Hanoi Foreign Trade University Faculty of English For Specific Purposes

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Report

An Analysis of Marketing Strategies of “The Coca Cola Company”

Lecturer: Phan Kim Thoa Vice Dean Of Faculty Of English For Specific Purposes

Hanoi, 29th October, 2014

MEMBERS:
Hoang Le Minh Ngoc

Nguyen Minh An

Hoang Thai Anh

Vo Tran Hai Bang

Nguyen Quang Thai

Tran Viet Anh

Content

I. Marketing Concept

1. 4P of Marketing Mix

2. 4P & 4C of Marketing Mix

3. 7P of Marketing Mix

II. Introduction about "Coca Cola Co., Ltd "

III. Background

IV. Marketing strategies

1. What is the business strategy?

2. Strategic objectives

3. Marketing strategies

V. Effective of media and advertising

1. Global Advertising

2. Global Branding

VI. Conclusion

VII. References

I. Marketing concept

What is marketing ?

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." - The official academic definition from The Chartered Institute of Marketing (CIM). So we can understand that “Marketing” means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behavior.

Marketing value

An understanding of what customers need and value is central to marketing.
Learning your customers' needs and how you can add value through marketing activities paves the way for a