...PRODUCTS Running Adidas currently manufactures several running shoes, including the adiStar Control 5, the adiStar Ride (the replacement for the adiStar Cushion 6), the Supernova Sequence (the replacement for the Supernova Control 10), and the Supernova Cushion 7 (which will soon be replaced by the Supernova Glide), among others. In addition, their performance apparel is widely used by runners. Adidas also uses kangaroo leather to make their more expensive shoes. Association football One of the main focuses of Adidas is football kit and associated equipment. Adidas also provides apparel and equipment for all teams in Major League Soccer. Adidas remain a major company in the supply of team kits for international football teams. Current examples include Spain, Russia, France, Germany, Greece, Romania, Argentina, Mexico, South Africa, Japan and Nigeria. Adidas also makes referee kits that are used in international competition and by many countries and leagues in the world. In the United States, referees wear the Adidas kits in MLS matches even though the primary referee supplier is Official Sports. The company has been an innovator in the area of footwear for the sport with notable examples including development of the Copa Mondial moulded boot used for matches on firm dry pitches for almost forty years. The studded equivalent was named World Cup follow in celebration of the 1978 tournament won by Argentina, one of the nations it supplied at the time. Some of the famous football...
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...Summary The purpose of this marketing plan is to present a new category-brand extension product designed by DeWALT Power Tools and manufactured by Calloway Golf. The new DeWALT IronDrive Pro category line of golf clubs will embody the brand reputations of quality, power, top of the line features, superior technology and durability that have made both DeWALT and Calloway leaders within their perspective industries. This product is a specialty niche set of golf clubs packaged in a branded walking golf bag and also will include club head covers, a club towel, and balls to complete the perfect golfing experience. Consumers who purchase this product will enjoy the industry leading golf technology of Calloway and combined with the industry leading power tool features and benefits provided by DeWALT. The target market for this product consists of males 20-65 years old, college educated, makes an annual salary of $40,000 or more, and purchases high end products. The ideal customer lives all across the United States, but in particular resides in the industry’s largest regions of the Mid-Atlantic, New England, East North Central, South Central, and West North Central regions. The customer will have some knowledge of around the house DIY projects and tools to complete the task. The value proposition for the DeWALT IronDrive Pro is a golf club designed with the power, speed, accuracy, and durability of DeWALT Power Tools infused with Callaway technology and control to make even the novice...
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...products that had competitors leaving the market. Prince had learned that creating items and selling them wasn't as easy as it was thought out to be, the constant struggle of needing newer product, better marketing skills, and finding loyal consumers were all challenges he faced. Luckily, Prince’s marketing team was able to reach out to the right consumers that had that annual making 64 million in revenue, but only for so long. Prince Sports: Challenges in The Marketing Environment All type of businesses face unique challenges. It is almost impossible to start launch a business correctly without time, effort, and dedication. A business is not built in a day neither is the workers nor product. Most business owners just have the desire to own a business not the drive to do so. They must find a way to start their business off right, by gathering their thoughts. Buying a franchise, an existing business, or looking to others for ideas for a start- up business could be the keys to help one begin their success. Once they know what their business will be, one must develop a business plan, this is how one evaluates their business. A key element within the business plan is the marketing plan. If used correctly, marketing strategies can be used to advocate products and services. Prince Global Sports was founded in 1970 by...
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...expensive disappointment. The Arch Deluxe burger has been dropped from many stores, and the Fish Deluxe is being redesigned. The McDeli Wraps, developed by a franchisee in Michigan, have an average six to twelve grams of fat. The four varieties—Grilled Chicken Caesar, Turkey & Swiss, Turkey Club, and a no-meat Veggie Wrap—are intended to be a healthier product that mothers can have while the kids eat Happy Meals and that’s easy to eat while driving. The wraps have been selling briskly in test markets, with one store manager reporting sales of two hundred wraps daily. Wrap sandwiches have grown in popularity and are meant to address three large trends among time-pressed consumers: portability, a growing concern over fat content, and a desire for more freshly made, out-of-home dining solutions. However, wrap sandwiches have a mixed record among fast-food restaurants. Long John...
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...A Report on the Product/Services/Promotional Strategies Offered by Nike Nike is a worldwide manufacturer of apparel and accessories that is listed on the New York Stock Exchange under the symbol, NKE. Founded in 1964 by Phil Knight and Bill Bowerman as Blue Ribbon Sports only to later become Nike in 1978, Nike is currently headquartered in Beaverton, Oregon. With total revenues exceeding $19Bn, Nike is currently the world leader in sports apparel and accessories and has a strong presence in almost every part of the globe. Initially founded as a running shoe company, geared specifically for runners, Nike grew and expanded to the point that they offer both footwear, clothing, and related accessories for every sport on the planet. The different types of specialized products to suit this purpose is mind-boggling and their desire to stay on the cutting edge of both fashion and design/functionality is admirable. For example, Nike has helped not only create and pioneer state-of-the-art footwear in sport of football, they also have helped create a variety of accessories to help the football athlete achieve the highest success. Things like padded undergarments, uniforms, chinstraps, and gloves...just to name a few. And this pursuit isnt limited to major sports like football and basketball. Nike has more eclectic product lines, such as their own balls and bags in golf. Or an line of pads and headwear for cricket. The list is truly endless. The symbol and trademark of Nike is their...
