...COMPANY DATA BRIEF HISTORY/BACKGROUND OF THE COMPANY/COMPANY PROFILE It was a fairy tale story for the creative woman Florencia Guanzon-Coronel from a little girl wearing pretty dresses which made her look like a little princess began to attract attention by the fine wardrobe she wore, all made by her mother. Together with her husband, businessman Eduardo Coronel, had a genius idea to establish Cinderella Dresses Incorporated when the news Florencia’s talent rouse high demands. Cinderella, the country’s premium specialty store started with children’s clothes as its main line when it was established in 1948. Soon after, its marketing arm, Cinderella Marketing Corporation was also founded. As it pushed deeper into the fashion scene since its establishment, Cinderella has evolved to become one of the top clothing retailers in the Philippines with 251 stores and affiliate stores nationwide, presently offering not only children’s wear but men’s and ladies. Cinderella has proven itself as one of the best among merchants; being included in the hall of fame of outstanding Filipino traders by the Philippine retailers Association and the Department of Trade and Industry in 1998 and 1999. Cinderella remains to play a major role in the evolution of the Philippine’s fashion history as it continues not only to adapt but also set local fashion trends. INCLUSIVE DATES OF TRAINING The training was started on November 9, 2015 and ended on January 22, 2016. The training days were from...
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...Critique of “Cinderella and Princess Culture” In Peggy Orenstein’s article, “Cinderella and Princess Culture”, she emphasizes the thought that every little girl does not have to be a princess or like the “trends” that society has titled as “girly.” Orenstein states that little girls often do not get a choice in what they like because society has created the princess trend. She does not like the fact that playing princess can cause young girls to feel pressured to be perfect. Orenstein writes about her own experience with her daughter, asserting that girls should be given a free choice in what they like and dislike, but does not recognize that she is limiting her own daughter’s choices by closing off the idea that she might actually want to be a princess. Orenstein’s article, though effective, does not provide a clear stance on where she stands with the princess debate. She switches back and forth...
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...a small girl, Peggy Orenstein’s life is constantly bombarded with talk of being a princess. Orenstein wrote an article in the Contemporary Reader complaining that Disney Princesses are taking over culture and sending young girls the wrong messages about her femininity. Orenstein writes, “Its 2006, not 1950. This is Berkley, California. Does every little girl really have to be a princess?”(Orenstein, Peggy 101). I feel that Orenstein is wrong and selfish for not letting her daughter enjoy the princesses like every other little girl. Disney princesses are innocent and will do no harm in the long run. Through out this essay, I’ll show a positive side to the negatively perceived Disney princess. In an interview with Pamela Paul from Parents.com, Orenstein said this about her child, “My daughter went to preschool, and suddenly life was 24/7 princess. Before that, play had been about blocks and trains and other things, but that came to a screeching halt.” (Paul). I do not understand why this parent is so against her daughter coming home from preschool and loving princesses. Preschool is a scary time for all children. Any common ground a child can find with the other kids will help them to enjoy school and help them to gain friendships. Most little girls these days are crazy about princesses and I don’t see the problem in that. If the common ground for them is the idea that everyone is a princess then let...
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...especially drawing the interest of academic critics. Jack Zipes, author of Breaking the Disney Spell, believes that the Disney princesses have regressed. On the other hand, Libe Zarranz, author of Diswomen Strike Back? The Evolution of Disney’s Femmes in the 1990s, and Rebecca Do Rozario, author of The Princess and the Magic Kingdom: Beyond Nostalgia, The Function of the Disney Princess, believe that the Disney princess has progressed. Another aspect of Disney’s movies that catches the eyes of critics is the moral simplification in the films. They believe that the morals from the original fairy tales are being manipulated and simplified in the Disney films. A. Waller Hastings, author of Moral Simplification in Disney’s The Little Mermaid, and Finn Mortensen, author of The Little Mermaid: Icon and Disneyfication, both agree that Disney’s simplification of morals is giving viewers the wrong depiction of life. Disney’s portrayal of women and simplification of morals are giving viewers the wrong impression of life and women. Many critics call the process of simplification in Disney movies, “Disneyfication.” Disneyfication is especially shown in The Little Mermaid. In Disney’s version of The Little Mermaid, Disney retains elements of Hans Christian Andersen’s original fairy tale. A. Waller Hastings notes, “In the Disney adaptation, the elements of the fairy tale remain recognizable, but superimposed are typical elements of Disneyfication...
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...Adventures with Princess Red “Can I take a selfie with you”? The wolf howled and nodded. And throughout the entire night before entering the haunted house, Princess Red took selfies with almost every creature there was. But as she was taking her last selfie, they realized it was there turn to go inside. “LET THE FUN BEGIN,” said the man who was leading the groups through the houses. Walking through every single house, Princess Red and her group of friends were spooked by everything and everyone they passed, including the lady in white. But what they didn’t notice that was scarier was the wolf following there every move. After going through all six of the houses, the last stop was the maze. Everyone knows that when it comes to the maze you and your group of friends are on your own. So they each got a map and tried to find their own way out, while still not noticing that the wolf was behind them. Scared as they already were, the wolf tried to snatch Red, but failed when her friend tugged on her arm to tell her, “RED, Hurry up! Let’s get outta here!” “Okay, I’m coming,” Red replied. A couple minutes went by and the group still couldn’t find a way out. But the wolf used that to his advantage. He put up a barrier so that the group couldn’t leave and so he could catch Princess Red one last time. Falling into the wolf’s trap, they were stuck in somewhat of a closed area with only one way out. As they turned around, the wolf was standing at the entrance. Princess Red and the group...
