... April 25, 2011 Table of Contents I. Introduction 3 II. Consumer Behavior Trends 4 III. Mobile Technology 7 Mobile Devices and Services Other mobile-relevant technologies of interest The Development of Native Apps vs. Web Apps IV. Mobile Advertising 16 Banner ads on mobile devices Mobile applications or apps Mobile gaming Mobile commerce Location-based services or LBS Mobile and Health Mobile Metrics and Analytics V. The Future of Mobile Media 30 VI. Conclusion 34 VII. Works Cited 35 Part I: Introduction As predicted nearly ten years ago in their article, “The Death of Advertising,” Roland Rust and Richard Oliver wrote, “the new media represent a vast ‘network of networks,’ now often referred to as the information superhighway. A technical reality, major parts of the information super highway are under construction all over the US (1994).” During the digital revolution of the last decade, modern humanity has experienced a shift in traditional media consumption habits, which is now culminating with mobile technology. In examining the emerging mobile landscape, two things are increasingly apparent. One, mobile technology is heading into uncharted territories. Two, this is happening at unprecedented rates. This landscape is so unpredictable that the introduction of a new highly viral application or technology could change the...
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...iPhone4S. Data to be covered in this first paper will include the following: Product/Brand Analyzed Corporate Background Market/Industry Analysis and Competition Market Segmentation and Target Marketing Relevant External Factors Module 1 SWOT Analysis Findings: Apple is a leader in sales and production in US Markets; with products that appeal across target markets. iPhone 4S sales have eclipsed internal Apple brands, as well as other smartphone companies in the U.S. market. Recent sales dominance, however, has not established an industry lead. Samsung, in partnership with Google’s Android Operating system, owns the global marketplace with something like 21% of total market share. Apple faces both technological and political challenges in the largest smartphone market, China, as it is unable to establish a partnership with the largest carriers there due to non-4G/LTE products. SWOT Analysis section provides specific details regarding branded product strengths, weaknesses, opportunities and threats. Conclusion: while Apple reigns supreme in US markets in terms of sales, and is indeed a global force, it has not established itself overall as the industry leader. It must build on brand/product strengths through release of newer 4G technology; reduce...
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...when it comes to speed, 4G LTE is the service many people are looking for. Unfortunately, 4G LTE is largely unavailable in rural areas and the cost of the service is substantially high, forcing most users to use a 3G service until these factors change. While the technical differences between 3G and 4G service can be a little confusing, buyers can compare upload and download speeds, customer perceptions and service availability to determine what service is best for them. 3G and 4G Wireless Networks 3 For consumers, the differences between a 3G network and a 4G LTE network can be a little confusing but there is some good information available to the discerning shopper. For those who wish to learn a little more about 3G and 4G technology, examining what each network does and does not offer, can help them decide which service is best for them. 3G and 4G Networks Both 3G and 4G networks offer similar services and applications to their customers. They both offer faster and better connection to the Internet, enhanced audio streaming, video conferencing and TV through the Internet support (Unuth, 2012). While 3G networks offer wider coverage, 4G networks can be up to 4-10 times faster than 3G networks. In many rural areas, consumers can only use 3G networks while 4G services are currently more available in metro areas. However, with the introduction of Apple’s new iPhone 5, it’s possible that more 4G users will emerge over the next few years in areas that...
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...MovMobile Devices Technology Report E-Commerce - Online The history of business has been defined by advances in technology that have fundamentally changed the business playing field. The invention of the railroad, the motor vehicle, the airplane, and the internet revolutionized the business industry, changed the dynamics of how businesses compete, and brought economic prosperity for those who leveraged, adapted, and utilized the new technology. Smart Phones, Tablets, & other mobile devices are rapidly growing and are becoming common place around the world. Mobile devices will not only change the way we do business, it will revolutionize it. This technology will change business models, create revenue streams, and improve consumer’s lives. (Mcdermott, 2011) Mobile devices are heralding in this new revolution, changing the dynamics of business, and transforming how businesses operate and interact with consumers. Mobile computing consists of hand-held/mobile devices usually with a miniature keyboard, which allow users to instantly access information, instantly communicate with others, use applications to solve problems, or just relax and socialize with others while on the go. These devices generally consist of smart phones and tablet computers. Most mobile devices use touch screens, which allows the consumer to interact in a unique way with their device. The most important technology within mobile devices is the device’s operating system. Operating...
