Executive Summary

Dimensions will carry a wide variety of top of the line quality women's shoes and accessories. Our styles and selections will range from the basics of comfortable flats and sandals to the trendy style of Laboutain shoes and High Heels. We plan to purchase through a variety of distributors located across the globe. Our specialty will be offering shoes that are unique in color and style to fit our customer base.

Dimensions is organized as a Limited Liability Corporation in the name of Michelle Fox. Dimensions will occupy a 2500 SQ FT space at 3939 Capitol Ave in the Sun Valley Strip mall located near Shoetown, NY,

The Concept

Recognizing that the market for unique and quality limited edition shoes is becoming quite competitive. Dimensions will minimize the competition by targeting specific niches, generally focusing on other retail stores whose prices are too expensive, lack quality and variety.

Dimensions has three keys to success.

1) Establishing high value relationship with its vendors and customers.

2) Ensure customer satisfaction with quality products and knowledgeable, friendly employees.

3) Organization. This boutique business plan is intended to provide the structure to make sure this last key to success is realized.

The Market

The market for high quality, affordable shoes has grown in the past few years. We expect Dimensions to grow at 2% annually for the first 2 years of business and 3% in years 3, 4 and 5. Dimensions plans to stay competitive with other retail shoe stores because we will always be less expensive than the competition, but we will still maintain the high quality of our shoes.

Also, we will offer a sales promotion on a monthly basis, such as:

• buy one, get one half price

• buy one, get one free

• half off on shoes from the previous season

• "Dimensions" dollars (for every