...There are several barriers facing Starbucks as they try to “teach” people to change their consumption habits from tea to coffee. Firstly, tea is one of the common beverages in China. According to the history, China peoples start to drink tea before four thousand years ago. In China, tea has become a unique cultural phenomenon. The Chinese view tea to be both medicinal and beneficial whereas coffee does not have the same value to the Chinese. Other than that, having a cup of tea after meal will help to digestion. When feel upset, Chinese also believe a cup of tea will help to quiet down the mind. Moreover, when a Chinese family have guess come to their house, the owner will always treat the guess a cup of tea and can enhance the friendship. But to the coffee, Chinese do not get the benefits of drinking coffee and believe coffee are does not have the same value compare with tea. It will become one of the barriers facing Starbucks as they try to “teach” Chinese to change their view towards the coffee. In addition to this, one has to take into consideration the vast area of china. China consists of 1.3 billion of peoples. Even china is keep improving and economic start to growth up, but china is still having largely rural areas and lots of lower income family. Other than that, they have less familiarity with coffee and don’t have as much money spend on the more expensive beverage. Therefore, it will be other barriers to the Starbucks who want try to “teach” people to change their...
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...Brallan Gantiva Kymberly Barron Enc1101 6-9:40 pm October 21, 2013 Reader response #3”A Wobegon Holiday Dinner “ A Wobegon Holiday Dinner is an essay, that Garrison Keillor shared a memorable Thanksgiving that he had with his family. Which he recalled after calling his cousin “Duke” (Mary Ann) of an embarrassing episode that she had in thanks giving years ago, when she vomited at that thanksgiving. This essay takes back years ago, when I had to witnessed an event that is really similar which happened to Keillor’s cousin. We were taking dinner with my sister, we were eating grilled steak. But there’s was something really weird in her grilled steak, which had a big piece of fat on it , and my sister ate it , and she puked all over her plate. It was really disgusting, and disturbing. Since then I hate grilled steak. Questions 1-4 A Wobegon Holiday Dinner 1- Keillor clearly chose a particularly memorable Thanksgiving to share in this essay. What does the vomit episode contribute to the larger story about how his family celebrated Thanksgiving? The vomit episode 2- Celebrating holidays together is often viewed as one way communities – including families – stay strong. Yet, in what respects is Keillor’s essay a response to the assumption ‘ communities provide us with a sense of stability’ Keillor’s family Thanksgiving tradition were unchanging to promote a sense of stability. But his Thanksgiving tradition with his family aren’t always...
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...us of her opinion of the city, versus the country. The essay takes us from Susans childhood, all the way through to herself having kids. Susan illustrates in several ways the difference between living in the suburbs, and living in the big city. It is safe to say that Susan has become accustomed to the lifestyle of the big city, which in return has made her discontent when it comes to the more primitive life of the suburbs. The way that Susan Cheever chooses to tell her story, is done through a series of metaphors and adjectives. The result of this is that the reader is drawn into Cheevers' dynamic writing, which helps to make the essay more interesting to read. An example of this can be seen on page 10, at line 278-283, where she says: “One night the surface of the water heaved and buckled, and a turtle as big as a small car, a mossy prehistoric apparition in the middle of the city, inhaled the biggest chunk…” Every aspect of the story is described in detail, so that every object and person in the story, seems almost real enough to smell and taste. As we’re told in the essay, Susan has both lived in the big city of New York, where she lived at Central Park, as well as lived in the suburbs. Because Susan may be a person who is scared of changes, this makes it difficult for her to accept a life in the suburbs, when she had been raised in the more modernized world of the city. The city is full of modern technology, which makes for a rather great life if you are into materialistic...
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...MASTER OF BUSINESS ADMINISTRATION MARKETING MANAGEMENT ASSIGNMENT ((( | | |TOPIC: | |SWOT ANALYSIS OF | |BURGER KING VIETNAM | | | | | | | | | | | | ...
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...English 1153 28TH October 29, 2014 PENN SQUARE MALL Penn square mall is one of the famous mall of Oklahoma City. It is situated at 1901 Northwest expressway in Oklahoma City. More than of 50 stores are opened inside this mall which seems that business is rapidly increasing and really competitive. The mall has two floor and cover the large area with so many entrance and exit door so that huge number of people can visit at a time. The entire mall is covered by different renowned brand stores like Dillard, Apple store, Microsoft windows store, JC penny, Macy’s and so on. And the whole floor of the mall is found to be full of different cart doing different small business of clothes, bakery, and helicopter for kids, mobile case, sun glasses, scarf etc. well these carts are surrounded by the big branded stores of clothes, jewelers, electronic gadget. These stores have really helps to provide variety of branded things to their customer. Therefore the most powerful symbol of this emphasis on material is the shopping centre. Likewise, the mall has provided the facility of different food court on the second floor of the building. Some of them are sarku Japan, taco bell, chickfilla, Cajun café, freshens and so on. These all food court has its own kind of different food item. They provide fresh food to their customer with different taste of food. Such variety and unique foods makes the customer to spend more money on food item. So that mall has really benefited from...
