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A Rhetorical Analysis Of 'Fit Bottomed Girls'

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The way the author uses ethos starts with the manuscript. The ad is not poorly documented, and it does not have any spelling errors. Therefore, the author is creating credibility by demonstrating professionalism. The author also demonstrates professionalism by using the correct tone by making it confident and convincing, and by making the word choice motivating. “Not because the old me is bad but because the old me can improve” can motivate many people to choose a healthy lifestyle. In order to create an effective ethos, the author must be knowledgeable about the issue. According to “Fit Bottomed Girls Anti-Diet,” the founders of the “Fit Bottomed Girls” website have spent years helping hundreds of thousands of readers fall in love with a healthy lifestyle. On account of that, the ethos is strengthened because the audience can trust that “Fit Bottomed Girls” can help them get the changes they want. …show more content…
It gets the audience thinking that they are not at their best point and could improve. After seeing this ad, readers’ might feel motivated to change their lifestyle. The might go buy the Fit Bottomed Girls book or research it online because they think it would help them get the results they want. The author evokes pathos by grabbing the readers’ attention by opening the ad with “I’m working on the new me.” This statement appeals to the readers’ feelings and imagination of a new them. Although the ad talks about reinventing yourself, it still creates a positive feeling for the

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