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...I was younger, on warm weekend nights, cuddled up on the couch with a bowl of buttery popcorn, watching Disney films pondering… what would life be like as a princess? To be constantly surrounded by the magic, to dance with my prince charming in the most magnificent palace with all eyes on me, to be the most beautiful and cherished girl in the whole kingdom. I'm sure nearly every little girl has the dream, but for most people it disappears over time. Not for me. True… it could be considered near impossible, but ever since those memorable nights I have dreamed to work as a Disney character at the resort.Transition needed here between your dream and theirs. Like nearly every person, real or fictional, George and Lennie have a dream. “ O.K. Someday—we're gonna get the jack together and we're gonna have a little house and a couple of acres and' a cow and some pigs and—" "An' live off the fatta the lan'," Lennie shouted” (Steinbeck 14). In John Steinbeck's novel Of Mice and Men George Milton and Lennie Small find themselves traveling together in order to find work. Though some deem (since you used “find” in your last sentence) it strange that two men spend so much time together, George and Lennie compliment each other. George, the smaller yet intelligent one, helps Lennie to function with...
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...upon a time there was a prince who lived in Middlesbrough Castle with his father who was the king. The prince really wanted a princess he could marry, but he just couldn’t find the right one. The king was very unhappy, that his only son who had to perpetuate his line couldn’t find a proper princess. The prince was about to give up until his father told him to throw a great party for all princesses in the whole world. The prince did what his father demanded and even though there were hundreds of beautiful princesses he still couldn’t find a princess. He thought that there was something wrong with all of them. They were either too tall, too thin, too thick or too ugly. The prince thought that he had done everything he could now. His father was about to give up when the prince suddenly received a letter. The letter was from a princess called Viola who lived far away on a small island. In the letter she wrote that she was trapped in an old castle on the small island, because she had been cursed. The prince was the only one who could save the princess. The prince left the castle and his father immediately, because this could be his only chance to meet the love his life. The prince went for 3 days and 3 nights in the forest until he suddenly met a little fairy. She asked him where he was going and he answered that he was going to an island to rescue a princess. The fairy told him that he had to sail in a boat on the ocean to get to the island, but he had to hurry because a storm was...
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...Princesses For many kids, Disney films have grown to nurture their escalation into developing as a child. Children have viewed different characters in different colours and patterns, whether idolizing them, favouring them or even despising them; those characters succeeded in impacting the mentality of those children, marking a point of interest that I would like to thoroughly investigate in this research assignment. Bearing that in mind, I have centered the aim of my research on the pink innuendos flaring from the very similar roles of the helpless princesses of Disney – the same innuendos that are now mostly looked as the societal norms of the Disney world. Some particular films that I have studied include ‘Cinderella’, ‘Snow White’, ‘The Little Mermaid’, ‘Sleeping Beauty’, ‘Beauty and The Beast’, ‘Tangled’, and ‘Mulan’. Through the utilization of those films, I have carried my study in an order that would allow me to scrutinize the similarities assigned to the ‘pink’ customs fitted to Disney princesses, and any other differences that could break the code followed through years on the films – hence an investigation in the representation of conventional Disney princesses. Disney films have allowed children to compose a preconceived idea of women or female roles in the films or even in life altogether, as helpless, and in need of an external party (usually male – or the Prince Charming) to come in and switch their lives into the better. These stereotypical roles assigned to the...
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...Gender Roles and Disney The Disney princess has become one of the most iconic symbols of Walt’s ever growing empire. The disney Princess’ franchise first began in 1937 with the movie Snow White and the Seven Dwarfs making Snow White the first princess in the now infamous princess lineup. The franchise continues with the most recent disney princess movie Tangled ( Rapunzel) which came out in 2011. Disney and their filmmakers caused great controversy with their princess’ such as race. Disney broke their european tradition by adding their first African American Princess to the line up. Princess Tiana of The Princess and the Frog in 2009 which still caused controversy. Another one of Disney’s biggest controversial topics was gender roles and how women and men are portrayed in these disney films. Gender roles are separate patterns of personality traits, mannerisms, interests, attitudes, and behaviors that are regarded as either "male" or "female" by one's culture. They are what is considered the “ Norm” for the male and female sex. There are stereotypical behaviors normally associated with either gender such as Women are suppose to be more passive aggressive, overly emotional, and illogical, just to name a few characteristics. While men tend to be more tough or in control, leaders, Not crying or wimpy and a womanizer As suggested in Kimmel’s “ Bros before Hos”: The Guy Code in Language Awareness (469). These same messages are often presented to children through the media they...
