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A Sense of Urgency Book Review

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Submitted By ja91ke
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The book I chose to read for my book review was A Sense of Urgency by John P. Kotter. Kotter is an author of eighteen books and a well-regarded professor, manager and leader. Kotter’s purpose in writing this piece is to determine why organizations fail to operate with a “sense of urgency”, and how they can begin to do so. I think the premise of the book comes from Kotter’s passion for writing, mastering leadership and sharing that knowledge with others. “This is a book about a seemingly narrow issue – creating a high enough sense of urgency among a large enough group of people – but an issue I have come to believe is a of overriding importance in a fast-moving, turbulent era”(Kotter, 2008, p. vii). The first area Kotter addresses is complacency. Complacency is being content, Kotter than suggests that this can be battled by having a true sense of urgency to succeed and win. To do so you need to utilize your passion and follow your heart’s desire to push beyond barriers and thrive from your successes. Kotter writes about tactics that aim at the heart that will get you to succeed. Leaders that successfully master urgency employ behaviors that create experiences, are constantly modeling urgency, finding possibilities in crisis and confronting and handling those who will try to stop you from succeeding. Chapters four through seven list tactics that help employees to become a part of the future by making it meaningful, and appealing to everyone involved. The first tactic is to bring the outside in. Helping company’s stay in touch with their surroundings and not to focused on what’s on the inside. Second is to behave with urgency every day. This highlights the focus of Kotter’s book. Third, is to find opportunity in crisis. Like in any crisis we face it generally is assisted by fear. To not give into our naturally tendency to be afraid organizations need to engage employee’s with that passion and yearning to do well. The last tactic Kotter addresses is to deal with NoNo’s. People that get in the way of your success will not allow you to move into a state of urgency that is so crucial in our business world today. You can’t co-opt them or ignore them you must get them out of the way by distracting them. Kotter ends the book by addressing the ever-present solution of keeping the state of urgency going. "Urgency leads to success leads to complacency. At no time are these natural forces stronger than after people have worked very hard and have been rewarded by a visible, unambiguous win."(Kotter, 2008, p. 170). Creating the right culture for urgency to exist in will be fundamental and if done right will provide vast benefits to many people.

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