...A Rose by Any Other Name Case Study Case One The Dilemma: Rose Partyware has been working towards creating its own brand of party ware supplies to give it a competitive edge in an industry of generic party supply manufacturers. Recently, Rose Partyware was presented with the opportunity to produce a private-label brand of party goods. This alternative would provide Rose with a stable revenue source as well as opportunities to create private-labels for other retailers. However, pursuing this option would drain Rose’s resources and prevent them from launching their own branded goods. Additionally private-labels would make Rose into a manufacturer-only role and limit its long-term prospects, but having its own brand is very costly to promote and comes with many short-term risks. Possible Solutions: 1. Proceed with Rose Partyware branded party supplies. * Retain loyalty of small independent retailers (35% of sales) * Brand advantage in party supplies versus other generic suppliers * Positive long-term returns * Control over pricing, branding, and distribution of goods * Short-term technological advantage 2. Pursue manufacturing private-label goods for retailers. * Retain largest Rose customer (20% of sales) * Supplier of choice in private-label manufacturing * Lowest short-term risk * Cheapest option in terms of change to company structure & spending The Decision: If I were in Tom Roses’ position I would choose to proceed with Rose Partyware...
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...1 Brand guidelines Created July 2011 Minak Theatre, Cornwall Brand guidelines 2 Houses of Parliament, London 3 Welcome to VisitEngland’s brand guidelines Introduction 05_ VisitEngland’s mission 06_ Guidelines and their use 07_ About VisitEngland 4 Elements 09_ The VisitEngland logo 10_ Logo size 11_ Logo don’ts 12_ Logo colourways 13_ Logo exclusion zone 14_ Logo usage 15_ Graphic device 16_ Transparent rose 17_Working with other logos 18_ VisitEngland colours 19_ Subject area colours 20_ Everyday typeface 21_ Printed typeface 22_ Photography 24_ Photography do’s 25_ Photography don’ts 26_ Supporting devices 27_ House style 28_ Corporate responsibility Templates 31_ PowerPoint 35_ Generic cover design 37_ Briefing documents 39_ Letterhead & compliments slip 41_ Certificate 43_ E–Communications 46_ Business cards 48_ Case study/Best Practice Guide 51_ A5 flyer 53_ A4 booklet 55_ Business documents 57_ Layout grid 59_ Banner stands Appendix 61_ VisitEngland brand hierarchy Anthony Gormley sculptures at Crosby beach, Merseyside Contact Details VisitEngland’s mission | Brand guidelines | 05 5 VisitEngland will lead and drive forward the quality, competiveness and sustainable growth of England’s visitor economy by providing strategic direction, intelligence and coordinated marketing for the sector. Through partnership and collaborative activities we will support our partners at national and local levels to deliver excellent visitor...
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...For Office Use: Grade WrittenAnalysis and Communication Individual Assignment No 1 Case Analysis Report On ‘The Structure of a Business Decision’ Submitted by Name : EXECUTIVE SUMMARY Mr. Nakamura recently takes over charges of his family business of lacquer ware. His brand “Chrysanthemum” is the top selling brand of only Japan. He wants to expand his business across the globe. But Japanese government does not allow direct investment foreign. In the way two US Company approaches him for collaboration. First has fixed demand of 400000, with 5% more margin but no brand recognition of “Chrysanthemum”. Second has estimate demand of 600000 with brand recognition and also promotion cost for two years beard by him but profit is not provided for that period. It is advised to collaborate with second as promotion is beard by him initially. Word Count: 109 SITUATION ANALYSIS Mr. Nakamura the third generation of family had became the head of his family business of lacquer ware in Japan. It is the bestselling brand in Japan with demand over 5,00,000. But Nakamura has no business abroad. Recently two companies had approach Nakamura for his business expansion in United States. One is “Rose & Crown” and other is “ Semmelback, Semmelbach and Whittacker, Chicago”. Both has different proposal to Nakamura. When he became the head of business he makes certain changes in company. He developed modern ways of production with...
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...systems recede in significance due to globalization. The discussion of contemporary issues in international business illustrates the unique challenges of international business. A review of macro-economic and political changes that have taken place in the last 30 years highlights the issues that a typical manager must address in a global market. Information technology and technological changes have put global markets within the reach of small firms in remote locations. In spite of all its benefits, globalization is not a panacea. Critics of globalization point out that it has adverse effects on some firms and individuals. The opening case chronicles the meteoric rise of Wal-Mart from its humble Arkansas beginnings in 1962 to a global retailing giant with $218 billion in sales in 2002. The closing case, Ecuadorian Valentine Roses, follows a rose from Ecuador to New York while describing the hazardous working conditions in Ecuador and the growing backlash among European consumer groups. ________________________________________ WebeSource http://www.cnn.com/2004/US/Southwest/01/08/levi.s.closing.ap/...
