...------------------------------------------------- Real Madrid – 1st Case Assignment The following answers are based on the case materials “Real Madrid Club de Futbol”, “Real Madrid Club de Futbol in 2007: Beyond the Galacticos” and the links in the footnotes. 1. What differentiates Real Madrid from other Soccer clubs? One thing that differentiates Real Madrid from other top soccer clubs is that Real Madrid is owned by its members while most other top club is owned by shareholders (investors). Another difference is that Real Madrid were quite early to realize the importance to serve as a marketing vehicle all over the world rather than just a soccer club compared many other soccer clubs. This was especially under the management of Perez Real Madrid as a brand and business got in focus. This meant that Real Madrid became a real business and that the management managed Real Madrid as a business rather than just a soccer club. The performance of Real Madrid as a soccer club is still key to the performance of the business though. 2. What provides the revenue stream from which the club benefits? About one fourth of the income in most top clubs is generated on match-day from such things as sponsorships, television rights and merchandising revenues. Revenue depends largely of the clubs participation and performance in major competitive events such as the European Champions League for instance. Below are listed four types of revenues the club generates and what it basically consists...
Words: 1470 - Pages: 6
...Real Madrid Football Club: A New Model of Business Organization for Sports Clubs in Spain World soccer clubs, constrained by their inability to increase their income from their traditional businesses, have begun to adopt strategies to transform themselves into modern sports and media companies. Under the recent presidency of Florentino Pérez, the Spanish football club Real Madrid presents a good example of the application of this expanded vision. One of the fundamental pillars of this model has involved designing and implementing a new marketing strategy aimed at strengthening the value of the club's brand. The adoption of this model has resulted in a significant increase in income from marketing. Undeniably, in this area, Real Madrid has become the leader in world soccer. © 2006 Wiley Periodicals, Inc. MIGUEL BLANCO CALLEJO AND FRANCISCO J AV I E R F O R C A D E L L America. The key aspect of this conception resides in the idea that sports clubs can behave as brands, and the essential principle is to exploit the sponsorship plan and sale of products, together with the commercialization and sale of audio-visual and television rights of sporting events. In soccer, Manchester United in the United Kingdom was the pioneer in commercially exploiting its brand on an international level, and this strategy was highly successful in the 1990s. During the early years of the 21st century, however, Real Madrid has gained the position of “commercial leadership” within the world soccer...
Words: 6950 - Pages: 28
...would like to talk about why E-sports is becoming more and more popular. Along with the rapid development of science technology and upgrade of people’s material and cultural life, computers have been more commonly used. Because of the convenience that computers have been bringing us, and internet which links the whole world together, computer is nowadays playing a critical role in our life. Therefore, the players can easily make friends or form groups in the cyberspace, since they can find more people with similar hobbies and interests worldwide. Moreover, the e-sports games actually provide a platform for the players to release the stresses that they get from this fast-spaced world, by enabling the player to achieve what they can’t or hard to achieve in their daily life. Unlike the real world, in the e-sports games the players can do whatever they want without worrying too much about the consequence, but can still and have the pleasure of victory after giving their best bet. Therefore, e-sports became more and more popular on account of creating a cyberspace that helps people to release their stress and to vent their positive or negative emotions, Then I would like to share some of my own opinions on e-sports. E-sports have pros and cons. On one hand, e-sports game has a specific competition system and time limitation, just like a real sports game. Which gives the players an atmosphere that they are the athletes in the real competition, so the players have...
Words: 473 - Pages: 2
...A disagreement has come about, and some think that youth sports are good for a child to participate in, but others think youth sports are will not good for a child to participate in. Parents cannot figure out if their child should let their child play sports or not. It is clear that competitive sports are beneficial for children because it helps them in school, to make friends, and teaches them life lessons on perseverance. The most important reason to let a child play competitive sports is that sports help a child in school, which will help them when they are in adult hood. In an article called "What Are the Benefits of Competitive Sports" by Sarah Davis. Sarah goes on to say, "According to the President's Council on Physical Fitness...
