...Rhetorical analysis: Thank you for Smoking Watching anti-smoking or tobacco commercials is common in America. Which is to make people aware of the harmful side of smoking cigarettes, how it affects our heath by causing lung cancer and heart disease. This will be difficult for tobacco companies to sustain in the market, who get profit from cigarette smokers’ addictions. This companies hire smart lobbyists Nick Naylor to publicly protect their industry. He was the vice president of the academy of tobacco studies and also he gives legitimate argument to support his big tobacco company and he was confident with every thing he does. There is a good example where Naylor uses rhetorical appeals...
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...Rhetorical Analysis of the Anti-Smoking Advertisements Joshua Martinez DeVry University ENG-112-64585 Anti-smoking advertisements occasionally pop up throughout our society which is often showing the viewers the harmful effects of tobacco through startling images. This advertisement uses the elements of ethos, pathos, and logos in order to make people rethink about smoking. The video advertisement uses children to make a point across by showing real scenarios on the effects of smoking. It shows that the commonplace for smoking, in today’s time, is acceptable for teenagers to smoke and jump to an assumption that children are starting to try it. Once the children are introduced into this advertisement pathos is also introduced. It shows that the innocent can be tainted with smoking and brings in fear to the audience. Ethos falls into play when the children are appealing to the adults that they want a lighter to smoke. Children are viewed as innocent and when a child wants to do something that destroys that innocence, adults, try to stop it. We tend to believe people whom we respect. One of the central problems of this advertisement was the children asking the adult for a cigarette which created the audience something that is worth seeing. When the kids asked for a lighter, pathos gets involved as the adults asks the children if they are being serious and refuses to give them one. The adults then respond with various reasons why smoking cigarettes is...
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...More Doctors Smoke Camels Than Any Other Cigarette! An Unbelievable Slogan! For many centuries tobacco mass-produced cigarette has been identified with the New World of the United States as the virtual international symbol of American modernity. However, the last half of the twentieth century saw the U.S. tobacco industry come under pressure from the demonstrated health hazards of smoking and the subsequent steady decline in smoking in the United States. In response, the industry aggressively pursued expanding their markets, and initiated major new advertising campaign targeted to appease the rising public anxiety about the health risks of cigarette smoking. One of the most used strategies in the early 1950s, is to use the doctor’s image to assure the consumer that their respective brands were safe. For the purpose of a rhetoric analysis I picked an ad about “Camels cigarette “made by The RJ REYNOLDS Tobacco Company. In 1946 this company launched a campaign with a slogan, “More doctors smoke Camels than any other cigarette“. The ad I picked has this slogan centered in bold capital letters, on top of it a big picture of a middle-aged doctor in bed wearing his pajamas. He appears to be waking up in the middle of the night to answer an emergency phone call .On top of the night stand next to him is his doctor’s black bag showing that he was ready for any emergency .Above that picture to the right an expression of the doctor in bold saying: I’ll be right over “and to the right...
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...pop culture. Trends fell out of style just as quickly as they emerged. One fad, however, was commercially popularized as early as the Civil War, and it had no intentions of leaving. As the tobacco industry boomed, smoking made its way into the lives of millions of Americans, and so did its consequences. By the 1960s, when the first Surgeon General’s warning appeared on cigarette labels, the dangers of smoking were well-known, yet still ignored by many. It was no secret that smoking was the primary cause of lung cancer, bronchitis, and a myriad of other complications---that is why ever since, the Centers for Disease Control and American Cancer Society have worked to educate the public and put an end to the deceitful ploys of cigarette companies. In a print public service announcement, the American Cancer Society discourages the act of smoking by appealing to the logos and pathos of its...