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...systems recede in significance due to globalization. The discussion of contemporary issues in international business illustrates the unique challenges of international business. A review of macro-economic and political changes that have taken place in the last 30 years highlights the issues that a typical manager must address in a global market. Information technology and technological changes have put global markets within the reach of small firms in remote locations. In spite of all its benefits, globalization is not a panacea. Critics of globalization point out that it has adverse effects on some firms and individuals. The opening case chronicles the meteoric rise of Wal-Mart from its humble Arkansas beginnings in 1962 to a global retailing giant with $218 billion in sales in 2002. The closing case, Ecuadorian Valentine Roses, follows a rose from Ecuador to New York while describing the hazardous working conditions in Ecuador and the growing backlash among European consumer groups. [pic] WebeSource http://www.cnn.com/2004/US/Southwest/01/08/levi.s.closing.ap/ http://www.nacsonline.com/NACS/News/Daily_News_Archives/July2003/nd0722036.htm...
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...Section: HBR CASE STUDY Rose Partyware's largest retail customer has decided to create a private-label line of party goods-and wants Rose to manufacture it. Should Rose put its efforts behind its own brand instead? TOM ROSE hated to go to a meeting with ice cream on his pants. But Rose Partyware's after-school party-a monthly gesture of goodwill to the local community and, not incidentally, a field trial for products the company was developing- had confirmed his suspicions that one of the new ice-cream bowls was just too shallow. The five-year-old who had demonstrated that fact had been sitting right next to him. So here he was getting ready to listen to a major presentation, with paper towels in his hands. "Go ahead, Cassie," Tom said to his marketing director. "It'll dry or harden--or something. Thankfully, it's my last meeting of the day!" He could tell that Cassie Martin was excited about the presentation she was going to make to the top management team. Tom had personally recruited her about a year ago to spearhead the biggest strategic initiative in Rose's history: the launch of a branded line of party ware. In fact, it was the first time a company in the party goods industry had contemplated a branding effort, at least in the 30 years Rose had been in business. Party Lines Rose manufactured a wide variety of paper goods- plates, bowls, cups, napkins, tablecloths, favors, crepe-paper streamers, and so forth- for birthday and holiday parties and other social events...
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...In the past and even today, many people relied on their family name or social status in a community to gain them respect. “According to this system, there is a superior class of people, in which one can locate certain finer qualities” (Owens 1). William Faulkner’s short story “A Rose for Emily” and “A Good Man Is Hard to Find” by Flannery O’Connor there are characters to which these attributes apply. In “A Rose for Emily,” Emily is from a proud, aristocratic family only then that had made through the Civil War era; Miss Emily used to live with her father and servants, in “a big squarish frame house, decorated with cupolas” (Faulkner 82). The town’s people conspire unconsciously to protect both Miss Emily Grierson and the community from shame and Emily’s unusual behavior after her father’s death. This was a devastating loss for Miss Emily. The setting in “A Rose for Emily” is post civil war Jefferson, a small town in the south where the Confederacy is a thing of the past. The people within “this class and its attributes cannot be separated from each other by a change in outward appearances” (Owens 1). Miss Emily ‘s behavior influenced by her own expectations of herself and the townspeople’s lack of authority over her years after “Colonel Sartoris invented the tale that Miss Emily’s father had loaned money to the town” and “remitted her taxes” (Faulkner 82). The narrator leads the reader to believe the Griersons had always thought very highly of themselves; after her father’s...
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...Mike Rose had no skills by the time he finished his vocational education, this was because the teachers were incompetent and most of the time unprepared. “Rose was enrolled in this school, which was a bottom level school by mistake (Rose 141).”The educational system is partially to blame, according to Mike Rose. Many learners will pass through high school having undergone negative elements such as fear, frustration and boredom. Mike Rose did not escape the sour side of the educational system. Rose hadn’t stayed in school for more than two months before getting a blow on his face and having his glasses broken by the English teacher who he referred to as being troubled. This was one way fear was instilled in the students' mind. During the Spanish class with the new tutor, Mr. Montez, he was not able to settle the dispute between Billy and Dweetz which ended up into a fight in the classroom. The physical exercise teacher also had a negative impact in his life. He would make students touch their ankles and spunk them to make men out of them. Therefore, this paper will try and prove that Anyon is right when he says that schools socio-economic class determines the type of instructions students receive. When you have a poor educational system, then the future generation will be poorly equipped with skills. The only way out is to get exceptional teachers who can teach students on how to make hypotheses which is one of the key requirement to survive in any job. On the other hand, the...
