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A Work on Rural Broadcasting

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Submitted By boluwatife
Words 995
Pages 4
09BE08989

MASS COMMUNICATION

400LEVEL

SIS STELLA ARIBUGIZOR

MAC 423

TOPIC: HOW CAN YOU USE RURAL BROADCASTING PROGRAMMES TO DEVELOP ASONG?

Rural broadcasting programmes are mostly programmes that are produced and coordinated by rural dweller for the main purpose of creating awareness and influencing development. Before a person can venture into creating programmes or understand the meaning behind rural broadcasting programmes, we have to understand the meaning of a community radio and how it works.

Community radio can be defined as a medium of communication that is owned, controlled and runned by the people in the community it is for the people, by the people and of the people. We must also understand the meaning of a radio broadcasting it means transmitting content to a particular area. In other words you give the people in the community what you think they need, and you can also go and find out what the people in the community needs. Always note that the main basic objective of rural broadcasting is to have nation development.

You can use rural broadcasting programmes to develop Asong by getting a very active and energetic staffs of the rural broadcasts department to broadcast special programmes to the indigenes of Asong, such as the farmers, the fisherman and most especially the women in the community, this agents would ensure that these indigenes practice what they hear on the air, so as to get a desired result.

The languages that would be used in these programmes must be in line with the Asong indigenes, they must be able to understand or decode the messages disseminated, so as to avoid a situation whereby the indigenes would have to wait for the person to help with the decoding process the person.

As an important branch of rural broadcasting is creating rural radio forums, where people living in Asong would have the opportunity share

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