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The Analysis Of Food Processing Industry Marketing Essay
1.0 Introduction
A strategic management process like strategy analysis, strategy formulation, and strategy implementation are important for an organization. (Anthony H,2008)





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2.0 Strategy Analysis
Macro-environment can act as an analysis which provide early warning system for organizations to anticipate threats, opportunities, and develop appropriate responses (Ginter and Duncan,1990) in the discerning trends in general environment which may impact upon its industry and markets. Strategy analysis can make organization to focus on factors and conditions which influence a firm's profitability within an industry and focus on predicting the dynamics of competitor's actions, responses and intentions. (Anthony H,2008) This tool of analysis will discuss about PEST framework, Porter's Five forces framework and SWOT analysis for BreadTalk in BreadTalk Group Ltd.

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2.1.0 Analysis of food processing industry
2.1.1 PEST Analysis PEST analysis is a useful tool to help Breadtalk Group Ltd to help detect and monitor all weak signals to recognize the discontinuities or fractures to shape the

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