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...of the Economic Impacts of Climate Change Policy in the United States Adam Rose* and Noah Dormady** This paper provides a meta-analysis of a broad set of recent studies of the economic impacts of climate change mitigation policies. It evaluates the infiuences of the impacts of causal factors, key economic assumptions and macroeconomic linkages on the outcome of these studies. A quantité regression analysis is also performed on the meta sample, to evaluate the robustness of those key factors throughout the full range of macro findings. Results of these analyses suggest that study results are strongly driven by data inputs, economic assumptions and modeling approaches. However, they are sometimes affected in counterintuitive ways. 1. INTRODUCTION The macroeconomic impacts of climate change mitigation policies are controversial among both scholars and the policy-making community. Results range from predictions of severe economic harm to significant overall economic gains. Given the unresolved nature of this debate, this paper seeks to shed light on it by evaluating a wide range of macroeconomic studies through a metaanalytic approach. Meta-analysis is a method for evaluating a cross-section of studies on a given topic, and evaluating the impacts of assumptions, input variables and modeling approaches on the overall findings of the studies. In essence, meta-analysis is a study of studies (Borenstein et al., 2009; Lipsey and Wilson 2001). The Energy Joumai, Vol...
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...Ethics Essay Assignment One: Case Study Name: Ali Hamlin-Paenga Course: Business Law and Ethics Thics Component Lecturer: James Battye Date: March 28 2015 STATEMENT OF ACADEMIC INTEGRITY I declare that this essay is entirely my own work and that it has not been copied from other peoples work. If the work and ideas of others have been used in this essay, the work has been properly cited in the text. Who Comes First Moral and ethical dilemmas within a business context are common in any workplace and not without challenges. Ethics deals with individual character and the moral rules that govern and limit our conduct. It investigates questions of right and wrong, fairness and unfairness, good and bad duty and obligation, and justice and injustice, as well as moral responsibility and the values that guide us (Shaw, Bradley, Issa, Catley, 2013). Theories and principle’s associated to morality and ethical issues allow us to be able to articulate the complex challenges that may arise. Often these theories are governed by individual values or as Shaw et al. (2013) points out our conscience developed as we internalized the moral instructions of the parents or other authority figures that raised us. This essay will discuss the consequentialist theory of utilitarianism and issues associated to making decisions based on morality. The case study tells us the factory is located in a small town and that it is the only local employer that offers decent wages. The Managing Director...
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...Case Study: Circon Student’s Name Institutional Affiliation Question one The CEO, Mr. Richard is a resilient individual who likes challenges including those that regard his investments. He does not believe that there are unmanageable conditions in any business context but he feels that those who decide to give up are cowards. His ambitious and resilient nature is depicted through his decision to pursue a business course that has a lot of competition unlike his first qualifications which centered on engineering. These personal traits seem to be the reason that made Richard to be attracted to businesses that were proving to be perennial loss making organizations. Circon had already shown indications of being wound up but he decided to venture into its revival. He was in a position to rescue the company from closure into a profit generating organization. The CEO believes that through strong relationships with customers a company can achieve its objectives. According to the case, the CEO had a strong personality and this is what pushed him into taking business risks. He believed in strong business relationships with suppliers and employers as he regarded to be part of the success of the business. His strong personality made him to aim at making the business to be more stable. However, his strong personality had some elements of organizational arrogance. Organizational arrogance arose because he had friends on the board of management of the company. The...
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...individual chapters you have used and NOT the editors(s) of the book. 1. Harvard method of citation in the text: (author year) When you are drawing from, paraphrasing or summarising another writer’s work, but NOT quoting directly from them, you must provide a reference as follows: 1.a. Single author of book or chapter: In a book by Said (1978) Orientalism was investigated as.... Orientalism was investigated (Said 1978) as.... When an author has published more than one cited document in the same year these are distinguished by adding lower case letters after the year within the brackets, which should also be used in the bibliography (see 4.i. below): Blunt (1994a) has discussed the impact of travel, gender and imperialism. He has also examined the impact of globalization on travel (Blunt 1994b). 1.b. Two or three authors: In the book by Driver and Rose (1992), ..... 1.c. More than three authors: Benner et al (1996) conclude that .... If more than one citation is referred to within a sentence, list them all in the following form, by date and then alphabetically: There are indications that passive smoking is potentially threatening to the health............ (Francome and Marks 1996; Bunton 1995; Lupton 1995) 2. Harvard method of quoting in the text: (author year, page) When you are quoting directly from another writer’s work you must provide a reference as follows. 2.a. Short quotations...
