. Julia then recieves a interview promoting Mastering on a tv show, she brought eggs a whisk and a copper bowl then started mixing everything up and explained each step by step. Later after the show about 27 people who watched the show wrote the station requesting more as they enjoyed learning diffrent kinds of ways to prepare food. And there after they launched into productions of the french chef. Julia Childs graduated from Smith College with a degree of history. She then became a writter for local publications. Then she returns to the U.S and enrolls in the Los Angeles cooking school. A few months...
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...Used Cooking Oil as an Additive Component of Candle | AbstractThe study aims to produce a low-priced, high-quality candle by using used cooking oil as a major component. The following candle compositions were used: 100 percent paraffin wax; 90 percent paraffin and 10 percent oil; 80 percent paraffin and 20 percent oil; 70 percent paraffin and 30 percent oil; 60 percent paraffin and 40 percent oil; 50 percent paraffin and 50 percent oil. The firmness, texture, and light intensity of the candles were tested and compared.Results of the tests showed that the candle made from 100 percent paraffin wax had the lowest melting rate, lowest amount of melted candle, and a light intensity of 100 candelas (cd). The 90:10 preparation had the next lowest melting rate and amount of melted candle. The other preparations ranked according to the proportion of used cooking oil in the candle, with the 50:50 preparation performing least comparably with the 100 percent paraffin wax candle.IntroductionToday, candles are made not only for lighting purposes but for many other uses such as home décor, novelty collections, as fixtures for big occasions (weddings, baptismals, etc.), and as scented varieties for aromatherapy. Candles are made from different types of waxes and oils.Cooking oil is a major kitchen item in Filipino households. It is also used substantially in fast-food outlets, where it is used in different stages of food preparations. Ordinarily, used cooking oil is discarded. This waste...
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...scare tactics to change the viewer’s opinion, which is not the best way to create strong, lasting change in a society. One of the main images Food Inc. uses to convey this fear is the immorality of corporations and their willingness to exploit farmers and nature to raise profits. The film showed how Monsanto, who almost has a monopoly on the soybean, was trying to shut down seed cleaners and had a no-sell list for farmers that cause them trouble. According to Food Inc., Monsanto had pressured Congress to create laws that would allow them to sue anyone who had their genetically modified soybeans blow into their fields, making it almost impossible for farmers to grow the soybean without purchasing Monsanto’s product. However, outside research show that this is not the case; there has not been a case where Monsanto sued someone for just having crops blow into their field, but they have sued someone who had 95% of their field planted with their soybeans. This one incorrect piece of information undermines the ethos of the film, making the viewer question the rest of the extreme claims presented in the...
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...that the middle class population it is growing quickly, and the potential to market our products here it is huge, we cannot miss the opportunity to position ourselves as a well known brand in the next five years. The entry of Internet in middle class households in India it is changing that strong culture about cuisine, and we can take advantage of this technology to grow this market extensively through different actions that will be taken strategically to make the Microwave perceived as a cooking machine, not just something to re heat food. To be successful we have to understand and study the Indian cuisine and see how can really cook this products in an excellent way and sell the idea of cooking in an effective manner. Some of the benefits that we would like to transmit like saving cooking time and makes food tastier, depending on the product some will features baking, roasting, grilling and toasting besides usual cooking methods. The product and the consumer: White App Basic Cooking This is the basic model. It features the biggest capacity (45 liters) and a power of 700 watts. It is conceived for low income people that need to reheat and cook large meals for an entire family. Its price will be 4,500 rupees, compared to a similar product from Electrolux brand which features similar characteristics. This price it is right for this type of customer, so we can grow this market expecting high sales after the promotional campaigns. White App family...
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...NCBA & E Consumer Behaviour Group Members 1) Mansoor Ahmed Butt 2) Samar Abass 3) Umair Khalid 4) Fawad Anjum 5) Farrukh Nabeel 6) Tahir Jamshed Butt Submitted To: Ma’am Ummara Rana Topic: Habib Oil Mills Analysis Table of contents: Preface…………………………………………………………………………. About company………………………………………………………………… Mission statement………………………………………………………………. History of growth……………………………………………………………….. Current selling situation of the consumers……………………………………… Consumption pattern of HABIB Oil……………………………………………. Competitive situation…………………………………………………………… Swot analysis…………………………………………………………………… Target market…………………………………………………………………… BCG Matrix……………………………………………………………………... Marketing segmentation ………………………………………………………… Basic for segmentation ………………………………………………………….. Customer analysis…………………………………………................................. Internal audit……………………………………………………………………. Product………………………………………………………………………….. Price…………………………………………………………………………….. Place……………………………………………………………………………. Promotion………………………………………………………………………. Tabulation of the Results and Findings………………………………………… Pie Chart………………………………………………………………………… PREFACE: First of all I would like to thank our instructor Mam Umara Rana for providing us the opportunity to look into various consumer plans of Habib Oil Mills Pvt (Ltd). This project has given...
