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A&W Company Analysis

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Company Analysis: A&W Canada

Company Background

History
A&W is a fast food restaurant that is world famous not only for its food product, but mainly for its original beverage; the A&W root beer.
In 1919, a man by the name of Roy Allen decided to set up a drink stand at a parade, which was honoring World War I veterans returning home to Lodi, California. He offered a new product called root beer. The creamy beverage was a great success; so much that he took on a business partner by the name of Frank Wright. In 1922 Allen and Wright with initials combined, created a brand for the beverage calling it the A&W Root Beer. ("History of A&W Root Beer," 2014 Paragraph 2).
The first permanent root beer stand was located in Lodi, California and a second location in Sacramento. A&W was the first fast food company to introduce the “drive-in’ and in 1924 Allen decided to peruse franchising. This made A&W the first franchised restaurant in America and by 1933 there were over 170 franchised A&W stands. ("History of A&W Root Beer," 2014 Paragraph 3).
Throughout the years the ownership was changed but the company was still a success so much that the consumers wanted to be able to enjoy the product at home too and in 1971 A&W cans and bottles were introduced for sale. ("History of A&W Root Beer," 2014 Paragraph 5, 6).
In 1956, the first A&W drive-in restaurant in Canada opened in Winnipeg. The restaurant provided burgers, fries, onion rings and their famous A&W Root Beer served in cold frosted mugs. ("A&W," 2013 Paragraph 1).
An important fact to state is that A&W Canada is a separate company from the American restaurant and has a different layout in everything from the branding of the company, to the items on the menu. (Alex Ballingall, 2012 Paragraph 2).

Size and Growth A&W has 800 restaurants operating

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