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...Casa del Bambino Emmanuel Montesorri Contreras Compound Alangilan, Batangas city Perfume out of Flowers Rosal, Kalachuchi, and Rose Members: Aldwin John O. Sicapiro Darlene Mariel V. Plata Jodel L. Talabis Monica Cleo C. Panganiban Alyssa Keith M. Panganiban Owen Karl V. Santos Chapter 1 Background Study Introduction The beginning of perfume use can be traced back thousands of years to the early Egyptians. The first perfume we’re part of religious rituals. It was developed together with the first cosmetics, but they weren’t made to attract opposite sex; they were made the good will of the gods. The Egyptians were very spiritual people so they put containers of perfumes even in their tombs. After sometimes perfume use started becoming more personal. People started using perfume in their Baths. The oils helped to protect their skin from drying out in the hot climate. Perfume containers have always been attractive. The Egyptians treated their perfumes with great respect, and believed that only the best containers were good enough to hold them. Perfume making is passed on through the ages. When the Greeks and Romans moved in Egypt, they told the perfume oils and ointments the Egyptian used. So they quickly learned how to produce them, and started adding their own touches. Perfume makes it way around the world. The common problem in perfumes nowadays is sometimes it is very strong scented that it hurts in our noses. It also causes rushes, for those who has sensitive...
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...MGT3-10:30am-1:30pm/Friday Case: Gold Star Chili I. Company Profile: Gold Star Chili is a restaurant chain based in Cincinnati, Ohio, that sells Cincinnati chili. The original restaurant was established in the Cincinnati neighborhood of Mt. Washington in 1965 by four brothers from Jordan. Gold Star Chili is the "Official Chili" of the Cincinnati Bengals. Gold Star Chili was founded in 1965 by four Jordanian brothers in Mount Washington, originally under the name Hamburger Heaven. As the original name suggests, the original vision for their restaurant was primarily hamburgers. However, they also had a chili recipe that they began modifying, soon finding that customers were ordering the chili more than any of the other menu items. As a result, the brothers changed the restaurant name to Gold Star Chili and removed many of the other items from their menu. In 1993 Tony Pérez, then manager of the Cincinnati Reds and former member of the Big Red Machine, kicked off a promotion campaign for the restaurant. During his baseball years Pérez's nickname was "Big Dog", and since the chain was ready to promote their new foot long cheese coney, Gold Star saw a promotional opportunity, naming it "Big Doggie". For the promotion, the store offered customers 16-inch (410 mm) miniature Louisville Slugger baseball bats for US$1.99, and Pérez did various in-store signing sessions for fans. In the past, Gold Star Chili has also hired other Reds players for promotional campaigns, most notably Pete Rose. ...
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...THE MAN OF STEEL AND THE DRAGON: AUSTRALIA’S RELATIONSHIP WITH CHINA DURING THE HOWARD ERA PROPOSAL INTRODUCTION On consecutive days in October 2003, President George W Bush of the United States of America and President Hu Jintao of People’s Republic of China addressed joint sittings of both houses of the Australian Parliament. This historic occasion symbolises how Australia conducted its foreign relations with ‘East’ and ‘West’ during the Howard Era. The pragmatic decision to allow Hu Jintao to become the first non-American foreigner to address both houses demonstrates how Howard viewed Sino-Australian relations. It showed the world that it was possible to have warm relations with both the United States and China. By the end of the Howard Era in 2007, China had become Australia’s major trading partner. This was a far cry from 1996, when in the first months of the newly elected Howard Government a series of events caused severe tensions in Sino-Australian relations, as described below. This culminated in the Chinese response of banning visits to China by Australian ministers, a serious manoeuvre in the nuanced world of diplomacy. From these frosty beginnings, the relationship between the two nations strengthened considerably, for a variety of reasons, some of them outside Australia’s control. Paul Keating may have sown the seeds to Australia’s ‘pivot’ to Asia, but it was the Howard Government that undertook the most significant shift in orientation, cumulating in...
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