Words: 960 - Pages: 4
...According to the dictionary, “Wrestling is a sport in which two opponents struggle hand to hand in order to pin or press each other shoulders’ to the mat or ground, with style, rules, and regulation.” This is why amatuer wrestling is more of a real sport than Worldwide Wrestling Entertainment (WWE). This excerpt from The World of Wrestling by Roland Barthes contrast the different nature of the two. “Of course, there exists a false wrestling, in which the participants unnecessarily go to great lengths to make a show of a fair fight;this is of no interest. True wrestling, wrongly called amateur wrestling, is performed in second rate halls, where the public spontaneously attunes itself to the spectacular nature of the contest.” For those who don’t know the difference between amatur wrestling and WWE; let me break it down for you. WWE stands for World of Wrestling Entertainment and was created about 30 years ago. It mostly consists of people playing actor roles. They have dramas before matches, and even the wrestling moves are faked. While amatuer wrestling was a sport developed in ancient Greece and was in the first olympics. There’s three types of wrestling,...
Words: 1143 - Pages: 5
...so many sports in this world that people are interested in and for each sport; there are so many things that make people become so interested. Allen Guttmann wrote the persuasive article called “The Appeal of Violent Sports” to explain why their have so many people like in the violent sport. He also gives good reason and example to support his idea According to my real experience and also the research from the sport event which is everybody accept it , his persuade article is successful because his opinion are reasonable and believable. Firstly, Allen Guttmann said, “The psychological term identification has been criticized because spectators are quite aware of the difference between themselves and their athletic heroes, but empathy seems too weak a term to characterize what I have called representational sports” (p.22). He explains that the spectators are crazy in the violent sports because whenever they watch the players play, they think that people are the heroes who represent themselves or their country. According to Guttmann’s example of when Jack Johnson knocked out the Great White Hope, black Americans were jubilant. Whenever Glasgow’s Celtics outscore Glasgow’s Rangers in a soccer match, Roman Catholics rejoice” (p.22). Moreover, the spectators know that the people who represent them block, tackle, kick, punch, pummel, or pin them, whoever they are. It’s just a game. They can guarantee that they will be harmless and they will be safe (p.22). Based on my real experience...
Words: 875 - Pages: 4
...Women in sports: Inequality, Discrimination, Media. Introduction From a long time to now, women are continuously struggling to prove that their sex and color of their skin classification made by society to make them feel inferior does not determine what they are worth. Feminists’ quests for equality also include women in the sports world. This paper will discuss about the inequalities and discrimination of a patriarchal society on women in sports. I will demonstrate the social inequalities that exist and what have somehow changed, also how race discrimination affects women of color participating in sports and the impact of media on how they portrayed women image. Body To begin with, inequality is a word that feminists are fighting over of male-domination in the society. When women are participating in sports, what they do is often not considered as a "real" sport or viewed as "real" women. All that to show that women have to fight to gain control and have their activities recognized as normal by the dominant culture, the men. However, today women are more welcome to play sports; they are never viewed as equal to men. For example, women cannot expect having the same salary, sponsorship and resources as the men when it comes to play sports or any...
Words: 500 - Pages: 2
...Video Games Makes Fans In the article, “How video game technology creates sports fans” the article analysis how many people that play video games become fans just because they are playing that particular sports game. It talks about how soccer is the leading video game that people are becoming fans just because of playing FIFA. With the games becoming so real these days it makes people feel as if they really understand the game, and makes them want to watch a real game. Playing the video games makes people way more interested when they actually start watching it being played in real life. In the article it states that twenty two percent of americans twelve and older have played at least one sports video game in the past year. Why is that important? Because if you start getting someone to like a sport young, you are almost guaranteeing yourself on gaining a fan for life. Coming from a person who plays video games, and only plays sports video games. I can personally say that playing video games does make fans. If it was not for FIFA I would probably have no interest what so ever in soccer. Not only does playing a sports game teach you how to play the game and more about the game. It makes players popular in places they would not normally be popular in. You learn players names and things about them you would not normally learn just by watching the game on tv. Also I have seen friends go out and buy apparel just because they saw a jersey on a video game that looks cool. Its...