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...country but no legal law for confirming net neutrality has been proposed yet. The process of legalising net neutrality has begun due to a massive online movement carried by Indian netizens aftermath of controversial debate on Airtel Zero but it is not certain whether it will be formulated. It is because there are many issues and challenges before legalizing net neutrality on paper in India where it requires a complex route of debates, voting & passing of net neutrality bill in two contrast houses of Indian Parliament. Interestingly, no such bill on net neutrality is proposed on table of Indian Parliament, formulation of net neutrality law is definitely far away from...
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...Environmental Scan Paper Jessica Swindler MGT 498 April 7th, 2015 T. Dunning Environmental Scan Paper A strategic plan helps a company excel during good times and maneuver through tough times. However, having a plan does not always determine the direction the company will go, the strategic plan is more like a map or GPS for the company. There are tons of other variables that drive a company. For instance, having great internal and external environments play a role on how the company will progress. The internal environment entails employees, management, the work culture/mission, and ethics. These components help make or break a company’s morale. If your company’s environment is unhealthy, then it is very possible the strategic plans that would be implemented improperly. The external environment is very important in a company as well, these are variables that occur outside the companies facilities that alter the company’s plans. Companies take their environments’ very seriously, there is a process call environmental scanning which, is an analysis of a company’s internal and external environments. Two companies that were recently researched using an environmental scan were Time Warner Cable and Nike. After an environmental scan it is possible to analyze the competitive advantage of Time Warner Cable and Nike. While, analyzing the competitive advantage, it is possible to see the value and effectiveness of Time Warner Cable and Nike’s business strategies. These two companies...
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...New System Proposal Learning Team “A” CIS/207 March 24, 2014 Mark C. Paxton New System Proposal In the past few decades, technology and business have been progressing hand in hand and has had remarkable developments. It is a struggle to find reliable software systems that can streamline workflow and increase profits. We plan to take it one-step further by bringing a customizable computer system that can compute to any business. Riordan is going to need a system that allows different departments to work closely together, fulfill orders efficiently and on time. A central website that is connected to each business site around the globe, this will allow different sites to interact on the same project creating collaboration and efficient way to conduct business. Microsoft SharePoint will become the platform to create, develop, and bring new ideas. It will also increase customer loyalty and provide a more efficient process, from order submission to finished product. With SharePoint® we plan to take production, collaboration, and customer experience and bring them all together for a more interactive and engaged experience. Riordan is a global manufacturing organization with data flow going to and from different departments and different site locations. This data needs to be secure and accessible between departments, employees, and sites. Riordan is going to need a system that allows different departments to work closely together, fulfill orders, efficiently produce their...
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...Company Profile History Key Dates: 1976: With $1,300, Steve Jobs and Steve Wozniak found Apple Computer, Inc. 1980: Apple converts to public ownership. 1982: Apple becomes the first personal computer company to reach $1 billion in annual sales. 1985: John Sculley assumes the helm after a management shakeup that causes the departure of Jobs and several other Apple executives. 1991: PowerBook line of notebook computers is released. 1994: Power Macintosh line is released. 1996: Acquisition of NeXT brings Steve Jobs back to Apple as a special advisor. 1997: Steve Jobs is named interim chief executive officer. 1998: The all-in-one iMac is released. 2000: Jobs, now firmly in command as CEO, oversees a leaner, more tightly focused Apple. Apple Computer, Inc. is largely responsible for the enormous growth of the personal computer industry in the 20th century. The introduction of the Macintosh line of personal computers in 1984 established the company as an innovator in industrial design whose products became renowned for their intuitive ease of use. Though battered by bad decision-making during the 1990s, Apple continues to exude the same enviable characteristics in the 21st century that catapulted the company toward fame during the 1980s. The company designs, manufactures, and markets personal computers, software, and peripherals, concentrating on lower-cost, uniquely designed...
