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A Summary of My Career

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Submitted By abhinavtripathy
Words 485
Pages 2
Abhinav Tripathy
| |EDUCATION | | | |18th December,1989| | |
| | | | | |passing |of marks | |
| |M.B.A(Marketing) |Institute Of Management technology | | | | |
| | | |2014 |3.45/4 | | | |
| | | | | | | | | |
| |B.E |K.D.K College of Engineering, Nagpur University |2011 |65.44% | | | |
| |(Electronics) | | | | | | | | |
| | | | | | | | | | |
| |UAE PROFESSIONAL | | | | |
| |EXPERIENCE | | | | |
| |Bloomberg BusinessWeek Middle east |Marketing Executive |January 1st 2014 – July 2nd 2015 | | |
| | | | |
| | | | |
| |activation | | |
| | | | |

Microsoft is the one of largest technology companies of the world with a great presence in the Middle East. The project is based on brand activation and events co-ordination with main aim to increase the loyalty and presence of Xbox 360 in emerging UAE market. This is a 14 week long project which includes

Key Responsibilities –

Brand Ambassador – Brand Activation

1. Organizing events for the XBOX 360 activation in the university.

2. Social media marketing for the XBOX 360 in UAE.

3. Working on modules and case studies given as weekly task.

4. Ensuring a high footfall for the events.

5. Finding prospective places to increase the presence of Xbox.

| | | | | |
| | | | | |
| |Panache Middle East |Internship |July 17th 2013- November 27th | |
| | | |2013 | |

Panache Middle east is a primarily an Event Management company which also services like Brand Activation, Visual Merchandise and Exhibition Fabrication. It has its presence in the entire GCC. Its client list includes six of the Fortune 500 Companies. Key Responsibilities

1) Microsoft XBOX University Program

• To manage the implementation of the Microsoft Xbox 360 Campaign.

• To come up with intriguing way of Branding the Campaign.

• To conceptualize effective Product Placement and Integration Strategies. • To coordinate with the sales Team and the PR Team to create Brand Awareness and facilitate sales

2) Nescafe University Activation Campaign

• Selecting suitable Brand ambassadors for the campaign

• Designing a Brand Activation Plan to be implemented.

• Formulating the strategy for increasing the number of trials and the sampling in the university • Implementation and Execution of the entire Campaign.

• Handling the logistics of campaign

3) E-Marketing plan (Panache Middle East)

• To come up with a Social Media strategy to make the company more visible • Collect and analyze Web metrics

• To understand the business side of Social Media and how efficiently it can be used to benefit the company.

[pic]ACHIEVEMENTS & AWARDS

• Selected as the Microsoft - XBOX 360 university challenge marketing ambassador- Dubai , only 2 from university were selected

• Won 1st prize in marketing challenge in BITS- Dubai which included participation from 20 universities in Dubai • Won 2nd prize in prize in marketing competition held by Sony - Gulf

[pic]EXTRA CURRICULAR ACTIVITIES

• Won the title Mr. Talented 2012 in IMT – Dubai.

• Elected as the Sept 2012 MBA Batch representative for consecutive 2 years

• Head of Placement Committee of IMT Dubai.
[pic]ADDITIONAL INFORMATION

Strengths: - • High Analytical Skills.

• Good knowledge of SPSS Software.

• Efficient in using Google Analytics and Google Ad-words.

• Good Knowledge of MIS and Dashboard.

• Organizational Ability, Decision Making and Multi-Tasking Ability.

Others: -

• Valid UAE Driving license

• Passion for Body Building, Cars and Travel. • Mob: - +971528391281

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