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Executive Summary * The figures used for the ratio calculations were taken from the companies’ annual reports using the formulas shown in Exhibit 1.

A. Global Pharmaceuticals and Medicine Manufacturing Industry (200 words)
The global pharmaceutical and medicine manufacturing industry is one of the most profitable industries in the world. Currently, the industry has revenue of approximately $1.1 billion, with a forecast of growing at an annualised rate of 5.7% to $1.4 trillion by 2020. (Exhibit 4) Some of the reasons for this growth are the increasingly elderly population and rising middle class within emerging markets. Since the global population is aging, there has also been demand for products designed for age-related conditions. Lastly, the emergence of new viruses, pandemics and drug-resistant infections has prompted more research and development (R&D) in the industry, increasing the number of products in the pipeline
Concentration in this industry is low, as the large pharmaceutical manufacturers only account for 15% of the market share. The most important issue faced by large pharmaceutical companies globally is the expiration of their patents, which results in the production of generic drugs by other manufacturers at lower price. The last 4 years companies have faced a series of simultaneous patent expiries, leading to severe sales losses of up to $250 billion from 2012 until today. Lastly, global trade and regulations have an impact on pricing controls, which has led companies to alter their portfolios from primary-care blockbusters to specialties (IBIS).
Pfizer Inc. (600 words)
Pfizer, Inc. is the largest player in the global pharmaceutical industry, with an estimated market share of 4.2%. Pfizer is a research-based pharmaceutical company, which operates in 3 segments, Global Innovative Pharmaceutical (GIP), Global Established

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