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...customer base it has created over the years. From the buyer concentration aspect Apple has many relationships with huge manufacturing companies such as LG and previously Samsung for their iPhone and iPad displays. All the way to their partner in China called Foxconn which is the company responsible for employing Chinese workers to build Apple's devices. At the same time however though Apple has a huge seller concentration with selling its multiple product lines to the public. This includes iPhones, iPods, iPads, iMacs, Macbooks, vast accessories for their products, and Apple TV. Apple sells these various products through its massive amount of storefronts but also through partnerships with the major Telecommunications companies such as AT&T, Verizon, and Sprint to name the ones in the U.S. They do have partnerships with other Telecommunications internationally as well. The company operates in Cupertino, California and " The Company also sells its hardware and software products to enterprise and government customers in each of its geographic segments. The Company’s products are deployed in these markets because of their power, productivity, ease of use and the simplicity of seamless integration into information technology environments, Accordingly, the Company has determined that its reportable operating segments, which are generally based on the nature and location of its customers, consist of the Americas, Europe, Japan, Asia-Pacific and Retail "(Apple 10-K). The only percentages I...
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...All three were bets on highly uncertain futures. Watches were off to a promising start in their first quarter of shipments, but it was far too early to declare victory. Television seemed ripe for disruption, but many firms had tried and failed to change the TV landscape. And cars, of course, represented the biggest opportunity as well as the biggest leap for Apple. Financially, Tim Cook and his team were unconstrained: Apple was the most profitable company on the planet in the fourth quarter of 2014, generating $18 billion in net income (Exhibit 1). However, Steve Jobs had famously said that Apple’s success came “from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much. We’re always thinking about new markets we could enter, but it’s only by saying no that you can concentrate on the things that are really important.”1 The big questions for Tim Cook and his team included: Were watches, TVs, and car the right focus? Was Apple doing down the best path in watches and wearables? Should Apple shift direction in TVs? Did it make sense for Apple to enter the car business, and if so how? The Apple Watch When Apple released the iPhone 6 in September 2014, it also revealed the long-anticipated and much-rumored Apple Watch, which would ship in late April 2015. In announcing the Watch,...
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...the bank” when it comes to mobility. Regardless of industry, the march toward mobility is staggering in sheer scale (5 billion subscribers by December 20101) and in its breadth of adoption — crossing age groups, economic classes, and geographies. Consumer interest in smartphones, tablets, and untraditional connected devices such as set-top boxes, telematics, video games, and embedded appliances is growing faster than with any other product segment, with a projected growth of 36% in the coming year2. Connectivity is nearly ubiquitous with today’s mobile computing infrastructure and will only improve with the widespread rollout of 4G, LTE, and WiMAX in primary markets, and the launch of 3G in India3. Just as important, the mobile application (app) movement is fully underway, as traditional telephone service takes a back seat to messaging, e-mail, media, social sites, games, and productivity tools. As new devices find their way into the hands of business stakeholders, most banks are realizing how powerful a mobile presence at the edge of their enterprise can be. The underlying network, form factor, user interface (UI), and raw device computing power are necessary enablers, but what really matters is harnessing these features into rich...
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...expect to see in the new year. It’s always fun this time of year for our team at Acme Packet to gaze into the crystal ball and come up with our best bets for what we think will happen in 2013 (and beyond). It’s no surprise that the telecom industry has undergone a dramatic transformation over the last few years, and we don’t see this slowing down in 2013. The two biggest things that have happened in our lives, from any type of communications perspective, are the Internet and the mobile phone, and these two items are now converging – the way we communicate is being revolutionized by advanced devices, activation of LTE wireless services and the expansion of Wi-Fi access areas. As such, telecom providers must evolve business models and service offerings to meet consumer demand. Because of all of this, there are several major themes that have emerged that I feel will shift the communications landscape in 2013. The focus on BYOD will expand from just data to voice and video: Since the dawn of the now-famous (and perhaps overused) BYOD acronym, one of the main concerns of the bring-your-own-device phenomenon has been about...