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...write an effective essay your main goal is to use one or more of the rhetorical modes. I use the different modes almost everyday on a personal and professional level. For instance, argumentative could be used in the work area, but might make some people get in to a disagreement about certain issues. Argumentative is an educated guess or opinion and not necessarily a fact, it is simply a form of debating. For instance, my husband smoke cigarettes, but it should be banned because it is not healthy. He does not agree with me and says “people live for many years smoking cigarettes”. I can provide him with evidence to back up my reasons. Not all the time you will agree with what someone else does or says, so that is when argument writing comes in place, because everyone has their own opinions. I use narration writing almost everyday with my job. I work at a helicopter pad that transports military and civilians across Iraq to different destinations. When someone gets hurt on the job I have to fill out an incident report. This document describes the event indebt that, and make the person that has to read it understand what happened easily and feel as if they was there. In the report I have to write down in order from the time the person came off the helicopter till the time of the accident. I also keep a journal and I write in narration form, so I can go back and recall my days. Process Analysis/Illustration is an essay or form of writing with intelligent examples...
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...COMMUNICATION PROBLEMS FACED BY MALACCA HEALTH DEPARTMENT (MHD) ON ANTI SMOKING CAMPAIGN INTRODUCTION Communication refers to the act, by one or more persons, of sending and receiving messages that are distorted by noise, occur within a context, have some effect, and provide some opportunity for feedback. All communication takes place in a context that has at least four dimensions: physical, cultural, social psychological and temporal. Communication always has some effect on one or more person involved in the communication act. For every communication act, there is some consequence. For example, we may gain knowledge or learn how to analyze, synthesize, or evaluate something. These are intellectual or cognitive effects. Or we may acquire or change our attitudes, beliefs, emotions and feelings. These are effective effects. We may even learn new bodily movements, such as throwing a ball or painting a picture, as well as appropriate verbal and nonverbal behaviours. These are psychomotor effects.Communication behaviours, whether they involve verbal messages, gestures, or some combination thereof, usually occur in “packages” (Pittenger,Hockett,& Danehy 1960). Communication is transactional (Barnlund 1970; Watzlawick 1977, 1978; Watzlawick, Beavin, & Jackson 1967; Wilmot 1987). One implication of viewing communication as transactional is that each person is seen as both speaker and listener, as simultaneously sending and receiving messages. Each person in a communication transaction...
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...ROGER B RUEDA WRITING CLASS 10 Kinds of Rhetorical Modes (1) Description Descriptive writing calls for close attention to details. Whether your subject is as small as a strawberry or as large as a football stadium, you should begin by observing your subject closely and deciding which details are most significant. Topic Suggestions: a basketball, baseball glove, or tennis racket a bowl of fruit a character from a book, film, or television programme a child's secret hiding place a city bus or subway train a closet a favourite restaurant a fridge or washing machine a Halloween costume a hospital emergency room a laptop computer a locker a mobile phone a painting a particular friend or family member a pet a photograph a pizza a rest room in a service station a small town cemetery a storefront window a street that leads to your home or school a treasured belonging a vase of flowers a waiting room a work table an accident scene an art exhibit an ideal apartment an inspiring view an item left too long in your refrigerator an unusual room backstage during a play or a concert the inside of a spaceship the scene at a concert or athletic event your dream house your favourite food your ideal roommate your memory of a place that you visited as a child your old neighbourhood (2) Narration At least one of the topics below may remind you of a particular incident that you can relate in a clearly organised narrative essay. a brush with...
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...John Green The Fault in Our Stars BACKGROUND INFO BACKGROUND AUTHOR BIO Full Name: John Michael Green Date of Birth: August 24th, 1977 Place of Birth: Indianapolis, Indiana Brief Life Story: John Green was born in Indianapolis, Indiana. Immediately after his birth, Green’s parents moved to Orlando, Florida. During his youth, he attended Lake Highland Preparatory School, a boarding school near Birmingham, Alabama. Later, he attended Kenyon College where he graduated in 2000 with a double major in English and Religious Studies. After graduating from Kenyon, Green worked in a children’s hospital while he enrolled in divinity school with the intention of becoming an Episcopal Priest. He never attended divinity school, however, because his experience working in the hospital with children suffering from life-threatening illnesses inspired him to become a writer. He lived in Chicago for several years, writing book reviews, writing for radio, and working in publishing. During this time he wrote his first novel, Looking for Alaska (2005) to immediate, and increasing, success. He followed that first novel with An Abundance of Katherines (2006), Paper Towns (2008), and The Fault in Our Stars (2012), which reached #1 on the New York Times bestseller list for children. Green currently lives in Indianapolis with his wife and two kids, where he continues to write, produce videos, and speak publicly about an array of topics. chronicle his artistic journey in making the film adaption of his novel...