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...Individual Assignment Analysis McDonald’s Franchise in Viet Nam Name: Le Quang Hieu ID student: BA60114 Class: BA0662 Lecturer: Nguyen Quoc Cuong Subject: Entrepreneurial Small Business Individual Assignment Table of contents I. McDonald’s background 1. History 2. Mission and Vision 3. Business objective II. SWOT analysis III. Advantage and disadvantage of MacDonald franchise IV. Investment decision V. Summary VI. References FPT University – BA0662 Page 1 Individual Assignment I. Background of MacDonald 1.1. History McDonalds’s is a business corporation system of fast food restaurants with approximately 31,000 restaurants in 119 countries to serve 43 million passengers a day under its own brand. The McDonalds’s restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald’s in May 15, 1940. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald’s brothers in the concept and went on to found McDonalds’s Corporation in April, 15, 1955. 1.2. Mission and Vision Mission McDonalds’s brand mission is to "be our customers' favorite place and way to eat." Our worldwide operations have been aligned around a global strategy called the Plan to Win centering on the five basics of an exceptional customer experience - People, Products, Place, Price. We are committed to improving our operations and enhancing our customers' experience. Vision...
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...A Gap of Sky Living as a teen in the postmodern society, can leave you feeling lost. The years up until you officially are stated as an adult, are years filled with questions and emotions floating through your mind and body. Boys are difficult, parents are a burden, and the big future that lies right ahead of you, makes you question your whole life situation. Society sets certain expectations and it’s very easy to choose not to go in that certain path of life that is stated to be the correct one, but it’s gets more difficult when a certain path of life comes from your family, and your mind is set to walk down another one. The short story deals with this dilemma of a youngster, whose inner desire for the taste of freedom leaves her with a torn mind. The huge pressure from her parents and the society, leads her to the extreme: experimenting with drugs as a way to disappear from the pressure. The short story portrays an existential crisis of a young girl, the stress that society puts young people under and the drastic consequences that stress and pressure can lead them to do… Through a certain use of sentence construction and language, the author shows the reader the state of mind of the protagonist, which creates a very realistic picture that forces the reader to deal with the message of the story and the situation of the protagonist. The language of the short story plays an important part as it portrays - through the combination of the sentence structure and choice of words...
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...| | | Stanley park brewery | |Business 120:Introduction to Marketing | | | |Wei Zhang, Cameron Fraser, Manni Brar | |11/25/2012 | Table of Contents The history of Stanley Park Brewery 2 SWOT Analysis: 3 Newswire.ca 6 Insidevancouver.ca 7 Goodlifevancouver.com 8 Target Market 9 Product Classification and Description. 10 Channels of the distribution 11 Promotional Strategies 13 Social Responsible Behavior 15 Recommendations 16 Appendix 18 Bibliography 19 The history of Stanley Park Brewery Stanley Park Brewery, which is actually based in Delta, has opened what may be Canada’s first sustainable brewery. A 110-foot- tall wind turbine provides the energy for the state-of-the-art complex, which uses less water and energy than a conventional brewery...
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...just putting the packet in boiling water or in the microwave for a few seconds. That is “Just Heat and Eat”. With the expansion of the retail markets in India the demand and popularity of RTE foods are on a rise. Through our study we wanted to determine the factors which affect the purchase decision of Indian consumers of RTE foods. We also wanted to understand the consumption patterns of the respondents in terms of taste, convenience and availability. The research is based on a sample of youth in the age of 20-30 years either working or studying in various colleges across India and studied their consumption pattern of RTE foods. We studied five major players in this market- MTR, Aashirvaad, Kitchens of India, Haldiram’s and Amul. Key words: Ready-to-eat, packaged meals, brand of RTE food products, India, empirical study 1 Introduction People often associate consumption-related behaviours with the affective state they are experiencing (Garg, Wansink and Inman, 2007). Consumers believe food advertising has emerged as a big business. When we think of taste perception of new food products available in the new emerging markets, we tend to think not only of vegetables or snacks but also packaged ready-to-eat (RTE) food products. The RTE industry is characterized by high concentration, high price-cost margins, large advertising-to-sales ratios and aggressive introduction of new products (Nevo, 1999). These facts have made this industry a classic example of a concentrated...
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...destination. Today I tell you about great city about NY. 2) First of all I want you to see short video. If you have any questions you may ask me at the end of the presentation. 3) Cool, cosmopolitan, crowded, constantly evolving …New York City - the name bustles with excitement. Legendary actress Myrna Loy once quipped, "If you’re bored in New York, it’s your own fault." With so much to see and do in New York, there's little chance of boredom; in fact, it's impossible to experience everything New York has to offer in one visit. From world-class museums to iconic landmarks, there are more than enough reasons to visit New York. 4) You might think why you need to visit is New York. Here's just a few reasons why YOU need to visit. 1. Manhattan .New York City is one of the largest cities in the world and at its core is Manhattan, a labyrinth of streets lined with iconic buildings and landmarks including the Statue of Liberty, Times Square and Central Park. There’s a reason it’s on every “Best Walking City” list out there - the sights are best explored on foot! Grab yourself a map or jump on a walking tour. 2. The People (& Food). New York City has a population of 8,175,133* made up of people from all walks of life - look to your right and you’ll see the struggling artists waiting for their big break, look to left and you’ll see the suits following the money on Wall Street. You'll never be short on food options in this city, with everything from fine dining to street...