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...Every little girl wants to feel beautiful. She dresses up in sparkly costumes and stumbles around in her mother’s high heels because this is what has been ingrained in her mind as beautiful from her favorite Disney movies. From infancy to adulthood, we cherish the princess movies that we feel connected to. We all wanted to be part of Ariel’s world or be rescued from Maleficent’s evil grasp. However, we never question the value of these Disney Princesses influence on young girls. Are these princesses setting a good example for the aspirations of today’s children? The grasp of Disney Princesses reaches incredible lengths. They’re international symbols that are recognizable all over the world, but perhaps they are not the best role models to idolize. Disney Princesses do not represent positive icons for young girls because they glamorize unrealistic concepts of beauty and promote naïve life choices. Disney released its first Disney princess film, Snow White and the Seven Dwarves, in 1937. Since its release, Disney has created twenty-three other animated Disney films that could be considered princesses. These princesses bring in billions of dollars of revenue through Disneyworld merchandise, attractions, characters, and movies (Disney...
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...that I believe was a great leader and a positive influence to society is Princess Diana. Throughout her lifetime, Princess Diana was always in the spot light. She captured the world with her beauty, grace, and compassion. Millions of people could identify with her and, when she died, they felt as though they had lost a best friend. More than a year after the sudden end of her life, Princess Diana's charity work still motivates many others to donate their own time in hopes to help the lives of others. Through the vigorous fund raising and campaigning Princess Diana has greatly affected the lives of the patients she has reached out to. Diana Frances Spencer was born on July 1, 1961 near Sandringham, England. Her father announced at the time of her birth, she was nothing less than a "perfect physical specimen." (Smith) She was the third surviving child of her parents. In 1967 her parents, Johnnie and Frances separated, then in 1969 their divorce became final. Johnnie Spencer won custody of their four children. She later became Lady Diana Spencer after her father inherited the title of Earl Spencer in 1975. On February 24, 1981, Princess Diana's life changed forever. Her engagement to Prince Charles, the heir to the British throne, was announced. They were married in Saint Paul's Cathedral on July 29, 1981. The ceremony was internationally televised. People all over the world tuned in to watch. Princess Diana was married into one of the most powerful families in the world (Encarta)...
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...to be a princess. I wanted to travel to a different world, have a beautiful dress for every day of the week, and most of all, I wanted to meet my Prince Charming. I loved fairy tales, and Cinderella was my favorite story and my favorite character of them all because she was so beautiful and elegant. For Halloween one year I begged and pleaded with my mother to get me the Cinderella costume worn by the princess in the movie Cinderella (1950) that all the girls in my class would have, because just like them, I wanted to feel like a princess for the night. I had butterflies in my stomach that entire day anticipating that evening when I could finally be the princess I had seen on the movie. After getting...
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...The Frog Prince One fine evening a young princess put on her bonnet and clogs, and went out to take a walk by herself in a wood; and when she came to a cool spring of water with a rose in the middle of it, she sat herself down to rest a while. Now she had a golden ball in her hand, which was her favourite plaything; and she was always tossing it up into the air, and catching it again as it fell. After a time she threw it up so high that she missed catching it as it fell; and the ball bounded away, and rolled along on the ground, until at last it fell down into the spring. The princess looked into the spring after her ball, but it was very deep, so deep that she could not see the bottom of it. She began to cry, and said, 'Alas! if I could only get my ball again, I would give all my fine clothes and jewels, and everything that I have in the world.' Whilst she was speaking, a frog put its head out of the water, and said, 'Princess, why do you weep so bitterly?' 'Alas!' said she, 'what can you do for me, you nasty frog? My golden ball has fallen into the spring.' The frog said, 'I do not want your pearls, and jewels, and fine clothes; but if you will love me, and let me live with you and eat from off your golden plate, and sleep on your bed, I will bring you your ball again.' 'What nonsense,' thought the princess, 'this silly frog is talking! He can never even get out of the spring to visit me, though he may be able to get my ball for me, and...
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...king and everyone in the crowd stood up and clapped. The princess had a red face tears coming down her face, her eyes were bulging out with tears. “Oh how could I lead him to that door,” said the princess trembling in tears. “Since he died, the lady must do as well,hahaha.”said the princess with a thought on her face. “So at 11:55 a.m I will kill the lady myself or hire an assassin,” said the princess. “I’ll hire an assassin,” said the princess....
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...The lady or the Tiger Ending plan As the lady came out of the door the princess felt a strange anger in her heart like she had to stop the wedding before it happened. Honey, are you ok because you’re acting weird.” asked the king “Nono i’m fine just a little sick.” said the princess. The princess knew what she had to do she silently sneaked of the stage, out of the arena, and into the house of the lady. when the wedding stopped the man and the lady went to the house they saw it was on fire. The princess quickly ran to the kingdom. The king got there before the princess did and she quickly ran to the door before it closed. When the lady and the man got to the house they were mad. ¨What happend to my house!¨yelled...
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