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...reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage or retrieval system, without permission in writing from the publisher. British Library Cataloguing in Publication Data Pease, Allan Body language. – (Overcoming common problems) 1. Nonverbal communication I. Title II. Series 001.56 P99.5 ISBN 0-85969-406-2 Printed in Great Britain at the University Printing House, Oxford Contents Contents Acknowledgements Introduction A Framework for Understanding Territories and Zones Palm Gestures Hand and Arm Gestures Hand-to-Face Gestures Arm Barriers Leg Barriers Other Popular Gestures and Actions Eye Signals Courtship Gestures and Signals Cigars, Cigarettes, Pipes and Glasses Territorial and Ownership Gestures Carbon Copies and Mirror Images Body Lowering and Status Pointers Desks, Tables and Seating Arrangements Power Plays Putting It All Together References Acknowledgements I wish to thank the following people who have directly and indirectly contributed to this book: Noel Bishop, Raoul Boielle, Ty...
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...DOWNLOAD ANY OF THE THREE POKER AUTO CARD READER CALCULATORS FOR FREE JUST CLICK ON ANY OF THE THUMBNAIL IMAGES ON THE LEFT TO DOWNLOAD THEM DIRECTLY OR CLICK THE LINK FOR ONLINE VIDEO PRESENTATION. THEY ARE FREE PROVIDED YOU SIGN UP AT ONE OF THE SUPPORTED POKER ROOMS AND MAKE THE RELEVANT MINIMUM DEPOSIT THE CALCULATORS ARE ENDORSED BY PRO'S AND THEY WILL TRAIN YOUR MIND TO PLAY POKER CORRECTLY AND WILL STOP YOU LOSING MONEY. MOST PROFESSIONAL PLAYERS USE A CALCULATOR - EVEN MULTIPLE CALCULATORS AT THE SAME TIME. THEY WILL TRAIN YOU TO RECOGNIZE CERTAIN SITUATIONS, AS WELL AS GIVE YOU VALUABLE STATISTICAL ODDS AND POTODDS IMPROVING BOTH ONLINE AND OFFLINE GAMEPLAY. THE MONEY THAT YOU DEPOSIT AT ANY OF THE SUPPORTED POKERROOMS TO GET YOUR FREE LICENCE KEY IS STILL YOURS AND BELONGS TO YOU. IT IS JUST TO VERIFY YOUR IDENTITY AND TO ACTIVATE YOUR POKER ACCOUNT. THE CALCULATORS ARE COMPLETELY FREE……... - ENJOY THE CALCULATOR BODY LANGUAGE How to read others’ thoughts by their gestures ALLAN PEASE is the managing director of a management consultancy company based in Sydney, Australia. He produces books, films, and cassettes that are used by numerous organisations around the world to train personnel in communication skills. He did ten years’ study, interviewing and research before writing BODY LANGUAGE. Overcoming Common Problems BODY LANGUAGE How to read others’ thoughts by their gestures Allan Pease First published 1981 by Camel Publishing Company, Box...
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...Pergamon English for SpecificPurposes, Vol. 16, No. 2, pp. 119-138, 1997 © 1997 The AmericanUniversity.Published by ElsevierScience Ltd All rights reserved. Printed in Great Britain 08894906/97 $17.00+0.00 PIh S0889-4906(90)00019-1 T h e M e d i c a l R e s e a r c h Paper: S t r u c t u r e and Functions K evin Ngozi N w o g u A bstract--Studies i nto the organization of information in the medical research p aper have tended to present accounts of the structure of information in s ections in isolation. The structure of information in all sections of the medical r esearch paper was investigated using Swales' (1981, 1990) genre-analysis m odel. An eleven-move schema was identified, out of which nine were found t o be "normally required" and two "optional". Each schema was found to e mbody "constituent elements" and to be characterized by distinct linguistic f eatures. The study provides insights into the nature of discourse organization in this genre of written discourse. © 1997 The American University. Published b y Elsevier Science Ltd I ntroduction A s with most experimental research reports, the medical research paper is a highly technical form with a standard format for the presentation of i nformation. This format is the division of the paper into "Introduction, M ethods, Results and Discussion" - - the traditional IMRD sections of the r esearch paper. M ost research article writers are familiar with the IMRD format, but not all are conscious...
