Acc Project Paper

Acc Project Paper

______________________PROJECT COLA_____________________________
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      Cassandra Chew
      Mbere Monjok
      Kristina Nguyen,
      Mohammad Punjwani
      Normandie Scanlon
      William Stripling





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TABLE OF CONTENTS


EXECUTIVE SUMMARY 1



COMPANY OVERVIEw 2
  PRODUCTION 2
  MARKETING 2
  OPERATIONS 3
  Organizational Structure 3
  Regional Structure 3
  Foreign Operations 4
  Expansion in China 4
  Rising Costs in the US 5
  VISION 2020 6



PROBLEMS 6
  LOSS OF LOCAL BUSINESS 6
  WATER WARS 7



RECOMMENDATIONS 8



CONCLUSION 9

BIBLIOGRAPHY 10



EXECUTIVE SUMMARY

Purpose: The purpose of this document is to summarize the following report on the structure and functionality of Coca-Cola.   This report details some of the problems that the company is currently facing and recommends possible solutions.

Company Overview: Coca-Cola is a multinational retailer of beverages and syrups to businesses around the globe.   The marketing strategies, which Coca-Cola employs, must be tailored to the many cultures and languages present in the regions of sale.   Employing over 94,000 people in more than 200 countries requires that Coca-Cola rely on a regional approach to marketing.   Targeting preferences become easier, but costs increase with overlapping positions.   Coca-Cola’s plan for the future focuses on building brand loyalty among younger generations and emerging markets. As of now, China has the third largest market for Coca-Cola with an expected 7 billion dollars invested by 2014.

Problems: Coca-Cola is facing a loss of local business due to health concerns and a downturn in the economy.   The increasingly health conscious American population is less...

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