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Abul Khair Tobacco

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A STUDY ON MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD.

Submitted to

Mohammad Nazmul Huq

Assistant Professor

Department of Business Administration (Marketing)

Submitted by

Md. Anowar Hossain
ID: B.B.A - 027 07143
Department of Business Administration

Stamford University Bangladesh

This is to certify that Anowar Hossain, ID NO. -BBA-02707143, student of Stamford University Bangladesh of BBA Program has completed the Internship report titled “MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD.”

I wish him every success in life.

________________________

Mohammad Nazmul Huq

Assistant professor

Department of Business Administration

Stamford University Bangladesh

LETTER OF TRANSMISSION

28th January, 2010

Md. Nazmul Huq
Assistant Professor
Department of Business Administration
Stamford University Bangladesh

Sub: Submission of BBA Internship Report.

Sir

With due respect and honor, I have much pleasure to present the report of the internship program on “A STUDY ON MARKETING STRATEGY IN THE CONTEXT OF ABUL KHAIR TOBACCO COMPANY LTD”. The report deals with working environment of a field level distributor and selling strategy. I am submitting this report as a part of my internship program in Abul Khiar Tobacco Company Ltd. This report is going to provide valuable assistance to me in finding out the working environment, which have influence on the service quality.

The Officers of AKTCL were very cordial and extended their hands within the limit of their authority. As the time was limited, the report could not be done more comprehensive and analytical. Therefore, I need your kind attention to assess my report considering the limitations of the

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