Words: 497 - Pages: 2
...Eng101 4/26/2015 The importance of sports “Without sports would anyone believe in miracles?” (480) Sports are a part of the threads that make up our society. It plays a major role in our life and we do not even know it. Involvement in sports is extremely important, and should be encouraged more. Children and young people in particular need to do sports so that they develop good habits that they can continue into their adulthood. All in all, the fact that playing sports is good for us and extremely beneficial is completely undeniable and should not even be up for a debate. Sports are means of mental and physical growth. During sports we come to learn many things. We learn how to maintain mental balance in the midst of hopes and despair. They make us learn how to tackle the difficult situation. Sports develop a sense of friendliness. They develop in us team spirit. They help in developing mental and physical toughness. They shape our body and make it strong and active. They give us energy and strength. They remove tiredness and lethargy. They improve blood circulation. This improves our physical well-being. With more than a third of adults in the USA being classed as obese, and many more being overweight, it has never been more important to participate in sports. People that do sport on a regular basis are burning more calories than those that don’t, and are therefore less likely to end up overweight. One of the biggest impacts sports have on people is that it allows a person...
Words: 874 - Pages: 4
...contemplating which of the two players is better to draft for his fantasy baseball team. If you have ever fanaticized about what it would be like to manage your own team of professional players and compete with your peers, fantasy sports is the hobby for you. Fantasy sports is a social epidemic that has been on the rise for many years and will continue to inflate for a long period of time. According to encyclopedian.com, a fantasy sport “is a game where fantasy owners build a team that competes against other fantasy owners based on the statistics generated by individual players or teams of a professional sport” (Truesdale). There is also the ability to trade, cut, and sign players, just like a real sports team owner. Some players who are very knowledgeable of the sport play for money, whereas some players like me play for fun on websites that host the game for free. Being part of the fantasy sports league motivated me to closely follow and watch how my drafted players perform. My knowledge of sports now is far greater than when I didn’t participate in fantasy sports. Watching sports news channels and discussing the latest updates with my brothers helped me to be able to manage my fantasy team well. During my free time, I would search for latest gossip on sports on a website called RealGM.com. It told me all the players who were performing well and those who were not. This exciting experience would not have happened if it weren’t for a man named Daniel Okrent...
Words: 2512 - Pages: 11
...Regan cheered for the basketball team at Eureka Collage, and even both Bushes cheered at Yale and Andover (Graff 526). Through the years, the sport of cheerleading has evolved, yet the majority of people still do not consider cheerleading a real sport. In 2010 David Whitley published an article in aolnews.com stating that “Just because you work hard at something or just because there is a risk of injury involved does not make it [cheerleading] a sport.” Although schools and National Collegiate Athletic Association (NCAA) do not consider cheerleaders as athletes, they make them abide by the same rules and safety guidelines of all other recognized sports (historyofcheerleading.com). Cheerleaders have some of the same concepts of gymnastics, and gymnastics is considered a sport. The perceptions of Whitley and the NCAA as well as many others are reasonable to some; however, it is my belief that cheerleading is a real sport. Cheerleading like any other sport requires an enormous amount of strength and agility, grueling hours of practice, and extreme dedication. Cheerleaders attend camps, risk injury, and face competition. A thesis statement should be the last sentence in your first paragraph and should tell what your essay is about AND the point of the essay. This sentence is not doing that. According to dictionary.com the word “sport” is defined as “an athletic activity requiring skill or physical prowess and often of a competitive nature.” A...
Words: 1229 - Pages: 5
...the crowd anymore. What do you think of when you think of a sport? Many people begin to think of rigorous competition between two teams. As for cheerleading, it doesn’t often get considered a sport because a lot of people think just because they’re not scoring against other cheer teams, it can’t be considered a sport. Some people may be asking their selves, “What’s the big deal with cheerleading not being a sport?” Well since some schools don’t consider cheerleading being a sport, they don’t require a lot of equipment. More recognized sports get safer equipment, medical care, certified coaches, and longer practice times. At some schools, just because they think cheerleading doesn’t require physical activity, cheerleading doesn’t get much safety equipment, but cheerleading should be considered a sport because it’s physically demanding, requires teamwork, and involves rough competition. The main reason people think cheerleading isn’t a sport is because...