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...The Thief of Time The Thief of Time Philosophical Essays on Procrastination Edited by Chrisoula Andreou Mark D. White 2010 Oxford University Press, Inc., publishes works that further Oxford University’s objective of excellence in research, scholarship, and education. Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico City Nairobi New Delhi Shanghai Taipei Toronto With offices in Argentina Austria Brazil Chile Czech Republic France Greece Guatemala Hungary Italy Japan Poland Portugal Singapore South Korea Switzerland Thailand Turkey Ukraine Vietnam Copyright © 2010 by Oxford University Press, Inc. Published by Oxford University Press, Inc. 198 Madison Avenue, New York, NY 10016 www.oup.com Oxford is a registered trademark of Oxford University Press All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior permission of Oxford University Press. Library of Congress Cataloging-in-Publication Data The thief of time: philosophical essays on procrastination / edited by Chrisoula Andreou and Mark D. White. p. cm. Includes bibliographical references and index. ISBN 978-0-19-537668-5 (hardback: alk. paper) 1. Procrastination. I. Andreou, Chrisoula. II. White, Mark D., 1971– BF637.P76T45 2010 128'.4—dc22 2009021750 987654321 Printed in the United States of...
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...that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various functions of etc Bangladesh Pvt. Ltd. are discussed next to identify their strength, weaknesses and how these are utilized to create and add value in their products category. Strengths ❖ Quality Product ❖ Extensive Financial Support ❖ Out of the line marketing strategies ❖ Advanced Machineries ❖ Innovativeness Weaknesses ...
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...Allan and Barbara Pease are the internationally renowned experts in human relations and body language, whose 20 million book sales worldwide have turned them into household names. People's body language reveals that what they say is often very different from what they think or feel. It is a scientific fact that people's gestures give away their true intentions. Every day we are confronted by hundreds of different signals that can mean anything from 'That's a great idea' to 'You must be kidding'. And we are all sending out these signals whether we realise it or not. Now, in this authoritative guide written with great humour and insight, you can learn the secrets of body language to give you more confidence and control in any situation — from negotiating a deal to finding the right partner. Discover the techniques that will show you how to interpret gestures, read the underlying thoughts and emotions — and reach the right conclusions. Front cover photo supplied courtesy of Shufunotomo Co., Ltd. 2-9 Kanda Surugadai, Chiyoda-Ku, Tokyo, Japan Allan Pease is the world's foremost expert on body language. His book Why Men Don't Listen And Women Can't Read Maps co-authored with wife Barbara, has sold over 10 million copies in 48 languages since its release. Allan travels the world lecturing on human communication, has written 8 other bestselling books and appeared in his own television series which attracted over 100 million viewers. Barbara Pease is CEO of Pease International which...
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...CONTENTS Sl No Description Page No 1. Acknowledgement 2 2. What is meant by Advertisement 4 3. What is Ethics? 5-7 4. Ethics of Advertisement : Introduction 8-9 5. Ethics & Advertising 10-17 6. Ethics of Advertising 18-21 7. Some Ethical & Moral principles 22-26 8. The Ethics of Behavioral Advertisement 27-30 9. Attention, But at What Cost! 31-38 10. Benefits of Ethical Advertising 39-42 11. Harm done by Unethical Advertising 43-48 12. Conclusion 49 13. Bibliography 50 What do you mean by advertisement? Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. “While now central to the contemporary global economy and the reproduction of global production networks, it is only quite recently that advertising has been more than a marginal influence on patterns of sales and production. The formation of modern advertising was intimately bound up with the emergence of new forms of monopoly capitalism around the end of the 19th and beginning of the 20th century as one element in corporate strategies to create, organize and where possible control markets, especially for mass produced consumer goods. Mass production necessitated mass consumption, and this in turn required a certain homogenization of consumer tastes for final products. At its limit, this involved seeking to create ‘world cultural convergence’, to homogenize consumer tastes and engineer a ‘convergence...
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