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...class (287 million people, those that hope to join the middle class. Their household income is between $2,000 and $4,500 in 2010). The geographic Segmentation - Urban - Rural Customers type Segmentation - Common household: With 2 segments of segment: Family / Students - Business: Hotels, Fast Food, Restaurants … 1.2 My strategy: I choose a single-segment strategy. I want to sell the products in one segment: Rural population, included small emerging cities. I choose this segment because the competition starts to be really hard in the urban area, 70% of the sales are concentrated in the urban area but it doesn’t mean that the company can take enough market shares to be profitable. For the majority of the population in rural area, the Microwave Ovens is a very new product and the main problem is that a part of the population doesn’t know the Microwave Ovens. But there would be less competition in this segment and the company can take big market shares. More over a lot of small cities are growing all over India and many households start to have enough income to get a Microwave Ovens and others electronic stuffs. In the urban market many people...
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... II. SOLUTION ANALYSIS 1. Company analysis 2.1 Mission Statement * We are committed to customer satisfaction through offering high quality with excellent services and good value. * We take great pride in serving each other, our customer and our communities. * We seek continuous improvement in all that we do. 2.2 Marketing Objective * Make profits in the first year of operations. * Acquire customer from the target market. * Maintain a high customer satisfaction level. * To establish a presence as successful local fast food outlets and gain a market share in Vietnamese fast food industry. * To expand into a number of outlets by year three and sell the franchise to neighboring metropolitan cities such as Nam Dinh, Thanh Hoa, Ninh Binh. 2. Environment analysis 3.3 Economic environment The world economy has gone through a severe financial crisis originated from the U.S. and...
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...1. EXECUTIVE SUMMARY Name of the Company: Tahoriffic Address: Market! Market! Gaisano Mall Contact Numbers: 999-6297 / 09192416101 Website: www.Tahoriffic / Guiltfreetaho.com / www.Tahoriffic.com " Wag maging dayuhan sa sariling bayan." That's one of the most popular quotations to the Filipinos. This brings us the idea of creating a product that will surely win the tastes of not just Filipinos, but also the Filipinos at heart. Tahoriffic is a company that offers a unique variety of taho called “guilt-free taho.” The idea of guilt-free taho was formulated when a group of entrepreneurs was gathered in the house of one of their members having a hard time thinking on what product to innovate. While brainstorming, the group heard a taho vendor. They also heard a kid saying that she wants something new. And then a bright idea comes up on the minds of the businessmen that lead to the innovation of the Filipino delicacy.Since then, the product is still seeking for improvements in order to satisfy the tastes of their beloved customers. Guilt-free taho is the perfect product, this is the innovation of the well-known Filipino morning delicacy. Guilt-free Taho is made up of silken tofu, arnibal and sago. This product could be a different flavors like chocolate, strawberry, mango, vanilla , caramel , coffee, bubble gum and buko pandan. The guilt-free taho is a customized or gourmet type of taho. It could be served hot or cold depending on what's the customers want. The toppings...
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...As we all know, Globalization is the process of rapid integration of countries and happening through greater foreign trade and foreign investment. Along with the globalization process accelerating, more and more companies are not satisfied in only expanding the domestic market, so they begin to have their eyes on international marketplace. In the more mature markets of the industrialized world, there are also many opportunities and challenges as consumers’ taste become more sophisticated and complex, and as increased purchasing power provide them with the means of satisfying new demands. The world is one big market for companies to take advantage of. There must be marketers in each country that will help the company meet the needs and expectations of all the countries in which they sell their products. A good example of a successful global marketing company is the Coca-Cola Corporation. The soda beverage remains the same, but the can changes. The advertisements are different in each country. Instead of being intolerant to the needs of each country, they have translated their logo and brand name to suit the needs of each country in which they market. The goal of global marketing is to become like the Coca-Cola Corporation and sell the same product to everyone in the world, with perhaps just one or two small changes to the product that will suit the needs of everyone in the world. There are four simple steps a company must establish to start global marketing. First, a company...
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...of wealthy households in China continues to grow. By 2015, the country will hold the world’s fourth-largest concentration of wealthy people. Companies that better understand the factors behind their purchases could steal a march on the competition. Our research shows that their behavior is very different from that of their counterparts in other countries and of consumers in other income classes inside China.1 Indeed, the pool of luxury consumers has become large enough to form distinct segments, each with its own behavior and needs. Our work included face-to-face interviews in 16 cities with 1,750 wealthy Chinese consumers—people in households earning more than $36,500 annually, which gives them the spending power of a US household making roughly $100,000 a year. These wealthy Chinese households, with an average annual income of about $80,000, represented the top 1 percent of earners in China’s cities. We supplemented the interviews with home visits by our researchers, who also accompanied many respondents on shopping trips. In addition, we talked with brand managers and marketing specialists in China who serve this sector, visited luxury brand stores, and conducted exit interviews there. To succeed, marketers selling luxury brands...
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