The Montana Meth Project is a non profit organization founded in the mid 2000s. It was founded in response to the growing number of teenagers in Montana experimenting with meth amphetamines. Commercials were produced as part of this project that graphically depicted the consequences of using meth amphetamines. These commercials ended up serving as an effective rhetorical artifact. Each commercial showed a different story, of the very real violence and pain caused by meth use. The commercials appealed to the viewers sense of pathos , by making the situations presented seem real. After the commercials had aired for several months, researchers had found that the attempts to make people fear the drug were failing but, the element of disgust employed