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...Timken, would capture the value of the synergies. In addition, given the large size of the acquisition, Timken was concerned about the impact on its balance sheet. If Ingersoll-Rand demanded a cash deal and if Timken raised the money with new debt, the increased leverage would almost certainly prompt credit agencies to downgrade Timken’s investment-grade rating. The Bearing Industry Bearings of various sizes and specifications found their way into everything from space shuttles to household appliances, automobiles, dentist drills, roller skates, and computer disk drives. In 2001, U.S. establishments involved in ball- and roller-bearing manufacturing employed more than 33,000 workers. The bearing industry was facing a variety of complex problems. Policies favoring the steel industry did not always consider the best interests of the bearing industry, which, as manufacturers of secondary steel products, was in the middle of the production chain. Because bearings were essential components of military and civilian machinery and equipment, the federal government had historically been a major customer. Nonetheless, foreign competitors had taken...
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...Ruback Sporting Emporium Austyn Ruback Professor Frost Aurora University My main career plan after graduation is to become an owner of a very unique company that excels in making sports equipment more affordable and easier to trust. I want to open a brand new type of sporting goods store where you are able to test out all equipment you potentially want--before you purchase it. This is going to change the face of sporting goods purchasing forever. My plan borrows the best ideas of current leaders in the marketplace, but comes with out of the box ideas that capitalize on their weaknesses. Some of my ideas will be implemented immediately, while others will take time to develop as I build the business brick by brick. Looking at the big picture, it will pay off greatly because I know that the pieces will be able to be put together. It is a long process but it is all doable as long as I am motivated and have the right people around me to get this mega Sporting Goods store open for business. The first step of this process is to write a business plan that identifies my target market, develop the unique qualities of my business and ultimately convince investors to believe in my vision to change the landscape of this growing retail category forever. According to IBIS World’s market research the Sporting Goods industry in the United States has seen 3% annual growth for the last 5 years and in 2013 was a nearly $64 Billion market, with about two-thirds of those products being...
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...CONTENTS |Introduction |2 | |Main part |3 | |The British. The main features of the British character. |3 | |History of british sport |5 | |Sports invented in Great Britain |6 | |Framework of sport in Britain. |10 | |Modern Sport in Great Britain: Structure, Administration, Funding, Popularity, Sport media and Diseases. |13 | |Elite level sport |15 | |6.1. Elite level team sports |15 | |6.2. Elite level individual sports |22...
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...Marketing Audit of Nike Nike is an incorporated company that primarily carries footwear products. The Company designs, develops and markets athletic footwear, apparel, equipment and accessory products. Former CEO and Pres. Philip Knight co-founded Blue Ribbon Sports with Mr. Bill Bowerman in 1962 which officially became Nike in 1978. At first, Nike was known to distribute inexpensive, superior-quality Japanese athletic shoes to American consumers to break Germany’s domination of the domestic industry. Today, Nike Inc. manufactures and distributes athletic shoes to a global market and some 40% of sales come from athletic apparel, sports equipment, and subsidiary ventures. Nike maintains traditional and non-traditional distribution channels in more than 110 countries with primary market regions in United States, Europe, Asia Pacific, and the Americas (not including the United States). Nike has some over 20,000 retailers worldwide including Nike factory stores, Nike stores, NikeTowns, Cole Haan stores, and internet-based Web sites sell Nike’s sports and leisure products. Nike is leading the sales in the athletic footwear industry with a 33% global market share. Nike Inc. achieved their current status by promoting “quality production, innovative products, and aggressive marketing” in their products. As a result, for the fiscal year end 1999, Nike’s 20,700 employees generated almost $8.8 billion in revenue worldwide. ENVIRONMENTAL ASPECTS ECONOMICS Have changes in the...
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...One of the aims of any company is holding the largest portion of market share. To gain a competitive edge, the company uses marketing as a means to attract the consumer to the service which it provides. Marketing as defined by Boone and Kurtz suggest the following; "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives” (http://iws.ohiolink.edu/moti/homedefinition.html). The American Marketing Association also released a definition of marketing which states, “Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders” (http://www.marketingpower.com/content21257.php ) While these two definitions speak of the relationship between satisfaction and the value of the customer, others take a different view in defining marketing. Investopedia.com says that marketing is “the activities of a company associated with buying and selling a product or service.” Wordnet.com adds that marketing consists of the “commercial processes involved in the promoting, selling and distributing of a product or service” These two definitions consider the processes which take place in carrying out sales. Wireless Ventures Ltd. trading as Digicel...