Words: 917 - Pages: 4
...vMarca: ‘Cehennem meleği’ “ Xabi Alonso’suz Real Madrid, hatalar festivalinde battı. Eboue’nin füzesi, ününe yakışmayacak şekilde tutuk olan Türk taraftarları canlandırdı, Real için alarm çanları çalmaya başladı. Cehennem meleği Ronaldo, attığı 2 golle gecenin rengini değiştirdi.” As:‘Ronaldo taşıdı!’ “Drogba’nın topuk golü paniği başlattı. İki gol daha Real’i saf dışı edecekti. 19 dakikalık gerginlik gecesini Ronaldo’nun golü bitirdi. Ali Sami Yen’in ruhu bizi bağışlasın, postal satın almak için uygun bir gece değildi.” EL PAiS: “Madrid için korku, Malaga için dram gecesi.” Sport: “Galatasaray, Real Madrid’in rengini kaçırdı.” The Guardian: “Real Madrid, Galatasaray’ın ikinci yarıdaki katliamında hayatta kaldı.” BBC: “Madrid kabustan uyandı.” Corriere Dello Sport: “Görev tamamlandı ama bir dolu korkuyla. Drogba ve Sneijder, Mou’yu korkuttu.” La Gazetta Dello Sport: “Galatasaray’ın elenmesi bekleniyordu, ama Real’e böyle bir rezillik yaşatması, hayır!” Telegraf: Johan Cruyff: “Galatasaray, aslında turu Madrid’de bıraktı. O statta kendi evindeymiş gibi oynuyor olması ofansif orta sahalar bir saçmalıktı. Doğal olarak bu turun geri dönüşü imkansızdı.” Marca: ‘Cehennem meleği’ “ Xabi Alonso’suz Real Madrid, hatalar festivalinde battı. Eboue’nin füzesi, ününe yakışmayacak şekilde tutuk olan Türk taraftarları canlandırdı, Real için alarm çanları çalmaya başladı. Cehennem meleği Ronaldo, attığı 2 golle gecenin rengini değiştirdi.” As:‘Ronaldo taşıdı!’ ...
Words: 311 - Pages: 2
...Sports Reporting: The Passionate Age versus The Information Age There was time when there was no Facebook, no Twitter, and no ESPN.com. Most people had to deal with the 3-4 channels television provided. The newspaper sports page was filled with useful information and statistics. Then once the information age hit, sports became an instant gratification topic. The people who were reported the sports news were well qualified journalists that attended games and did research. In today's sports reporting world, anyone with a computer and basic writing skills can report and offer insight to any sports topic of their choosing with little or no skills. So why as avid sports fans, have we allowed the common sports blogger to infiltrate and provide us with average and marginal news? There are thousands and thousands of sports games played each year. In days past, unless you attended the actual game, you normally wouldn't know the outcome of games unless you stayed up late to watch the local news or you read the newspaper the next day. The newspaper was the top of line source of detailed information for your favorite team or the game you wanted to know about. The men and woman who wrote the articles were passionate and provided the readers with actual accounts of the game. Most if not all were college educated and had numerous credentials. The information they provided the best picture possible, but there were some setbacks, mainly that you had to wait for it. In other instances...
Words: 697 - Pages: 3
...an excellent point. He argues that schools ought to encourage learners to read, think critically and write about their fields of personal interests such as sports, fashion or cars. Those unfamiliar with this school of thought may be interested to know that it basically boils down to the student’s interest. By integrating students’ interest, they would be able to learn more about the subjects linked to their social lives in the real world, in addition to attaining the benefits of classroom knowledge, and further developing intellectual growth. The author makes a great point about the student’s interest like sports and how it has a better grasp on what society is like outside of the academia world. “The real intellectual world, the one that existed in the big world beyond school is organized very much like the world of team sports,” Graff explains, “with rival texts, rival interpretations and evaluations of texts, rival theories of why they should be read and taught, and elaborate team competitions in which ‘fans’ of writers, intellectual systems, methodologies, and –isms contend against each other.” This clearly indicates how the real world and sports are in fact very similar and replicates what real life is like. School work is often solitary and does not encourage communication, whereas discussing various aspects of sports is an important part of community and a lot...
Words: 699 - Pages: 3