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...Hell’s Kitchen is my favorite reality television cooking competition. It is hosted by one of my favorite reality stars, Chef Gordon Ramsay. The show takes place in the beautiful and sunny Los Angeles, California. The show is basically a competition among eighteen contestants competing in several cooking challenges. The winner of the competition receives the Head Chef position at Caesars Atlantic City, which is a beautiful ancient Rome themed hotel and casino, and a $250,000 salary. I have been watching this television show with my mother from the day the first episode of the first season aired on television which was about ten years ago. Ten years later, my mother and I both continue to enjoy watching the show and we try not to miss any episodes....
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...and money on Alif cooking oil. Indirect reference group are either aspirational or non-aspiration group. More consumer are having the multi reference group, which are informational and membership. Family could be the most influencing factor for reference group. It influence the consumer from a generation to generation. Since consumer are having a good experience on Alif cooking oil they may tell other about their experience, this is the power of word of mouth. Consumer reaction on the about to end discontinue product. The theory of reasoned action model show consumer attitude, which are cognitive, affective, conative and subjective norm. Consumer beliefs the Alif cooking oil is good for them. Consumer also hold certain feeling toward Sime Darby brand and Alif cooking oil. Consumer will make the decision to buy or not to buy the product during the behavior decision. Subjective norm influence consumer to purchase the Alif cooking oil. The motivation that affect the discontinuation decision. Consumer may fulfill their physiological needs and oil is the basic needs. The next needs will come when the first needs is satisfied. Consumer will look for another better product. On the other hand, Sime Darby need to improve the product to satisfy consumer needs and want. Consumer’s buying motives can from rational motives turn become the emotional motives, it may become the driven for consumer purchase more Alif cooking oil. Patronage motives is when Alif cooking oil become consumer’s...
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...Product 22 2. Price 25 3. Place 26 4. Promotion 27 B. MARKETING OBJECTIVES 29 C. RECCOMMENDATIONS 30 I. Marketing strategies 30 1. Target Market 30 2. Differentiation and positioning 31 II. SWOT matrix (table) 32 Ill. Marketing Mix Strategies 32 1. Product 33 2. Price : 34 3. Place 35 4. Promotion 36 Reference list: 45 Executive Summary Tuong An is an enterprise specializing in producing vegetable cooking oil for nearly 35 years and is one of the leading companies in Food and Foodstuff Industry in Vietnam. Since Tuong An was established, the firm has received many rewards and become one of the most customers favorite brands. The main function of Tuong An Cooking Oil is to bring good nutrition value to community and the famous statement of TAC is “good oil, good food”. Tuong An Cooking Oil product totally makes from beans and there are two main local competitors to Tuong An in that industry which are Neptune and Simply. As a result of this, the purpose of this marketing plan is to assist TAC maintain their high position in cooking oil industry by proving some potential...
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...This study was conducted to determine whether or not the following variables affected an individual’s cooking frequency. (Age, Gender, Employment status) Methods: There were simple surveys administered to some Madison County residents of all age groups and socioeconomic status. Once the information was obtained, the data collected was analyzed to determine the association, if any, between age and cooking frequency, gender and cooking frequency, and employment status and cooking frequency. Results: 1 Do women cook more than men? The calculated p-value was 0.47 with an alpha value of .05. Because the p-value was greater than .05 it was safe to say that women cook more than men in the population studied. 2 Is there an association between age and cooking frequency? Here linear regression was used to determine the association between age and cooking frequency. There was a positive correlation shown from the scatterplot that was created. We found that as age increased so did the cooking frequency. 3 Does working full-time effect how often one cooks? This study compared cooking frequency in full-time and unemployed individuals. A two sample t-test was used to compare the two. These were the results from the t-test: -2.12<-0.741<2.12 ( t Stat, -t Critical two tail, and t Critical two tail respectively). There was no significant difference in the means (4.36-3.78), which shows that the null hypothesis that unemployed individuals cook more than full-time workers is true. Slightly...
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