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...ISO 9000 From Wikipedia, the free encyclopedia The ISO 9000 family of standards relate to quality management systems and are designed to help organizations ensure they meet the needs of customers and other stakeholders (Poksinska et al, 2002 [1] ). The standards are published by ISO, the International Organization for Standardization and available through National standards bodies. ISO 9000 deals with the fundamentals of quality management systems (Tsim et al, 2002 [2] ), including the eight management principles (Beattie and Sohal, 1999;[3] Tsim et al, 2002 [2]) on which the family of standards is based. ISO 9001 deals with the requirements that organizations wishing to meet the standard have to fulfill. Third party certification bodies provide independent confirmation that organizations meet the requirements of ISO 9001. Over a million organizations worldwide [4] are independently certified, making ISO 9001 one of the most widely used management tools in the world today. Contents [hide] 1 Reasons for use 2 Background 3 Global adoption 4 Contents of ISO 9001 4.1 Summary of ISO 9001:2008 in informal language 4.2 1987 version 4.3 1994 version 4.4 2000 version 4.5 Certification 5 Auditing 6 Industry-specific interpretations 7 Effectiveness 7.1 Advantages 7.2 Problems 8 See also 9 References 10 Further reading 11 See also 12 External links [edit]Reasons for use The global adoption of ISO 9001 may be attributable to a number of factors. A number of major...
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...Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Spring 2010 Team Members: Echo, Leslie, Helen, Aquarius, Tony Company Name: NIKE, INC. Spring 2010 Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Major Editors: Echo and Leslie Arranged by: Echo Revised by: Leslie and Echo PPT designed by: Echo Instructor’s Name: Nell Walker Instructor’s Name: Nell Walker NIKE, INC. NIKE, INC. BADM 180 - Final Product BADM 180 - Final Product Table of Contents Executive Summary 3 Overview 4 Situation Analysis 6 -Management Analysis 6 -Marketing Analysis 8 -Financials 10 -Summary 15 Works Cited 17 Appendix 37 -Quick Questions 37 -Drafts 38 -Internet Research 46 -Annual Report 47 Executive Summary NIKE, Inc. is the largest seller of athletic footwear and apparel in the world. We employ more than 33,000 people globally, including more than 5,500 at our worldwide headquarters in Beaverton, Oregon. We sell products in more than 180 countries around the globe. Nike brand designs and sells products in three main product lines — footwear, apparel and equipment. The products are manufactured in approximately...
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...Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China 10 adidas Group China, Shanghai, China 11 adidas Group Japan, Tokyo, Japan 5 adidas Group Latin America, Panama City, Panama adidas Group / 2013 Annual Report 11 2 Group Management Report – Our Group Major Sporting Events 2014 / 02.2 / Major Sporting Events 2014 Our Group’s most important upcoming sporting...
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...CONTANT INDEX S/L 1 2 CONTANT NAME What is Price Importance of Price PAGE 1 2 4 4 9 9 9 14 16 16 17 22 23 27 30 32 32 34 36 48 49 50 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 Objectives of Pricing Pricing Techniques Categories of Pricing Methods New Product Pricing Policies Product Mix Pricing Strategies Product Line Pricing Five geographical strategies Pricing in Practices Two-Part Tariff with Two Consumers Bundling in Practice Pricing science Pricing of Multiple Products Products with Interrelated/Interdependent Demand Pricing Practices in Market Economy 25 Theories To Get You Started Arbitrage pricing theory Cost-of-production theory of value Multiple-product Pricing Multi-product pricing Conclusion 1 Pricing Practices Pricing practices sometimes seem peculiar. When first-class hotel rooms in London, Tokyo, or Paris go for $300 to $500 per night, Holiday Inns offers Weekend WebSaversSM rates at Chicago’s O’Hare International Airport from as low as $62.48 per night—more than 50 percent off regular prices. Not to be outdone, Howard Johnson’s says vacations are more fun with family package rates up to 70 percent off regular prices. Meanwhile, Marriott offers advance purchase rates on the Internet for as low as $59 per night at the Courtyard Marriott Village at Lake Buena Vista, Florida. At the Hilton Durham, in North Carolina, weekday rates are $109.95 and $89.95 on the weekend. What is going on here? Rather than a mad scramble to build market...
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...TeA M YYe PG Digitally signed by TeAM YYePG DN: cn=TeAM YYePG, c=US, o=TeAM YYePG, ou=TeAM YYePG, email=yyepg@msn .com Reason: I attest to the accuracy and integrity of this document Date: 2005.07.04 23:45:43 +08'00' ������������ Want to learn more? We hope you enjoy this McGraw-Hill eBook! If you’d like more information about this book, its author, or related books and websites, please click here. HOW TO ACE THE BRAINTEASER INTERVIEW JOHN KADOR M C G R AW- H I L L N E W YO R K MADRID C H I C AG O SAN FRANCISCO MILAN SYDNEY LISBON TO RO N TO LONDON S A N J UA N MEXICO CITY SEOUL NEW DELHI SINGAPORE Copyright © 2005 by John Kador. All rights reserved. Manufactured in the United States of America. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. 0-07-144606-0 The material in this eBook also appears in the print version of this title: 0-07-144001-1. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special...
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