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A Little Bit of Soul and a Lot of Success

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A Little Bit of Soul and a Lot of Success*

IN TH E B EGI N ING

IN the fall of 1983, a young man from Houston, named Michael, enrolled in the University of Texas intending to major in pre-med as his parents had wished. While taking classes, he continued the business he had begun in high school, upgrading personal computers for friends and teachers—this time out of his dorm room. By the start of the second semester, he had made enough money to move himself (secretly) and the business to a condo. By semester's end, he had rented office space, hired a few employees, and officially launched the Dell Computer Corporation. University days were over, and a great American business success story had begun.
Ten years later at age 28, Michael Dell had become the youngest person to be CEO of a Fortune 500 company. During the 1990s, his startup had surpassed IBM to become the second largest computer manufacturer in the world. And by the end of that decade Dell passed Compaq to claim the title as top computer manufacturer and seller globally. In doing so, Dell achieved a seemingly impossible goal he had set early on.
Michael Dell's success was due in part to his high intelligence, healthy ambition, and exceptional will to win. He also surrounded himself with smart people and allowed them to manage important functions of the company. He developed the strategic vision of being a global leader in personal computer markets by staying close to the customers and selling direct. And, Dell worked closely with his managers to maintain that critical focus. Dell saw mistakes as opportunities to improve, and the company is now known for learning from its errors and not repeating them.
During the first decade and a half of its life, Dell's mistakes were due to the usual growing pains—or rather, the unusual explosive growth of the company. In the late 1980s, not long after the

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