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...the app. Another great benefit of this app is that you can store your discounts and coupons on your phone that you can redeem at your convenience. Select stores accept contactless payments which allow you to pay with your wallet balance or with your preferred credit or debit card. Google wallet also has a card you can use to make purchases with no fee where MasterCard is accepted. It will take the money from your wallet balance or you can remove cash at ATMs. Sending money to friends or loved ones is very easy with Google Wallet. Similar to PayPal, you can send funds from either your bank account or from your wallet balance. There are no fees when sending money and you can also use Gmail to send money as well. If you decide to use a credit or debit card then a 2.9% fee per transaction is applied. Once you receive the money, you can use it instantly with your Google Wallet Card or transfer the money to your bank account. To keep track of where your money is going, you will be notified immediately after you send or receive money and after every Google Wallet Card transaction. You can also track all of your transactions using the app or at wallet.google.com. One of the best reasons to use Google Wallet is the speed of making a purchase. When making a purchase on a mobile app and website, you can finalize your payment with as few as two clicks. One of the big issues when you are talking about Google Wallet is the security. Obviously we have talked about how convenient the app is but...
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...Task 1 Name Tutor Institution Course Date Memorandum Re: Tech Upgrade Proposal To: Mr. Kern From: Me A. I performed a SWOT analysis on the current AEnergy technology infrastructure. A SWOT analysis is a technique and opportunity for a thoughtful overview of where things are good and where things need improvement. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. I’ve reviewed our system for all four of the SWOT attributes to give the following summary and suggestions. A1. Strengths: Secure: Our current system is secure. We use SSL authentications for all inbound data requests, VPN tunneling between sites and from outside the facilities, WPA encryption with MAC filtering for accessing wireless networks inside the facilities, physical access to the servers is available only to 4 key employees, and key cards are needed to access databases ensuring we know who it was that accessed it (Dooms, 2010). Functional: Employees are able to access shared documents, applications, and each other in such a way that the individual worker is just as effective with other coworkers regardless if they are in office or at another office. Redundancy: We have strong power backups for our IT infrastructure that mitigates the possibility of down time due to electrical failure. Each site can function if the other sites servers go down, and each site has backups on site as well as backups that go off site (Laan, 2013)...
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...General Information about the iPad The iPad is a line of tablet computers designed and marketed by Apple Inc., primarily as a platform for audio-visual media including books, periodicals, movies, music, games, apps and web content. Its size and weight fall between those of contemporary smartphones and laptop computers. The iPad runs on iOS, the same operating system used on Apple's iPod Touch and iPhone, and can run its own applications as well as iPhone applications. Without modification, the iPad will only run programs approved by Apple and distributed via the Apple App Store (with the exception of programs that run inside the iPad's web browser). Like iPhone and iPod Touch, the iPad is controlled by a multitouch display—a departure from most previous tablet computers, which used a pressure-triggered stylus—as well as a virtual onscreen keyboard in lieu of a physical keyboard. History: Apple released the first iPad in April 2010, selling 300,000 units on the first day[22] and selling 3 million in 80 days.[23] During 2010, Apple sold 14.8 million iPads worldwide,[7][8][9] representing 75% of tablet PC sales at the end of 2010.[24] By the release of the iPad 2 in March 2011, more than 15 million iPads had been sold[25]—selling more than all other tablet PCs combined since the iPad's release.[26] In 2011, it took approximately 73% of the tablet computing market share in the United States.[27] During the fourth quarter of 2011, Apple sold 15.4 million iPads. Before launch Apple's...
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