Premium Essay

Aarong

In:

Submitted By Masruk
Words 4512
Pages 19
Mgt- 490 Sec: 1 Case development on: Aarong

[pic]

Submitted to: Submitted by:
Dr. Md. Zahidul Islam Masruk Monir - 0510220
(Senior lecturer of management)

Contents

Topic’s cover Page

Background 1

Mission & Vision 2

4 p’s 3

4c’s against 4p’s 4

Sales analysis & distribution channel 5

Fig: Target market 6

Competitive advantage of Aarong 7

Brand management 9

Swot analysis 10

Wrong advertising strategy 12

External factors 13

Information management system 14

Product positioning 16

Problem identification

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